Circular Economy Solution insights - Packaging

NATIONAL

Suppliers of products and retailers can no longer ignore shoppers’ packaging concerns

Key findings from a recent research study conducted by Toluna include:

• 82% of Australians say it’s important to them that products are packaged sustainably • For one in five shoppers, sustainability now defines their choice of retailers, brands and products • 25% of 18 -34 year-olds have stopped using a brand in the last six months due to sustainability concerns • Industry comments

Brooke Donnelly, CEO, Australian Packaging Covenant Organisation (APCO) said one of the most powerful things consumers can do to drive change on this issue is to vote at the cash register and support brands that are doing the right thing, while Will Caruso, Senior Marketing Scientist and Packaging Expert at the Ehrenberg-Bass Institute for Marketing Scientist said sustainability packaging is becoming a category norm that should not be ignored.

Source - Toluna