e V e ry t H i n g e a s t e n D
THE
1826
Media Kit 2017
WeeKly – publisheD every WeDNesDay
MEMBER
TeL 631-324-2500
74 m o n Ta U K h W y, S T e 1 6
I n dy e a S T e n d . c o m
Fa X 6 3 1 - 3 2 4 - 2 5 4 4
e a S T h a m P To n , n y 1 1 9 3 7
a d S @ I n dy e a S T e n d . c o m
the Independent
i n dy e a s t e n d . c o m
631-324-2500
2017 Display Ad Sizes & Rates Display aD specs
Full Page 8.875˝x 10.75˝
3/4 Page Vert 6.6˝ x 10.75˝
1/2 Page 6.6˝ x 7.45˝
1/2 Page Vert 4.313˝ x 10.75˝
WiDth x Depth
Full Page
8.875˝
x
10.75˝
3/4 Page Vert
6.6˝
x
10.75˝
1/2 Page
6.6˝
x
7.45˝
1/2 Page Vert
4.313˝
x
10.75˝
1/2 Page Horiz
8.875˝
x
5.375˝
1/3 Page
6.6˝
x
5.375˝
1/3 Page Vert
4.313˝
x
8.406˝
1/4 Page
4.313˝
x
5.563˝
1/16 Page
2.04˝
x
2.6875˝
18.75˝
x
Double-truck business carD
4.313˝
x
10.75˝ 2˝
NeW aD siZes as of may 31, 2017 1/2 Page Horiz 8.875˝ x 5.375˝
1/3 Page 6.6˝ x 5.375˝
1/3 Page Vert 4.313˝ x 8.406˝
1/4 Page 4.313˝ x 5.563˝
(no change)
1/16 Page 2.04˝ x 2.6875˝
aD siZe
Double-truck 18.75˝ x 10.75˝
1x rate
business carD 4.313˝ x 2˝ (no change)
summer
full year
(mem day – Labor day)
Full Page
$2794
$1858
$1299
3/4 Page
$2122
$1540
$1030
1/2 Page
$1738
$1122
$756
1/3 Page
$1226
$980
$554
1/4 Page
$986
$683
$417
1/16 Page
$315
$204
$125
business carD
$162
$110
$44
See actual size chart for options and variations.
Political Advertising at display rates and in accordance with federal statutes. All political advertisements must be paid in advance.
Contact your sales rep for special volume and color discounts. All rates are per insertion. All certified non-profit organizations will receive a discount off the applicable rate. Display ads should be sent to ads@indyeastend.com.
i n dy e a s t e n d . c o m
the Independent
631-324-2500
Special Section Issues JaNuary
may
4
spa, Health & Fitness guide #1
11
real estate
3 10
18
spa, Health & Fitness guide #2
25
travel
17 24 31
february
JuNe
1
winter Dining/super bowl issue
8
Valentine’s Day & bridal issue
7 14
15
ny Fashion week special
22
spa, Health & Fitness guide #3
21 28
september mother’s Day issue camps & recreation #4 / on the water begins camps #5 / boating & Fishing memorial Day issue / Hamptons Home & garden guide summer living
6
auto section
13
ny Fashion week special
20
special sale Days
27
special sale Days
october sports & recreation #1 camps & recreation #6 / Father’s Day east end Dining & take-out guide / graduation camps & recreation #7 / summer Jobs / July 4th edition
4
columbus Day issue / Hamptons Film Festival guide
11
Fall Dining special
18
Fall Dining special
25
boo! short & scary story contest / Halloween issue
march
July
1
spa, Health & Fitness guide #4
5
Family Fun
1
Veterans Day issue
8
st. Patrick’s Day issue
12
camps & recreation #8
8
Holiday gift guide
15
springtime / camps & recreation #1
19
Pet issue
15
specials galore
26
sports & recreation #2
22
thanksgiving issue / Holidays on the east end
29
shopping begins
22
garden Prep
29
eye on Hamlets
November
april
august
December
5
camps & recreation #2
2
boating & Fishing #1
6
winter travel / spa
12
Home & garden
9
back to school
13
Holiday gift guide
19
camps & recreation #3 / earth Day
16
boating & Fishing #2
23
Dining out
20, 27 the best of 2017 / new year’s issue
spring specials
30
labor Day issue
26
the Independent
i n dy e a s t e n d . c o m
631-324-2500
2017 Web Advertising Rates siZe (pixels)
1x rate
summer
full year
(mem day – Labor day)
leaD banner
728 x 109
$350
$329
$308
bottom banner
728 x 109
$200
$188
$176
sQuare
180 x 180
$200
$188
$176
Prices are per month and include design. Reach more readers by advertising on our website, indyeastend.com. Contact The Independent to work one on one with our advertising and design departments to build a custom marketing plan for your business. As a current print advertiser, receive discounted rates to advertise online. Attract more traďŹƒc to your website by linking your advertisement on indyeastend.com.
leaD baNNer
sQuare
bottom baNNer
i n dy e a s t e n d . c o m
the Independent
2017 Classified Advertising Rates
631-324-2500
free Web exposure
regular classifieD
upgraDes
$1.12 Per worD (10-worD minimum)
boxes, bolD anD centereD $7.50 extra Per week
buy 3 weeks anD get tHe 4tH week Free
boxes witH logos are $20 Per incH (2˝ minimum) Per week.
Boxed classified ads are available in color; contact The Independent for more details. Schedule your classified ad at indyeastend.com or call 631-324-2500 for information.
regular classifieD
boxeD/ logo aD
boxeD/ photo aD
Specials 1x fee of oNly $45
1x fee of oNly $106
1x fee of oNly $140
• 2˝ photo auto, motorcycle or boat* ad • four consecutive weeks • up to 20 words
• classified ad • eight consecutive weeks • up to 20 words
• 2˝ photo classified ad • five consecutive weeks • up to 20 words
*Boat ads are $50
the Independent
i n dy e a s t e n d . c o m
631-324-2500
2017 Professional & Service Directory Rates aD siZe
3 moNths
6 moNths
1 year
1˝
$218
$380
$616
2˝
$408
$700
$1170
$504
$968
$1355
3˝
best va l u e
To advertise in the service directory, please call 631-324-2500 or email classifieds@indyeastend.com. Advance payment is required.
1 iNch
2 iNch
3 iNch
the Independent
i n dy e a s t e n d . c o m
631-324-2500
2017 Pre-Printed Insert Rates pages
1x rate
8x coNtract
15x coNtract
26x coNtract
52x coNtract
1 – 15
$123
$100
$78
$56
$50
16 – 64
$134
$112
$100
$67
$61
64+
Price upon request
Up to 12 pages: $110 per thousand (5000 min.) Over 12 pages: rates upon request. Rates are per thousand. The maximum dimension for any insert is 10˝ x 11˝ high. Reservations must be made no later than 5 pm on the Friday before insertion date. Inserts must be delivered by 5 pm on the Monday prior to insertion to: daily news, Attn: Jack Massey, 125 Theodore Conrad Dr, Jersey City, NJ 07305 (trailer entrance on Edward Dr).
i n dy e a s t e n d . c o m
the Independent
631-324-2500
2017 Ad Specs Digital aD files
DeaDliNes
1. PDF format only. Please use Adobe PDF preset PDF/x-1a:2001. Absolutely no native application files accepted. All fonts and images must be embedded.
Special Section Ads due Monday, 12 pm
3. All submitted images and graphics should be 300 dpi and converted to CMYK color mode. RGB color mode and/or compressed files (i.e. JPGs, PNGs, etc.) are not acceptable formats.
Real Estate Ads due Friday, 12 pm
2. All spot colors must be converted to CMYK.
graphic DesigN
Services available to design custom ads. Advertiser must supply clean logos, clear photos and legible material for design services. Charges are in addition to ad placement.
Arts & Entertainment Ads due Friday, 12 pm
Display Ads and reservations due Friday, 5 pm Classified Ads due Monday, 12 pm
Professional & Service Directory Ads due Friday, 10 am
Pre-printed Insert Ad reservations due Friday, 5 pm and Inserts Ads must be delivered by Monday, 5pm before insertion date. paymeNt
Payment is required in advance for all advertising unless credit has been established.
Display advertising contract rates will be the rate in effect on the date each advertisement is published. Preferred position information available upon request. Add 20% of basic ad cost. $25 per notarized aďŹƒdavit handling fee.
The Independent reserves the right to cancel or reject any advertisement or preprint insert at any time. No advertising may be cancelled by an advertiser after deadline. All advertising created by The Independent is copyrighted. Rates and deadlines subject to change. All rates are per insertion.