Czarlore

Brand identity pitch for Czarlore.

Logotype

This bespoke tyographic logo will be the primary brand identity element in which the upward arrow “A” signify “Achievement”. The whole letters are designed with aesthetic dimentions to depict high in quality and the boldness of the logotype stand for assurance, durability and endurance.

Comparison

The logotype for Czarlore not only stands out by being completely unique in dimention but also posses the legibility in viewing when compared to most of the brand logotypes up there.

Diﬀerentiating Products

F O R M A L S

Casuals

Czarlore’s products is being categoried by colors. Brown for it’s Formal Shoe’s & Bluish Green for it’s Casual Shoes. Even though the cultural meaning of Brown is known as the color of mourning in India, the Westerner’s believe that it is psychologically percieved as Comfortable, Stable and Dependable color. Where as the Blue for Casuals express coolness of masculinity and it’s is universal safe color.

Sample Advertisement - Casuals

Casuals

Hand craﬅed step by step.

Mock advertisement with the tagline “Hand craﬅed step by step”. Like how a sole is the thin plane which touches the ground, the attention grabing blue line below the image area touches the bottom of the ad space. This element of brand identity serves to diﬀerntiate products.

Sample Advertisement - Formals

The accomplishment for real men.

F O R M A L S

Mock advertisement with the tagline “The accomplishment for real men”. Unlike the other shoe brands, the brown color transperant plane on the leﬅ side of the image is meant to diﬀrentiate Czarlore’s product and emphasize logo on the above layer which can can be recognized from far distance.

Sample Advertisement - Formals

F O R M A L S

The accomplishment for real men. The accomplishment for real men.

F O R M A LS

The brand identity is designed to be versatile which easily adapts to the variable size of dispays which is still recognisable.

Product Mock

Debossed logo on product. These images are intened to show how this logo is still clearly visible on the products.

Store Sinage

Logo of Czarlore being replaced by the existing storeâ&#x20AC;&#x2122;s signage.

Business Cards

Johnny Doe

UK Head Oﬃce PO Box 41, North Harbour Hampshire. Tel: 2392561000 Mob: 9876543210 Email: johnnydoe@czarlore.com

CEO

Leﬅ - Multi color. Right - Single color.

CEO

Primary Color

Primary brand color of Czarlore.

Typography Style - Formals

Regular

Regular Italic