10X YOUR D2C BRAND IN 12 WEEKS 12 Weeks Live & Hybrid Program Cohort 4 Starts On 27th February 2025 PAST MENTORS
Why D2CX?
In the dynamic landscape of India's D2C market, poised to reach a staggering $100 billion by 2025 and captivating over 350 million online shoppers, a revolution is underway. Over 1,100 D2C brands have emerged, collectively securing over $3 billion in funding, heralding an era of unprecedented growth and opportunity.
At the forefront of this transformative wave, Inc42 has been a pivotal force in Every year on the India's D2C Industry we produce:
All of this has influenced and connected more than a million D2C startup founders, operators, investors, and enthusiasts. We've not just observed the D2C evolution; we've actively moulded it.
Yet, amidst these milestones, we recognise a persistent challenge: the need for robust support for early-stage D2C startups who have achieved their PMF and now looking to scale. These burgeoning ventures require more than just capital; they need strategic guidance to scale, expertise in fundraising, and assistance in establishing a strong omni-channel presence.
Addressing this vital need, Inc42 is proud to launch D2CX, a transformative 12-week program designed to supercharge India's D2C ecosystem.
Master The Growth Playbook To Scale Your D2C
APPLY TO D2CX
Cohort 4 Starts On 27th February 2025
What Sets D2CX Apart?
Live & Hybrid
Personalised Learning Experience
Learn From India’s
Top 1% D2C Leaders
Hybrid Learning
Experience
Comprehensive Mentorship, In-Depth Workshops & Assignments
Hands-On Mentorship & Practical Assignments
Become Part of a Lifelong Community
Exclusive Access to India’s Startup Ecosystem
Comprehensive Hands-On Workshops
In-Person Convocation & D2C Showcase
Personalised Growth Model
Join A Vibrant D2C
Community
Exclusive Benefits and Investor Connects
Glimpses Of Past Cohorts
Highlights Of Past Cohorts
Hear From Our Fellows
Past Speakers & Mentors
Brego Business
Meduit
TagZ Foods
Founding Partner
Huddle
Umair Mohammed
Cofounder & CEO
Nitro
Knya
Rohit Chawla Founder & CEO
Innovist
Raul Rai
Cofounder
Nicobar
Jobinsight
Adarsh Sharma
Juicy Chemistry
WOW Skin Science
WOW Skin Science
Flo Mattress
Just Herbs
Founder Miduty
Harini Sivakumar Founder & CEO
Earth Rhythm Dot&Key
Saptarshi Prakash Director of Design Swiggy
MasterChow
Beyond Snack
Head, Consulting & Research
Schbang
Dr Shashank Sinha CEO
Drools
Rajat Jadhav Founder & CEO
Bold Care
Commercify360
FarziEngineer
Company Secretary
Contlo
Flipkart
Weekly Schedule
Core Sessions
Weekly, Live Sessions Taken By D2C founders and experts.
Saturday 11:00 AM - 2:00 PM (IST)
Sunday 11:00 AM -2:00 PM (IST)
Progress Reviews
Weekly Assignments, Reviews And Feedback Sessions
Tuesday
8:00 PM - 9:00 PM (IST)
Session Follow-Ups
8:00 PM - 10:00 PM (IST) Thursday
Doubt Clearing Sessions Taken By Instructors & Experts
Wednesday 9:00 PM - 10:00 PM (IST)
How Is The 12 Week Journey Structured?
Curriculum
In-Person Orientation & Kick-Off
Join us at the in-person Orientation Day Event in Delhi NCR. Meet D2CX Team and network with your fellow D2C founders.
Product Is King
Welcome Note
Welcome Address By Inc42
1. What D2CX is all about
2. How to make the best of the program
3. What to expect from the next 12 weeks
Fireside
How To Achieve Pmf At Scale: How To Not
Build A "Me Too" Product
1. Defining the core value proposition of your product
2. How to assess if you have achieved PMF
3. Are you solving for the right consumer pain points
Decoding The Product Launches Frameworks
Masterclass Fireside Product Development 101 For D2C Brands
1. Decoding the strategies for Vertical and Horizontal scale
2. What's the right time to launch a new product for your D2C brand
3. Understanding the TAM, SAM, SOM for your D2C brand
4. Importance of processes and frameworks to automate existing product marketing, iteration and scaling process
1. Deep dive into NPD frameworks
2. Expanding product lines for Omnichannel Scale
How Brands Go About Product Launches
1. Learn from hands on experiences of the top 1% D2C founders
2. How experts in F&B, Fashion and Beauty scaled their D2C brands
3. Why now is the best time to build a D2C brand in India
4. D2C landscape, opportunities and challenges
The Art of Branding and Storytelling
A-to-Z Of Elevating Brand Building For D2C Brands
1. Understanding the fundamentals of branding – product design and product comms
2. Why brand guidelines are critical
3. Case studies on top D2C brands acing product branding, design and comms
Crafting Your Brand's DNA
1. The ABCs of brand marketing for D2C brands
2. How to measure impact of Brand Marketing
3. How to evaluate the success of your brand marketing campaign – Brand marketing metrics!
4. Learn different brand marketing frameworks and strategies to get the most for your D2C brand
5. Channels for brand marketing – Identify the right channels for brand marketing
6. How to buiild an organic pull through brand marketing
Secrets To Creating A Cult Brand
1. Secret saunce to building trust with your customers through your brand
2. How to communicate brand promise
3. How to position your core value proposition to communicate your brand positioning
4. Lean how to build long term brand campaigns, evalue your brand campaign's success
Week O3 Delivering A World Class Product & Customer Experience
Workshop
Panel
Building A World Class Website Experience
1. Design customer-centric UX for enhanced website interaction and conversion
2. Conduct thorough audits of key pages to boost conversions and optimize communication channels for effective user engagement
3. Evaluate and refine your tech stack for a seamless user experience, focusing on page speed and traffic optimization
How India's Leading D2C Brands Built Product & Customer Experience
1. Learn top frameworks that have helped top Indian D2C brands maximize their conversions
2. How to build organic growth and adoption for your website
3. Solving for UX beyond the website.
4. Leveraging WhatsApp, Social to build customer loyalty
Week O4
D2C Marketing — Content, Brand Awareness, Social Media & Influencers
Masterclass Tapping Into Community Power For D2C Success
1. How can you help users who love your products become brand ambassadors
2. Identifying levers to drive organic growth through community
3. How to build product offerings that connect with the user
4. Case studies on brands that have leveraged community to scale their D2C brands
5. Identify the right channels to build a community –Blogs, Social, Instagram, Facebook, WhatsApp
Masterclass Unlocking Organic Surge: SEO Strategies For D2C Brands
1. Learn the ropes of SEO for D2C brands
2. Case studies on SEO best practices and impact on organic growth
Masterclass D2C Brands Guide To Cracking Social Media Marketing
1. Leveraging Social Media to amplify your brand voice
2. Cracking the ideal multi-channel strategy to build your brand
3. How to build an organic growth funnel with Social Media
4. Deep dive into channel level strategies – Youtube, Instagram, Facebook, Twitter, LinkedIn
Panel
Panel
Cracking Influencer Marketing: D2C Brands' Handbook To Campaign Strategies, Negotiation & More
1. Master evaluating brand metrics and stages to initiate influencer marketing
2. Discover how to select and source the perfect influencers for your brand
3. Learn to price content collaborations and budget for influencer campaigns effectively
4. Gain insights from top D2C influencer strategy case studies and develop a hands-on playbook for channel-wide mastery
Crafting Your Instagram Brand Strategy: A Guide To Content Creation And Engagement
1. Understanding the scale of Youtube and its impact on brands
2. Learn the nuances of scaling your brand voice and getting organic growth via Youtube
3. How to build an organic content engine for your brand on Youtube
4. Case studies of top brands who have aced the Youtube branding game
Week O5 D2C Marketing — Performance Marketing, Conversion
Masterclass Mastering The Marketing Funnel: A D2C Brand's Guide To Building, Utilising, And Scaling
1. Master the performance funnel playbook to maximize conversions
2. Understanding the metrics that drive key performance marketing channels
3. Benchmarking your performance against industry standards
4. Understanding content format, design and engagement trends that drive conversions
Fireside
5. Case studies on different stages and D2C segment on how they drive ROI from performance ads
Masterclass A Guide To Meta Ecosystem: A Guide To For D2C Brands
1. Master the Meta playbook to scale your D2C brand, including comprehensive strategies for Instagram and Facebook ads
2. Dive into Instagram marketing essentials, from ad copywriting to best practices and bidding strategies for optimal results
3. Customize reports in Meta Ads Manager, understand key KPIs, and conduct A/B tests for continual ad optimization
4. Learn to set up dynamic ads and product catalogs for e-commerce, alongside advanced retargeting and remarketing strategies
Masterclass Google 1-0-1 For D2C Brands: Mastering Search Console, Ads, And Analytics
1. Optimize Google Merchant Center for effective Google Shopping campaigns and ensure compliance with Google Ads policies.
2. Integrate Google Ads and Analytics for deep performance insights, leveraging strategic bidding and A/B testing to enhance ROI.
3. Craft compelling ad copy and visuals across Google's ecosystem, from search to display and video ads.
4. Employ advanced retargeting and remarketing strategies alongside Google Ads Manager for actionable insights and continuous campaign improvement.
Week O6 Building A Loyal Customer Base (Retention, CRM & Support)
Masterclass D2C Brands' Guide To Customer Loyalty: Strategies For Enhancing Customer LTV & Retention
1. How to crack retention through automated journeys (post-purchase, cart abandonment, product view, welcome, re-stock, review)
2. How to do churn analysis, win-back campaigns & incentivise repeat purchases
3. Learn how to do retention cohort analysis and build user journeys to solve for your casual, core and power users
Masterclass
Unlocking Insights: Engagement And Retention Frameworks For Customer Loyalty
1. Master tools for automating personalized user engagement and retention journeys
2. Utilize cohort analysis for enhanced repeat purchase metrics through targeted communications
3. Adopt a multi-channel strategy for retention, integrating Email, WhatsApp, and SMS
4. Craft tailored website experiences for repeat users, from behavior analysis to landing page optimization
Nailing Operations, Supply Chain, Delivery
Mastering Efficient Operations: Streamlining Delivery & Identifying The Key Metrics
1. How to optimise operations and supply chain to boost margins
2. Enhancing margins through continuous operational improvements
3. Leveraging the latest tech and systems in WMS, WH & LMD stack for operational efficiency
4. Audit and refine your WMS setup for optimal packaging and delivery
5. Enhancing customer experience with superior tracking and feedback mechanisms
Masterclass Decoding Last-Mile Delivery For D2C Brands: Navigating Partners, Costs, and Effective Strategies
1. Evaluating last mile delivery partners for optimal performance
2. Costing, metrics, CFC optimization to optimise LMD costs
3. Enhancing efficiency and lowering return rates for COD orders
4. Case studies on expanding delivery reach across pincodes
Strategies For Raw Material Sourcing & Vendor Negotiation
1. Understand the A-Z of D2C manufacturing & NPD
2. Product sourcing, setting up R&D and budgets
3. Case studies on manufacturing in India
Week O8
Omnichannel Growth — Tapping Into Online Marketplaces
Masterclass Navigating Amazon Ecosystem: D2C Brands' Guide To Listing, Advertising, Warehousing & More
1. Master organic growth strategies on Amazon
2. Navigate paid promotions: sponsored listings, advertising campaigns, and search/display ads
3. Choose the best marketplace for scaling with key evaluation metrics
4. The standard optimisation checklist: video quality, bullet points, images, and reviews
Masterclass
Nailing Amazon Advertising for D2C Brands
1. Master organic growth strategies on Flipkart
2. Navigate paid promotions: sponsored listings, advertising campaigns, and search/display ads
3. Choose the best marketplace for scaling with key evaluation metrics
4. The standard optimisation checklist: video quality, bullet points, images, and reviews
Masterclass Scaling Your Brand On Myntra & Nykaa: A Guide To Platform Listings, Advertising & Categories
1. Master organic growth strategies on Nykaa
2. Navigate paid promotions: sponsored listings, advertising campaigns, and search/display ads
3. Choose the best marketplace for scaling with key evaluation metrics
4. The standard optimisation checklist: video quality, bullet points, images, and reviews
Omnichannel Growth — The Offline Play
Fast-Track To Sales: Leveraging Quick Commerce For D2C Brands
1. Grasp the potential of quick commerce platforms like Zepto, Instamart, Blinkit.
2. Navigate paid advertising strategies on quick commerce platforms.
3. Identify optimal SKUs for your brand on quick commerce platforms based on key metrics.
Panel
Cracking Offline Channels — Finding The Right Avenues & Success Parameters
1. Explore the strategic benefits of incorporating offline retail into D2C sales strategies.
2. Understand the unit economics of offline stores, including investment, expenses, and revenue.
3. Determine the best timing and approach for offline expansion, considering market and brand dynamics.
4. Identify success factors for offline stores, including location, design, staffing, and inventory management.
Week 10
Building Your 0 To 1 Team
Essentials Of Team Building, Processes, And Documentation
1. Building a strong founding team with a focus on core functions essential for D2C success
2. Master the organizational blueprint for D2C brands, identifying key roles and scaling strategies
3. Enhancing hiring, recruitment, and onboarding processes to secure top talent specifically for D2C startups
4. Strategising budget allocation and utilize HR software to streamline processes, ensuring alignment with organizational values and legal standards
How To Build Your Personal Brand
1. Personal branding's impact on business growth, investor relations, and public image
2. Kickstarting personal branding by pinpointing a founder's strengths, passions, and values
3. Tailoring your brand to your audience's needs for effective market positioning
4. Enhancing your personal brand online and offline with authenticity & consistency, utilizing tools for perception analysis
Mastering D2C Business Finance Fundamentals
1. Mastering strategic decision-making with MIS, including P&L analysis and forecasting
2. Grasping financial management basics and Tally for effective accounting & budgeting
3. Navigating GST/taxes and cash flow management to maintain financial health and support business expansion
4. Optimising product margins (CM1, CM2, CM3) and understand fixed & variable cost impact for D2C success
5. Mastering D2C EBITDA and category-level analysis to project growth and manage costs efficiently
Seal The Deal: Perfecting Your Fundraising Strategy
1. Navigating fundraising from seed to Series C, understanding each stage's nuances
2. Identifying when your brand is funding-ready and learn to calculate needed capital
3. Decoding the investor landscape to align with their interests and investment strategies
4. Preparing for due diligence and crafting a targeted investor list
Budgeting, Financing & Growth Modelling
Masterclass How To Go About Business Modelling
1. Grasping business modeling essentials and its impact on D2C brand success
2. Identifying key business model components to craft a compelling value proposition and strategy
3. Learning to innovate and adapt your business model for market competitiveness
4. Mastering strategies for diversifying revenue and managing costs for brand sustainability
The A To Z Of Term Sheets
1. The significance and essentials of term sheets in funding
2. Analysing term sheets through a commercial and governance lens
3. Navigating term sheet negotiations from an investor's perspective
4. Understanding cap table intricacies and negotiation best practices
Seal The Deal: Perfecting Your Fundraising Strategy
1. Navigating fundraising from seed to Series C, understanding each stage's nuances
2. Identifying when your brand is funding-ready and learn to calculate needed capital
3. Decoding the investor landscape to align with their interests and investment strategies
4. Preparing for due diligence and crafting a targeted investor list
Showcase your D2C brand to Investors, Founders & Reatil Leaders in-person and establish valuable connection with the who's who of the D2C ecosystem at the in-person convocation. APPLY NOW
Fellowship Outcomes
Customised Growth Blueprint
Build a growth strategy that's specifically tailored to the nuances of your D2C brand.
Compelling Brand Positioning & Story
Identify your ICP & develop your brand document for a strong brand narrative that resonates with your target audience.
Enhanced Website Performance
Leave with a website optimised for higher conversions, ensuring a more effective online presence.
Streamlined Retention Strategies
Identify robust engagement & retention flows, fostering lasting customer relationships and repeat business.
Optimised Marketplace Presence
Achieve refined product listings across various marketplaces, enhancing visibility and sales.
Investor-Ready Pitch
Craft a compelling pitch deck, fully prepared and polished, to confidently engage with potential investors.
Cohort 4 Starts On 27th February 2025 10X YOUR D2C BRAND IN 12 WEEKS