FIAT 500 Vectorform Showcases Fiat 500 Brand Experience at SXSW
http:// www.business2community.com/branding/vectorform-showcases-fiat-500-brand-experience-at-sxsw-019908#
THE FIAT 500 BRAND EXPERIENCE
THE FIAT 500 BRAND EXPERIENCE Auto enthusiasts and music lovers were provided with a unique experience during the South by Southwest Music Festival thanks to an effort from global design and technology firm Vectorform and Fiat’s brand agency, Impatto. Took place at the FADER Fort by Fiat, allowed users to create their own mosaic of Fiat brand images blended with photos submitted by concert-goers and clips of FADER artists, all coming together on a giant video wall.
THE FIAT 500 BRAND EXPERIENCE After sending the Fiat brand image kaleidoscopes, created on a touch screen, to the video wall, users could interact with the wall, which was powered by Windows 7 with Kinect technology, through motion.
THE FIAT 500 BRAND EXPERIENCE Read more about How The Fiat 500 Brand Experience Works at
http:// www.business2community.com/branding/vectorform-showcas
Image Source: Alison Weber of Vectorform Written By: Renee DeCoskey