An inBlurbs White Paper
Inbound Marketing for Private Air Charter Companies How Private Air Charter companies can gain a competitive advantage and increase their revenue the smart way. By Dragan Mestrovic, Inbound Marketing Professional & Authorized Inbound Marketing Educator March the 22nd 2012
Content 1. Introduction......................................... 2 2. Air Charter Market Drivers ................... 2 3. The Challenge ...................................... 2 4. The Solution......................................... 2 4.1 Inbound Marketing ...........................3 4.2 Blogging.............................................3 4.3 Social Media......................................4 4.3.1 Airlines are using Facebook.......5 4.3.2 Airlines are using LinkedIn ........6 4.3.3 Airlines are using Flickr..............6 4.3.4 Airlines are using YouTube........7 4.3.5 Airlines are using Twitter ..........7 5. Get Your Competetive Advantage ........ 8
May the 22nd 2012
Customers go to their favorite social networks as Facebook, LinkedIn and Twitter to research there as well. 3. The Challenge Private Air Charter businesses need to be found on Google through potential customers when they are looking for them online. Have you done a search for your private Air Charter Company to see how your business is placed on Google? What about your chances that your potential customer will find your company online? Do Private Air Charter businesses know what is written about them or their competition online? Do you know about any discussion, rating or compliant on the internet about you or your competitors? Why should a customer choose a Private Air Charter company to fly with? How is your company recognized online? What is the level of trust your company can claim to your audience? Do you publish remarkable content online to build trust for your audience? People do business with trusted people and companies. Before people decide to do business with a company, they research the internet about the image of the company. Is the Private Air Charter business website an asset or a liability? Does your website generate business leads and paying clients? Does your website have effective lead generation processes to convert traffic into business leads and business leads into paying customers? 4. The Solution Marketing has changed and Private Air Charter businesses need to be on the
1. Introduction As well as for market leading Airlines, the private Air Charter market is a very competitive business. Private Air Charter companies need to be in front of their audience when they want to increase their business and revenue. Private Air charter companies need their audience to talk about them and spread the word about their brand. As long as their recent and future clients are talking about them, they have real chances to get seen, visited and to increase their business. Here is where the challenge is: When a Google search is carried out for the search term “Private Air Charter” there are about 2,740,000 results.
Under these circumstances it is difficult for a private Air Charter company to get seen and noticed from their future customer regarding this massive amount of search results. The solution is that a private Air Charter company has to stand out of their competition to attract clients like a magnet. With the proven inbound marketing strategy a private Air Charter company can place itself in a pole position against their competition! 2. Air Charter Market Drivers The interested audience is looking for a private Air Charter service and search in the internet on Google, Yahoo and Bing. Customers also rely on recommendations from friends and business partners when they choose private Air Charter services.
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internet, there where their audience is. The market leading Airlines are! Private Air Charter businesses need to utilize the Inbound Marketing strategy for their business to get found, to get leads and to increase their customers and revenue!
D. generate a massive amount of leads E. get up to 55% higher lead conversion rates F. increase customers and sales A MIT Sloan School of Management ‐ Massachusetts Institute of Technology studies found out that companies who utilize Inbound Marketing and HubSpot Software Solution have been able to increase their revenue on average by up to 13% in a time period of eight months depending on the industry.
4.1 Inbound Marketing The focus of Inbound Marketing Strategy is that products and businesses focuses on getting found by customers when they research online for products and services a business offers. With inbound marketing businesses earn their way to the customer, by publishing helpful and remarkable information on a blog, in social media and forums. Inbound marketing includes Content Creation like Blogging, Social Media Communication, Lead Generation, Nurturing, Conversion and Closed‐Loop Analysis.
Source HubSpot
4.2 Blogging
Established market leading airlines are Blogging! Companies like Delta and Southwest’s blog regularly about everything from airline news to airport food to new airplanes to new airports. Search engines like the latest news and always look for fresh content. Private Air charter Companies can show their expertise by adding important information and updates like company insights, new services, satisfied customers, new jets and events, to a private air charter blog which will help in getting recognized by potential customers and to build authority online with the help of search engines.
Inbound marketing can help a private Air Charter Company to: A. save up to 62% of the marketing budget B. stand out of the competition C. increase brand value and recognition
A private air charter blog helps sharing company insights and also improving customer service. A blog can be used to give information which solves your client’s problems. This increases the audience’s attention and interaction and at the same time it increases trust.
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A corporate blog helps improving brand image of a private air charter company and also helps getting found on the internet by the target audience.
4.3 Social Media
Customers look online for reviews of businesses. With a blog the customers gets the opportunity to learn more about a company insights’, growth, launches and reviews by satisfied customers.
Established market leading airlines are actively involved with their audience in social media! Why should a private Air charter business use social media as an additional communication channel? With Social media a private air charter company can build its brand. The lead generation becomes easier, cost effective and more profitable, and the business potential and revenue increases. A private air charter company becomes able to target specific demographics, industries and companies. This makes it easier to get new customers. Social media helps to perform easy market research where a private air charter company can learn more about the needs of their target audience and about their competition to design improved service offering which better serve their market. Private Air charter companies can host events quick, easy and effortless. Events are an effective marketing tool to get attention from the target audience and to stay in touch with actual clients. To do events with inclusion of social media becomes a powerful task. Social media is called the new SEO. Major search engines like Google, Yahoo and Bing are indexing social media content.
A private air charter blog helps driving targeted web traffic to a private air charter company. As the business website gets more traffic from search engines, a private air charter company can get more leads and more paying customers. Why blogging is critical for business growth? Companies who blog get: • • • •
55% more website visitors. 97% more inbound links to the website. 343% more indexed pages. 57% of companies who blog reported to have acquired new customers though their blog.
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this whitepaper. Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics.
As soon a private air charter company is involved and active in social media their content can be indexed by the major search engines and appears in their search results as well. Their content can be found better by future customers. Any customer loves promotion and private air charter customers as well. Social media gives the opportunities to do creative promotion which have the potential to spread worldwide, because of the cumulative networking effect. Service and support are the secret weapons of marketing and through social media a private air charter company becomes able to do service and support in real‐time. This way can attract more new customers. Personal recommendations are the most powerful marketing tool. A friendly relation to a network can result in recommendations and new business. In social media a private air charter company gets the ability to work on such friendly relation to get recommendations from their network increase business this way too. The major Airlines are actually successful using Social Media like: Facebook, Flickr, YouTube, Twitter and LinkedIn.
Source Wikipedia
Since November 2007, bands, sports teams, artists, films, non‐profits and businesses have been using public profiles (formerly called Pages) as free, customizable presences on Facebook. Until today 2,000,000 businesses have taken this opportunity to present themselves with their own Fan Page on facebook.
Airlines like Continental, Virgin America, American airlines, US airways, Delta and United are on Facebook, only to name some of them. Their profiles include Photos, Videos, Customer reviews, a Wall conversation, discussion boards and their company Information. Some of their profiles also offer additional services as: Flight search, Check In, Travel Manager, light Status, Loyalty Programs, link to Twitter Profiles and to their YouTube channels.
4.3.1 Airlines are using Facebook Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. As of January 2011, Facebook has more than 800 million active users as of writing of
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6 Search results on Facebook business pages for “Private Air Charter”.
4.3.3 Airlines are using Flickr Another great way these airlines are using social media to push their business is using Flickr. Flickr is an image and video hosting website, web services suite, and online community. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to host images that they embed in blogs and social media. In September 2010, they hosted more than 5 billion images.
4.3.2 Airlines are using LinkedIn LinkedIn is a business‐oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of 22 March 2011, LinkedIn reports more than 100 million registered users, spanning more than 200 countries and territories worldwide. Source Wikipedia
As private air charter is used for business travel, private air charter companies can introduce themselves there where their potential customers are located. Here on LinkedIn they can network and distribute remarkable information about the advantages of private air charter in daily business. 220 search results on LinkedIn under Companies tab for “Private Air Charter”.
Source Wikipedia
People are taking pictures while travelling. These memories are a document and remind them of their journeys. This is a good reason to use the Flickr photo sharing community and to be an important part of the social media activities being used by private air charter companies. 1,680 Search results on Flickr under Flickr search for “Private Air Charter”.
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1,310 Results on YouTube for “Private Air Charter”.
4.3.4 Airlines are using YouTube YouTube is a video‐sharing website where users can upload, share, and view videos, created by three former PayPal employees in February 2005. The company uses Adobe Flash Video technology to display a wide variety of user‐ generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.
4.3.5 Airlines are using Twitter Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and micro blogging service, enabling its users to send and read messages called tweets. Tweets are text‐ based posts composed of up to 140 characters displayed on the user's profile page.
Source Wikipedia
Many people love to look videos when products and services are being exposed. There is no exception when it comes to private air charter. When customers research for private air charter services, they want to make sure they travel as comfortable as possible. They exactly want to know what they are paying for in advance before they are willing to decide which company they will hire. With video a private air charter companies can show in an entertainable way what they have to offer.
Source Wikipedia
Private air Charter Companies can use Twitter customer service, to point followers to interesting posts, regular fun chit chat and inform customers of great places worldwide. While observing Twitter private air charter companies are able to discover what people talk about their company. As the use of private air charter services can take a certain amount of planning, potential customers will ask their friends and social
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networks for suggestions and recommendations. People are spending time on Twitter commenting on what they are doing, eating, seeing. If they are happy with the services of the private air charter company they tweet that and if they are unhappy they will tweet that as well. As the big Airlines like Southwest Air are listening to Twitter comments, a private air charter company should do it as well. 90 Results on Twitter for “Private Air Charter”.
5. Get Your Competetive Advantage With inbound marketing inBlurbs can help private air charter companies to gain a competetive advantage with the major players on the market. inBlurbs helps to get found on the internet by the right prospects and convert more of them into leads and customers by a simultaneous decrease of marketing costs. Contact us today, for a free consultation about the possibilities how we can make your private air charter company outstanding attractive.
Conclusion: Airlines are using successful corporate blogs and social media to connect and to communicate with their audience in real time. This sets them into a powerful position to do real time marketing and to increase their visibility with their target audience. In the course of they attract new prospects to their offers, increase their leads and revenue successive.
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