‘Get Ready’ by Fiat Launch of Fiat 500 in North America http://www.welovead.com/en/works/details/627DipvD
GET READY - CREDIT • Brand: Fiat • Agency:
Impatto, United States
• Creative Director:Craig Smith, Parag Tembulkar • Copywriter:
Parag Tembulkar
• Art Director:
Craig Smith, Jonathan Wu
• Production Company:
Motion Theory
• Producer: Scott Cymbala, Javier Jimenez, Anna Joseph, Lorraine Kraus, Kristin Loudis • Director: Mark Kudsi • Director of Photography:Eric Schmidt
GET READY - CREDIT • Editing: Mesina
Jeff Aquino, Fred Fouquet, Hoa Mai, Lenny
Other credit: • Visual Effects Producer: James Taylor • Compositor: Ash Wagers • Music Arrangement: MassiveMusic • Music Remix: The Glitch Mob
GET READY - DESCRIPTION ‘Get Ready’ launched the Fiat 500 in North America. The film features slick documentary-style footage of cranes, robotic arms and other factory machinery whose movements create a mechanical ballet. Editing techniques, such as split-screen action and cross cutting, emphasize the fast-paced energy of the spot. Director Mark Kudsi found inspiration in romantic comedies. Action intercuts between two characters preparing for a blind date with each other. Instead of ‘boy meets girl,’ it’s ‘driver meets car’. Set to Vivaldi’s ‘Concerto in D Major’, the track builds action within the spot.
GET READY - AWARDS D&AD 2012 Yellow Pencil Film Advertising Crafts Editing for Film Advertising Cíclope International Advertising Craft Festival 2011 Silver Live Action Best Editing Cíclope International Advertising Craft Festival 2011 Bronze Live Action Best Direction
Click here to watch ‘Get Ready’ ads: http://www.welovead.com/en/works/details/627DipvD
Impatto 23235 Telephgraph Road Southfield, Michigan, 48033 (248) 415-5000 | (248) 415-5003 F
www.impatto.com