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How to ... Nail your email marketing
HOW TO …
Nail your email marketing
1
Figure out what you can manage
Put together a campaign plan based on the resources you have available (including your time!). You can always ramp up your activity as your business grows, and you can see how much you need to invest in email. And speaking of plans...
By Sonal Dack, Email Marketing Expert-in-Residence at Imperial Enterprise Lab
Whether you’re selling products, generating/ nurturing leads or pushing traffic to your website, email’s where it’s at. Want to develop brand awareness, grow your community and keep people up to date on how your plans are going? Email’s an essential. Last year, businesses that invested in email received £26 worth of business for every £1 spent.
A
nd yet, the number one problem I come across when I first meet a client is that their email marketing started with a bang and then fizzled out to almost nothing. Such a shame when you consider what a difference it can make to your business! It’s easy to see why. Startup life involves A LOT of plate spinning. There’s so much to do and it feels like there’s just not enough time or pairs of hands to do everything! Sound familiar? If you’re nodding your head vigorously, help is at hand! I have a few tips to help you send great campaigns and make emailing a regular part of your marketing plan without it taking more time than it needs to.
Sonal Dack is the Founder of MailPimps, and specialises in helping organisations craft engaging email campaigns. She believes that any business can use email to build a relationship with their audience, gain customers and grow their business, and can help you get started and develop your own strategy.
D/srupt The magazine for innovators & entrepreneurs
Issue 4 / 2021–22
