FREE GUIDE QR CODES FOR BUILDERS: Increase Engagement . Record Impressions. Provide Client s W it h Valuable Info. Leading Luxury Builders to Greatness
Learn How Using QR Codes Can Help M arket & Sell The Homes You Build Development s in t echnology, especially web and mobile, have changed t he way we engage wit h each ot her as well as wit h places and object s around us. There is an ever increasing amount of technology allowing us to be mobile and plugged into the Internet wherever we are. Opportunities to connect the physical world with the digital one are therefore great and provide a ton of marketing opportunities for builders. QR Codes Can Increase Engagement -
Prompts buyers to initiate contact Opens a dialogue] Serves as an ?opt in?for future engagements
QR Codes Can Record Impressions -
Trackable Similar analytics as website data Shows which codes pull and which don?t
QR Codes Can Provide Buyers W it h Valuable Info -
Pricing Info Product Info Contact Info
SUCCESS STORY
Dion Lamb at CRx Const ruct ion, says t hat among t he great est benefit s t o his company of using QR codes is t he sense t hat his client s have of receiving out st anding, ?next level?support from his company. They have t he feeling t hat his company is just t hat much more engaged wit h t hem and t heir int erest s and concerns in t heir const ruct ion project s t han anot her builder might be who doesn?t offer such a direct link t o t he work t hat is being done. He also says, ?The addit ion of QR codes on our job signs t hat link t o animat ed renderings of t he project has been a valuable addit ion t o our market ing t oolbox. For a relat ively low cost we can drive t raffic t o our websit e, different iat e ourselves from ot her builders, and give our client s an opport unit y t o share t heir excit ement wit h ext ended friends and family.?
But W hat Are QR Codes? QR, which stands for ?Quick Response?, are two-dimensional bar codes that are readable using smartphones and or webcams. Their purpose is to act as a hyperlink that connects the physical world to the digital world through your mobile phone. Scanning a QR code is the same as clicking on an online link and usually leads the user to a mobile website, promotional message, installation video, social media links or a landing page.
QR codes can be embedded in daily surroundings: -
On billboards Signs at construction sites On print adverts in industry publication magazines Side of product packaging which instantly links to an assembly video Business cards which saves the contact details in your phone automatically On technical drawings
How QR Codes W ork The basic processes involved are explained below. The QR code is generated by CLB and can then be scanned by a potential client using their smartphone. The QR code can lead the user to a -
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Mobile optimized landing page Company blog on your sales-funnel website Digital download on your sales-funnel website Project video Testimonials or Case Studies Form fill to provide their contact info
The connection between the digital world and the offline world is made easier and quicker with the use of QR codes. And just as with traditional marketing activities, it is essential to measure and track the success of QR codes. When a user scans the code, they will be directed to a mobile friendly landing page containing all your social content and CLB?s Operating System allows you to track your QR code to measure how many people scan it and the locations from where they have been scanned. It has inbuilt analytics and insights that help measure your marketing success.
Top 8 Ways QR Codes Can Be Used By Home Builders QR codes can be implemented in many different ways to improve your marketing activities. However the technology is still foreign to many and therefore you need to inform your target audience on how to use them. Give them a relevant reason to scan the QR code and instruct them on how it can be beneficial. There is a demand for linking the physical world with the digital one. However, remember that QR codes should provide some kind of value to the person scanning it. Best practice would be to link the code to engaging content (video, articles, photos, extra information) rather than simply your website homepage. Below are 8 suggest ed uses for QR codes in t he const ruct ion indust ry:
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Link t o Valuable Informat ion ? Take advantage of CLB?s dynamic mix of content marketing strategies for luxury builders that are designed to elevate your business, help you dominate your market, and increase your pipeline by educating your clients and prospects and showing them how you can address their needs.
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Company Signage ? Display your business information and contact details then include a QR code on your billboards and signs near job sites. Prospects will instantly have your details in their phones and be able to contact you when they have the chance and are interested in your services.
Digit al Analysis
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Creat ive Development
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Project Phot os ? Put QR codes in magazines next to photos of previous or current projects and readers can scan these to gain access to further project information online. This can include case studies, maps and directions or other facts such as the sustainability benefits of the project.
Business Cards & Brochures ? This use is not specific to the construction industry and is in fact helpful to any company wanting to portray a lot of valuable information in a small space. At a networking event, business prospects can quickly scan the QR codes on your business card and/or brochure to view other information such as your website, profile on LinkedIn and even read some of your blog posts (if you have a blog). This will help them build a more complete picture of you and your business.
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Promot ions & Market ing Act ivit y ? If you want to encourage patronage from the iPhone and Android set, you could tie QR codes into an upcoming Parade of Homes - whether it?s in person or virtual! You could run these codes in advertisements or post them on your signage. You can create mobile-friendly landing pages with Facebook like buttons or lead them to your Twitter page for a quick follow. The name of the game is engagement, so a like or follow can create a long-term marketing opportunity. Calls To Act ion ? Once you have built a community of prospects, mobilize them to take action. If you are running a new email campaign or hosting a Parade of Homes, link your QR codes to these landing pages and include calls to action such as ?sign up?or ?register now?to increase lead generation. Add a QR code to the billboards by your job sites tying in a strong call to action, "See what t he finished product looks like!" is a sure fire way to get people to scan and engage!
Client Service ? Making the decision to build a home can seem daunting to most. And choosing the right builder can seem even more overwhelming. Having a QR code on your marketing materials that leads to a digital resource built around FAQs will set you apart from most builders and will provide a sense of relief to your prospect. Providing a sense of peace of mind from the get-go is essential. Having this type of document in place also benefits your team because they do not have to spend hours answering the same client service questions, which can lead to wasted time and money in the long run. Analyt ics ? QR codes are commonly linked to URLs which can be easily measured and tracked. This provides marketers with valuable insights regarding who is Creat ive Development Campaign Development imizat ions scanning the codes, how often they scan them and what they are looking forOpt once they are on the landing page.
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ELEVATE YOUR CONSTRUCTION BUSINESS W ITH CLB CLB measures our partnership success in Revenue, New Projects, and Net Profit. We want you to achieve your goal of putting a minimum of $1M in profits in the bank and achieving 10% net profit for the business and building a valued asset. CLB takes a bright and innovative approach to offering easy-to-understand, customizable, and fractional solution options at a significant value compared to hiring employees or firms that do not understand your business, your best-fit clients or the luxury home building and remodeling industry. CLB Network is backed by a team of seasoned professionals who explicitly understand what it takes to be a high performance luxury custom homes and remodeling business and how to deliver a 5-star experience to best-fit strategic partners. prospects, and clients. Our combined experience and solutions allows CLB to offer you and your business genuine peace of mind knowing that we are on your team and will help you achieve your goals years sooner than if you had to do it on your own.
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