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THE COMPLETE GUIDE TO "GOOGLE MY BUSINESS" FOR LUXURY HOME BUILDERS
An Introduction To Google My Business Perhaps the most important reason to have an online presence is to drive engagement and build/create trust. As you?ve heard the CLB team say many times, local SEO can provide your potential prospects with information that will get them to visit your website. Mike Myers, CEO of CLB Network, explains why optimizing content for search engines is essential, ?The information you add to your website, Google business account, social channels and listing directories can benefit your business by providing value to your customers. People like 2 PEOPLE to be informed before they make a decision.?
1 IN W HO CONDUCT A LOCAL SEARCH INVOLVING "NEAR M E" TAKE ACTION W ITHIN 1 DAY.
After all, when people search for a product or service near them, they're usually very close to making a purchase -- one in two people who conduct a local search involving (?near me") take action within a day. So it's important the information about your business that shows up when people search Google is as accurate, complete, and optimized. To learn more about how your Google My Business Account can connect you with best-fits prospects and partners and help you build a healthy, profitable pipeline, read on.
PRO TIP: "The informat ion on your Google My Business list ing can benefit your business by providing value t o your prospect s. People like t o be informed." ~ Mike Myers, CLB Net work
Why Is Google My Business Important? GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.
Engage wit h prospect s on Google for free. With a Google My Business account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.
Gain new prospect s wit h a great business profile. You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.
Give prospect s more ways t o reach you. Your customers are ready to connect ? by calling, messaging, or leaving reviews. Now, with more ways to transact, you can do more business.
PRO TIP: By properly managing your Google My Business list ing, you have t he pot ent ial t o out rank a compet it or who is not and be bet t er prepared t o rank #1.
Keeping a Robust Google My BusinessAccount Means... CONNECTING W ITH PROSPECTS
Your engagement - see how prospect s connect . Clicks, calls, bookings, follows ? see how your customers engage with your business profile.
Get t o know your prospect s. Easily keep track of who is connecting with your business on Google, all in one place.
Keep prospect s up t o dat e. Do you have new product photos, hours, or menu items?Clients are looking for more than just a local listing. Your Business Profile on Google lets you feature the best of your business.
St and out on Google wit h a unique business profile. More than just a local listing, your free Business Profile lets you manage how your business appears on Google Search and Maps.
DIFFERENTIATING YOUR BRAND
ESTABLISHING TRUST
Connect and get result s. Clients can leave reviews and book services right from your profile. When you make it easy to do business, your business grows.
Build t rust by responding t o reviews. According to consumers, businesses that respond to reviews are 1.7X more trustworthy than businesses who don't (76% vs. 46%).
PRO TIP: Having a robust Google My Business Account helps your websit e rank bet t er wit hin t he Google search engine result s.
Google My Business Frequently Asked Questions
W HAT IS GOOGLE M Y BUSINESS AND W HAT DO I GET W ITH IT? Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google.
HOW DOES GOOGLE M Y BUSINESS HELP M E REACH M ORE CUSTOM ERS? Google My Business gives you the power to attract and engage customers when they search for your business on Google. Your Business Profile gives you a presence on Google Search and Maps, allowing you to respond to Reviews, post photos of products or special offers, and add/edit your business details. Your Google business website lets you present your business professionally online, showcasing your photos and business details in a beautiful way. Insights shows you how you can optimize your customer engagement for better results, and you can encourage more engagement by interacting with your customers from the Customers tab.
W HAT IS A BUSINESS PROFILE? Your free Business Profile on Google helps your business show up when it matters most: the moment customers are searching for your business or products or services like yours on Google Search and Maps. Log into your Google My Business account to update your address, phone number, website, open hours, and more to help customers find and connect with your business. Keep your profile updated with fresh photos, special offers, and promotions to make it easy for customers to choose you.
DID YOU KNOW THAT 5-STAR REVIEW S BOOST TRUST & YOUR GOOGLE RANKING? Our latest eBook details how to optimize your online reputation and make it work to your benefit! With CLB by your side, the market is yours to dominate.
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KEY TAKEAWAYS -
96% of businesses are not using Google Posts 70% of businesses do not have Q&A on their listings 1,000's of businesses with left questions from potential leads/clients unanswered
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Only 49% of businesses have claimed their GMB listing Unclaimed listings on average are 3x more likely to have low ratings The majority of businesses have less than 10 reviews
ARE YOU PROPERLY M ANAGING YOUR GOOGLE M Y BUSINESS AND LEVERAGING IT TO INCREASE YOUR PIPELINE? ABOUT CLB NETWORK
The Certified Luxury Builders Network leads luxury builders to greatness. Since 2016 CLB Network and builders across the nation with annual sales ranging from $5M-$50M have worked together to deliver a 5-Star experience and become market leaders. Working with one great company at a time, CLB gives builders the tools, training, and support to achieve success in Quality, Profit, and Pipeline freeing leadership to work on - not in - their business. We're here to help builders. Experience and expertise is just a click away. Contact us today to see how your business measures up to our builders' benchmark, learn what " looks like, and see how CLB can take your business to the next level.
HOW MUCH IS YOUR CONSTRUCTION BUSINESS GOING TO GROW THIS YEAR? $1 Million?$5 Million?$20 Million?If you're going to get there, then you need a REAL plan. Schedule your free consultation if you are motivated to move your business forward at warp speed.
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