Media Kit 2017 by The Independent Newspaper

e V e ry t H i n g e a s t e n D

THE

1826

Media Kit 2017

WeeKly â&#x20AC;&#x201C; publisheD every WeDNesDay

MEMBER

TeL 631-324-2500

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I n dy e a S T e n d . c o m

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the Independent

i n dy e a s t e n d . c o m

631-324-2500

2017 Display Ad Sizes & Rates Display Ad Specs

Full Page 8.875˝x 10.75˝

3/4 Page Vert 6.6˝ x 10.75˝

1/2 Page 6.6˝ x 7.45˝

1/2 Page Vert 4.313˝ x 10.75˝

Width x Depth

Full Page

8.875˝

x 10.75˝

3/4 Page Vert

6.6˝

x 10.75˝

1/2 Page

6.6˝

1/2 Page Vert

4.313˝

x 10.75˝

1/2 Page Horiz

8.875˝

1/3 Page

6.6˝

5.375˝

1/3 Page Vert

4.313˝

8.406˝

1/4 Page

4.313˝

5.563˝

1/16 page

2.04˝

2.6875˝

Double-Truck Business Card

18.75˝

7.45˝

5.375˝

x 10.75˝

4.313˝ x

2˝

NEW ad sizes as of may 31, 2017 1/2 Page Horiz 8.875˝ x 5.375˝

1/3 Page 6.6˝ x 5.375˝

1/3 Page Vert 4.313˝ x 8.406˝

1/4 Page 4.313˝ x 5.563˝

(no change)

1/16 page 2.04˝ x 2.6875˝

Double-Truck 18.75˝ x 10.75˝

Business Card 4.313˝ x 2˝ (no change)

AD SIZE

1X rate

(mem day – Labor day)

summer

Full Page

$2495

$1659

$1160

3/4 Page

$1895

$1375

$920

1/2 Page

$1552

$1002

$673

1/3 Page

$1095

$875

$495

1/4 Page

$881

$610

$373

1/16 Page

$282

$183

$112

Business Card

$145

$99

$39

full year

See actual size chart for options and variations.

Political Advertising at display rates and in accordance with federal statutes. All political advertisements must be paid in advance.

Contact your sales rep for special volume and color discounts. All rates are per insertion. All certified non-profit organizations will receive a discount off the applicable rate. Display ads should be sent to ads@indyeastend.com.

i n dy e a s t e n d . c o m

the Independent

631-324-2500

Special Section Issues JaNuary

may

spa, Health & Fitness guide #1

real estate

3 10

spa, Health & Fitness guide #2

travel

17 24 31

february

JuNe

winter Dining/super bowl issue

Valentine’s Day & bridal issue

7 14

ny Fashion week special

spa, Health & Fitness guide #3

21 28

september mother’s Day issue camps & recreation #4 / on the water begins camps #5 / boating & Fishing memorial Day issue / Hamptons Home & garden guide summer living

auto section

ny Fashion week special

special sale Days

october sports & recreation #1 camps & recreation #6 / Father’s Day east end Dining & take-out guide / graduation camps & recreation #7 / summer Jobs / July 4th edition

columbus Day issue / Hamptons Film Festival guide

Fall Dining special

boo! short & scary story contest / Halloween issue

march

July

spa, Health & Fitness guide #4

Family Fun

Veterans Day issue

st. Patrick’s Day issue

camps & recreation #8

Holiday gift guide

springtime / camps & recreation #1

Pet issue

specials galore

sports & recreation #2

thanksgiving issue / Holidays on the east end

shopping begins

garden Prep

eye on Hamlets

November

april

august

December

camps & recreation #2

boating & Fishing #1

winter travel / spa

Home & garden

back to school

Holiday gift guide

camps & recreation #3 / earth Day

boating & Fishing #2

Dining out

20, 27 the best of 2017 / new year’s issue

spring specials

labor Day issue

the Independent

i n dy e a s t e n d . c o m

631-324-2500

2017 Web Advertising Rates siZe (pixels)

1x rate

summer

full year

(mem day â&#x20AC;&#x201C; Labor day)

leaD banner

728 x 109

$350

$329

$308

bottom banner

728 x 109

$200

$188

$176

sQuare

180 x 180

$200

$188

$176

Prices are per month and include design. Reach more readers by advertising on our website, indyeastend.com. Contact The Independent to work one on one with our advertising and design departments to build a custom marketing plan for your business. As a current print advertiser, receive discounted rates to advertise online. Attract more traďŹ&#x192;c to your website by linking your advertisement on indyeastend.com.

leaD baNNer

sQuare

bottom baNNer

i n dy e a s t e n d . c o m

the Independent

2017 Classified Advertising Rates

631-324-2500

free web exposure

Regular Classified

Upgrades

$1.00 Per word (10-word minimum)

Boxes, bold and centered $7.50 extra Per week

buy 3 weeks and get the 4th week free

Boxes with logos are $20 per inch (2˝ minimum) per week.

Boxed classified ads are available in color; contact The Independent for more details. Schedule your classified ad at indyeastend.com or call 631-324-2500 for information.

regular classified

boxed/ logo ad

boxed/ photo ad

Specials 1x fee of only $40

1x fee of only $95

1x fee of only $125

• 2˝ photo auto, motorcycle or boat* ad • four consecutive weeks • up to 20 words

• classified ad • eight consecutive weeks • up to 20 words

• 2˝ photo classified ad • five consecutive weeks • up to 20 words

*Boat ads are $50

the Independent

i n dy e a s t e n d . c o m

631-324-2500

2017 Professional & Service Directory Rates AD SIZE

3 months

6 months

1 year

1˝

$195

$340

$550

2˝

$365 $625 $1045

3˝

best va l u e

$450

$865

$1210

To advertise in the service directory, please call 631-324-2500 or email classifieds@indyeastend.com. Advance payment is required.

1 inch

2 inch

3 inch

the Independent

i n dy e a s t e n d . c o m

631-324-2500

2017 Pre-Printed Insert Rates pages

1x rate

8x coNtract

15x coNtract

26x coNtract

52x coNtract

1 – 15

$110

$90

$70

$50

$45

16 – 64

$120

$100

$80

$60

$55

64+

Price upon request

Up to 12 pages: $110 per thousand (5000 min.) Over 12 pages: rates upon request. Rates are per thousand. The maximum dimension for any insert is 10˝ x 11˝ high. Reservations must be made no later than 5 pm on the Friday before insertion date. Inserts must be delivered by 5 pm on the Monday prior to insertion to: daily news, Attn: Jack Massey, 125 Theodore Conrad Dr, Jersey City, NJ 07305 (trailer entrance on Edward Dr).

i n dy e a s t e n d . c o m

the Independent

631-324-2500

2017 Ad Specs Digital aD files

DeaDliNes

1. PDF format only. Please use Adobe PDF preset PDF/x-1a:2001. Absolutely no native application files accepted. All fonts and images must be embedded.

Special Section Ads due Monday, 12 pm

3. All submitted images and graphics should be 300 dpi and converted to CMYK color mode. RGB color mode and/or compressed files (i.e. JPGs, PNGs, etc.) are not acceptable formats.

Real Estate Ads due Friday, 12 pm

2. All spot colors must be converted to CMYK.

graphic DesigN

Services available to design custom ads. Advertiser must supply clean logos, clear photos and legible material for design services. Charges are in addition to ad placement.

Arts & Entertainment Ads due Friday, 12 pm

Display Ads and reservations due Friday, 5 pm Classified Ads due Monday, 12 pm

Professional & Service Directory Ads due Friday, 10 am

Pre-printed Insert Ad reservations due Friday, 5 pm and Inserts Ads must be delivered by Monday, 5pm before insertion date. paymeNt

Payment is required in advance for all advertising unless credit has been established.

Display advertising contract rates will be the rate in effect on the date each advertisement is published. Preferred position information available upon request. Add 20% of basic ad cost. $25 per notarized aďŹ&#x192;davit handling fee.

The Independent reserves the right to cancel or reject any advertisement or preprint insert at any time. No advertising may be cancelled by an advertiser after deadline. All advertising created by The Independent is copyrighted. Rates and deadlines subject to change. All rates are per insertion.