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Effective time frame for successful Inbound Marketing Inbound marketing is a very effective way to lower cost per lead and to attract new customers.
blogs, industry related press releases and industry related magazines. Daily time investment: 15+ minutes 2. Monitor Set alerts in Google Alerts and SocialMention with your keywords. Keywords to use could be your company name, your name, your products name, your competitors names and products and your clients names if you are in B2B. Daily time investment: 15+ minutes 3. Participate Participate in social media conversation. Show your expertise and build trust. Answer questions and ask questions about possible product improvement and satisfaction.
How every marketing strategy it is not done by them self. You need to do it effectively every day to gain results. At first you need to know what to do. For this you have to have an inbound marketing plan which includes, social media marketing, lead generation, lead nurturing and closed loop analysis. An inbound marketing action plan is the first thing you have to do. With a roadmap you can do your tasks more efficient. 9 important key points are: 1. Listen Listen to the conversation in your business related channels. Channels which could be important for you are: LinkedIn, Facebook, Twitter, industry related forums, video sites, industry related
Daily time investment: 30+ minutes 4. Capture Leads Build landing pages for your promotions. This gives you the opportunity to capture interested leads. You can also capture leads online which come from offline promotion. To capture leads, offer something of value to your prospect in exchange for their name, email address and phone number. Produce valuable reports and whitepapers with information which solve problems of your target audience. This will encourage them to give their information to you. Daily time investment: 20+ minutes 5. Promote Start to promote your business in LinkedIn, Facebook, Twitter, industry related forums, video sites, industry related blogs, industry http://www.inBlurbs.com
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related press releases and industry related magazines.
In return your inbound marketing will reward you with this:
Daily time investment: 20+ minutes
A. Saves you up to 60% of your marketing budgets. B. Makes you stand out of your competition. C. Generates you a massive amount of leads. D. You get up to 55% higher lead conversion rates.
6. Publish Publish as many valuable content as you are able to. Build a corporate blog and write about topics in which you target audience is interested in. Offer further information which leads them to your landing pages to capture them as a lead. Daily time investment: 1+ hour 7. Lead Nurturing Nurture your leads, stay in touch with them. Offer personal consultation, exclusive webinars and further whitepapers or special promo discounts for your leads to stay in touch with them, build trust and get them as paying customers. Daily time investment: 2+ hours 8. Build Community Build your community. The more people you have in your community the better. This can spread your message very far worldwide within seconds. Daily time investment: 1+ hour 9. Measure Measure your activities. See what is working and what is not. Improve and repeat all of the above steps. Daily time investment: 15+ minutes In total you need to invest about 5 hours and 55 minutes daily for the beginning to gain substantial results from your inbound marketing.
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