Nutrition Supplement Guide

DISCOVER THE KEY FACTORS TO SELL NUTRITIONAL SUPPLEMENTS WITH BODY COMPOSITION ANALYSIS

1. Introduction

2. The Key to Customer Service

3. Putting it into Practice

4. Get Your Name Out There By You Getting Out There

5. Exceed Expectations Always https://weightology.net/the-50-calorie-per-pound-of-muscle-myth/ https://www.ncbi.nlm.nih.gov/pubmed/968862

Here’s a little story about growing a business in the good old days:

Once upon a time, if a customer wanted to buy a product, they went to a store near them that carried the product and bought it. The customer was happy: they got what they needed; the store was happy: they made a sale. The happy customer returned again, the store made more sales, the business grew, and everyone was happy.

A warm and fuzzy fiction, isn’t it? Sadly, in the ultra-competitive, marketplace of the 21st century, that’s all this story amounts to.

That’s because in the 21st century, online shopping, driven by the explosive growth of smartphone and app technology, has made shopping from home incredibly easy. Online shopping, or e-commerce, affects every type of industry and retailer across the board. That includes the nutrition industry.

At first glance, the nutrition/health store industry seems stable: according to market research conducted by IBIS World, the annual growth rate for physical, brick-and-mortar health stores in the US grew by 4.5% from 2012-2017.

However, in the same period, online sales for the same products grew too – and not just a little. According to IBIS World, online vitamin and supplement sales grew by 12.0%; more than triple the growth of physical stores. With bigtime vendors such as Amazon, Bodybuilding.com, and Iherb.com weighing in on the market, it’s hard to be surprised. That marginal growth isn’t going to last forever, especially in a world where Amazon is promising aerial drone deliveries direct to your doorstop in 30 minutes or less.

Why get in the car when you can get exactly what you want from your couch, anytime you want, delivered via air in less time than it takes to drive to your store, shop, and drive back?

Simple: because at your supplement store, you can offer something that no facelesswebsite or mechanical drone can ever hope to provide.

Superior customer service from a real person who is an expert on nutrition, offering personalized counseling, advice, and service that your customers will never be able to get online.

On top of that, you can build each customer into your database to be able to effectively communicate with them when they are away from the storefront.

Even with the internet, your customers still crave that face-to-face interaction and expertise, if you can provide it. A study by NICE Enterprise Group recently demonstrated that in terms of customer satisfaction, people strongly favored either speaking to a real person at their location (44%) or on the phone (60%) over many digital channels, including website (39%), social media (1%), smartphone apps (6%), and email (9%).

Still, even if you are the most well-respected expert on nutrition in your local community, you can’t provide superior customer service without something driving traffic through your door.

You still need a reason to get people off their couches to come talk to you. What can be that traffic driver?

Offer body composition analysis tests from the beginning to help track their journey as a customer.