VIRGINIA SEO
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SEO
Search Engine Optimization encompasses a wide variety of techniques in which your website can be better tracked and displayed by Google (the largest search engine). Through comprehensive management your site can have the largest chance of succeeding.
CONTENT GENERATION With the recent Google algorithm changes, content generation, publishing, and blogging are the keys to ranking a site and driving traffic. Through careful management, your business can reap the benefits of constant content.
SOCIAL MEDIA MARKETING
Social Media Marketing is an important part of any business, large or small. As social media develops, businesses are finding new and innovative ways in which to sell products and attract customers. Can you afford to ignore a possible revenue stream?
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3 Rules for Addressing Negative Reviews More Successfully virginiaseo.org /blog/3-rules-for-addressing-negative-reviews-more-successfully/ Advertising and marketing isn’t what it used to be. Marketers had more control over managing what message got delivered to the public. In the event of a emerging problem, a crisis communication team would address the situation and perhaps even spin the truth to protect the reputation of the business. If the business was deemed to provide a bad service, an employee could isolate the issue and remedy it in at the place of business. Worst case scenario, an unsatisfied customer told their immediate family and friends and the damage was limited to a manageable scope. And the buck stopped there. The introduction of the internet allowed information to be disseminated beyond the local town gossip. This meant the customer base also increased and your product or services had new and different markets to consider. Using the internet became an exciting and helpful way for businesses to advertise, but as much as it has potential to be positive it also has potential to work against a company’s brand. Since the era of social media, rules changed and users have more control over what and how a message is distributed. One opinion can quickly be shared with thousands of people in a matter of seconds via networks like Facebook and Twitter and review websites such as Yelp are constantly used in deciding whether to patron an establishment. Online ratings and reviews are generally considered trusted sources because they encompass user experience, but what if you don’t like what they have to say about your business? How can business owners address negative reviews more successfully? While there are several tactics, the most successful have the same foundation: remain calm, gather all the information needed, and respond rationally.
Tip One: Remain Calm It is important to stay calm when you receive a negative critique. Like in all situations, it is a difficult pill to swallow when you hear or read something unflattering. Being defensive will not help the situation and overreacting to a negative review by attacking or responding with anger will only make things worse. Whether the review is valid or not, remedying a situation is all in how you handle it, and you want to handle the situation with grace.
Tip Two: Research To begin with, don’t hesitate to ask for further details about the complaint. Listen carefully to the review and pay attention to what consumers say. If a review sites specific critiques then investigate the allegation further to find out if there is an issue on your end. Speak with your employees about the problem and be clear on the situation before you reach out to the customer and respond.
Tip Three: Respond Rationally This is the appropriate time to act on and deflect the situation. Once you have a better handle on the situation and are in a calm place, reach out to the customer and develop a conversation. Often, by just showing genuine concern businesses can prevent negatives from spreading further by addressing customer concerns quickly. Turn something negative into something positive by thanking them for their feedback, and explain that you have taken their concern seriously and want to remedy it. Do this both privately and publicly. Since the negative review was made public it is acceptable decorum to showcase your company in a positive light. Remember, it only takes a single click for customers to let the world know how great (or how bad) your business is.
Last Resort: Pay Someone To Help There are a lot of companies out there that offer reputation management and correction- but they are expensive. If you find a cheap service‌ well, you get what you pay for. Most of the legit services we have come across start at $2,000 per month, and normally go much higher. If you need a point in the right direction, we can outline some options for you with proven track records of success. Just contact us and let us know your needs!
Chris Dill SEO Expert at Virginia SEO Chris loves web design, marketing, and anything on a computer. He is the creator and author of The Dill Design, a local Virginia web design company. Chris just finished his MSIS and is a network engineer.