St Hubert’s The Stag makes sustainable strides

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New partnership announced with Australian environmental restoration company.

Australian wine label St Hubert’s The Stag recently announced a new partnership with environmental restoration company, AirSeed – helping to preserve biodiversity, protect ecosystems and tackle climate change head on. Over the next 12 months St Hubert’s The Stag has committed to planting seed pods for 100,000 trees via AirSeed’s advanced drone technology, across areas of Australia impacted by extreme weather conditions and the effects of a changing climate.

St Huberts x AirSeed

Ben Culligan, Treasury Premium Brand’s Marketing and Category Director says the new partnership is an important step for the brand and the wider category.

“With our roots quite literally embedded in agriculture, it’s crucial as an industry we do what we can when it comes to preserving the Australian landscape. St Hubert’s The Stag has long had a focus on the wilderness, so the opportunity to partner with a company such as AirSeed was a natural fit. Together, we’re committed to helping rewild some of Australia’s most fragile ecosystems and we’re incredibly proud to help champion AirSeed’s vital work,” says Culligan.

From March 2023, St Hubert’s The Stag will begin moving towards new, considered packaging featuring a lighter weight bottle, recycled paper labels and soy-based inks. These initiatives all help reduce the brand’s impact on the environment and is another step to cultivating a brighter future. Consumers will be able to learn more about the partnership via a QR code located on each bottle and they’ll also have the opportunity to select which Australian location they would like to support, from AirSeed’s network of current projects.

“This partnership allows for genuine and impactful engagement – consumers can be brought on the journey, knowing St Hubert’s The Stag is making a tangible contribution to rewilding in Australia. Additionally, the initiative makes a great talking point at social gatherings, or a truly meaningful gift,” continues Culligan.

AirSeed is an Australian company combatting climate change and biodiversity loss by combining drone technology, artificial and data driven intelligence with their proprietary seed pod biotechnology. Planting at a rate almost 25 times faster than manual planting, the GPS-tracked seed pods improve habitats and carbon sequestration through scalable reforestation and re-vegetation.

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Andrew Walker, AirSeed CEO and CoFounder, says “We’re proud to partner with St. Huberts The Stag. There is a genuine interest and investment in driving sustainability and they will now have a significant impact on important rewilding projects across Australia. Their team’s intention to not only restore land at scale but engage their grower networks and customers in meaningful ways, creates an opportunity to bring attention to the vital work required to preserve our natural world.”

St Hubert’s The Stag’s parent company, Treasury Wine Estates recently published its 2022 Sustainability Report, detailing progress against its ambitious targets in the focus areas of building a resilient business, fostering healthy and inclusive communities and producing sustainable wine. The full report is available here.

St Hubert’s The Stag wines are available from leading liquor stores nationwide.

About St Hubert’s The Stag: St Huberts was named after the Patron Saint of the Hunt – a 7th century nobleman who turned his life around after an encounter with a magnificent stag carrying a shining cross between his antlers. The wines originate from the Yarra Valley, Heathcote and various other premium wine growing regions across Victoria. The wines showcase a soft and subtle sophisticated taste, yet house flavoursome expressions.

The wines are created under the leadership of winemaker, Greg Jarratt.

For further information visit www.sthuberts.com.au.

About AirSeed: A fast-growing environmental restoration company, AirSeed has developed specialised tree-planting drones equipped with machine learning capabilities and proprietary seed pod biotechnology to rapidly replant large areas of land to accelerate global-scale reforestation. AirSeed drones can plant up to 40,000 seed pods a day, access remote, hazardous and inaccessible areas and GPS tag every pod planted. AirSeed’s mission is to plant 100 million trees a year by 2024 and restore lost biodiversity across Australia and the world. For further information, visit www.

airseedtech.com.

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