media-pack

THE BLACK PERSPECTIVE IMBO MAGAZINE MEDIA PACK WINTER 2015 www.imbomag.com

O1 OVERVIEW

Conceptually IMBO Magazine is South Africa’s most authentic and globally competitive voice on critical conversation. It is a unique and powerful platform captivating an ever growing critical audience.

At IMBO we combine excellence with pride and passion to create impact journalism with a continental scope.

This is consumed by the exploding emerging demographic who are hungry for the positive, black perspective.

At a content level IMBO is a knowledge and resources publication offering a black perspective, celebrating success, motivating excellence, and connecting South Africa to Africa and Africa to the world.

IMBO MAGAZINE MEDIA PACK WINTER 2015 www.imbomag.com

O2

READER PROFILE The IMBO reader is a member of Gen-Flux and an African professional.

We’re talking about a 20 – 40 year old stylish, opinionated and economically participating individual.

Our readers are current and future movers and shakers. These are people who believe in themselves, the country and their peers.

They’re proud of who they are and they want to celebrate their heritage.

They work, network, interact, aspire, grow and pursue knowledge.

IMBO MAGAZINE MEDIA PACK WINTER 2015 www.imbomag.com

O3

PUBLISH SPECIFICS IMBO has taken digital publishing in South Africa to another level. The platform is a purposefully curated space which allows prominence to editorial pillars, supports that with a new age version of a main book and publishes fresh, relevant, talkable content every day.

The platform is supported by email newsletter distribution, radio relationships where our content shapes shows and subscribe & download functions.

The user experience is equally optimized for both desktop and mobile.

IMBO MAGAZINE MEDIA PACK WINTER 2015 www.imbomag.com

O4 CONSUMPTION & CIRCULATION

80% SOUTH AFRICA

G R E AT E R AFRICA

15%

GLOBAL

52%

38%

10%

06:50

13 100

5%

The IMBO community is a captivated one.

The average time spent on this platform exceeds that of similar platforms.

This speaks to a consumer who is paying attention and has invested themselves in the platform.

The community to date has been built through organic development over the past thirty four issues.

With the launch of our new web platform we are investing in content promotion and digital advertising to rapidly grow our presence.

DESKTOP

MOBILE

TA B L E T

These stats are an average based on the recent 45 day cycle of issue thirty four.

74 000 PAG E VIEWS

MINUTES SPENT PER VISIT

IMBO MAGAZINE MEDIA PACK WINTER 2015 www.imbomag.com

UNIQUE VISITS

O5

BEAT CAMPAIGNS We believe that a partnership approach where the brand is integrated into an IMBO Beat (editorial pillar) allows for enough time is allowed for a brand to intergrate itself into an editorial pillar allows for a brand to create an authoritive cutthrough builds affinity and entrenches the brands relationship with IMBO allowing for a more focused and earnest brand interaction for the reader.

We believe that a partnership approach where the brand is integrated into an IMBO Beat (editorial pillar) allows for deeper cut-through. It’s the perfect execution to extract affinity from the visibility and it acts as an endorsement from IMBO. A beat campaign purchases a Headline Banner, three divider banners, a footer banner and article side banner. It comes with a DPS in the main book publish.

One Month

R 16 500

Three Months:

R 42 500

IMBO MAGAZINE MEDIA PACK WINTER 2015 www.imbomag.com

O6

SPONSORED FEATURE Content is king. It’s native advertising which creates a different kind of audience engagement.

With an IMBO sponsored feature you get an editorial that is seamlessly integrated into the article flow.

R 5 500

IMBO MAGAZINE MEDIA PACK WINTER 2015 www.imbomag.com

O7 MAIN BOOK

The main book is a because of its strong subscriber base and the exceptionally long read time. It’s best consumed on tablets and desktop which provide a great interface for visually focused placements.

The larger canvas the main book offers is great for information heavy placements too.

Inside Front Cover

R 9000

Double Page Spread

R 7 800

Single Page Spread

R 5 500

IMBO MAGAZINE MEDIA PACK WINTER 2015 www.imbomag.com

O8 CONTACT US

Gugu Madlala

Lebo Morake

Lerato Mogomotsi

Nolo Molapo

Publisher & Business

Editor & Operations

Research & Sales

Video & Sales

madlala@bambisana.biz

lebo@imbomag.com

lerato@imbomag.com

nolo@imbomag.com

082 593 3973

079 513 6347

072 371 3532

074 821 5028

011 233 8800

011 233 8800

011 233 8800

011 233 8800