Online Reputation Management !!

Online reputation management​ (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet.

ORM deals with everything about your company's brand in online community. This community inclues many webs :- Search engines, Forums, Blogs And New Sites with social networking sites.

Online Reputation management​ is 1st being mindful of your company's online brand then building on that brand in the search engines through social media and other websites that produce.

ORM is done through a funnel of three processes .

1)Monitoring 2)Prevention 3)Cleaning

First you have a brand - as the owner and manager of that brand , you have to be mindful about it. know what's happening to your brand and know's its related all the latest news , people think about it.

Tools that you can use in order to monitor your brand in the online world.

1.Google alerts

Google alerts will be your best friend when you’re monitoring your brand online. You can track web results, news, blogs, video results, and groups results. There is no better way to get all of your brand mentions than Google Alerts.

2.yahoo alerts Set up for free to track news by keyword, stocks, local news, feeds and more. Receive notifications via email, Yahoo Messenger or mobile.

3.twitter search

Twitter has grown to be one of the best places to monitor your brand in.

Almost everyone in the Twitter world retweets content with or without hashtag.

4.Social mention Social mention is the social media version of Google Alerts. It helps you monitor your brand in different social platform throughout the web.

2) Building on that brand (Prevention): Online Reputation Management extends to these factors connected to you: ● ● ● ● ● ●

Your Name Company Brand(s) Product(s) High profile employees Handles/usernames

If one of these things get affected by a bad reputation, it would usually spread itself to the others like a festering disease. Protecting your name,

company, products and high profile employees are carry less impact compared to your brand ,we will be discussing more about your brand and how to protect it.

Some of the key social media accounts you should get are: 1.Facebook profile / page 2.Twitter 3.Google+ Account / page 4.Quora 5.LinkedIn If you have these accounts, interlink them with each other and link to them from your blog / website and they should rank really well in the search engines.

Get a Blog :

Another greate way to prevent bad reputation webpages from ranking as your brand is to crate and mainttain blog . There are lot of reasons why you should have blog for your company - you can publish company news, establish readership, promote products and services.

3. ​Fixing any damaging content to your brand (Cleaning)

once the damage is done and you don't have any ammo to fire back, here's what you need to immediately do:

● Hire an ORM consultant ● Contact the owner of the bad reputation site and humbly ask if he/she can put it down

● If it is against the law, contact any possibly concerned government body and ask them for help to bring it down ● Ask Google to de-index it if there are any elements in the page against Google’s guidelines

If all of those are not an option for you , start with getting all those powerful social media accounts and create a network of links to them using a websites.

Start a blog and interlink that blog with those social accounts and with your main website. It will take more time for these to rank – and most probably the damage will already be done by then.

The Online Reputation Management campaign / work should not reach the Cleaning stage. It amplifies the workload on any Online Reputation Manager all the while the damage has already occurred.

The funny thing is, most companies that look for Online Reputation Management only do so whenever there is damage already done. Online Reputation Management is not about damage control, it is about establishing online brand foundations .

Thank You !!

Indeedseo Email : info@indeedseo.com