Corporate Design Manual by IMC University of Applied Sciences

Corporate Design Manual

INTRODUCTION

Nowadays, gaining a competitive advantage is not just a question of offering high-quality products and services – all of our competitors are already doing precisely that. Successful companies manage to distinguish themselves clearly from the competition by means of their products, services and internal and external image. An unmistakeable, eye-catching and coherent identity that induces positive emotions is therefore key and essential to preserving the long-term loyalty of employees, customers and the wider public. Corporate design is a key component of our corporate

identity and determines the outward appearance projected by the IMC University of Applied Sciences Krems. Our aim is to present a clearly defined, uniform and – most importantly – easily recognisable image. This manual outlines the rules for the use of the main design elements of the IMC Krems brand. These rules are binding for all publications and public appearances. The design of all materials published by IMC Krems should be based on the guidelines and rules contained in this manual. In addition, the corporate wording defined in the “Kommunikationskonzept” needs to be respected.

CONTENT

The logo �� 4 The font �� 12 The colour �� 14 Print �� 16 Office �� 33 Visuals �� 43 Imagery �� 45 Gimmicks �� 48 Websites �� 51 Intranet / eDesktop �� 58 Social Media Channels �� 60 Newsletter �� 70 Guiding system / IMC Buildings �� 73

THE LOGO

The IMC Krems logo may be reproduced as four colour (4c) or one colour (1c). Only original versions of the logo may be used in internal as well as external communications. The up to date versions of the IMC Krems logo can be downloaded in the Marketing & Public Relations section on the eDesktop or in the Download Centre on the IMC Krems website: www.fh-krems.ac.at/en/download-center. The IMC Krems logo consists of the letters „I“, „M“ and “C” and the German and/or English wording. It is prohibited to omit a part of the official logo. The ratio of logo height to logo width may not be adapted under any circumstances, as the proportions must be maintained. The logo must not be used by external parties without the prior permission of the Marketing & Public Relations department.

THE LOGO – USE OF THE FOUR COLOUR (4C) VERSION

In external and internal communication, the 4c versions of the logo are preferable to the 1c versions and should therefore be used as a general standard except under special circumstances. In general, the lettering of the IMC Krems logo consists of the German “FH KREMS” and the English addition “UNIVERSITY OF APPLIED SCIENCES”. In order to increase the readability and thus foster the effect of the logo, new versions of the logo have been introduced recently. The German and English versions of the logo may exclusively be used in a regional context: The German logo may only be used for appearances at fairs in the German language area, on German merchandises and advertisements. The English version of the logo may exclusively exist in the

international context (e.g. in regards to our Transnational Programmes). The reversed out logo on a blue background is used for all corporate identity and product-related office materials and communications. In general, the reversed out logo should be used on “IMC Krems Blue” background only. In specific cases, the Marketing & Public Relations department reserves the right to use the logo on other backgrounds as well (e.g. photos) if the contrast is sufficient. The black and yellow 4c version of the logo may be used if advantages regarding the contrast can be yielded.

THE LOGO â&#x20AC;&#x201C; USE OF THE ONE COLOUR (1C) VERSION

The 1c colour logo may be used for office equipment, merchandising or print if there are compelling pricing or graphical arguments. On office equipment, the reversed out logo may only be used on blue background (C: 100,

M: 80, Y: 00, K: 30). For advertisements, it may also be used on a different background if a high enough contrast is given.

ADDITIONAL SUB LOGOS In general, sub logos of IMC Krems divisions, departments or services are to be avoided and MUST always be developed in consultation with the IMC Krems Marketing & Public Relations department.

At the moment, the below mentioned logos have been cleared by the department and may be used in communications. It is important to note that only the original versions of the logo provided by IMC Krems may be used. Colour adoptions and changes to the ratio of the logo are strictly prohibited.

eDesktop

IMC FH KREMS

www.tourismfactory.at

SIGNET

The newly developed IMC Krems signet may exclusively be used for merchandising (e.g. shirts) and if appropriate in online and social media communication. The signet has been developed in a way that should increase the recognisability of IMC Krems and has been designed to fit pre-existing online formats.

Thus, the format fits the defined logo scales of applications and social media channels and therefore increases the readability in this context. As the signet, however, omits the description “Fachhochschule” and/or “University of Applied Sciences” it may not be used as a logo supplement on a wider scale.

EXEMPLARY APPLICATION:

PROHIBITED UTILISATION

The logo may under no circumstances be deformed (through unproportional scaling).

The logo may only be used in the original colours.

Parts of the logo may not be omitted.

The logo my not be displayed on a background where the contrast is not sufficient.

ADDITIONAL DESIGN ELEMENTS

Aside from the IMC Krems logo one very recognisable design element has been developed by IMC Krems which is in use on most communication channels. The so-called “Check-in Button” is used in online communications, on printed material and on advertisements, amongst others. For this design the colour code “IMC Krems eye-catcher” applies – the purpose of the element

is to catch the attention of the viewer and offer important information. The original version points to the IMC website. The design element may, however, also be adopted to the current needs. Application areas include the Open House and the “Ask a Student” Facebook Group.

ASK www.fh-krems.ac.at

A STUDENT!

THE FONT

The standard font used in internal and external communication is Verdana. This font is therefore used in e-mails, documents, presentations, and publications. A standard font is an important aspect of corporate identity. It conveys clarity and fosters a sense of identity in day-to-day communications.

Promotion materials, folders, websites and other areas that are under the umbrella of the Marketing & Public Relations department may deviate from this regulation. A full listing of the various fonts used by IMC Krems is provided below. Note that it is important to respect the specific application areas of the corporate fonts.

Office Verdana Logo

ITC Stone Sans II Light ITC Stone Sans II Book ITC Stone Sans II Medium

Frutiger LT Std 45 Light Frutiger LT Std 55 Roman Frutiger LT Std 65 Bold Frutiger LT Std 75 Black

Kelson Sans Light Kelson Sans Regular Kelson Sans Bold

Armano Regular

Print / Web Web

journal Regular Open Sans Light 300 Open Sans Regular 400 Open Sans Bold 700 Open Sans Extra Bold 900

THE COLOUR

The IMC Krems brand is associated with a specific set of predefined colours. These colours are used for printed materials, merchandises and in general communications. In general, you have to differentiate between colours that are associated with the whole organisation and colours that are attributed to the various programmes. The general colour scheme of IMC Krems consists of the following colour variations: In communications, an emphasis should be put on “IMC Krems Blue”, “IMC Krems Red”, “IMC Krems Yellow” and “IMC Krems Disrupter”. “IMC Krems Master Blue” is to be used in context of our master programmes.

IMC Krems Blue

IMC Krems Master blue C: 100 M: 80 Y: 00 K: 30

“IMC Krems Blue” – the most important colour in the colour mix of IMC Krems – communicates respectability, elegance and significance. The colour has already been connected to IMC Krems in the minds of its stakeholders. The three departments – Business, Health and Life Sciences – all have a specific colour code assigned to them: Moreover, all bachelor degree programmes are colourcoded. In contrast, the master programmes share the same colour coding “IMC Krems Master Blue”.

IMC Krems Red C: 100 M: 70 Y: 00 K: 00

IMC Krems Yellow C: 37 M: 98 Y: 100 K: 06

Pantone 288c

Life Sciences CMYK: 00/100/80/00

Medical and Pharmaceutical Biotech. CMYK: 00/85/80/00

IMC Krems Eye-catcher C: 00 M: 20 Y: 100 K: 00

C: 00 M: 100 Y: 60 K: 00

Pantone 116

Wirtschaftswissenschaften CMYK: 100/30/00/30

Gesundheitswissenschaften CMYK: 100/05/60/30

Betriebswirtschaft f. d. Gesundheitsw. CMYK: 85/00/20/15

Advanced Nursing Practice CMYK: 10/15/70/10

Export-oriented Management CMYK: 70/15/00/00

Ergotherapie CMYK:20/40/70/05

Tourism and Leisure Management CMYK: 85/15/00/00

Gesundheits- und Krankenpflege CMYK: 50/00/65/00

Unternehmensführung u. E-Business M. CMYK: 70/30/00/20

Hebammen CMYK: 25/00/60/05

Business Administration CMYK: 60/25/15/00

Physiotherapie CMYK: 70/00/40/00

International Wine Business CMYK: 65/20/25/10

Musiktherapie CMYK: 70/00/90/00

BROCHURES

In general, all brochures of IMC Krems follow the same minimalistic design and are thus instantly recognisable. The distinguishing factor is the colour scheme – the colour fan on the cover of the brochures is derived from the specific colour code of the degree programme. The colour scheme of the various study programmes steams from their respective colour codes. There is an individual folder available for each bachelor programme. In addition, there is one master brochure for all master programmes within each department – the colour fan of each one is, however, “IMC Krems Master Blue”.

The so-called booklet is exclusively used for prospective students (distribution at fairs, school presentations) and sets out to provide an overview of the entire bachelor and master programme offer. The brochures work with large scale image photos and have a clear standardised structure. Find a line-up of the various front-page colour options on the subsequent pages. For programmes or projects that have no specific colour code assigned, only the colour fan derived from “IMC Krems Blue” or a combination of “IMC Krems Blue” and “IMC Krems Red” may be used.

BROCHURES

Bachelor Master

Master Programmes

management

Wirtschaft // Vollzeit, berufsbegleitend

ZIelGrUPPe Der branchenunabhängige Master Studiengang richtet sich an alle, die sich durch ein vertiefendes Studium entweder im Bereich des Human Resources Management oder des Controlling auf die Übernahme von Führungsverantwortung in Unternehmen und Organisationen vorbereiten möchten.

BeSonderheIt Im Rahmen des Studiums wird eine vertiefte Auseinandersetzung mit den Themen und den Konzepten des nachhaltigen Managements geboten, wobei der Schwerpunkt auf die ökonomische Nachhaltigkeit gelegt wird. Das Studium bietet die Spezialisierungen „Controlling“ und „Human Resources Management“ an. Projekt- und fallstudienbasiertes Lernen bereiten auf die besonderen Herausforderungen des vernetzten Planens und Handelns in multidisziplinären Kontexten vor. Aufgrund der steigenden Bedeutung der Nachhaltigkeit in der Führung von Unternehmen bietet der Studiengang eine Ausbildung am Puls der Zeit.

KoMPetenZBereICh Und tätIGKeItSfelder Der Master Studiengang bereitet grundsätzlich für die Übernahme von Leitungsaufgaben in allen Hierarchiestufen eines Unternehmens vor. Die Absolventinnen und Absolventen der Spezialisierung Controlling sind in der Lage, Aufgaben als Expertinnen und Experten im Bereich des Controllings zu übernehmen, die Absolventinnen und Absolventen der Spezialisierung Human Resources können Leitungsfunktionen sowie Aufgaben als Expertinnen und Experten im Bereich Human Resources wahrnehmen.

fAChBereIChe Und ModUle Management und führung

Konzepte des nachhaltigen Managements: Management im globalen Kontext, Konzepte des nachhaltigen Managements, International Management Issues Business Case/Planspiel: Business Workshop führung: Führung und Unternehmenskommunikation, Führung in Krisensituationen und Krisenmanagement

StUdIUM IM ÜBerBlICK Zugangsvoraussetzungen Abgeschlossenes facheinschlägiges Bachelor Studium oder Abschluss eines gleichwertigen Studiums mit Mindestumfang von 180 ECTS an einer anerkannten in- oder ausländischen postsekundären Bildungseinrichtung dauer Zwei Jahre – 120 ECTS

Spezialisierungen  Controlling und  Human Resources

vorlesungssprache Deutsch

Praxisbezug Angewandtes Forschungs- und Praktikumssemester

Beginn des Studiums September

Studienabschluss Verfassen der Master Thesis und Ablegen der Master Prüfung

organisationsformen Vollzeit, berufsbegleitend

Akademischer Grad Master of Arts in Business (MA)

forschung

Anwendungsorientierte forschung: Qualitative und quantitative Forschungsmethoden, Master Arbeit

nachhaltige Unternehmensentwicklung

nachhaltige Unternehmensentwicklung: Strategieentwicklung und -implementierung, Stakeholder Management, Innovationsmanagement, Das projektorientierte Unternehmen

Steuerung

Performance Management: Kostenmanagement, Rechnungslegung nach nationalen und internationalen Standards, Wertorientiertes und strategisches Controlling & Reporting, Finanzmanagement

Spezialisierung

Controlling: Funktionales Controlling und Beteiligungscontrolling, Budgetierung und Liquiditätsmanagement, Risikomanagement, Business Intelligence, International Financial Issues

Controlling

Unternehmensanalyse: Jahresabschlussanalyse & Bilanzpolitik, Due Diligence Spezialisierung human resources

Strategisches Personalmanagement: Strategisches Personalmanagement, Entlohnungs- und Anreizsysteme, Diversity Management, Arbeitsrecht, International HR Issues operatives Personalmanagement: Operatives Personalmanagement, Personalmarketing und -controlling

Angewandtes forschungssemester und vorbereitung auf die Master thesis Angewandtes forschungs- und Praktikumsseminar (Vollzeit) Professional Competence (berufsbegleitend)

BROCHURES

Bachelor/Master Wirtschaft · Gesundheit · Life Sciences

Studying the international way Eine Eine einzigartige einzigartige Lernumgebung Lernumgebung IMC Fachhochschule Krems – Studieren in einem internationalen Umfeld Zwei außergewöhnliche Standorte in Krems – der eine historisch, der andere modern, funktionell und doch mit dem besonderen Flair einer sehr persönlichen, multikulturellen Atmosphäre – das bedeutet Studieren an der IMC Fachhochschule Krems.

Das Studienangebot umfasst Bachelor und Master Studiengänge für Vollzeitstudierende wie auch für Berufstätige in den Kernbereichen:  Wirtschaftswissenschaften (Business)  Gesundheitswissenschaften (Health)  Life Sciences Tipp: Alle Infos für Studierende zum Thema Wohnen und Leben in Krems: www.stik.at

BROCHURES

what‘s up DAS MAGAZIN DER IMC FH KREMS 2015 / 2016 | No. 6

Coverstory Lukas Wieser über seine Erfahrungen und seinen Zwischenstopp in den USA

Roundtable über Gründerspirit, Netzwerke und Mentorship

Gastkommentar von Oliver Holle

COVERSTORY WHAT´S UP

RICHTUNGSWECHSEL

Als frischgebackener IMC Alumnus des Bachelorstudiengangs „Tourism and Leisure Management“ wiedereröffnete Lukas Wieser mit seinem Studienkollegen Rafael Walter 2009 das KultUR Wirtshaus in Salzburg. 2010 launchten die beiden mit Anselm Ruby kurzzeitwohnen.com. Nach sechs erfolgreichen Jahren ver kaufte Wieser seine Firmenanteile und startete im August 2014 in San Francisco neu durch.

10 11

BROCHURES

Transnational Programmes and Projects

60% German 40% English

Degree programmes We offer English-language degree programmes and the opportunity to work and study abroad.

different nationalities

International student body Students from 50 different nations give our university a strong international touch.

studyInG the InternatIo nal way 98%

A unique learning environment

Employability of graduates

This makes us special  Employability An IMC Krems degree opens the door to long-term professional success.  Career prospects IMC Krems students enjoy unique career opportunities in Austria and abroad.  Internships Are a great opportunity to gain experience and make important business contacts.  Intensive support Comprehensive support from administrative and academic staff helps students to complete their degree in the minimum possible time.  Practical focus The students can quickly become part of business operations – implementing their knowledge in real-life projects, and benefiting from lecturers‘ expertise.  State-of-the-art infrastructure Excellent facilities make for an outstanding learning environment.  International learning Guest lecturers from around the world add a strong international focus to our courses.  International outlook IMC Krems offers English-language degree programmes and the opportunity to work and study abroad.

BROCHURES

IMC UnIversIty of ApplIed sCIenCes KreMs

Research

faCTs and fIgures IMC University of Applied Sciences Krems is a private limited company that operates on the basis of a public-private-partnership model.

perFormance In the past few years, the university has extended its excellent track record in evaluations of higher education institutions. In the CHE ranking, students gave top grades in the overall study situation, study organisation, teacher support and international orientation categories. The results underline IMC Krems’ position as one of the leading higher education institutions in the German-speaking countries.

Established in 1994 40% of study programmes in English More than 600 students enrolled in transnational

Awarded the seal of approval of the Foundation for International Business Administration Accreditation (FIBAA)

Certified according to the ISO 9001:2000 quality

programmes International faculty and staff, and 113 partner universities worldwide Numerous research partners in business and industry Two locations and a research institute with state-of-the-art facilities

assurance standard

International Centre of Excellence in Tourism and

hIgh-QualITY researCh

Hospitality Education (THE-ICE) accreditation for the Tourism and Leisure Management bachelor and master degree programmes

International accreditation seal of German agency ASIIN for Life Sciences degree programmes

IMC University of Applied Sciences Krems carries out applied research in the core subject areas of business, health and life sciences in collaboration with companies and other organisations. The university develops innovative solutions and brings high-potential products and processes to market. Our research-led teaching, application-driven research and groundbreaking expertise benefit both the economy and society as a whole.

6 3

2 67 5

seven innovative Key research topics

FROM

146

COUNTRIES 9

163

2014/ 2015 INTERNATIONAL 113

ORIGIN COUNTRIES OF INCOMING STUDENTS

INCOMING STUDENTS

2012 2008

NEW WORLD OF WORK

OUTGOING STUDENTS

MEDICAL BIOPROCESS BIOTECHNOLOGY ENGINEERING

PARTNER UNIVERSITIES

TOURISMFACTORY INTERVENTION, IMPLEMENTATION CSR & AND OUTCOME RESEARCH

2014

2334

INNOVATION

2067

2002 1681

1998 1994 STUDENTS

120

FULL-TIME LECTURERS

PART-TIME LECTURERS

TOTAL LECTURERS

726

197

117 230

182 159 509 668

566

Lecturers 800

2400

research institute For appLieD bioanaLytics anD Drug DeveLopment Founded in 2014, the research institute concentrates on developing potential new treatments, as well as identifying and optimising drugs aimed at cancer, and immune system and blood disorders.

700

748 600

MAY 2015

2429

347 500

DEVELOPMENT

STRESS AND REGULATION RESEARCH Students

STUDENTS

400

Centre 2100

(RIZ). Both sites are home to cutting-edge laboratories with the very latest research infrastructure. The new Research for Applied Bioanalytics and Drug Development is based at RIZ Krems.

Institute 1800 1500

A number of features set the facilities apart:

cell culture und tissue-engineering laboratories Instruments for the analysis of biomolecular interactions Modern bio-optic platforms including confocal microscopy Molecular modelling and bioinformatics 600 Bioprocess engineering, bioreactors and fermentation

1200Advanced

state-oF-the-art Laboratories The Department Life Sciences performs research at two locations, Campus Krems and the town’s Regional Innovation

300 200 100

900

300

19 15

1994 TOTAL LECTURERS

46 30 16

1998

197

120 75 45

2002

PARTTIME LECTURERS

726

347 230 117 1681

668 509 159 2067

2008

2012

748 566 182 2334

2014

FULLTIME LECTURERS

STUDENTS

2014/ 2015

6 2 67 5

Master Programmes

Study Guide

Advanced Nursing Practice

Ergotherapie

Physiotherapie

Gesundheits- und Krankenpflege

Musiktherapie

Medical and Pharmaceutical Biotechnology

Betriebswirtschaft f端r das Gesundheitswesen

Business Administration

Export-oriented Management

Unternehmensf端hrung und E-Business Management

Tourism and Leisure Management

International Wine Business

Bachelor/Master

Hebammen

Guide for international degree-seeking applicants

ROLL-UPS Roll-ups are used as a means of visualisation at events, fairs and school visits amongst others. The general idea of the roll-ups is to give the viewer an overview of the programme offer. Two roll-up designs give an overview of the bachelor and master programmes

Bachelor Master WIRTSCHAF T WIRTSCHAFT • Betriebswirtschaft für • International Business and das Gesundheitswesen Export Management • Business Administration Management •• Export-oriented • Management Management von Gesundheitsunternehmen • Tourism and Leisure • Management Marketing and Sales Tourism and Leisure und •• Unternehmensführung Management E-Business Management

• Umwelt- und Nachhaltigkeits-

GESUNDHEIT management •• Advanced Nursing Practice Unternehmensführung • Ergotherapie für KMU • Gesundheits- und Krankenpflege GESUNDHEIT •• Hebammen Musiktherapie • Musiktherapie • Physiotherapie LIFE SCIENCES

colour codes of the department apply. The international programmes thought in English are marked with a little British flag at the left side of the bullet point.

Business

WIRTSCHAFT • International Business and Export Management • Management • Management von Gesundheitsunternehmen • Marketing and Sales • Tourism and Leisure Management • Umwelt- und Nachhaltigkeitsmanagement • Unternehmensführung für KMU

Bachelor • Betriebswirtschaft für das Gesundheitswesen • Business Administration • Export-oriented Management • International Wine Business • Tourism and Leisure Management • Unternehmensführung und E-Business Management Master • International Business and Export Management • Management • Management von Gesundheitsunternehmen • Marketing and Sales • Tourism and Leisure Management • Umwelt- und Nachhaltigkeitsmanagement • Unternehmensführung für KMU

LIFE SCIENCES • Medical and Pharmaceutical Biotechnology

• Medical and Pharmaceutical Biotechnology

department (Business, Health and Life Sciences). The

Master

GESUNDHEIT • Musiktherapie

• Medical and Pharmaceutical LIFE SCIENCES Biotechnology

respectively. Additionally, there is one roll-up design per

www.fh-krems.ac.at

0924_fh_krems_rollup_Business_print.indd 1

health

life sciences

Bachelor

Bachelor/Master

• Advanced Nursing Practice • Ergotherapie • Gesundheits- und Krankenpflege • Hebammen • Musiktherapie • Physiotherapie

24/09/14 13:57

• Medical and Pharmaceutical Biotechnology

Master • Musiktherapie

akadeMischer lehrgang • Hygienefachkraft

www.fh-krems.ac.at

0925_fh_krems_rollup_Health_print.indd 1

www.fh-krems.ac.at

25/09/14 10:12

0925_fh_krems_rollup_LifeSciences.indd 1

25/09/14 10:04

WING FLAPS

The wing flaps fall back on the general IMC Krems colour fan that is derived from â&#x20AC;&#x153;IMC Krems Blueâ&#x20AC;?. Alternatively, image photos in black and white featuring 1-2 people might be used for internal purposes.

ADVERTISEMENTS

Advertisements may be designed and commissioned by the Marketing & Public Relations department exclusively. The minimalistic design of the IMC Krems advertisements features the reversed IMC Krems logo. The “Check in” button should guide the reader to our webpage. The

current design of the advertisements features a black and white image photo of one of our students on a black and white gradient background. In general, the advertisements should mainly catch the attention of the reader and thus avoid too much text.

BUSINESS HEALTH LIFE SCIENCES Exzellenz in Lehre und internationaler Ausrichtung: Die Masterstudiengänge der IMC FH Krems Jetzt noch bis 15. Mai bewerben

www.fh-krems.ac.at

BUSINESS HEALTH LIFE SCIENCES NEU: International Wine Business

www.fh-krems.ac.at

PROMOTION

R M S L D M I N I I I I R T S E I S L E

B Z T A L P X I F R O L E H C A B

H S M U R L U L A E F M A F T M N E C T

D L G M H E F L S M T T C T O T N H P S

H B P N D O T H A I D M I P L H L

A R L L E L F M U H N S R O L L R M E O

E T E E T E A M S P I R I T H I S

E Y L H U O S R P I I E A E U R E P T L

S X O T O N X E E E U E L R O C U

L F A P C R P T C F T P T M E I T R R Y

S R A I E E G I M Z M S I R W R A

E L R E H T T R A E H T F O E T A T S T

I X C A F N U L N I U N C S F I A

R E O R E S E A R C H S E M E S T E R I

G N U Z T E A H C S T R E W U R N

S A U C D D T D Q I I S C A P G I A F A

C S H E O Y L T O T E Y I K R A L S L E

S J O B C H A N K E N S C E E L E

P F L B R Y A T T M F D E A E Q A S I A

E W R M E H F N L E Z A M L L D S

I E S E Q G Y L O E S U C E A G N S M F

R X A I A W T I R F S R I O H I S

H D P F A A E L C R T T U I A R O A A R

A E G E I T S N I E S F U R E B D

E D E K N A R P O T I A S E S P F E I E

S I B U K T L I P U A H I H N R M

F E L A R U G N A E T B G A H Y A M A A

S S W R I M S M I P L L L J E N E

C R R P S E E A L L S R T R E A C M E U

F U E O E S U K O F S I X M R P S

T D P R A C M I C A M O T U S E U O R A

R E T S E M E S H C R A E S E R Y L U R

L X X N E C N A H C B O J C A I R

E S P E L M I E N I E D L L R E T M M I

S A A F I X E R P L A T Z R I K E

S N B M I L A S L E B A L Y T I L A U Q

T M N T E R E J P F U Z U S T H T

Die Infoveranstaltungen im Überblick www.fh-krems.ac.at/infodays Die Infoveranstaltungen im Überblick www.fh-krems.ac.at/infodays

Entdecken Sie die Vorteile unserer Masterstudiengänge

Entdecke die Vorteile unserer Bachelorstudiengänge

POSTERS

openhouse

27. Februar 2016

Weitblick.

Eindruck der bleibt.

Nico, 24 Master-Absolvent & PhD-Student

Tamara, 20 Bachelor-Studentin

Bachelor

Master

WIRTSCHAFT • Betriebswirtschaft für das Gesundheitswesen • Business Administration • Export-oriented Management • International Wine Business • Tourism and Leisure Management • Unternehmensführung und E-Business Management

GESUNDHEIT • Advanced Nursing Practice • Ergotherapie • Gesundheits- und Krankenpflege • Hebammen • Musiktherapie • Physiotherapie LIFE SCIENCES • Medical and Pharmaceutical Biotechnology

GESUNDHEIT • Musiktherapie LIFE SCIENCES • Medical and Pharmaceutical Biotechnology www.fh-krems.ac.at

www.fh-krems.ac.at

FREE CARDS Free cards may be designed and commissioned by the Marketing & Public Relations department exclusively. The purpose of the free cards is to catch the attention of the viewer and provide relevant information. Free cards are handed out at external events, fairs and school visits and are available at Campus.

In general, free cards promote important events (e.g. the Open House), the departments (Business, Health, Life Sciences), or various important aspects/unique features of IMC Krems. In addition, the Marketing & Public Relations department may decide to issue additional free cards introducing new study programmes (e.g. International Wine Business) or projects.

vorhseerhen

openhouse 27. Februar 2016

Wirtschaft

• Betriebswirtschaft für das Gesundheitswesen • Business Administration* • Export-oriented Management • Tourism and Leisure Management • Unternehmensführung und E-Business Management

• International Business and Export Management • Management • Management von Gesundheitsunternehmen • Marketing and Sales • Tourism and Leisure Management • Umwelt- und Nachhaltigkeitsmanagement • Unternehmensführung für KMU

Gesundheit • Advanced Nursing Practice • Ergotherapie • Gesundheits- und Krankenpflege • Hebammen • Musiktherapie • Physiotherapie

Life sciences

TestsiegerIn ErfolgsträgerIn Ohne Know kein How

Gesundheit • Musiktherapie

Life sciences • Medical and Pharmaceutical Biotechnology

• Medical and Pharmaceutical Biotechnology Studieninfo T: +43-(0)2732 802 222 E-Mail: information@fh-krems.ac.at www.fh-krems.ac.at www.facebook.com/imcfhkrems

0905_fhkrems_openhause_freecard_rz.indd 3

Kopfmensch

Master

*vorbehaltlich der Genehmigung durch die AQ Austria

Bachelor

www.fh-krems.ac.at

Things can change Studieren ist Gold International Spirit 06.09.13 12:58

FREE CARDS

d e t r a t s It alla big bang with l a n o i t a Interspnirit

Bachelor

Master

Life ScienceS

• Medical and Pharmaceutical Biotechnology

“Ich lerne tagtäglich Neues dazu und durch ein Auslandsstudium oder -praktikum sehe ich auch mehr von dieser Welt. Heute zählt die Internationalität.”

www.fh-krems.ac.at

Nico Jacobi, MSc Absolvent Medical and Pharmaceutical Biotechnology, PhD-Student

Studieninfo T: +43 02732 802 222 E: information@fh-krems.ac.at www.fh-krems.ac.at www.facebook.com/imcfhkrems

Bachelor WirtSchaft • Betriebswirtschaft für das Gesundheitswesen • Business Administration

Entdecke unsere internationale praxisorientierte hochschulausbildung.

• Export-oriented Management • International Wine Business* • Tourism and Leisure Management • Unternehmensführung und E-Business Management

www.fh-krems.ac.at

Studieninfo T: +43 02732 802 222 E: information@fh-krems.ac.at www.fh-krems.ac.at www.facebook.com/imcfhkrems

* vorbehaltlich der Genehmigung durch die AQ Austria

Bachelor

l l a r o f Health

entdecke unsere internationale praxisorientierte Hochschulausbildung.

Master

GESUNDHEIT

• Advanced Nursing Practice

• Musiktherapie

• Ergotherapie • Gesundheits- und Krankenpflege • Hebammen

Entdecke unsere internationale praxisorientierte Hochschulausbildung.

• Musiktherapie • Physiotherapie

www.fh-krems.ac.at

Studieninfo T: +43 02732 802 222 E: information@fh-krems.ac.at www.fh-krems.ac.at www.facebook.com/imcfhkrems

d r a c r e t s Ma

Your Mastercard for a successful career: The IMC Krems master programmes in Business, Health and Life Sciences. Master Wirtschaft

Experience our practice-oriented 2-year master programmes with an international focus.

www.fh-krems.ac.at

• Unternehmensführung für KMU

hEalth • Musiktherapie

Prospective student advisory service

lifE sciEncEs

T: +43 02732 802 222 E: information@fh-krems.ac.at

• Medical and Pharmaceutical Biotechnology

www.fh-krems.ac.at www.facebook.com/imcfhkrems

INVITATIONS

The official invitations to external and internal events may be designed by the Marketing & Public Relations department exclusively.

On the cover, only the title of the event may be adopted. The remaining text modules (logo, “Einladung”/”Invitation”, contact information) are fixed parts of the invitation design.

The design, layout and structure has been harmonised and may not be adopted for individual events. In general, there are four possible options for the colour scheme that is displayed on the cover. General invitations (e.g. graduations, award ceremonies, conferences, external events, …) fall back on the colour fan derived from “IMC Krems Blue”. Invitations that can clearly be attributed to one particular department may resort back to the colour fan derived from the colour code attributed to the department.

The inside of the invitations allows for more adoptions in order to cater for the demands of the individual event. As a general guideline, the overview of the event is given on the left hand side while the agenda is provided on the right hand side. In addition to the text modules, pictures may be inserted here as well.

Das Führungsteam der IMC Fachhochschule Krems, Mag. Ulrike Prommer, Prof. (FH) Mag. Eva Werner und Prof. (FH) Dr. Karl Ennsfellner lädt zur akademischen Feier ein:

VERLEIHUNG DER FUNKTIONS- UND EHRENTITEL Donnerstag, 5. März 2015 17:45 Uhr 18:00 Uhr

EINLADUNG ZUR AKADEMISCHEN FEIER

Sektempfang Beginn des Festaktes

International Meeting Centre der IMC Fachhochschule Krems Trakt G1 - Am Campus Krems - 3500 Krems Wir bitten um verbindliche Anmeldung bis 01. März unter: http://register.fh-krems.ac.at oder unter Tel. 02732 802 525 (Frau Sandra Luftensteiner)

Durch den Abend begleitet Sie das Trio Vivo. Im Anschluss an den Festakt lädt Sie das Führungsteam zu einem kulinarischen Ausklang.

MUSIKALISCHE OUVERTÜRE BEGRÜSSUNG – EINLEITENDE WORTE VERLEIHUNG DES FUNKTIONSTITELS FACHHOCHSCHULPROFESSOR/IN DI Dipl.-Wirtsch.-Ing. Michael Bartz | Mag. Claudia Bauer-Krösbacher, PhD Dr. Georg Christian Steckenbauer, MSc | DI Wolfgang Vrzal, MBA

MUSIKALISCHE ENTRACTE VERLEIHUNG DES EHRENTITELS VISITING PROFESSSOR Prof. Dr. Thomas Hillecke

VERLEIHUNG DES EHRENTITELS HONORARPROFESSOR DI Rainer Daubeck | Mag. Heinold Lindenthal | Ao.Univ. Prof. Dr. Wolfgang Weninger

REMERCIEMENTS

IMC Fachhochschule Krems GmbH IMC University of Applied Sciences Krems Piaristengasse 1 3500 Krems - Austria - Europe T: +43 (0) 2732 802 0 F: +43 (0) 2732 802 4

MUSIKALISCHE ENTRACTE

E: marketing@fh-krems.ac.at I: www.fh-krems.ac.at

VERLEIHUNG DES FUNKTIONSTITELS VIZEREKTOR

www.fh-krems.ac.at/anfahrt

Prof.(FH) Dr. Harald Hundsberger

MUSIKALISCHER AUSKLANG

INVITATIONS

Invitation Department Business

EINLADUNG VERANSTALTUNGSTITEL

Invitation Department Health

EINLADUNG VERANSTALTUNGSTITEL

Invitation Department Life Sciences

EINLADUNG VERANSTALTUNGSTITEL

OFFICE

TEMPLATES – MICROSOFT WORD

There are three different predefined templates available for Microsoft Word. The templets are preinstalled in all Microsoft Office versions available on a processor on Campus. In addition they can be downloaded from the eDesktop: Knowledgebase – IMC Wiki – Marketing & Public Relations – Documents. The IMC_Report_Vorlage_2014 has to be used for any official report (both for internal and external purposes). In addition, one might opt to utilise the two remaining templates IMC_Briefe_mit_Adresse_2014 and IMC_ Briefe_ohne_Adresse_2014 in general communications. Rather than using the template featuring the IMC Krems letterhead it is also possible to utilise the designated IMC Krems stationary.

Krems, 04.09.2014

[DOKUMENTTITEL] [UNTERTITEL DES DOKUMENTS]

Michael Parak

TEMPLATES – MICROSOFT POWER POINT There are two different predefined templates available for Microsoft Power Point. The templets are preinstalled in all Microsoft Office versions available on a processor on Campus. In addition they can be downloaded from the eDesktop: Knowledgebase – IMC Wiki – Marketing & Public Relations – Documents.

The IMC_Präsentation_16_9 is the official power point template for all presentations and should be used for external and internal presentations and lectures. The template “IMC_Praesentation_Vorlage_A1” can be used as a template for posters.

HERZLICH WILLKOMMEN

TITEL

TITEL 35

POSTER TEMPLATE – MICROSOFT POWER POINT

DIAGRAMMES - MICROSOFT OFFICE

Graphs and charts are an eye-catching part in any document. It is therefore very important to follow the colour scheme as shown in the example below.

The current official colour scheme has been preset in any Microsoft Office template provided by IMC Krems.

Auswertung 5 4,5 4 3,5 3 2,5 2 1,5 1 0,5 0

Kategorie 1

Kategorie 2 Physio

Bio

Kategorie 3 Export

Kategorie 4

Tourism

Auswertung 29%

30%

17%

24%

37 Physio

Bio

Export

Tourism

E-MAIL SIGNATURE â&#x20AC;&#x201C; MICROSOFT OUTLOOK

The e-mail signature has to be in use by each IMC Krems employee in order to accomplish a coherent appearance. To that end, the following design standards are in place: Font: Verdana Regular 8 pt Font colour: RGB 31/73/125

The basic framework consists of the following elements: In addition, seasonal supplements may be provided by the Marketing & Public Relations department as specified in the Kommunikationskonzept (page 53).

Titel Vorname Nachname Titel Stellenbezeichnung DE Stellenbezeichnung EN Leerzeile IMC Fachhochschule Krems IMC University of Applied Sciences Krems Piaristengasse 1, A-3500 Krems, Austria, Europe Leerzeile Office: Campus Krems, Trakt G1, Room 2.07 T: +43 (0)2732 802 000 F: +43 (0)2732 802 4 E: max.mustermann@fh-krems.ac.at I: www.fh-krems.ac.at Leerzeile Anfahrts- und Parkhinweis ( Link: www.fh-krems.ac.at/anfahrt/ )

BUSINESS CARDS

Business cards can only be commissioned by the Human Resources department.

business card also includes a QR code that allows for a

The business cards feature a front side only. The design and layout of the card is standardised. The upper left corner of the business cards shows the reversed out 4c logo of IMC Krems on an “IMC Krems Blue” background. The

of the device.

Mag.(FH) Christiana Weiss Stv. Leitung Marketing & Öffentlichkeitsarbeit / Alumni Relations Manager Deputy Head of Marketing and Public Relations / Alumni Relations Manager

direct transfer of the contact details into the contact list

The information is provided in German and English and is thus relevant both in a national and international context.

IMC FaChhoChsChule KreMs Piaristengasse 1 3500 Krems • Austria • Europe Office: Am Campus Krems Trakt G 1, Raum 2.04 T: M: F: E:

+43 2732 802 540 +43 664 858 18 55 +43 2732 802 4 tina.weiss@fh-krems.ac.at

www.fh-krems.ac.at

ENVELOPS

IMC FACHHOCHSCHULE KREMS GMBH Piaristengasse 1 • A-3500 Krems • Austria • Europe T: + 4 3 ( 0 ) 2 7 3 2 8 0 2 • F : + 4 3 ( 0 ) 2 7 3 2 8 0 2 4 I : w w w. f h - k re m s . a c . a t • E : o ff i c e @ f h - k re m s . a c . a t

WRITING PADS

COMPLIMENT CARDS

IMC Fachhochschule Krems GmbH

Piaristengasse 1, A-3500 Krems Austria, Europe

T: +43 (0)2732 802 0 F: +43 (0)2732 802 4

E : office@fh-krems.ac.at I : www.fh-krems.ac.at

VISUALS

EXHIBITION WALL – GENERAL

BUSINESS HEALTH LIFE SCIENCES

“Eindruck der bleibt.” Victoria, 20, Bachelor-Studentin

*Scanne nebenstehenden QR Code ein oder rufe www.fh-krems.ac.at/ba auf, um Victoria’s Gedanken zu hören.

read my* mind

www.fh-krems.ac.at

IMAGERY

IMAGERY â&#x20AC;&#x201C; ADVERTISEMENTS

Advertisements may be designed and commissioned by the Marketing & Public Relations department exclusively. The current imagery used in advertisements features a black and white image photo of one of our students on

a black and white gradient background. The advertising campaign thus puts the human factor of our organisation in the front. It therefore manages to appear approachable and minimalistic at the same time.

IMAGERY â&#x20AC;&#x201C; GENERAL The general imagery used by IMC Krems also puts an emphasis on the human factor. Students are featured in their normal surroundings. Depending on the study programme, this means in lecture rooms, laboratories, university facilities (e.g. Health Lab) or somewhere around Campus.

This type of imagery is used for brochures and other print materials, on the web pages and all other forms of external and internal communications except for advertisements. The current advertising line can be found here: \\10.100.6.166\BilderMarketing\Fotoshootings\

GIMMICKS

The current line of promotional items in general features the IMC Krems logo, a catchphrase and in most cases the “Check-in” button. They are kept in “IMC Krems Blue” in order to fit the corporate colour scheme of IMC Krems. They are thus instantly recognisable.

The recently introduced IMC Krems signet may be used on promotional items if there are compelling arguments for it (e.g. due to space issues).

GIMMICKS

WEBSITES

WEBSITE

The goal of the current website design of the official IMC Krems website is to provide the information in a straight and clear manner while still appealing to the emotions of

the visitor. The website has been adopted to fit all end devices and browsers.

WEBSITE – IMC KREMS www.fh-krems.ac.at

The predominant colours on our website are: R 255 G 255 B 255 R 255 G 255 B 255

R 255 G 255 B 255

The following web fonts are used for the website: Open Sans 400 Open Sans 700

Journal Font-Awesome



  

WEBSITE – JUNGE UNI www.jungeuni.at

WEBSITE â&#x20AC;&#x201C; CAREER LINKS www.careerlinks.at The sub web page of the Career Center follows the same layout principles as the main page.

WEBSITE – TOURISMFACTORY www.tourismfactory.at

WEBSITE – SENIORENUNI www.seniorenuni.at

INTRANET / EDESKTOP

EDESKTOP edesktop.fh-krems.ac.at

SOCIAL MEDIA CHANNELS

Social media helps forge a direct and lasting relationship with the stakeholders. In order to fit the image of IMC Krems, most communication is conducted in English. The detailed IMC Krems position regarding this topic is available in the â&#x20AC;&#x153;Social Media Strategyâ&#x20AC;&#x153; of IMC Krems. The official IMC Krems social media presence is steered and conducted by the Marketing & Public Relations department. On most channels, IMC Krems is represented by one general presence for all stakeholder groups. The various departments and service centres of IMC Krems are not allowed to conduct demerged social platforms without the knowledge and consent of the Marketing & Public Relations department. Rules and regulations regarding the logo, colour scheme and wording apply.

SOCIAL MEDIA - FACEBOOK www.facebook.com/imcfhkrems

SOCIAL MEDIA - YOUTUBE www.youtube.com/fhkrems

SOCIAL MEDIA - TWITTER www.twitter.com/fhkrems

SOCIAL MEDIA - LINKEDIN www.linkedin.com/edu/imc-fachhochschule-krems-10184

SOCIAL MEDIA - GOOGLE PLUS plus.google.com/+fhkrems

SOCIAL MEDIA - INSTAGRAM www.instagram.com/fhkrems

SOCIAL MEDIA - FLICKR www.flickr.com/imcfhkrems

SOCIAL MEDIA - XING www.xing.com/companies/imcfachhochschulekrems

NEWSLETTER

NEWSLETTER – IMC KREMS PROSPECTS

NEWSLETTER – IMC KREMS ALUMNI

GUIDING SYSTEM / IMC BUILDINGS

GUIDING SYSTEM

On campus, a warm red has been used as an accent colour on a wider scale. It contrasts well with the otherwise sleek design and colour scheme of the premises (kept in white and grey).

G1. E.25 Seminarraum

G1. E.26 Seminarraum

GUIDING SYSTEM

IMC Fachhochschule Krems Piaristengasse 1 3500 Krems, Austria, Europe Tel: +43 (0)2732 802 Fax: +43 (0)2732 802-4 marketing@fh-krems.ac.at www.fh-krems.ac.at FHM-1-0002, Version 05, Revision 00