Future Captains - Crossover

Experiential Marketing

Enabling practical thoughts

The workshop is designed for graduate students, freshers, entry level employees and startup entrepreneurs to cross over into a fascinating work domain. The training sessions will enable the participants to gain deeper insights about business practices and to apply their learnings to develop a brand and a strategic marketing plan of their own.

LEARNING OUTCOMES >> Understand how business situations are strategically approached. >> Become thoughtfully pro-active while executing strategies to achieve sales excellence in changing market conditions. >> Endure market conditions through tactful approach without compromising on the strategic goal. >> Set realistic goals based on measured strength and weakness of the business. >> Synergize functional and overall strategy. >> Understand brand value and how it is built on consumer perceptions and aspirations. >> Understand the role of sales function in a business and how customer facing roles are critical in mitigating situations. >> Become familiar with the latest marketing trends.

DAY 1 Morning session (4 hrs)

Afternoon session (4hrs)

>> Ideas, perceptions and attitude values of execution

>> Perspectives of a brand manager

>> Market segmentation >> Mind mapping >> Need gap analysis >> Case study - Mapping the customer, consumer and Influencer

>> Product to market - Concept to completion >> Market share tactics and mind share strategies >> Equitable triangle of market >> Concept of pricing >> Case study - Below the Line

DAY 2 Morning session (4 hrs)

Afternoon session (4hrs)

>> Low key interest category

>> Designing a brand

>> Business synergy

>> Strategy, communication and ethics

>> Organization - Strengths and weakness

>> Advertising campaigns

>> Product differentiation

>> Strategies in sales

>> Case Study - Below the line

>> Case study - Market reality