IMPERO

Impero aye, so what exactly are we? Well, I guess we are communication designers (scratch that, it sounds pretentious). Just call us designers (that’s worse). Ummm… bugger it! We are Impero! Good looking and Clever! …and that’s how we came up with our new brand ID. Do you like it? We do. Although very accurate, ‘Good Looking and Clever’ is not so much a comment on us personally. It’s more about our work and how we go about it. Let us explain. We try and make everything we do look good. That’s one of the purposes of hiring a designer; you want your project to look good. The hard part, (and in our humble opinions) the important part, is to make it clever. It should have an idea. It should have a purpose. It should have a reason for being as it is. It should be effective. It should work. And to do all those things it needs to be clever. So there you have it. Impero - good looking and clever. Simple really.