Gummy Vitamins Market by Product Type, Distribution Channel, End User 2023-2028

Author: Elena Anderson Marketing Manager

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Global Gummy Vitamins Market Research Report 2023-2028:

According to the latest report by IMARC Group, titled " Gummy Vitamins Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2 023-2028

," the global gummy vitamins market size reached US$ 6.7 Billion in 2022.

Gummy vitamins are chewable vitamins with a texture similar to gummy candies. They are manufactured with corn starch, gelatin, sugar, water, and added colorings and are available in different shapes, colors, and flavors.

These vitamins are consumed to increase the intake of specific nutrients, such as iron, calcium, magnesium and vitamins A, B, C, D, and E. Gummy vitamins are gaining popularity among individuals as they are convenient to store, easy to swallow, digest and absorb in the body.

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Global Gummy Vitamins Market Trends:

Significant growth in the nutraceutical industry is one of the key factors driving the market growth. In addition, the risingconsciousness among the masses regarding the benefits of regular consumption of dietary supplements represents another major growth-inducing factor. Moreover, due to the growing prevalence of nutritional deficiencies among children and adults, there has been a significant growth in the consumption of gummy vitamins to prevent chronic diseases and maintain physical and mental wellbeing. Besides this, the market is further propelled by the widespread adoption of Vitamin C supplements to boost immunity against coronavirus disease (COVID-19). Along with this, key manufacturers are introducing innovative product variants using natural and organic ingredients, including gummy vitamins in novel flavors, such as apple, pineapple, orange, strawberry, lime, cola, and cherry. They are also launchingproductswith customized nutrient compositions for each consumer. Furthermore, the rising disposable incomes of customers, the increasing research and development (R&D) activities, and theeasyproduct availability on e-commerce platforms are some of the other factors anticipated to propel the market growth.

Looking forward, IMARC Group expects the market value to reach US$ 9.1 Billion by 2028, exhibiting a CAGR of 5.25% during the forecast period (2023-2028).

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Key Market Segmentation

The research report includes the following segments:

Type Insights:

• Single Vitamin

• Multi Vitamin

• Prebiotics and Probiotics

Demographics Insights:

• Children

• Adult Sales Channel Insights:

• Supermarkets and Hypermarkets

• Speciality Stores

• Retail Pharmacies

• Online Stores

Regional Insights:

• North America

• Asia Pacific

• Europe

• Latin America

• Middle East and Africa

Competitive Landscape with Key Players:

• Bayer AG

• Bettera Wellness LLC

• Church & Dwight Co. Inc

• Hero Nutritionals

• Ion Labs Inc. (DCC plc)

• Nature's Way Products LLC. (Dr. Willmar Schwabe GmbH & Co. KG)

• Pfizer Inc

• Pharmavite (Otsuka Pharmaceutical Co. Ltd)

• Santa Cruz Nutritionals

• SmartyPants Vitamins (Unilever plc)

• The Honest Company Inc

• Vitakem Nutraceutical Inc

• etc

1. What was the size of the global gummy vitamins market in 2022?

2. What is the expected growth rate of the global gummy vitamins market during 2023-2028?

3. What are the key factors driving the global gummy vitamins market?

4. What has been the impact of COVID-19 on the global gummy vitamins market?

5. What is the breakup of the global gummy vitamins market based on the type?

6. What is the breakup of the global gummy vitamins market based on the demographics?

7. What is the breakup of the global gummy vitamins market based on sales channel?

8. What are the key regions in the global gummy vitamins market?

9. Who are the key players/companies in the global gummy vitamins market?

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