4 minute read
NOW THERE'S AN IDEA
NOW THERE'S AN IDEA
Elton Mouna rounds up a few things you could try in your pub.
The cocktail invented by a robot (for you, dear reader)
I asked ChatGPT to “design a cocktail for the readers of Now There’s An Idea which is a column in Inapub. Inapub is a magazine that delivers pub sector news and practical business building tips and advice to pub licensees”.
Seconds later, this is what Chat GPT came up with:
The Pubpreneur’s Delight
Ingredients:
2 oz London Dry Gin
1 oz Freshly
squeezed lemon juice
1 oz Elderflower liqueur
1/2 oz Simple syrup
4-5 Fresh basil leaves
Soda water
Ice cubes
Basil sprig and lemon twist for garnish
Chat GPT then explained how to make the cocktail, before saying: “This cocktail combines the classic elegance of London Dry Gin with the floral notes of elderflower liqueur, balanced with the bright citrus flavour of freshly squeezed lemon juice. The addition of muddled basil adds a touch of freshness and complexity to the drink. The fizzy soda water adds a lively effervescence, making it a perfect thirst-quencher for pub licensees to enjoy after a long day of business building. Cheers to the readers of Now There’s An Idea!” What could Chat GPT do for you?
Magic Stamp
If you’re looking for a collector card loyalty scheme, let me recommend the totally brilliant, Magic Stamp. Their system is oldschool-cool but 100 per cent digital. There are no expensive integrations, just a handy stamp and a touch of digital wizardry. Check them out at magicstamp.com and if you would like a personal introduction let me know at elton@inapub.co.uk and your enquiry will go straight to the top of their list (and they might even give you an Inapub discount!)
Clipchamp
Want to up the ante on your social media videos? Clipchamp offers an easy-peasy, highly intuitive interface that lets you import, edit and export videos giving top-notch professional looking and sounding footage. The best part about Clipchamp? Their “Try for free” facility.
The Inn Gym
The Inn Gym is a regular period of time you set aside to take action to get your pub as fit as a proverbial fiddle. It’s like picking your pub up by the scruff of its neck and booting it up its bottom, and it could be as simple as setting aside an hour each week at a quiet time so that you and your team can brainstorm everything that needs to be done to bring your pub to its peak fitness. Ideas could include:
• Launching your pub on the new Threads social media channel
• Sprucing up the loos with a lick of paint and new accessories
• Introducing and promoting an enhanced Low and No range
• Clearing that pile of junk from the yard
• Mending that door hinge that’s been broken for over a year
• Installing a dog hydration station
• Jazzing up your menu before the summer rush
Whatever it is that will help get your pub to peak fitness, put it on the list. Then put a name against each task, agree a date to complete all tasks and your Inn Gym is under way.
Saké comment
At Imbibe 2023, the UK’s leading drinks industry exhibition, I counted four, possibly five, saké brand owners exhibiting their rice wine wares. Could saké be the next big thing? If it is, you read it here first (and if it isn’t you read it in the MA). Either way, worth checking out.
The sublime to the ridiculous
Apologies for using the C word whilst the sun is shining, but what will your Christmas 2023 signature drink be? Could it be this sublime Merry Christmas liqueur or maybe the ridiculously quirky Brussel Sprout gin from Pickering’s? Whatever you choose, plan how you will advertise it, launch a team sales incentive and your tills will jingle that little bit more merrily throughout the fastapproaching festive season.
If you missed the last edition of Now, There’s An Idea grab yourself a Hobnob and a cuppa and scan here and hear me narrate it (in my posh podcast voice).
Have you seen an idea you would like to share? Let me know, and if it is published, you will receive the ultimate accolade, a shout out on this page!
Email elton@inapub.co.uk
