Easy Guide to Google+ forr Business
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Easy Guide to Google+ for Business
Easy Guide to Google+ for Business “How To Reach Your Customers On Google+ And Set You Apart From Your Competition The Smart Way!”
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Easy Guide to Google+ for Business
TABLE OF CONTENTS TABLE OF CONTENTS ........................................................................................ 3 LEGAL NOTICE .................................................................................................... 4 AUTHOR...……………………………………………………………………………….4 WHAT IS GOOGLE+? .......................................................................................... 5 GETTING STARTED WITH GOOGLE+................................................................ 6 ACCESSING GOOGLE+ ...................................................................................... 7 CUSTOMIZING YOUR GOOGLE+ ACCOUNT FOR MAXIMUM EXPOSURE... 11 CREATING CIRCLES ......................................................................................... 15 IDENTIFYING YOUR CONTENT WITHIN THE GOOGLE+ COMMUNITY ........ 16 GOOGLE+ PAGES ............................................................................................. 17 MARKETING TOOLS ......................................................................................... 21 HANGOUTS ....................................................................................................... 30 TIPS & TRICKS .................................................................................................. 35 ABOUT US ......................................................................................................... 37
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Easy Guide to G Google+ forr Business
LE EGAL NO OTICE The e Publisherr has strive ed to be ass accurate and comp plete as posssible in th he crea ation of this report, notwithstan n nding the fa act that he does not w warrant or represent at a any time th hat the contents within are accu urate due to o the rapid dly cha anging natu ure of the Internet. I
mpts have been mad de to verifyy informatio on provided d in this While all attem blication, th he Publishe er assume es no respo onsibility fo or errors, omissions, or pub con ntrary interp pretation of o the subje ect matter herein. Any perceive ed slights of o spe ecific perso ons, people es, or orga anizations a are uninten ntional.
In practical p ad dvice book ks, like anything else in life, therre are no g guarantees s of inco ome made e. Readers are cautio oned to rep ply on their own judgm ment about their indiividual circcumstancess to act accordingly.
This s book is n not intende ed for use as a a source of legal, business, accounting g or fina ancial advicce. All read ders are ad dvised to sseek servicces of competent proffessionals in legal, business, accounting, a , and finance field.
u are encouraged to print this book b for ea asy reading g. You
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Easy Guide to G Google+ forr Business
Au uthor Dragan Messtrovic; I am m in sales and marke eting since e 1992 an nd in intern net marketing since 1997. 1 Dragan is an n Inbound Markeitng Professional, Certified HubSpot Pa artner and Authorized A d Inbound Marketing Ed ducator.
Get in touch with Dra agan: Twittter, Faceb book, Link kedIn
Wh hat Is Google+? ? "If Facebook F a Twitte and er had a ba aby, they'd call it Goo ogle+" - Ola af Wempe The ere's majorr buzz in th he marketin ng space regarding r Google's G newest add dition to the social med dia madne ess, "Goog gle Plus (+ +)".
me believe e Google Plus P will quickly replacce Twitter, as it proviides an easier Som wayy to manag ge and com mmunicate e with friend ds.
Oth hers believe e that Goo ogle Plus will w be a valuable add dition to the eir persona al con nnections, and a for ma arketers, it offers a w whole new way w of reacching out and a netw working wiith other en ntrepreneu urs in your niche marrket.
In ju ust a few w weeks of beta launch h, Google+ has amasssed more than 12 million use ers, with ovver a billion n pieces off content being poste ed througho out Google e+ eve ery single d day.
While Google e+ has rolle ed out its services to focus on the average e user and d
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Easy Guide to G Google+ forr Business
indiividual, the ey have cre eated extensions with hin Google e+ primarilyy for businesses. Stilll, thousand ds of Intern net Marketers and en ntrepreneurs have alrready startted usin ng Google+ to further their outrreach, connect with their target audience and devvelop relationships with new pa artners and d networkin ng opportun nities.
Within this rep port, we'll take t a closser look at how Goog gle+ works,, what it ca an do ness and how you can further customize c y your Google Plus acc count. for your busin
OK, let's begin.
etting Started With W Google+ Ge Goo ogle+ was developed d on a very y simple fo oundation. Rather tha an adding friends into o one comm munity basse, you can n segment your conta acts by add ding them into
"cirrcles".
You u can call yyour circless anything you wish, such as "F Friends", "N Network Parrtners", or even e "Customers". You Y can alsso have ass many circcles as you u wish. The e best thing g about your circles is that theyy are kept private, p so that even when you u add some eone to your circle, th hey only se ee that you u've added d them as a con nnection, not what cirrcle you ad dded them into.
oined Goog gle+, I set up u 4 circles. One for friends, pa artners, fam mily, When I first jo eryone I kn new, and co ommunica ated cusstomers and "warriorss" where I added eve with h from the Warrior Fo orum.
hat goes out only to specific s cirrcles, allow wing By doing this, I can postt content th nt and upda ates based d on segme ented grou ups of conttacts. me to "tailor" my conten
s is VERY powerful, because in nstead of p posting an update ass you would d on This Faccebook or Twitter, T an nd your enttire followin ng base be eing able to o see it, yo ou can
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Easy Guide to G Google+ forr Business
crea ate conten nt around specific s aud diences, which w gives you the opportunity to con nnect in a very v differe ent, and farr more perrsonalized way.
You u could cre eate a circle around existing e cusstomers an nd post up pdates about variious niche markets, or o even run n a newsle etter straigh ht through your Goog gle+ con ntacts!
Acccessing g Google e+ To access Go oogle Plus,, visit http:///plus.goog gle.com , or o if you are e logged in nto an ee the optio on to conn nect at the top left corrner of exissting Gmaiil account, you will se you ur email administratio on page.
You u can also access Go oogle+ thro ough the m menu itemss on the top p right han nd of you ur Gmail acccount.
a you u into their circles Whenever you receive a new alertt, such as someone adding p a comment c or update, the t notifica ation box will w appear in red, alon ng with or posting the number off updates that t have taken t place e.
s makes it exceptionally easy for f you to sstay on top p of new ale erts and up pdates, This righ ht from you ur GMail acccount! Herre's a quickk overview w of what Google+ G loo oks like fro om your administrativ ve dasshboard:
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Easy Guide to G Google+ forr Business
You u will find the numberr of people e who have e added yo ou into circles on the left han nd side of yyour profile e’s main pa age, with th he people you’ve cho osen to add in circcles below that.
ep in mind that you can c decide to allow evveryone who visits yo our profile page Kee to see s the num mber of pe eople you have h in circcles, as we ell as who has added d you – or you y can choose to blo ock visibilitty.
n, click on the “Edit” link l from th he main pa age of yourr To customize this option proffile as shown below:
Nexxt, click on the globe icon that appears a rig ght next to your circle es as show wn belo ow.
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Easy Guide to G Google+ forr Business
ption table will appea ar, as show wn below. Y You can no ow When you do this, an op oose to allo ow anyone on the we eb to see th he people in your circcles, or cho oose cho to allow a only p people with hin your circles to be e able to se ee it.
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Easy Guide to G Google+ forr Business
Clicck “Finished Editing g� at the to op of your profile p pag ge when yo ou have finished cusstomizing yyour profile e visibility and a optionss.
ere are other parts off your profile page an nd Google+ + account that you sh hould The optiimize. Let's take a quick look at a how you u can 'twea ak' your pro ofile for botth the sea arch engine es, and tho ose who land on yourr profile an nd add you into their circles.
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Easy Guide to G Google+ forr Business
Cu ustomizing Yourr Google e+ Account For Maximu um Expo osure You u want to ta ake the tim me to custo omize yourr Google+ account, a so that you are able e to tweak your searcch engine ranking da ata.
Forr example, when your Google+ profile beccomes visible in the ssearch eng gines, it may m look so omething like this:
You ur Google+ + profile is very imporrtant as it h helps Goog gle identifyy you as a con ntent developer, and author, as well as we ebsite visittors who viiew your prrofile listing within search s resu ults.
e first thing g that you want w to payy attention to is the actual a head dline/title of your The proffile page, a as it becom mes a part of your se earch engin ne listing.
Con nsider impo ortant keyw words that will capturre attention n and spea ak directly to your targ get audiencce. Keep in i mind tha at Google+ + only displays a few characters s from you ur link so make m sure that t you ch hoose keyw words care efully so the ey aren't trun ncated.
u should allso custom mize your Google+ G prrofile to incclude directt links to yo our You web bsite or blo og.
You u can add links to you ur profile by b clicking on “Edit Prrofile� and d clicking th he glob be icon as shown below:
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Easy Guide to G Google+ forr Business
One e thing to kkeep in min nd that you u should crreate an “A About Me” page on your web bsite or blo og that you u can then feature insside of you ur Google+ profile.
our Google e+ profile p page, you’ll be given tthe opportunity to When adding links to yo oose a sing gle link thatt represents who you u are, and provides m more inform mation cho abo out you.
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Easy Guide to G Google+ forr Business
This s link will a appear insiide of yourr search en ngine listing g for your G ofile Google pro and d again, he elps to dete ermine who o you are, and what you’re y all a about.
a Google+ brings a new w way of reccommending contentt and highlighting In addition, matterial on th he web. On nce you ha ave activatted your Google+ acccount, you will notiice a “+1” featured f ne ext to everry search liisting, as shown s belo ow:
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Easy Guide to G Google+ forr Business
When you clicck the +1 ic con, you essentially store s this website w as part of your Goo ogle Profile e, and all recommend r ded web links appea ar under the e +1 sectio on of you ur Google a account. Iff you “+1� your y own ccontent, orr Google de etects it as s you urs, they will list that content c on the +1 tab b of your profile.
This s takes pla ace automa atically, ass soon as yyou have added at lea ast one pa age of con ntent to you ur +1 listing g!
oogle Proffile on conttent pages, u can also choose to add a linkk to your Go You web bsites and blogs thatt you own, further enccouraging interaction n and helpiing Goo ogle to identify your content. c
u can easily create a Google+ button b at: You http p://www.go oogle.com/w webmaste ers/profilebutton/
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Easy Guide to G Google+ forr Business
Cre eating C Circles With Google+ +, you can create an unlimited number n of circles. Cirrcles house diffe erent groups, or segm ments of people, p so ifi you wantted to com mmunicate with w fam mily membe ers, you co ould create e a circle prrimarily forr members of your family. The e same goe es for Netw working, Pa artners, Cu ustomers, and Friend ds.
u create co ontent, you u can choo ose which circles c can view it, making it Eacch time you eassier than evver to tailor your conttent, and u updates tow wards speccific groups of peo ople! Conssider just how h much easier e it wiill be to tarrget your co ontent around you ur market, partners p an nd customer base.
eate a circle, no one but you ca an see wha at that circles name (or title) When you cre e those e you choo ose to add into it. All tthey can se ee is that yyou added them is, even into o a circle, n not what th hat circle iss called.
This s makes it easy for you y to orga anize your contacts, c s that you so u are able to t iden ntify group ps of people e based on n your circle names.
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Easy Guide to G Google+ forr Business
Ide entifying g Your Content C W Within T Goo The ogle+ Co ommunitty An easy way of featuring your con ntent within n the Goog gle+ community, and to help Goo ogle begin to identifyy your content throughout the web w is by ad dding a link to you ur Google p profile page within yo our contentt posts.
You u do this byy using ‘rel’ anchor te ext in this fformat:
<a rel=""author" href="http: h ://profiles..google.co om/your-u username"">
u can use anchor a texxt that inclu udes your ffull name or o website URL and You hyp perlink to yo our Google e profile ass well.
ou run a Wordpress W based blog g, you can use byline e with an a author URL L If yo allo owing you tto add rel= = into your post byline e. You can n also creatte an “Abo out Me” pag ge on your bog and link to your Google Prrofile using g “rel=author”.
ogle will ch heck for a connection c n between your conte ent pages (websites, blogs Goo and d articles) tto an autho or page (ab bout me) and a your Google Proffile as a wa ay of iden ntifying you u as a content develo oper and a author.
By placing a link to yourr Google profile, and by using the “rel=author” acho or text h to o your Goo ogle+ account, you will w simply make m it eassier for Google to to hyperlink con nfirm autho orship.
Jusst make sure that you u place a link TO and d FROM yo our Google e Profile on n your con ntent pagess or About Me page. Google loo oks for a 2-way 2 link sstructure in n order to confirm c tha at it’s reallyy you!
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Easy Guide to G Google+ forr Business
Go oogle+ Pages P Now w we estab blish your business b o Google+ on + Pages.
ur The firstt step in esstablishin a Google+ page is to choose on ne of the main m You cate egories.
Loc cal Busine ess or Place Loccal Businesss or Place e includes any local businessâ&#x20AC;&#x201D; b â&#x20AC;&#x201D;hotels, resstaurants, placces, storess or service es. If you choose c thiss category.. You need d to set the e cou untry in which your bu usiness is located an nd your prim mary busin ness phone e num mber.
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Easy Guide to G Google+ forr Business
If Google G finds a matchiing result in Google P Places with h your pho one number, it will use e this inform mation for your y Goog gle+ profile e. If it doesn nâ&#x20AC;&#x2122;t, you should add your y bussiness info to Google and contin nue.
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Easy Guide to G Google+ forr Business
ur page name and we ebsite address, and choose c an n applicable e Entter jere you cate egory whicch includess anything from A to Z for a web bsite, or simply choose Bra and, Other, Product or o Service.
Cattegory: Co ompany, In nstitution or Organization The e next cate egory includ des pagee es for Company, Institution or O Organizatio on and non n-profits. Entter your pa age name and a websitte here too o. Choose an a applicable catego ory with the same options as a Product P or Brand pag ge, or simp ply choose Company,, n or Other. Insttitution, Orrganization
Cattegory: Arrts, Entertainment or o Sports If yo ou are in Arts, A Enterttainment or Sports th hen these pages p shou uld be righ ht for you u. And again, you nee ed to enterr your page e name and website, and choose the app plicable cattegor. Thiss time the options o ran nging from Album to W Website, or o sim mply choose e Entertain nment, Oth her or Sporrts.
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Easy Guide to G Google+ forr Business
Cattegory: Otther If yo ou think that your business pag ge does no ot fits in any of the ab bove-mentiioned cate egories you should simply s sele ect Other. Here H is whe ere you ca an enter yo our pag ge name an nd website e without any addition nal categorry selection.
When you incclude your page in an ny categoryy you need d to choose e whether your ge is suitab ble for any Google+ use u and ussers 18 or older, o or ussers 21 or older. pag Or you y need tto specifica ally note th hat the con ntent will be e alcohol-re elated.
The en tick the boxes to opt-in o to up pdates for Google+ G pages and agree a to th he term ms and con nditions to continue.
Cus stomizing Your Goo ogle+ Pag ge For Max ximum Exposure As your perso onal profile e is custom mized do the same with your bussiness pag ge on Goo ogle+. Follow the eas sy steps from page 9 9.
Con nnect you ur website to your Google+ G pa age To connect yo our website e to your Google+ G pa age go and d use the G Google+ ba adge nfiguration tool. Currently only the icons a are availab ble, but offiicial badge es are con com ming soon.
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Easy Guide to G Google+ forr Business
Ma arketing Tools Goo ogle+ Wid dget Pro omote yourr Google+ business page p on yo our compan ny website e. A widget w from m widgetspllus.com dissplays you ur latest Go oogle+ possts on yourr web bsite and liinks back to t your Go oogle+ proffile or page e.
Goo ogle+ Stattistics How w would it be if you could c resea arch your competitors c sâ&#x20AC;&#x2122; Google+ + pages an nd mea asure the results r of your y own campaigns c too? Do itt with http p://socialsta atistics.com m
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Easy Guide to G Google+ forr Business
Allm myplus Agg gregates G Google+ sta ats for anyy profile or page with Allmyplus.. Allmyplus s reco ords the nu umber of posts, p comments and d shares displayed byy day going g back for several mo onths. Allm myplus also o offers inte eractive ch harts displa aying postiing havior by weekday w an nd by the hour. h Effoccient way to o quickly c calculate th he beh
mo ost active d days and times t for your Goog gle+ busin ness page e.
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Easy Guide to G Google+ forr Business
Sim mply Meas sured Sim mply Measu ured offerss a free Go oogle+ repo ort on ANY Y Google+ page.
The e report fe eatures the ese data: Engagem ment rate by b post typ pe Page acctivity for th he last 2 we eeks Overall page p enga agement Commen nt keyword d analysis List of th he top userrs commen nting on yo our page
This s report ca an be easilyy exported d to Excel o or PowerPoint. This m makes it ea asy to crea ate a comp petitive ana alysis repo ort on your competito ors’ pages.
cleCount Circ CirccleCount trracks the most m popullar profiles and pages on Goog gle+. You can c quicckly discover the most popular brand p pages and d dig deep p insight in nto theiir follower history, the eir growth rate and th he average e reshares and comm ments per post.
cleCount also offerrs valuable e Google+ + demogra aphic inforrmation as s: Circ
Gende er distributio on
Top 10 0 pages
Countrry distributiion
Job disstribution
Compa any distribu ution
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Easy Guide to G Google+ forr Business
Plu usClout Quickly targe et Google+ users who w are inffluential in n your industry. PlusClout asssigns Goog gle+ users a PlusClou ut score ba ased upon their influe ence.
The e PlusClou ut score is s based on numerous public variables s like: Number of followers, Frequen ncy and volume of infformation-ssharing
e PlusClout score is calculated c fromt thesse above. The
You u can digg g through the most influentia al Google+ + users by y: Country City Profession Employe er college they t attend ded
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Easy Guide to G Google+ forr Business
FindPeopleo onPlus Find dPeopleon nPlus, a sisster site of plusclout.com and iss a great d directory so ource of people p active on Goo ogle+. Find dPeopleon nPlus offers yout to detect d yourr Twitter folllowers and d LinkedIn n con nnections w who are on n Google+, displaying g their PlussClout scorre and allo owing you u to quicklyy add them m to your cirrcles.
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Easy Guide to G Google+ forr Business
Rec commended Users Reccommende ed Users lissts recomm mendations by topicss such as:
Women in tech Journalissts Photogra aphers Foodies Scientistts Bloggerss LGBT etc.
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Easy Guide to G Google+ forr Business
This s is vlauba ale to help brands tarrget Google e+ influenccers within their speccific indu ustry.
Exttended Sh hare for Go oogle+ Extended Sha are for Goo ogle+ is a Google G Ch hrome exte ension thatt allows to quickly sha are ANY Go oogle+ pos st on a varriety of diffe erent netw works includ ding like Tw witter, Faccebook, Lin nkedIn and d Tumblr. This s extension adds a “S Share On”” link below w every posst. The exttension linkks to the Google+ u update and d not the original con ntent sourcce.
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Easy Guide to G Google+ forr Business
G++ + G++ + for Chrom me and Firrefox addss Facebookk and Twittter streamss inside yo our Goo ogle+ strea am. You ca an see inco oming new ws and Like e, tweet or reply to com mments fro om inside Google+. G
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Easy Guide to G Google+ forr Business
Goo ogle+ Nottifications Goo ogle+ Notiffications app allows you y to view w Google+ updates from any web bpage and to respond directly without w lea aveing the current page you’re brow wsing.
Em mail Option n: By default, evveryone wh ho is part of o your circcles can se end you em mail directly y ough GMaiil. You can n disable th his by clicking on “Pro ofile & Privvacy” – and d “Edit thro Visibility” on yyour profile e page as shown s belo ow:
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Easy Guide to G Google+ forr Business
Goo ogle+ is co onstantly evolving and has alrea ady introdu uced new features f while w in beta a mode. It’’s an excitiing time to get involved, so if yo ou haven’t yet receiv ved an invitation to jo oin, keep an eye out for f the pub blic launch. It’s comin ng soon!
el free to ad dd inBlurbs to your circle! c Fee
gle+ = http p://gplus.to o/inblurbs inBlurbs Goog
ways put yo ourself in th he shoes of o your sub bscriber and give them m as much h value Alw as possible p an nd you can n be sure E-mail E your way to victory!
Ha angouts Han ngouts on Air enable users to la aunch Goo ogle+ Hang gouts (live video chat sesssions with up to 9 other particip pants) thatt were broa adcast live e for all to see. s Thin nk of them m like live sttreamed broadcasts with the ad dded bonu us of multip ple participants.
Fea atures Han ngouts on Air include e key features:
Public B Broadcastin ng: Now yo ou can broa adcast you ur live Hangout for the entire w world to se ee either via your Goo ogle+ page e, your com mpany's YouTube channe el, or a pag ge on your business' website where you embed e the Hangout.
Engagem ment Track king: As th he host of the Hangou ut on Air, yyou can see how many users u are viewing v the e Hangout live at anyy given time e during th he broadccast.
Recordin ngs: Once your Hang gout ends, Google+ will w upload a recordin ng to your Yo ouTube ch hannel and d your original Google e+ post so you can easily e share yyour video content evven after th he live eve ent ends.
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Play the vide eo
w to Launch a Hang gout on Air How Inte erested in ttesting out the tool in n your markketing efforts? We'll d discuss so ome great ways to leverage Hangouts on Air in yo our marketing later in n this post, but here's a techn nical tutoria al on how to t create a and launch your own on-air Han ngout.
Ste ep 1: Start a Hangou ut In Google+, G 'S Start a Han ngout' at th he top rightt when you u're on you ur profile/pa age.
Ste ep 2: Name e Your Hangout and d Invite Yo our Audien nce Givve your Han ngout on Air A a name, and invite e the people you'd likke to partic cipate. The ese are the e people who w will actually show w up as parrt of the vid deo, and yo ou can havve up to 9 o other particcipants. Yo ou can eith her specify particular users, Circles, or choose c to m make it public. Then click 'Enab ble Hangou uts on Air.''
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Ste ep 3: Agree e to Legall Terms You u'll only havve to do th his the first time you launch a Hangout H on n Air.
Ste ep 4: Conn nect Your YouTube Account The e first time you launch h a Hango out on Air, G Google+ will w ask you u to connec ct your You uTube acco ount. This will enable e Google+ to record your y Hang gouts to your You uTube channel. Clickk 'Start Verrification Prrocess' to set up the integration n.
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Ste ep 5: Click k 'Hangoutt' Oncce you clicck 'Hangout,' don't wo orry -- you won't imm mediately be e broadcassting you ur Hangoutt on the airr yet. Use this t time to o adjust you ur camera, lighting, etc. e If yo ou're drivin ng traffic to o a web page to host your Hang gout on Airr, this is the e point whe ere you can grab the embed co ode for you ur web pag ge.
When you're ready r to brroadcast your y Hango out on Air live than click 'Start oadcast.' O Once you do o, your Ha angout on Air A will be broadcasti b Bro ng live on your Goo ogle+ page e, your You uTube cha annel, and wherever you've y embedded the vide eo on yourr website.
ur viewers will be able to see th he very sam me thing yo ou do, exccept for you ur chat You con nversationss and the number n of people who are tune ed in to the Hangout on o Air.
As the host off the Hangout, you will w also be able to mu ute people in the Han ngout c on a p particular participant's p s individua al video scrreen to fea ature it as the t or click maiin video.
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Oncce the Han ngout endss, a recordiing of the live Hango out will auto omatically post pub blicly, so pe eople who were unab ble to atten nd the live Hangout ccan catch what w they y missed. You Y will alsso have th he option to o edit the recording. r
Play the vide eo
Han ngouts on n Air for Marketers M If yo ou don't se eem to havve access to t Hangouts on Air yet, y sit tightt. Google says s it will be gradua ally rolling out o the fea ature to all users worlldwide ove er the next few wee eks. And as a a marketter, the ava ailability off Hangoutss on Air can be a pow werful assset at your disposal.
Herre are som me great uses u of Ha angouts on n Air for th he marketters of the e world: 1.Press Conferencess/Company Announccements: For F compan ny news ncements, hold a virttual press conference e hosted b by your bus siness' announ executives and in nvite memb bers of the e press to participate. p . Broadcasst it for all to se ee! 2.Webinarrs: Use Ha angouts on Air to host your nextt education nal or productfocused webinar.. Or, if you're a softw ware vendor, hold live e, group-styyle demoss of your prroduct. 3.Industry Expert Ro oundtable Discussion D ns or Intervviews: Invitte industry expertss for a sortt of digital roundtable r e to discusss an imporrtant industtry-
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related d topic. Or invite an in ndustry exp pert for a one-on-one o e or multi-p person intervie ew-style brroadcast. 4.Virtual Conference C es: Host a virtual v conference! Organize O an nd run a se eries of presen ntations from various speakers at set time es over the e course off a day or two. 5.Livestrea aming Live e, In-Perso on Events: Hosting a live event? ? Livestrea am the footage e of your speakers' presentatio p ons for thos se who can n't attend in n person n. 6.User Gro oups: Orga anize Hang gout sessio ons featuring your most succes ssful custom mers, and in nvite otherr customerrs -- or even prospectts -- to view w and ask the em questio ons. 7.Q&A Session: Plan n Q&A sesssions with h your business' thought leaders s. der it like a Twitter Ch hat, but witth video! Consid
Tip ps & Triccks You u can choo ose to men ntion people e within yo our contentt and upda ates in the same wayy that you would w twittter, using the t @ sym mbol like this:
"@ @username e is a true inspiratio on".
You u can also mention someone with w the pluss (+) symb bol like thiss:
"+u username is a true inspiration i n".
In addition, a if you find th hat someon ne is postin ng too regu ularly, or yo ou aren’t inte erested in a all of their updates, u y can cho you oose to “M Mute” the co onversation so thatt it no longer appearss in your sttream.
With Google+ +, a “stream m” is like th he timeline on Twitterr, or a wall on Facebo ook with h all of you ur circles’ updates u ap ppearing wiithin a sing gle stream.. You can choose c to browse b thro ough strea ams from all a of your ccircles, or by b each cirrcle at a tim me,
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Easy Guide to G Google+ forr Business
filte ering your sstreams to display on nly contentt from speccific circless. This mak kes it eassy to discovver new co ontent and updates frrom segme ented grou ups!
You u can also customize e your conttent, updattes and possts within tthe Google e+ netw work, so th hat it appea ars in bold, italic or even e underrlined!
Herre are the custom codes c to use when writing w new contentt for your circ cles: Bold your textt: *word* - wrapping your text iin star aste erisks will b bold that part of you ur text. For example, if I enter in n *hello*, the t word he ello will ap ppear in bold.
_wo ord_ will m make your word w italic. Just add u underscore es around the words that you u would like e to italicize.
-wo ord- will cre eate a strikkethrough, changing this t into this.
The ese are jusst a few quick ways th hat you can enhance e your conttent while making m certtain words or titles sttand out to o your readers.
u can also create a “Hangout” “ ” within Go oogle+, whiich is a pla ace for you and You you ur circles to o connect. You can call c your Ha angout anyything you choose, and allo ow only cerrtain circless to accesss this comm munication n channel. You will need n to insttall the Goo ogle Voice e and Video o Plugin in order to create c or acccess hang gout. Clicck “Start Ha angout” fro om your prrofile page as shown below to b begin:
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Easy Guide to G Google+ forr Business
Ano other quickk tip is to sh horten you ur Google+ + profile link k so that you can eas sily sha are with oth hers on you ur blog, we ebsite or within w your emails. Plu us, it simplly mak kes the link far more memorable.
ere are ma any differen nt "Google+ +" link shortener pop pping up on n the scene e, with The the most popu ular one be eing http:///www.Gplu us.to
nk into a gp plus.to/you ur-usernam me in minuttes. With Gplus, you can turn a long lin s service iss absolutely free. This
Ab bout us W We are Cerrtified Inbou und Marke eting Professsionals, A Authorized Inbo ound Markketing Educcators and d HubSpot Certified Partner. P
Inb bound marrketing is the t marke eting strattegy that focuses f on n getting found f by customerrs when th hey researrch online for produ ucts and s services yo our bus siness als so has to offer. o
With inbound marketing g businesse es earn the eir way to the t custom mer, by pub blishing pful information on a blog, in so ocial media a and forum ms. help
ound markketing inclu udes Blogg ging, Socia al Media, Le ead Conve ersion, Lea ad Inbo Nurrturing and d Closed-Lo oop Analyssis.
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Easy Guide to G Google+ forr Business
Witth Inbound d marketin ng we can n help you to: A. Save S up to o 62% of yo our marketting budgett. B. Stand S out o of your com mpetition. C. Generate G a massive amount off leads. D. Get G up to 55% 5 higher lead convversion rattes. E. Increase yo our custom mers and sales.
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