SAMPLING RESEARCH Color Psychology Tianjie Li Simple Version
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1. OVERVIEW This project practised HCI theory and methods through the HCI & UI research of 3D modeling software. The research had built the user's action & congition model through user research and provi ded the design guidelines of this kind of software. The research analyzed congitive demands of the icons of different user typesunder different circumstances and proposed the icons' standard to wards the user centered design. 2. BASIC INVESTIGATION RESULTS (SAMPLE) 2.1. Colors and emotions
CHOOSING RESULTS OF COLORS WITH CALMING EMOTION
CHOOSING RESULTS OF COLORS WITH COMFORTABLE EMOTION
46.40%
52.40%
43.10% 39.00%
37.50%
26.50%
GREEN
25.00%
23.90%
23.20%
WHITE
GREY
18.90% 12.70%
PINK
BLACK GREY
BROWN
25.00%
WHITE GREY
WHITE GREEN
BLACK
GREEN
GREY
16.30%
50.00%
YELLOW
32.00%
BLUE
33.70%
BLUE
CHOOSING RESULTS OF COLORS WITH SOLEMN EMOTION
YELLOW GREEN
WHITE
BLACK
CHOOSING RESULTS OF COLORS WITH CHEERFUL EMOTION
BLACK
BLUE GREY
PINK
BLUE PURPLE
BROWN
GREY
BLUE
BLUE
PURPLE
CHOOSING RESULTS OF COLORS WITH EXCITING EMOTION 36.30%
33.80% YELLOW 19.00%
RED
15.20% 10.40%
YELLOW
PINK 9.20%
PINK
GREEN
YELLOW 8.80%
GREEN BLUE
RED
RED 12.00%
ORANGE
RED YELLOW ORANGE
BLUE PICTURE 1 Colors and emotions
2.2. Favorite colors (some results) In the investigation, I consider gender, blood type and living environment as three main factors which affect people’s favorite colors. The question which explores if the people’s favorite color is the one that makes people calm down may contributes to the values and people’s lifestyles. We can find something useful to our design from the research.
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THE COLOR WHICH MADE PEOPLE CALM DOWN
THE FEELINGS OF FAVORITE COLOR
50.00% 45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00%
exciting
calm
comfortable
relax
energetic
others
1% 4%
11%
30% 17%
blue
green
white
black
yellow
grey
purple
pink
overall
blue 43.30%
green 23.70%
white 14.50%
black 4.50%
yellow 4.10%
grey 2.90%
purple 2.60%
pink 1.70%
male
40.90%
25.30%
14.20%
6.00%
4.10%
3.70%
2.30%
0.80%
female
47.10%
21.00%
15.00%
2.10%
4.30%
1.70%
3.00%
3.20%
37%
ONE'S FAVORITE COLOR IS THE ONE MAKES PEOPLE CALM DOWN (DIFFERENT BLOOD TYPE) 43.10%
46.00%
44.30%
47.10% 40.20% 38.10%
overall blood type A blood type B blood type AB blood type O
overall
others blood type blood type A blood type B AB
blood type O
others
3. LARGE SAMPLE ANALYSIS
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TABLE 1 The relationship between sample size and research conclusions
RELATIONSHIP BETWEEN SAMPLE SIZE & RESEARCH CONCLUSIONS The chart shows the percentage of people's favor of certain colors and variation trend according to the sample size 45.0%
BLUE
GREEN
WHITE
BLACK
RED
40.0%
36.9%
PERCENTAGE OF PEOPLE'S FAVORITE COLOR
35.0%
30.0%
25.0%
20.0%
16.6% 15.0%
12.5% 10.0%
8.4% 7.3% 5.0%
0.0% 50
250
450
650
850
1050
1250
1450
1650
1850
2050
2250
2450
2650
2850
3050
3250
3450
3650
3850
4050
SAMPLE SIZE
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RELATIONSHIP BETWEEN SAMPLE SIZE & RESEARCH CONCLUSIONS' DEVIATIONS The chart shows the deviations of percentage of people's favor of certain colors and variation trend according to the sample size
30.00%
BLUE
GREEN
WHITE
BLACK
RED
25.00%
20.00%
15.00%
10.00%
DEVIATIONS
5.00%
0.00%
0.00% -5.00%
-10.00%
-15.00%
-20.00%
-25.00%
-30.00% 50
250
450
650
850
1050
1250
1450
1650
1850
2050
2250
2450
2650
2850
3050
3250
3450
3650
3850
4050
SAMPLE SIZE
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