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MAKING THE SWITCH TO A VEGAN DIET IS EASIER THAN YOU THINK
VIWE NDONGENI-NTLEBI
MORE consumers are cutting out preservatives and animal products as a healthier option for their families.
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“South African consumers are understanding more and more that plant-based foods are an important part of a sustainable future, not just environmentally, but for their health too – and this is starting to reflect in the choices that future forward brands are making,” says Tammy Fry, director at Fry’s.
Even retail stores have caught up with this health trend and are making more vegan options available. Nicki Russell, head of product merchandise at Pick n Pay says: “We are noticing more customers experimenting with plant-based alternatives. They want a greater choice that is more accessible and at affordable prices, so we have stepped up to deliver that.
“This year we will expand our plant-based range of PnP own brand, as well as work with other brands to bring customers more exciting products, such as the Oumph! and LikeMeat products.”
A common misconception about veganism is that one can only eat vegetables. That is not the case. Yes, vegetables play a big role, but there are so many meat alternatives made from ingredients such as beans, lentils, soy and more.
It’s not all about vegetables. With all the meat-free burger alternatives available on the market now, you can still enjoy burger night.