2015 - 2017 DESIGN - PORTFOLIO
Ingrid Aldama
Graphic & Cre ative D esign Por tfolio
Branding
Print Design
AUDIORAMA 01
DESIGN MATTERS 07
IVÁN ALDAMA - SOUND MIXER 05
MUTUAL CORE 09
INDEX
Photography & Art Direction
Visual Merchandising
HILOS DE HISTORIA 11
GORMAN 25
AN EXTEMP ORE 17
OK OK + KINDLING 35
A.T. BRAND 23
Audiorama Audiorama is a music festival that takes place annually in Monterrey, MĂŠxico. Organized entirely by students of Instituto TecnolĂłgico y de Estudios Superiores de Monterrey, it aims to showcase emerging talent from the local music scene while supporting a different charity each year.
BRANDING
In 2017, Crescendo was the supported charity.
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PromotionalPoster Conceptually, inspiration came in form of Mexican folk art. Particularly, the very famous Alebrijes. Textiles from the Oaxaca region were also a source of inspiration.
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BRANDING
AUDIORAMA
Applications
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Facebook Page
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Iván Aldama
BRANDING
Branding for Iván Aldama, a musical engineer and producer from Monterrey, México.
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PRINT DESIGN
Design Matters
Based on the megatrend Design Matters for autumn / winter 2017 & 2018, a 40 cm x 40 cm repeat was developed where four colors interplayed to create a dynamic pattern in which forms are simplified and negative space is embraced. An ode to the Memphis Movement, the oversized scales help with the abstraction of the pattern. 07
Original Image: MAD IN LA
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MUTUAL CORE PRINT DESIGN
Moodboard + Print Sample 09
Mutual Core Mutual Core is a fashion + print design project. Science was a constant theme, specifically microbiology. Aditional inspiration came from Biophilia, seventh album of islandic artist Bjรถrk. Waterproof textiles were used in the clothing design and an original digital print was created.
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PHOTOGRAPHY & ART DIRECTION
Hilos deHistoria Project showcasing a conceptual coat. Photography and Art Direction by Ingrid Aldama.
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An Extempore As part of my thesis, I collaborated with photographer Bรกrbara Vidaurri in an editorial showcasing the graduate collection. Analog photography was chosen as a medium instead of digital and La Huasteca, an important landmark in northern Mexico was used as a natural setting for this lookbook. Photography: Bรกrbara Vidaurri Art Direction: Ingrid Aldama Make Up: Ale Lilian Gonzalez
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PHOTOGRAPHY & ART DIRECTION
AN EXTEMPORE
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PHOTOGRAPHY & ART DIRECTION
AN EXTEMPORE
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PHOTOGRAPHY & ART DIRECTION
A-T- BRAND
A .T. B r a n d In collaboration with A.T. Brand by Alina TIjerina to showcase one of their products. Photography and Art Direction by Ingrid Aldama.
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Gorman
VISUAL MERCHANDISING
As part of my academic exchange at Royal Melbourne Institute of Technology, a Visual Merchandising Directive was made for australian brand Gorman, for their autumn 2015 collection.
Look One
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Look Two
Garment Styling
Look Three
The outfits selected represent key themes in prints, patterns and colors in GORMAN’s autumn 2015 collection. All three outfits contrast colors and patterns, and are paired with garments with a neutral color palette (solid colors) so the prints can stand out within their respective outfits. Another intent is to show the versatility of the printed garments. Certain themes that can work cohesively with these outfits are: sustainability (play and expand a bit more what GORMAN is already exploring), the works of Henri Matisse, Memphis Group, Russian Constructivism, Bahaus, and Design (in this case fashion) as art.
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Window
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VISUAL MERCHANDISING
GORMAN
w Display
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Planogram
VISUAL MERCHANDISING
GORMAN
A planogram was proposed to showcase a possible merchandising of the in-store product.
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VISUAL MERCHANDISING
GORMAN
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VISUAL MERCHANDISING
Landing Page
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GORMAN
Online Lookbook
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VISUAL MERCHANDISING
OK OK Window Display
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OK OK + KINDLING
OK OK + Kindling Two window displays were design and constructed for australian brands OK OK and Kindling, who share a store in the Brunswick area of Melbourne. The window displays were part of their “Bling on a String� campaign which aimed to protest for taxes on female sanitary products in Australia. It was requested by the owners of both brands that tampons were used as part of their displays.
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VISUAL MERCHANDISING
OK OK + KINDLING
Kindling Window Display
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