19 Crimes hosts Snoop Dogg in Melbourne

Hip

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Leading wine brand 19 Crimes today welcomed US Hip Hop icon Snoop Dogg to the company’s Melbourne headquarters on Collins Street. The appearance comes ahead of the Melbourne leg of Snoop’s ‘I Wanna Thank Me’ Tour, of which 19 Crimes is a proud presenting partner.

Snoop Dogg and 19 Crimes are collaborators on a range of wines that have taken the industry by storm. Today’s visit marked a preview of the duo’s newest release, Snoop Cali Gold, a sparkling debut which will be available from leading liquor stores later this year. In celebration of Snoop’s visit, a mural was commissioned on Melbourne’s famed Hosier Lane by world-renowned street artist, @MattyBro_Art

Showcasing Snoop set against a classic Cali backdrop, an image also showcased on the wine label, the mural pays tribute to the American superstar and takes pride of place on the famous laneway. Born and raised in Long Beach, CA and a renowned Californian Icon; Snoop Dogg first joined forces with 19 Crimes in 2021 creating a unique red blend that continues to see significant success in-market. In 2022 Snoop Cali Rosé was launched, with consumers also having access to an exclusive Snoop Dogg AR experience – by visiting askthedoggfather.com they can ask questions and hear Snoop’s responses and sage advice.

Snoop Dogg’s ‘I Wanna Thank Me’ Tour hits Rod Laver Arena March 4th & 5th, before heading to Brisbane and then Adelaide.