Exceed Expectations Always

As an owner, you provide vitamins, supplements, and wellness products and services to the community.

The baseline expectation of your customers will be that you have what they want in stock, whenever they come into your store.

But if the only service you provide is just being a place where people can buy products, slowly but surely, you are going to lose traffic and profit to the internet. Once one of your customer’s experiences how easy it is to order online, they’ll start ordering online all the time. Why wouldn’t they?

Wouldn’t you?

If you want to keep your customers and grow your business beyond what you thought was possible, you need to provide something that the internet will never be able to do: the personal touch of human interaction. You need to exceed the expectations your customers have of you. You need to offer superior customer service, and with a little effort, you can do it. Here’s how:

Be the expert

As a nutritionist or a health coach, you know your products inside and out. Every product is in your store for a reason, and if someone tells you what their goals are, you know exactly which one to recommend.

But today’s customers are smart. They know how to research online, and they will probably come into your store thinking they know what they want already.

Be the expert. Use their individual body composition results to guide your recommendations. Not only are you creating opportunities for yourself to upsell and move more products, but you’re also providing personalized service with someone’s actual body composition results. No website can do that.

Engage with your customers

Time is valuable. Your customers are busy people with busy lives, and like anyone else, have to decide when and how to use their time.

Make your customers want to spend a small amount of their valuable time at your store. To do that, you have to give them a reason to, and not just to buy more products when they run out.

Host events at your store like fat loss challenges. Get them interested in coming back. Offer them a prize to keep them engaged. The more you get people interested in coming through your store, the more opportunities you have to prove your value and sell.

Reach out to your community

Whether you realize it or not, you are part of a greater network of like-minded businesses that can complement each other. You just need to tap into it.

Get involved with businesses in your local community, and use your body composition analyzer as the vehicle that opens the door to the relationship. You have a valuable resource – share it. Every person you test becomes a potential customer of yours.

By being out in the community, you will begin to build a reputation for yourself as the go-to person for supplements and health information. You will begin to be much more than simply a storefront and a place where people pick up their protein powder once a month.

You can become the person that people come to for the information and products that impact their lives. You can offer advice, plans, and products that make people healthier and happier. That’s superior customer service.

And that, no matter how technology improves over time, is something people will always want.