Case Study
THE POW ER OF DOMINATE How one builder increased best -fit client s by 200% in 6 mont hs
by CLB Networ k
BACKGROUND Great builders execute and deliver consistently in the areas of Quality, Pipeline, and Profit. They do high quality work and deliver a 5-Star Experience every time, to everyone. They have a profitable business that becomes a real asset. They've not only built great projects, but a brand that attracts a pipeline of Best-Fit referring strategic partners, prospects and clients. They have more market interest than they need, and choose the projects they want. The great builder gets to focus on what he likes, and leave the rest to others. Your CLB team measures success in terms of the number of marketing qualified and sales qualified inbound marketing leads produced and visitor engagement. CLB measures our partnership success in Revenue, New Projects, and Net Profit. We want all of our members to achieve a goal of putting a minimum of $1M in profits in the bank.
OBJECTI VES Totally dominate your market with an expert team, and exclusive cutting-edge tools the competition only dreams of. The Dominate Plan is the product of multiplying Automate and Website -it's not simple addition because everything working together unlocks tremendous potential. The CLB sales-funnel website transforms with additional features that enhance every aspect of your marketing. Likewise, CLB-implemented marketing goes into high-gear when our expert marketers and developers execute in unison for you. The CRM gets enhanced capabilities, and the deepest possible analytics. Ideal for:The successful builder ready to unlock full potential and level-up their business with a leading brand, focused team, upgraded sales-funnel website without an additional hire, or taking any more time from their busy schedule.
ELEMENTS OF THIS CASE STUDY Engaging Virtual Project Showcase
Builder BusinessDevelopment Representative
Effective Facebook Ad Campaigns
Best-Fit Clients Captured Through Form Fills
Quality Website Traffic Increased
Profitable B.D. & Sales Pipelines
RESULTS
54
7,250
54 QUALIFIED, BEST-FIT LEADS
7,250 SITE VISITS
651
246
651 FORMS SUBMITTED IN 30-DAYS
246 LEADS ARE READY TO BUILD A HOME IN THE NEXT 6-12 MONTHS
ENGAGING VIRTUAL PROJECT SHOWCASE
A Virt ual Project Showcase Is The New Smart St rat egy For Home Builders
CLICK HERE TO SEE A REAL-LIFE EXAM PLE
As virtual tours become a major player in the new norm, CLB's Virtual Project Showcase solution allows you to showcase your construction and finishing expertise while providing your prospects and partners the opportunity The more of your high-quality craftsmanship and beautiful finishing they are familiar with, the more likely they are to want to work with you Our builders simply provide us with the info we need and watch as we use all of these components to execute your Virtual Project Showcase. 1. 2. 3. 4. 5.
Drone flyover or dramatic video for header High quality photos Video walk through Plans ? Matterport or traditional floor plan Project description, testimonial, business description which connects prospects and partners to you and your project, process and team.
Top Benefit s Of Having A Virt ual Project Showcase -
Gain an even greater authoritative presence online Show prospects and partners what great looks like Give prospects and partners the opportunity to explore your luxury work as many times as they want - from the comfort and safety of their own homes Differentiate your brand and establish yourself as the authority in your market
EFFECTIVE FACEBOOK ADS
Ad #1: May 27,2021 - June 3,2021 (7 Days)
Ad #2: May 27,2021 - June 3,2021 (7 Days)
Reach: 15,604
Reach: 11,683
Link Clicks: 396
Link Clicks: 191
Post Engagements: 6,807
Post Engagements: 4,160
Key Performance Indicat or: Sit e Traffic
1 Week Before Campaign Tot al Sit e Visit s: 385 / New Cont act s: 81 / Facebook: 1
Week During Campaign Tot al Sit e Visit s: 940 / New Cont act s: 121 / Facebook: 4
TOTAL SITE VISITS INCREASED BY 555 IN A 7-DAY PERIOD
EFFECTIVE FACEBOOK ADS Key Performance Indicat or: Form Fills
1 Week Before Campaign Tot al Form Fills: 288 Resource Downloads: 15 / Idea Sessions: 0 / Parade of Homes: 272
TOTAL FORM FILLS INCREASED BY 71% IN A 7-DAY PERIOD
Week During Campaign Tot al Form Fills: 406 Resource Downloads: 24 / Idea Sessions: 1 / Parade of Homes: 381
Key Performance Indicat or: Prospect s W ho Are Ready To Build
246 LEADS ARE READY TO BUILD IN THE NEXT 6-12 M ONTHS
INCREASED WEBSITE TRAFFIC CLB'S M ARKETING M IX IS DESIGNED TO CONSISTENTLY DRIVE QUALITY TRAFFIC TO YOUR W EBSITE
The CLB dynamic sales funnel websit e when paired wit h t he fully aut omat ed CLB CRM creat es a dynamic plat form t o drive t he business t o great ness, as demonst rat ed above. We understand that your brand is much more than a logo or website. It's about the entire experience a prospect, lead and client has with your company. Our solutions take a comprehensive approach which include sales funnel websites, professional publishing, and social media strategy paired with local target market analysis, strategic partnership programs, and client relationship management from inquiry to project completion and beyond.
BUSINESS DEVELOPMENT REPRESENTATIVE 54 BEST-FIT LEADS QUALIFIED BY CLB'S BD REP
The Builder Business Development Represent at ive responsibilit ies include: Lead Qualifying -
Qualifying leads from marketing campaigns as sales opportunities Contacting potential clients by phone and email Complete qualifying questionnaire, if qualified, schedule and confirm meeting Update SharpSpring Sales CRM opportunities and tasks
Reviews and Referrals -
Manage client reviews and referrals
St rat egic Part ners development -
Contacting potential & current strategic partners about opportunities Presenting the builder's company to potential clients and partners Presenting the 5-star experience and 5-simple step pitch
COOP -
Presenting COOP opportunities to Trade Partners to increase business & marketing reach
PROFITABLE PIPELINES
Achieving consist ent luxury qualit y, 5-st ar client experiences, and a full project pipeline wit h best -fit client s happens when proven processes are execut ed wit h excellence. Reaching this level of consistency with efficiency that maximizes client experience and owner profits takes successful builders decades to achieve. Qualified builders can instantly multiply their company's bandwidth and achieve success faster by taking advantage of Certified Luxury Builders Network full-service solutions. From start to finish, pipeline to payroll, CLB Network can both provide and execute on processes and tools proven to achieve success. Focus on your strengths, and do what you enjoy. Delegate the rest to achieve success.
ABOUT CLB NETW ORK CLB measures our partnership success in Revenue, New Projects, and Net Profit. We want you to achieve your goal of putting a minimum of $1M in profits in the bank and achieving 10% net profit for the business and building a valued asset. CLB takes a bright and innovative approach to offering easy-to-understand, customizable, and fractional solution options at a significant value compared to hiring employees or firms that do not understand your business, your best-fit clients or the luxury home building and remodeling industry. CLB Network is backed by a team of seasoned professionals who explicitly understand what it takes to be a high performance luxury custom homes and remodeling business and how to deliver a 5-star experience to best-fit strategic partners. prospects, and clients. Our combined experience and solutions allows CLB to offer you and your business genuine peace of mind knowing that we are on your team and will help you achieve your goals years sooner than if you had to do it on your own.