THE NEW STANDARD IN LAGER

HIGHEST RATED. FASTEST GROWING. MOST AWARDED.

Highest Rated

As the experts in taste and quality, BrewDog is on a mission to make people passionate about great craft beer. Headliner - German-style Pilsner, Lost Lager (4.5% abv) is key to this, putting taste and flavour at the forefront, ensuring stand out and cut-through in a crowded market. With BrewDog viewed as the highest quality brand in Licensed & Tenanted venues and the most demanded craft beer brand in most UK regions, Lost Lager is leading the charge, ranked #1 in five key consumer equity metrics as validated by CGA 1 , including:

#1 for brand Image

#1 for innovative/exciting #1 for on Trend

#1 for would recommend #1 for sustainability

Most Awarded

Reinforcing this, Lost Lager was awarded the Best International Lager at the World Beer Awards, endorsed specifically for its great taste and quality.

Fastest Growing

Lager is key all year round, but with beer sales peaking during the Summer, so does the demand for lager. As the weather heats up, Lost Lager is one to back, delivering the third highest draught ROS for any craft beer in the channel 2 and outgrowing mainstream world/premium lager brands 3. The brand also has the second fastest growing draught ROS vs any other craft beer in the top 10 4

As a result, in just two years, Lost Lager has become the 4th Largest Craft Brand in UK total trade 5 , and the 6th

Lost Lager - Crisp. Clean. Refreshing.

This planet first German-style Pilsner (4.5% ABV) is brewed using wind power and a third less water. The addition of Spalter Select and Saphir hops combine vibrant citrus and herbal notes for an iconic lager taste that’s both crisp and refreshing.

fastest growing lager in the off-trade 6 . Additionally, Lost Lager is now worth £13m in the On Trade, with draught making up £12.2m, +39.7% 7

It is also considered a key recruitment tool, bringing more consumers into the wider Craft Beer category, presenting a potential +11% increase in total beer spend and an incremental Craft Beer spend of +21%. With recognition and demand high, there has never been a better time to get behind this growing, on-trend craft lager.

To find out more, contact salesenquiries@brewdog.com or visit www.brewdog.com/uk/enquiries/on-trade

Flävar Lemon Pie and Blueberry & Lemon Vodka Schnapps

Welcoming guests with a sweet tooth? Swedish schnapps brand Flävar is ready. It has just launched a brand new Lemon Pie flavour and recently added a Blueberry & Lemon too, something it describes as a “muffin in a shot glass”.

Although both drinks have a vodka base, they’re offered at a lower ABV of 25 per cent for a lighter serve. Both can be shot, sipped (serve super-chilled for both) or mixed with something simple like lemonade. That’s as easy as pie.

flavarspirit.com

Old Mout Pineapple & Raspberry on draught

If out of sight is out of mind, the cider drinkers in your pub now have another reason to order a pint. Old Mout Pineapple & Raspberry is moving from the back bar to a prime spot on the bar top as Heineken has announced the fruit-flavoured cider will now be available on tap. It follows the launch of draught Old Mout Berries & Cherries.

Rachel Holms, cider brands director at Heineken UK, says: “By making Old Mout Pineapple & Raspberry cider available on draught as well as in bottles, we are broadening the accessibility of the hugely popular flavour. With 38 per cent of Gen Z and Y cider drinkers looking for new and premium flavoured options, the new launch will appeal to younger drinkers looking for different flavours on draught.” direct.heineken.co.uk/huk/en/ OldMout

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