Five Must Haves In Your Digital Consumer Experiences

By Lisa Apolinski, CMC

A not so surprising fact – according to HubSpot, 65 per cent of consumers state that the experience they encounter on a website is a “very important” factor in recommending a brand.

If that stat is not enough, HubSpot also reported that 75 per cent of consumers expect new technologies to be used to create memorable and better experiences.

e bottom line seems clear: if companies do not invest in the digital consumer experience, there is a potential risk of losing those consumers.

So what are the most important factors in creating those memorable digital consumer experiences? Consider these ve must haves:

Must Have #1: Answer The Need Of The Consumer ere is a temptation by organizations to choose new technologies that internal sta think are great, but have no impact on the consumer experience. Even worse, some additions to current technologies can make the digital consumer experience worse or more complicated.

When considering adding new tech, look at what the consumer experiences currently are, and where they are lacking. en determine whether the new technology addresses a speci c need or improves on the existing experience.

If those needs are not being addressed, keep looking.

Must Have #2: Make It Measurable ere is a great way to determine the impact of a new technology on the digital consumer experience: make sure measurements and Key Performance Indicators are set up to determine whether the technology has actually impacted the digital experience for the consumer. ese measurements can be how quickly a consumer gets to a completed action on the website, how easy information can be accessed (how many pages to get to content) and how o en it is accessed, or even what options are available for additional contact (chat box, form, email or phone). Take the time to work on those measurements.

Must Have #3: Keep Changes Simple

Make one change at a time; this is important for several reasons. Too drastic of a change could impact how well the technology can be integrated into current platforms and cause current technologies to malfunction.

Introducing several changes at once can also make it difcult to determine what change caused an improvement in the experience. It also can make the consumer overwhelmed with the new experience. Even new technologies that improve the digital experience could be rejected by the visitor if there are too many changes at once.

Be patient and do smaller and simpler changes over a period of time.

Must Have

#4: Understand Long Term Impact

Understanding the cascading e ects of choosing a new technology is vital as changes to technologies can have longer impact cycles.

When reviewing new technologies, are there options to modify or alter the technology so that the investment can grow and pivot with changes in the business, the economy or the consumer?

Also, will the organization providing the technology be in business in a year, two years or longer? Can someone else, like a third-party vendor or internal IT team, support the technology if something were to happen?

Must Have #5: When In Doubt, Ask ere is no cost to a conversation. When there is any doubt, simply ask.

Not sure what needs customers have? Do a poll or focus group and nd out how they use the current technology and what improvements could be made.

Wondering if a new potential technology is easy to implement and doesn’t have any potential pitfalls? Request references and ask hard questions about their experience, the implementation process and the impact of the technology.

is also goes for internal sta and asking how the technology may a ect their department. Bringing all stakeholders to the table is worth the e ort. Take the time to gather information before implementation to remove unnecessary headaches. By having this additional information, better decisions can be made on what technology is chosen and how e ective it can be.

Digital consumer experiences are more important than ever. Adding new technologies can enhance those experiences. With the focus on these must haves, companies can

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Golf, continued from Page 1 branded golf accessories or apparel as prizes for golf tournaments held at the course. several hours with potential clients or business partners. is time on the course allows for conversation and getting to know one another in a relaxed environment, which can help to build trust and rapport - two elements that are crucial for any successful business relationship.

In conclusion, the sport of golf o ers endless opportunities for distributors of promotional products and imprintable apparel to increase sales and reach new customers. By leveraging golf events, corporate outings, golf-themed promotions, gi sets, and golf course marketing, you can create unique solutions that appeal to golfers and non-golfers alike. So start exploring these opportunities and watch your sales soar!

If you’re out gol ng with a client or prospect, don’t force any business conversations but rather let them unfold naturally. Focus on the game and take a genuine interest in them.

Golf events and tournaments

Golf events and tournaments are a great way to promote your products and services to a captive audience. You can sponsor one of your clients’ golf tournaments or provide branded giveaways such as golf balls, tees, hats, and shirts to golfers. Additionally, you can o er custom embroidered or printed golf apparel such as polo shirts or jackets to promote the event and your brand.

Your presence at the tournament will also be a catalyst for future business, as attendees of the tournament will be exposed to your business and the value you can bring potentially to theirs.

Golf Promotions

Many businesses organize golf outings as a way to build relationships with clients and employees. Golf-themed promotions are a creative way to engage with your customers that you know enjoy the sport.

You can o er free golf lessons or sponsor a mini-golf tournament to drive tra c to your store or website. You can also provide custom branded prizes for these promotions which will highlight your company’s services and creativity.

Golf-themed gift sets

Golf-themed gi sets are a unique way to appeal to golfers and non-golfers alike. You can create gi sets that include a branded golf shirt or hat, custom golf balls, tees, and a golf towel. You can also o er gi sets that include non-golf items such as a branded water bottle, sunscreen, and a tote bag.

Golf course marketing

Many golf courses o er advertising opportunities such as signage, banners, and sponsored holes. You can take advantage of these opportunities to promote your products and services to golfers on the course. Additionally, you can o er

Are you gol ng with a potential client?

Not every business transaction takes place in a boardroom; some of the biggest business deals are made on the fairway.

But the art of doing business on the golf course takes practice, and it’s certainly not something to be taken lightly.

Golf requires patience, discipline, and strategic thinking, all of which can be applied to business.

It’s is a great way to get to know business associates and to network under the pretense of playing a game. Using golf as a means to talk business is a strong way to ex your networking skills over a round.

Here’s how to maximize your chances of building more business on the links.

Learn to build rapport and business will follow People do business with people who they like and trust. Golf can be a great way to build business relationships.

When you play golf, you have the opportunity to spend

If you are there to discuss business, this will become obvious very quickly and it could spoil the round, and likely any chance of building a real relationships.

By networking and building connections on the course rst- just like in the world of business - your bottom line will eventually be better for it.

Highlight the value in what you do

If you believe in the products you are selling, you have a far better chance at success.

Playing golf with prospects is the absolute perfect time to illustrate just how good you are at what you do. You should come armed and ready with your best promo items to showcase many of the unique ways your business can help theirs grow. Let your products do the talking for you. If they are unique and top-notch, your golf partners will take notice and ask you about them, which is a perfect segway into highlighting how and what you do.

Play with etiquette

Golf is a game of etiquette and you can learn a lot about someone on the golf course.

If you cheat in golf you will probably cheat in business, so make sure you follow the rules. Play and act honest and you can never go wrong. Remember, is not about the score, it is about your relationship.

If you are a beginner, showing an eagerness to learn and adopt etiquette is a good sign that you take yourself and your business seriously.

Don’t Drink (a lot)

Although the point of business golf is moving the business from formal o ces and meetings to a more relaxed environment, you want to keep in mind that you are here primarily for business purposes.

Stay in control, enjoy the day and keep your consumption to a minimum.

Follow these rules and you’ll be well on your way to tee’ing your business up for more success.

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