corporate membership benefits
Mission The International Mountain Bicycling Association (IMBA) is a 501(c)(3) non-profit association whose mission is to create, preserve and enhance great mountain biking experiences. IMBA’s staff, chapters, clubs and members work to benefit the entire mountain bike community: We create a POWERFUL VOICE for trails, public land and policies that welcome bikes. We BUILD sustainable trails and bike facilities to make mountain biking more accessible. We TEACH environmentally responsible trail building and trail etiquette practices. We INSPIRE more people to experience the outdoors on bicycles.
Top Reasons To Join Joining is smart. Joining is right. Joining is easy.
JOINING IMBA IS AN INVESTMENT IN THE FUTURE OF YOUR BUSINESS IMBA’s combination of successful programs, proven strategies and powerful partnerships creates more riding opportunities for everyone to enjoy. From novice cyclists to experienced mountain bikers, the singletrack trails, bike parks and other facilities we create directly support the bicycling and outdoor industries.
MTB is a Gateway Sport: Research published by the Outdoor Foundation illustrates that mountain biking is one of the top three activities that draws youth into an active, outdoor lifestyle. IMBA works to grow the sport through youth rides, urban bike parks and beginner-friendly trails that help riders get hooked and build their skills.
IMBA Leverages Your Support: IMBA leverages each donation with government, foundation and individual member support, typically tripling the value of corporate contributions. For every dollar donated to IMBA, 88 cents are spent on advocacy and trail building programs.
Supporting IMBA is Affordable: Corporate membership dues start at $300 a year, or 82 cents a day. Dues are scaled to a company’s annual sales. All donations are tax deductible as allowed by the IRS. When everyone gives a little, much more can be accomplished. For online information visit imba.com/membership/ corporate
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BENEFITS OF MEMBERSHIP • National representation lobbying for bike friendly policies on public lands • Building bike infrastructure: IMBA enables numerous trail and bike park projects annually, makes trail building grants and supports volunteers • Company name listing in quarterly IMBA Trail News (Quarterly circulation 25,000) • Company link and listing on IMBA.com (60,000 visits/month) • Use of IMBA logos and graphics in marketing materials • Share news of outstanding commitments to IMBA’s work • Cause-related marketing programs • Destination and map listing for travel and tourism members • Access to a global advocacy and trail building network
To get involved
, contact IMBA’s Development Team at development@imba.com or 303-545-9011 to learn more or to help you enroll. You can also join on-line at imba.com/join
Traditional Singletrack and Next-Generation Trails
IMBA is recognized around the globe as a leading force in the design and construction of long-lasting, environmentally sustainable trails. We also deliver pump tracks, flow trails and bike parks to communities who desire bike-specific facilities.
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25 Years of Protecting and Expanding Trail Access
IMBA BY THE NUMBERS
Participation Snapshot
35,000 30
35,000 individual members in all U.S. states and 30 countries
Mountain biking has 6,816,000 annual participants, with 3 percent growth from 2009 to 2012 (2012 Outdoor Foundation Recreation Participation Study). Among the most popular outdoor activities for all Americans, bicycling ranks third among “gateway” activities — outdoor sports with participants that are highly likely to enjoy multiple outdoor activities.
150K
150,000 contacts in our global network
750
800
750 affiliated MTB chapters and clubs
800 retail and corporate members
INSPIRING VOLUNTEERS
707,000
707,000 = Volunteer hours on trail projects each year
3,000
3000 = People attending IMBA Trail Building Schools in 2012
20,000
20,000 = Kids and families participating in IMBA’s Take a Kid Mountain Biking Day annually
$15,652,980
$15,652,980 = value of IMBA’s volunteer contribution to public lands in 2011
$3.5 MILLION
$3.5 million = dollars IMBA invests each year for advocacy and trail building projects
TRAIL BUilding
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3K
The IMBA network conducts over 3,000 trail projects annually
23,000
23,000 miles of trail are built or maintained every year by IMBA members
1,500
1500+ miles of trail closures prevented by IMBA in 2011
IMBA’S MEMBERS Top 5 Cross-over Activities: Road Cycling, Hiking, Camping, Fishing, Trail Running
17% 3%
NO 63% YES 36%
Children in Households
45-5 4
18-2 4
14%
<$40K 6% $40-100K 37% $100K + 41%
55-65
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AST THE NOR T WES MID TH SOU T WES
85%
Household income
AGE
35-4
45% 22% 21% 10%
65+
4%
31%
25-34
30%
15%
76%
Education: 76% College degree or higher
MEDIA REACH • • • •
52,000 = monthly e-newsletters, covering seven regions 25,000 = quarterly print circulation for IMBA Trail News 57,000 = average IMBA.com monthly page views 35,000 = IMBA Facebook fans (facebook.com/IMBAonFB)
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CORPORATE AND DESTINATION MEMBERS JOIN THESE PARTNERS IN SUPPORT OF IMBA’S WORK
ELITE-LEVEL SUPPORTERS With annual contributions of $100,000 or more, these supporters make a huge difference for everyone who rides a mountain bike. Easton Bell Sports Shimano American Corporation Specialized Bicycles SRAM Corporation Subaru of America Trek Bicycle Corporation
ABOVE & BEYOND SUPPORTERS Companies in this group go above and beyond their annual membership dues with an additional $5,000 or more for IMBA programs and initiatives Bicycle Sport Shop Bicycle Technologies International Bicycling magazine (Rodale Inc.) Bike magazine Bikes Belong Coalition Camelbak CLIF Bar
Dirt Rag magazine Fox Interbike League of American Bicyclists Leisure Trends Group Life Time Fitness Maxxis International/CST Niner Bikes Osprey Packs Primal Wear Recreational Equipment Inc. Strava The North Face Yakima
U.S. CORPORATE MEMBERS AT-LARGE These partners support trails THROUGH their annual IMBA membership dues
4Site Incorporated 3Point5 – Promotive A’me Grips Advanced Sports International/Fuji Adventure Advocates Adventuremaps, Inc. Aero Tech Designs Airborne Bicycle Co. Alchemist Threadworks Arbutus Images B.O.B. Trailers, Inc. Backcountry.com Banks Chiropractic Center, PC Bicycle Colorado Big Agnes Bike Fixtation Bike Roar Bike Solutions Boulder Business Products Catalyst Communication, Inc. CatEye City Cycle - Marin Club Ride Conference Results Cycle Therapy Cycling Sports Group Cygolite Dakine 6
DeFeet International Deuter USA Dirtball Fashion LLC Downeast Bicycle Specialists DT Swiss, Inc Eastern Mountain Sports Ellsworth Handcrafted Bicycles Epic Life Company Ergon USA Excel Sports Boulder Eyedentity Graphics Finish Line Technologies Flowline Trail Design Focus Bicycles FOX Racing Shox Gates Carbon Drive Giant Bicycles GoPro GU Energy Labs Hans Johnsen Company Hawley Company Hayes Bicycle Group Headsweats Hilride Honey Stinger Howell At The Moon Productions Hydrapak, LLC iBert, Inc.
Icebreaker USA ICEdot iHelp+ J&B Importers Jamis Bicycles / G. Joannou Cycle Jenson USA Kali Protectives Kenda USA Kona Mountain Bikes L.H. Thomson Company Long Cane Trails, LLC MapMyRide Marin Mountain Bikes McBee Strategic Medical Data Carriers Mellow Johnny’s Bike Shop Michelin North America Midwest Cycling Moots Cycles Mt. Borah Designs MyBikeNet.com National Bicycle Dealers Assn National Parks Service RTCA Native Eyewear New Belgium Brewery Nuun and Company Optic Nerve Orange Mud
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Outdoor Industry Association P. Nutty & Co. Paceline Products Inc Pearl Izumi Pedal America Performance Bicycle, Inc. Pivot Cycles Planet Bike Platypus Hydration Proforma Bishop Graphics ProGold Lubricants Provencia Digestive Health Push Industries Quality Bicycle Products Resource Revival Ritchey Design Inc. ROTOR Bike Components USA Runtastic S&S Trail Services Santa Cruz Bicycles Saris Cycling Group SBS - Seattle Bike Supply Scott USA Smith Optics Sock Guy Spectrum Trail Design Stan’s No Tubes Strava Strider Sports International, Inc. Sutter Equipment Company Techno Quest LLC Texas Mountain Bike Racing Association The Clymb The Hive Thudbuster Seatposts Tools for Trails TrailArts TTL Trails - Bikeparks Construction
Two Knobby Tires Vermeer Corporation Voler Team Apparel Xpel Technologies Yeti Cycles Zavod Aliansa Destination Members These partners provide services for mountain bike travelers and support IMBA’s work through corporate membership. Adventure Travel Trade Association Alianza Mesoamericana de Ecoturismo All Terra Ecotrails Alpenglow Vacation Rentals Alyeska Resort Apex Ex Adventure Trips Avid4 Adventure, Inc. Beer & Bike Tours Bentonville Convention & Visitors Bureau Betterride Big Bear Lake Camplands Big Mountain Adventures Bike Tours New York Bikeflights.com BikeToursDirect LLC Boreale Mountain Biking Canyons Resort Cascade Huts Chequamegon Fat Tire Festival COG Wild Mountain Bike Tours Colorado Backcountry Biker Country Inn Deerwood Crested Butte Mountain Resort Cycle Path & Paddle Deer Valley Resort Desert Sports Dirt Series Mountain Bike Camps Diversion en Montana Epic Rides, Inc. Explore Biltmore Estate Falcon Guides
Gilmer County Chamber of Commerce GO-Adventures Highlands & Islands Adventures Hampton Inn & Suites – Oxford, AL Helena Montana Tourism Business Improvement District Hidden Hollow Cabins Hilton Sedona Resort & Spa Holiday Inn Express & Suites – Oxford, AL Hot Tomato Café & Pizzeria Hyatt Escala Lodge Idaho Resort Rentals Llc Jans Mountain Outfitters Keystone Resort Killington Resort Kirkwood Mountain Resort Marquette County Convention & Visitor’s Bureau Mountain Bike America Mountain Creek Resort, Inc. MTB Project National Ski Areas Association Park City Lodging Plattekill Mountain Pura Vida Ride Red Agave Resort RedHouseMedia Ruttger’s Bay Lake Lodge Sea Otter Classic Seaside Naturally Shenandoah Mountain Touring Singletracks.com Snow Flower Condominiums and Reservations Sugarboo Farms Sustainable Travel International Teton Mountain Bike Tours The Rock Sports Complex Travel Oregon Unique Trails Utah Vacation Homes Vail Associates, Inc. Western Spirit Cycling White Pine Touring Wilderness Trails Ranch Winter Park Resort
IMBA DESTINATIONS PROGRAM IMBA’s tourism industry supporters are featured in our online bike travel directory, imba.com/destinations. This group includes travel bureaus, reservation services, bike tour operators, bike shuttles and rentals, bike parks and resorts, skills camps, bike-friendly accommodations and post-ride eateries.
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Join Today at imba.com/join For more information about IMBA’s corporate membership program, visit imba.com/ membership/corporate, or contact IMBA’s development team at development@imba.com. You can also call us at 303-545-9011.
“The state of our nation’s trails is significantly better because of the time, dedication and passion that the IMBA network puts into them — we all benefit from their David Jayo work.”
VP of Public Affairs for REI