International Wine Business

Business

Bachelor Bachelor

International Wine Business

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Aims of our programme This new English-language degree equips students with in-depth knowledge of management, business and marketing. International wine business courses prepare future decision makers for their careers.

We also provide training in viticulture, wine making and tasting. The distinctive feature of this programme is the combination of business topics and specialist wine courses. The programme includes handson training courses such as Viticulture (work in the vineyard), Wine Processing I and II (oenology - wine cellar practice), Wine Tasting and Description I and II (wine sensory laboratory) and Current Topics in the International Wine Business (project management).

Key Features You have the opportunity to study abroad at one of our partner universities in the third semester. An internship within the wine business is mandatory in the fifth semester. Graduates will possess a profile with a strong international focus and in-depth knowledge of management and the world of wine. The programme enables students to prepare for certifications by organisations such as the International Project Management Association (IPMA), the WSET diploma, or the Austrian Certified Wine Tasters Exam (optional).

You will study in an international environment with 2,400 students from more than 30 different countries and live in the beautiful and world famous Wachau, in the Greater Vienna region. The Wachau is well-known for its high standard of living, excellent levels of personal safety and UNESCO world heritage landscape. The region’s cuisine and wines are outstanding. A Wachau Riesling was recently awarded 100 points in Robert Parker’s highly respected US wine guide ”The Wine Advocate”. You will receive excellent education at a university and state-of-the art campus which allows you to broaden your horizons and benefit from an international perspective. Our students easily build up international networks during their studies and establish friendships which often last all their lives.

knowledge for production Combined with export activities Programme Overview

Special feature Business education focusing on specialist commercial knowledge for wine production. The degree programme is offered in close cooperation with leading wine industry representatives from Austria and abroad. There is also an emphasis on sales-related topics and associated export activities.

Entrance requirements

Secondary school leaving certificate or equivalent

Duration

Six semesters

Language of instruction

English

Start of semester

September

Organisation format

Full-time

Academic degree

Bachelor of Arts in Business (BA) – 180 ECTS* *ECTS = European Credit Transfer System

UNIQUE in AUSTRIA There is no other bachelor programme at a university of applied sciences in Austria with a specific focus on wine businesses. The international and the real-life orientation (obligatory internship of 22 weeks in the 5th semester) of the programme is enhanced through events (international internships and excursions) and through specific lectures like:    

International Wine Marketing International Wine Industry Wine Tasting and Description International Wine Tourism

wine

CORE MODULES

Key qualifications

Business Administration, Economics, Law

Taking into consideration the strategies of most businesses in competitive national and international market environments, you will be equipped with skills in the area of marketing, sales and brand management.

In the course of the six semesters of the programme, we will provide you in particular with the following skills:

You will be able to apply important economic terms and evaluate the structure, functionality and complexity of organisations. Moreover, you will be able to solve assignments in accounting and financing and apply common instruments in budgeting and controlling. During the programme, you will acquire skills that allow you to contribute and conduct operative marketing measures and assist in HR management, organisational development, qualitative management and project and process management. In addition, you will be able to communicate with representatives of the legal professions about issues of public, private and commercial law.

International Wine Business You will learn to take into account the national and international structures of the wine industry and its particularities. This includes an analysis of the wine markets and the development of concepts and products. You will also be able to acknowledge the correlations between price and product policies, to understand the various distribution channels and to develop marketing concepts.

Furthermore, you will accumulate wine-specific knowledge about the perfect location, the role of the vines and about viticulture, wine production, the grape varieties and types of wine. Therefore, you will be able to evaluate the grape production process under national and international conditions according to ecological and economical aspects.

Other important components of the study programme are the legal regulations of international/European wine law, the sensory assessment of wines and the methods of wine treatment and wine analytics.

Tools and methods You will be able to present concepts and ideas, collaborate in or lead teams and consider intercultural differences.

Moreover, you will be able to understand cultural-specific differences and their influence on a sustainable brand management and solve everyday tasks in your working area with the help of appropriate software and hardware tools.

     

English language proficiency Social skills Wine terminology (German, French, Italian, Spanish) Intercultural interrelations Communication and presentation abilities Profound wine knowledge

Format Full-time

The Bachelor programme "International Wine Business" is offered in a full-time version. Lectures take place from Monday to Friday, in exceptional cases on Saturdays. The weekly contact hours vary from semester to semester (between 15 and 22).

Hours of attendance

From Monday till Friday, Blended Learning Modules*

Average number of hours/week

22

Occupation during the proramme

Not required

Internship

Minimum 22 weeks in the 5th semester

Advantages

Studying efficiently, individual coaching and service, direct access to lecturers and professors, applied research and study projects

Opportunities

Various excursions during the study programme, international study trips (on offer). Notable speakers from all over the world

Exchange Semester

Generally in the third semester with one of our international partner universities.

Highlights

International faculty, international guests, international student community and international study trips

* Blended learning is understood as self-directed learning supported by ICT (Information Communication Technology).

curriculum full-time

Semester IV

H

ECTS

4

Quality and Process Management

2

2

4

Controlling

2

3

2

3

Semester I

H

ECTS

Business Administration

2

Accounting I

2

Business Mathematics

2

4

Finance and Investment

Research Methodology I

2

3

Bachelor Seminar and Bachelor Thesis I

1

5

Software Applications

3

3

Principles of Business Law

3

4

Teamtraining

1

1

Intercultural Competence

2

2

Principles of Private und Public Law

2

3

International Economics and Agrarian Politics

2

3

Viticulture I

2

2

Wine Tasting and Description II

1

1

Chemistry and Microbiology

2

3

Wine Processing II

3

3

Biology and Plant Protection

2

2

International Wine Industry I

4

4

Sensory Training

1

1

Total weekly hours

22

30

Total weekly hours

21

30 Semester V

H

ECTS

Semester II

H

ECTS

Organisation and Organisation Theory

2

3

Practical Training Coaching Seminar

1

2

Marketing

2

3

Total weekly hours

1

30

Accounting II

2

4

Business Statistics

2

4

Semester VI

H

ECTS

Research Methodology II

2

3

Entrepreneurship

2

4

Presentation and Presentation Techniques

1

1

Budgeting and Financial Planning

2

3

Microeconomics

2

3

Bachelor Seminar and Bachelor Thesis II

1

8

International Wine Law

2

2

Viticulture II

2

2

Strategic and Sustainable Planning in Wine Industry

2

4

Wine Processing I

3

3

International Wine Industry II

3

4

Wine Tasting and Description I

2

2

Current Topics in International Wine Business

2

3

Total weekly hours

22

30

International Wine Markets

3

4

Total weekly hours

15

30

Semester III

H

ECTS

Human Resource Management

2

3

Procurement and Logistics

2

3

Project Management

1

2

E-Commerce and E-Marketing

2

2

Marketing Research

2

4

Macroeconomics

2

3

Negotiation and Sales Techniques

2

3

Managerial Accounting for Wine Business

2

4

International Wine Marketing and Brand Management

2

3

International Wine Tourism

2

3

Total weekly hours

19

30

Practical Training (22 weeks Ă 32 hours)

28

H = Weekly contact hours ECTS = European Credit Transfer System

Prospective STUDENT Advisory Service T: +43 2732 802 222 E: information@fh-krems.ac.at

Career options for graduates After completing the programme, students can pursue a career in the following organisations:  Working in a winery e.g. in marketing and sales or customer service (B2B, B2C)  Wine trade – particularly in specialised wine shops/fine wines  Wine, spirits, sparkling wine import and/or export  Wine tourism (e.g. incoming or outgoing wine tourism agencies, wine route management and marketing) Moreover you can start your career as a brand ambassador for international wine, sparkling wine or spirit brands or in the online wine trade, in food and fine wine publishing (magazines, books and guides), in upstream industries, e.g. technical winery equipment, packaging, closures or bottle companies, in downstream industries, e.g. culinary and wine marketing agencies, label manufacturers or event and fair management agencies.

Above all your job opportunities involve working for international NGOs such as the OIV (Organisation Internationale de la Vigne et du Vin in Paris) or, for example, the GWC network, regional or national wine marketing boards such as the ÖWM, DWI, Swiss Wine, CIVC or the BIVB. You could also become a trainer or teacher in wine education (sommelier schools, hotel and restaurant training schools) or an entrepreneur and open a wine bar, restaurant, wine shop, online retailer or a wine delivery company.

The IMC Career Center The IMC Career Center serves the systematic development of the IMC University of Applied Sciences network of companies and organisations. It offers career services to students and alumni. Another focus is the supervision of students before, during and after their practical training (PTS – Bachelor) or applied research and training (ARTS – Master) semesters. The service centre's tasks are further: help with the organisation of internships, implementation of the IMC Recruiting Fair – Career Links, organising “On-Campus-Recruiting” as well as events and company presentations. http://alumni.fh-krems.ac.at.

Top ranked The IMC Krems has been ranked top among universities in German-speaking countries for many years. Various surveys confirm the excellent education at the Institution of Higher Education. The CHE (Center for Rankings of Institutions of Higher Education in German-speaking countries) as well as the European university ranking “U-Multirank” bestowed “BEST GRADES” for the IMC Krems in the fields of study portfolio, international alignment, quality of education and career prospects. IMC graduates are very well accepted on the Austrian and international employment markets.

SUCCESSFUL Essential key skills

SUCCESSFUL CAREERS for tomorrow's leaders

Studying the internatio A unique learning environment

onal way

28

60% German 40% English

Degree programmes We offer English-language degree programmes and the opportunity to work and study abroad.

50

different nations

International student body Students from 50 different nations give our university a strong international flavour.

98% Employability of graduates

Why study at the IMC Krems?  Employability An IMC Krems degree opens the door to long-term professional success.  Career prospects IMC Krems students enjoy unique career opportunities in Austria and abroad.  Internships Are a great opportunity to gain experience and make important business contacts.  Intensive support Comprehensive support from administrative and academic staff helps students to complete their degree in the minimum possible time.  Practical focus The students can quickly become part of business operations – implementing their knowledge in real-life projects, and benefiting from lecturers‘ expertise.  State-of-the-art infrastructure Excellent facilities make for an outstanding learning environment.  International learning Guest lecturers from around the world give the courses a strong international flavour.  International outlook IMC Krems offers English-language degree programmes and the opportunity to work and study abroad.

IMC University of Applied Sciences Krems Piaristengasse 1 3500 Krems, Austria, Europe Prospective Student Advisory Service T: +43 02732 802 222 E: information@fh-krems.ac.at I: www.fh-krems.ac.at

Accreditations / Quality Labels

EFMD

Version: 6/2016

Ausgezeichnet von der Ă–sterreichischen UNESCO-Kommission