Audience Development

Engaging new audiences for the performing arts

MUSIC FILM FESTIVAL AT RATHAUSPLATZ VIENNA

FILM FESTIVAL AT VIENNA RATHAUSPLATZ

2 July–4 September 2022 Vienna, Austria www.musicfilmfestivals.com

VIENNA’S CHILDREN’S OPERA FESTIVAL

2 July–4 September 2022 Vienna, Austria www.musicfilmfestivals.com

A key element of our mission to bring the performing arts to new audiences, our IMZ Music Film Festivals make cultural outreach easy, sustaining global dialogue and attracting hundreds of thousands of visitors worldwide. Inspiring audiences with the magic of music, opera and dance films, they fulfil our mission to offer a low-threshold to culture, with free and easy-access screenings.

One of the most renowned examples is the Film Festival at the Wiener Rathausplatz, for which we curate and provide the entire programme: Debuting in 1990, it’s our first and longest-running festival: Boasting an eclectic mix of genres as diverse as classical, world music, jazz, pop, ballet and contemporary dance, a highly popular food court and a weekly opera festival for children, it’s one of the city’s favourite summer hangouts. Its 32nd edition kicked off on 2 July and went on until 4 September, opening with a recording of We Stand with Ukraine, a charity concert featuring the cream of Austria’s music scene. Many other top-tier recordings were shown over 65 entertaining evenings, including films featuring Queen, Amy Winehouse, Lang Lang featuring Herbie Hancock, John Williams with AnneSophie Mutter + the Vienna Philharmonic, show tunes from the musicals of the Vereinigte Bühnen Wien, productions of Turandot, Fidelio + Carmen and even a delayed live transmission of Rossini’s Il Turco In Italia from the nearby Vienna State Opera! We’d like to thank all of our partners for yet another enchanting festival, and look forward to many others in 2023, in Vienna and worldwide!

CINNOVATE

CINNOVATE PARTNERS

Access Cinema (IE) Art kino mreža Slovenije (SI) Event Cinema Association (UK) IMZ International Music + Media Centre (AT) Folkets Hus och Parker (SE) Rushlake Media (DE) SpielFabrique (DE)

A partnership between media organisations and industry associations including the IMZ, CINNOVATE is a cross-sectoral initiative exploring how cinemas can reach new audiences through digital innovation and new types of content, including performing artsbased media. At the heart of the project are arthouse cinema networks Folkets Hus och Parker (Sweden), access Cinema (Ireland) and Art kino mreža Slovenije (Slovenia) who have established VOD services that include a range of innovative content features. A key objective of the project is to test how online off erings and theatrical exhibition can not only co-exist but nurture each other.

As part of the project, a number of theatres have organized Virtual Reality showcases to attract new audiences. In another work strand, a VOD platform features fi ne arts-based documentary fi lms to promote similar fi lms that will be exclusively released in theatres.

The IMZ’s role in this EU-funded project is to help source potential digital content from its Member Organisations and explore the emerging event cinema market – opera, ballet and theatre performances screened in cinemas and on their VOD platforms, expand the distribution possibilities for IMZ Members and establish new markets. Thank you to both the European Union and all our project partners for driving innovation in this sector!