Indian Advertising Industry: Good Opportunities for Entrepreneurs

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Opportunities in the Indian Advertising Industry

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Opportunities in the Indian Advertising Industry Driven by a continuous growth of the Indian economy, there has been a constantly increasing yearning for a better lifestyle among Indian people. This yearning has been catalyzing consumerist desires. The Indian advertising industry has been both a catalyst and beneficiary of these desires.

With the Indian economy on a continuous growth path for many more years to come, prospects of the advertising industry are bright. Although the industry is expected to maintain its current growth momentum, the pace of growth of various segments of the industry will differ significantly from one another. We expect growth rates in newer segments like mobile or internet advertising to be substantially higher as compared to traditional segments like print or electronic media. A new report released by IMARC Group provides a comprehensive insight into the Indian advertising industry and its various segments and sub-segments. The following is the list of the segments evaluated by the report:

Television Advertising: Television advertising represents a very powerful medium of advertising as it reaches a much larger audience than local newspapers and radio stations within a short duration of time. It currently constitutes the second biggest segment of the Indian advertising industry.

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Print Advertising: Despite the rapid growth of television in India, print advertising still remains the most popular form of advertising. It comprises of newspapers and magazines with newspapers accounting for most of the market.

Radio Advertising: The cost of airing a radio commercial is much cheaper compared to television. As a result, it is a good and cost-effective option of advertisement for big as well as small businesses.

Internet/Online Advertising: Though internet/online advertising is in its initial phase in India, it has been enjoying a strong growth for the past few years. The distinctive advantage of online advertisement is that it provides a wider range of audience across diverse geographical locations.

Mobile Advertising: Mobile phones are used not only for calling but for many other purposes like emailing, gaming, social networking, banking and other various value added services. Due to its multipurpose services, companies can advertise their products through mobile phones. Mobile advertising can be classified into three types i.e. Display advertising, SMS or text based advertising and Search advertising.

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Outdoor Advertising: Outdoor advertising is a form of advertisement displayed at any visible location outside the home. It is also called Out-of-Home advertising. It includes colorful roadside hoardings, wall posters, advertisements inside airports, railway platforms, bus shelters, buses, local trains, malls, stadiums, etc. Outdoor advertising is different from other forms of advertising as it becomes a part of the environment and people are bound to be exposed to it whether they like it or not.

To gain a deeper understanding of the Indian advertising industry you can read the complete report titled “Indian Advertising Market Report & Forecast 2015-2019”. This report is an outcome of an intensive research on the Indian advertising industry and draws upon a comprehensive analysis of every major advertising segment in India.

The study, which is based both on desk research and multiple waves of qualitative primary research has delved deeply into the Indian advertising market: What We Have Achieved in this Report Understanding the Indian advertising market Focus of the Analysis:

• • • •

Composition of the market Major players SWOT analysis of the industry Historical growth trends and driving factors

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Television advertising market Focus of the analysis: • An overview of the television broadcasting industry • Analysis of various sub-segments with their performance • Major industries that use television as an advertising medium • Major companies that use television as an advertising medium • Historical growth trends and driving factors Print advertising market Focus of the analysis: • An overview of the print advertising industry • Analysis of various sub-segments with their performance • Major players in each segment and their performance • Major industries that use print as an advertising medium • Major companies that use print as an advertising medium • Historical growth trends and driving factors

Radio advertising market Focus of the analysis: • An overview of the radio advertising industry • Radio listenership across the country • Major industries that use radio as an advertising medium • Major companies that use radio as an advertising medium • Historical growth trends and driving factors

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Internet/On-line advertising market Focus of the analysis: • An overview of the Internet/On-line advertising industry • Viewership of various websites • Major industries that use internet as an advertising medium • Major companies that use internet as an advertising medium • Historical growth trends and driving factors Mobile advertising market Focus of the analysis: • An overview of the mobile advertising industry • Various forms of mobile advertising • Major industries that use mobile as an advertising medium • Major companies that use mobile as an advertising medium • Historical growth trends and driving factors Outdoor advertising market Focus of the analysis: • An overview of the outdoor advertising industry • Analysis of various sub-segments with their performance • Major industries and companies that use outdoor advertising as an advertising medium • Historical growth trends for each sub-segment and driving factors

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To buy the complete report or to get a free sample, please contact:

IMARC Group Asia: Email: apac@imarcgroup.com Phone: +91-120-415-5099

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IMARC Group Europe, Middle East & Africa: Email: ema@imarcgroup.com Phone: +44-702-409-7331

To know more please visit: http://www.imarcgroup.com/advertising-industry-india

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