The Race to Net Zero

Net-zero is a term used in many reports about the climate challenges we face as a global community. Achieving net-zero emissions means our economy either emits no greenhouse gas emissions or o sets its emissions –for example: through actions such as tree planting or employing technologies that can capture carbon before it is released into the air.

e accelerating transition of economies to alternative energy goals has started a global race to attract investment as allied countries attempt to build their own netzero economies.

Canada’s March 2023 federal budget set out tax credits for Canadian projects and companies to invest in and build out a made-in-Canada net-zero economy.

e strategy of the tax credits is to spur investment and to strengthen Canada’s competitiveness while promoting a shi towards net-zero emissions, reducing pollution and creating new employment opportunities for Canadians.

One of the biggest challenges in attracting foreign investment to Canada’s net-zero projects lies in the United States’ In ation Reduction Act (IRA), which provides subsidies to American companies who invest in and produce alternative technologies and products. To what extent will U.S. incentives undermine Canada’s ability to attract foreign investments and to compete in industries that will drive our economy of the future?

On the other hand, Canada must discover ways to bene t from the accelerated pace of technological development in the United States. Canada boasts many competitive attributes that are key to market our nation’s potential in this global race. Strong education and technological capacity, high levels of expertise in the sectors needed to achieve a net-zero economy (electricity, oil and gas, mining, forestry, communications, manufacturing, agriculture, nance and construction).

e task, challenge and race to build a new future for generations of Canadians is both daunting and exciting. Utilizing our expertise and outside-the-box thinking has me con dent in Canada’s ability to lead the race to net-zero.

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Myths & Mistakes, continued from Page 1

Without growth, your business will struggle to thrive. And just as oxygen can be di cult to come by in certain environments, growth can be di cult to achieve in certain markets.

But just as oxygen can be found in abundance with the right tools and techniques, growth can be achieved with the right strategies and approaches.

Myth #1: More customers are always better.

Many business owners believe that the more customers they have, the better their business will be. But this isn’t always the case.

While it’s true that more customers can lead to more revenue, it’s important to remember that acquiring new customers can be expensive. Instead of focusing solely on acquiring new customers, it’s important to also focus on retaining and nurturing existing customers. is can lead to repeat business and positive word-of-mouth marketing.

Myth #2: Cutting costs is always the best way to improve pro ts.

Cutting costs can indeed lead to increased pro ts, but it’s important to remember that cutting costs can also lead to decreased revenue.

It’s essential to strike a balance between cutting costs and investing in the growth of your business.

Myth #3: You can’t do it alone.

Many business owners believe they need to have a large team or a lot of resources to achieve growth. But this isn’t