VIRGINIA SEO
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SEO
Search Engine Optimization encompasses a wide variety of techniques in which your website can be better tracked and displayed by Google (the largest search engine). Through comprehensive management your site can have the largest chance of succeeding.
CONTENT GENERATION With the recent Google algorithm changes, content generation, publishing, and blogging are the keys to ranking a site and driving traffic. Through careful management, your business can reap the benefits of constant content.
SOCIAL MEDIA MARKETING
Social Media Marketing is an important part of any business, large or small. As social media develops, businesses are finding new and innovative ways in which to sell products and attract customers. Can you afford to ignore a possible revenue stream?
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New to Business Social Media? Here’s What You Need To Know As you read this, there are about 300 million active users on Twitter. The Washington Post recently reported there are almost as many people registered to use Facebook as there are people living in China — the largest country in the world by population! Long story short, social media can make a huge impact on your business. The key benefits of social media marketing include: No up-front cost to get started with your own social media accounts. Opportunity to connect with customers and industry allies quickly. Easy way to test response to new ideas, products, or business lines. Small business owners are attracted to social media because it’s fast and free, but remember: There’s an opportunity cost for everything. While a compelling social presence helps you reach people faster than practically anything else, social media marketing can also be a time sink if it’s done incorrectly. So, what are the most important things you need to know to reap the benefits of social media marketing? There are plenty of folks out there who can’t wait to tell you exactly how to write a 150-character tweet — and, certainly, some social media posts are more effective than others. Far more important, though, is understanding the overarching principles behind using social media well. Let’s review the four most important things for business owners to keep in mind: Four Things to Remember About Using Social Media in Business 1) Consistency is Key To make a good impression on social media, you need to post daily. When people expect regular updates, they’ll be more likely to interact with you: That’s the difference between using social media to build relationships versus using it as an electronic billboard. People generally won’t follow your account if your latest update is more than ten days old. 2) Conversations are Vital No matter what social media network you’re on, one of the first things you should do is learn how to message others publicly using their username. “Liking,” “favoriting,” or commenting on someone’s recent post serves as an invitation to talk directly and get people interested in you. Even more crucial? Remember and reference previous conversations. 3) You Have to Give to Get Many larger brands make the mistake of using social media exclusively as a way to advertise offers. Instead, think of your social media followers the same way you’d think about your email list: Share something of value three or four
times before announcing one offer that requires an investment. The biggest difference between your lists and followers? Your list subscribers might get a message from you once a week; your social followers get the same amount of content in bite-sized chunks over several days. 4) Tread Lightly on Trending Topics Yes, you should use hashtags to join the conversation on trending topics — this makes it easier for new followers to identify the subjects of your posts and find you on an increasingly crowded Web. Still, you should strive to have a light touch. Recently, The Salvation Army caught a lot of flak for using a lighthearted tag, #TheDress, as the basis of a domestic violence PSA. While a trusted organization can bounce back from mistakes like this, they are costly. Being perceived as “tone deaf” could make your brand the butt of the next online joke. Mastering social media can be a challenge, but the benefits of social media marketing are ideal for fast-moving businesses. Don’t wait another day before you get started!
Chris Dill SEO Expert at Virginia SEO Chris loves web design, marketing, and anything on a computer. He is the creator and author of The Dill Design, a local Virginia web design company. Chris just finished his MSIS and is a network engineer. Find out how to increase your website traffic by 200% or more! Our simple actionable tips will help your blog or small business website grow and help to drive more business and conversions!