INDEX: 2005 Design to Improve Life

INDEX: 2005 DESIGN TO IMPROVE LIFE

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INDEX: FOCUSES ON DESIGN TO IMPROVE LIFE AND THE STRATEGIC AND ECONOMIC SIGNIFICANCE OF THAT DESIGN FOR DESIGNERS, BUSINESSES AND SOCIETY. READ MORE ABOUT THE PROCESS, THE RESULTS, THE PARTNERS, AND THE ORGANIZATION, AND VIEW THE PICTURES.

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Patron of INDEX: 2005 H.R.H. The Crown Prince

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PREFACE

DESIGN TO IMPROVE LIFE

At the presentation of the INDEX: Award 2005 in September 2005, the chairman of the board of INDEX:, Jacob Holm, Managing Director of Fritz Hansen, said: “When the Japanese designer Kenji Ekvan received an award for his lifelong work for design as a force for positive changes, he said: “Design is giving shape to humanity’s dream.”

In that case, the creation of INDEX: 2005 is design in itself.

INDEX: 2005 is the dream of creating a world event for design. A world event that focuses on design’s importance to innovation and development benefiting individuals, companies and societies all over the world. A world event for Design to Improve Life.

An event featuring the largest design awards, international design exhibitions and a summit for the world’s creative leaders.

Director Kigge Hvid, INDEX: 2005

INDEX: 2005 was founded with roots deeply planted in the humane and democratic design traditions in Denmark and with arms reaching far into the international design world to inspire, commit, debate and learn.

With this publication, an insight is given into the first step towards the realization of a dream - INDEX: 2005.

“I see strategy and organizational design from a different angle now.”

Jørgen Vig Knudstorp, CEO LEGO Group, Fast Company

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INDEX: A WORLD EVENT FOR DESIGN TO IMPROVE LIFE We are living in a time where the possibilities for and the demands to improve life for people all over the world are rapidly growing. Therefore Denmark decided to investigate how design can help develop and realize the necessary improvements.

INDEX:2005 is under patronage of H.R.H. The Crown Prince.

INDEX: is initiated by the City of Copenhagen and the Danish government and is supported by leading Danish companies and foundations, with the purpose of creating a global event for Design to Improve Life based in Copenhagen.

Every 2 years INDEX: presents the world’s largest design awards, hosts international design exhibitions and arranges an international executive forum for creative thinkers.

Over time, the goal for INDEX: is to achieve the same significance to design as the Cannes Film Festival has to film.

The realization of this goal began with the participation in the official opening of INDEX:2005 of designs from 43 different countries, influential designers and design thinkers from six continents and prominent delegates from international companies, research environments and design media. It was an opening that marked the first in a long line of INDEX: biennials.

”We need a politic that sees design as a process and a strategy. Just like they do with INDEX:” Hans Skov Christensen, The Confederation of Danish Industries

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INDEX: AWARD – THE LARGEST DESIGN AWARD IN THE WORLD In September and October 2005 INDEX: presented three international design events under the header Design to Improve Life: INDEX: Award, including Award Ceremony and Award Exhibition, INDEX: Future Scenarios and INDEX: Views Summit. The events were united by a collective focus on design for the fields of Body, Home, Work, Play and Community.

INDEX: Award 2005 was awarded in the categories Body, Home, Work, Play and Community. The winner of each category received a prize of 100,000 Euros.

The presentation of the INDEX: Awards was carried out in three phases: First the nomination and jury process, then the ceremony itself during which the awards were presented to the winners, and thirdly the exhibition of the top nominees’ designs from all over the world in five exhibitions held in central Copenhagen locations.

WHAT IS DESIGN? INDEX: believes that the key competence of designers is to give form to our surroundings. With the development of the knowledge society, the things that surround us are not only industrially manufactured, but also virtual products, services and experiences.

At the same time, design has moved up in the value chain both in societies and companies and is becoming ever more important on the strategic level, where designers participate in the design of development programs, systems and strategies.

The reason for this is a quiet revolution in the working methods of designers. Modern design methods combine the traditional design values such as user centring, visualization and composition of prototypes with new demands from the knowledge economy such as a high level of knowledge and research, cross-disciplinary approaches, technological insights and analytical approaches.

“INDEX: has taken an enormous step away from the rarefied, even elitist, world of traditional design competitions, instead highlighting the idea that good design is something that has a direct and immediate impact on improving life.”

BusinessWeek

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”INDEX: Award is a snapshot in time of the best of design today as well as design’s current state-of-the-profession”.

Arnold S. Wasserman, Jury Chairman

”INDEX: is a phenomenal event and institution. Everybody, who participates, understands and values how fantastic this event is”.

Alan M. Webber, Founding Editor, Fast Company

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NOMINATION AND JURY PROCESS: CREDIBILITY AND IMPACT To secure INDEX: Award international impact and credibility, INDEX: invited a number of the world’s leading design institutions to nominate for awards, and a prominent international jury evaluated the submitted nominations.

NOMINATION PROCESS

INDEX: INTERNATIONAL JURY

The success of a new award depends on its credibility and international impact. Since INDEX: Award, with its focus on Design to Improve Life, is an award that differs in most ways from traditional design awards, this aspect proved very important.

Jury president Arnold Wasserman, Executive Chairman of The Idea Factory, (SG/USA); Paola Antonelli, Curator for Design and Architecture at the Museum of Modern Art NY (USA); John Heskett, Chair Professor of Design, Hong Kong Polytechnic, (HK); Johan Adam Linneballe, designer, Scandinavian Branding (DK); Alex Blanch, Headmaster, Puc Design University (CHL); Nille Juuel Sørensen, Assistant Director, Arup (UK); Dr. Robert Blaich, Blaich Ass. (USA), Uffe Elbæk, Headmaster, KaosPilots (DK); Dominique Perrault, Architect, Perrault Architects (F); Nanna Ditzel, Designer, Nanna Ditzel Design (DK); Pontus Wahlgren, Senior Industrial Designer IDEO (USA); Hella Jongerius, Designer, Jongerius Lab (NL).

To secure international impact and professional nomination evaluations, INDEX: invited leading design centres, organizations, universities and institutions, mainly from North America, Europe and parts of Asia to nominate designs for INDEX: Award 2005.

At the same time the users – individuals from all over the world - were also given a possibility to nominate designs for the awards.

188 institutions from 45 countries accepted the invitation.

The nominations took place at www.index2005.dk and began on 1 September 2004 and ended on 15 March 15 2005, with a total of 538 nominations from 43 countries.

JURY PROCESS To secure credibility the international jury, who was given the task of judging the entered nominees, was composed of leading designers, design researchers, design writers and design thinkers from Europe, USA and Asia. All the members possess great professional experience from broad areas of the design industry and wide-ranging experience from other internationally-recognized juries.

In May 2005, the jury chose 118 top nominees for the INDEX: Award as outstanding examples of Design to Improve Life, and in August 2005 the jury chose the final five winners, who were announced at the Award Ceremony in September 2005.

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118 TOP NOMINEES FROM 23 COUNTRIES AT INDEX: AWARD 2005 118 designs were selected by the international INDEX: jury as top nominees for the INDEX: Award 2005. The numerous designs give an international, varied and challenging picture of how design can improve life within the five award categories: Body, Home, Work, Play and Community. The top nominees include all forms of modern design: products, strategies, services and virtual design.

BODY Top nominees in this category include design for, in and on the body, for example:

on the head. Hippo Roller, which in principle is a garden roller that can be filled with water, makes it possible to transport 90 litres of water across large distances.

ClearRX Design: Debora Adler and Klaus Rosburg for Target, USA.

Amun

60% of all prescription-drug users take their medication incorrectly.

Part of the dilemma is that the traditional pill bottle hasn’t been developed/improved upon since its launch right after World War II. To solve the problem, designers developed a new pill packaging, where the graphics clearly indicate the mutual hierarchy of the pill bottle’s information, where the enclosed label cannot disappear, and where coloured rings clearly mark which family member is using the medicine.

Design: Peter Riering-Czekalla, Sebastian Ritzler, Vincent Holger Weckert, Germany.

It costs more to toast a piece of bread than to have the lights turned on all day in the kitchen – but not many people know this. Private power consumption is a substantial contributor to the strain on the environment and use of limited raw materials. Amun registers a house’s total power consumption and uses lights and sound to alert users if the consumption changes. At the same time Amun registers and passes on detailed information about the power consumption to the user.

LifePort Kidney Transporter Design: IDEO: UK and USA Transport of a donor kidney from donor to recipient is risky business.

By completely supporting the organ with artificial blood stream, pressure and pulse, the LifePort Kidney Transporter functions very much as an artificial human body. This way 50% more donor kidneys are preserved, and transportation time can be increased from 18 to 35 hours.

WORK Top nominees include design related to the work place, for example: 100$ Laptop Design: Massachusetts Institute of Technology (MIT), USA In the globalized world, a huge dividing line between those with IT and computer technology and those without it has emerged, and this has great influence on levels of knowledge, teaching and science. MIT’s 100$ Laptop is the size of a notebook, can be hooked up to wireless networks, is based on a free open source control system and can – thanks to a crank handle - be used in areas with unreliable or no power supply. MIT expect a significant fall in the price of the computer, and the goal is to distribute it to millions of schoolchildren all over the world.

HOME Top nominees include design for and in the home, for example: Hippo Roller Design: Pettie Penzer and Johan Jonker, South Africa/Germany In developing countries clean drinking water is often retrieved far away from home, most often in smaller containers carried

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Agrobot Design: Henrik Nørby and Jonathan Ørnstrup, Denmark Intensive modern agriculture is a significant source of pollution.

ies and appear increasingly as unused spaces. Over the last ten years the water quality in Copenhagen’s inner harbour has been improved to the point where it now lives up to standards for swimming water. In light of these facts Plot designed a harbour bath with excellent access conditions, large surrounding recreational areas, great security and a lot of different possibilities for play, exercise and sports.

Hundreds of thousands of Danes use the harbour bath in the middle of Copenhagen every year, and in doing so, the area has been become a recreational area for all citizens.

Agrobot is a modern agricultural robot which can be used to spread fertilizer. The farmer programs the robot to the specific fertilizing task, after which it navigates with DGPS and cameras. The high-tech approach makes sure that the Agrobot fertilizes much more precisely, makes better use of the chemicals, saves water and prevents the waste of fertilizer.

Since the Agrobot can work at night, the quantity of fertilizer can be further reduced, because plants are more receptive to fertilizer at this hour and therefore need less.

COMMUNITY Top nominees in this category include design for what we share in common, such as infrastructure, network, education and mass media, for example:

Ford Green Roof Design: Ford, USA Does 40,000 square meters of grass sound like a public park? No. It is the roof of an industrial building. With the grass-covered roof, pollution-eating plants and a comprehensive recirculation system, Ford Rouge sets new standards for modern industrial plants. The design secures a healthy working environment, provides large recreational areas and minimizes the negative impact from industrial plants on the environment.

Skype Design: Niklas Zennström and Janus Friis, Holland Download a free program, call your friends and family all over the world, watch them on the computer screen and pay only what you already pay to access the internet. Skype has made this possible, and the result is that people all over the world can communicate independently of telephone company pricing.

Toyota Prius Design: Toyota, Japan From the consumption of materials to driving and to final removal, the design of the Prius has reduced CO2 discharge by 32%. At the same time, 90% of the car’s parts can be recycled and its environmental economy rates better than for other car produced to date. The noiseless hybrid synergy drive system puts the Toyota Prius ahead of all other cars in the same class in terms of acceleration, because engine power can be derived from the petrol engine or the electric engine - or both at the same time.

PLAY The top nominees in this category include design for leisure time, play and sports, for example: Tank Park Design: Grethe Løland, Norway More than 1,500 acid and oil tanks have been scheduled for removal in the near future from the Norwegian oil drilling rigs.

Destruction or re-melting of these tanks is a very expensive and environment-straining process. The young Norwegian designer has instead suggested that the tanks be cleaned and welded together to form the structure of a mobile underwater aquarium that can offer its users a unique insight into the underwater life of the North Sea. Copenhagen Harbour Bath Design: Plot, Denmark The old industrial harbours are closed in many western cit-

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INDEX: AWARD CEREMONY 2005…

AND THE WINNERS ARE....…

The largest design awards in the world were presented for the first time at an official ceremony at Copenhagen City Hall on the evening of 23 September 2005. Official guests and designers from all over the world, official Denmark, INDEX: partners, delegates from international companies and media participated in the event.

Designers from more than 35 countries waited in anticipation with 800 other guests, while the INDEX: jury, mayors and ministers in the presence of by H.R.H The Crown Prince inaugurated the INDEX: Award Ceremony in the beautiful ceremonial hall of Copenhagen City Hall. Then the tension was relieved. The five winners of the INDEX: Award 2005 are:

In the category PLAY: Apple iTunes, iPod Design: Apple Design Team, USA The combination of iPod and Apple’s iTunes software has revolutionized the modern music experience.

The cool design gadget, which is loved by more than one generation, is combined with software that not only ensures that

IN THE CATEGORY BODY: LIFESTRAW™

musicians get paid for their music, but also gives the user the opportunity to carry his/her music collection around everywhere.

For Podcasting, for download of literature etc.

Design: Torben Vestergaard Frandsen (Denmark), Rob Fleuren (Holland) and Moshe Frommer (Israel).

LifeStraw™ is a straw that cleans polluted water. With LifeStraw™ you can drink clean water from a dirty puddle. LifeStraw™ prevents illnesses like cholera, diphtheria, typhoid fever and diarrhoea – illnesses that kill millions of people every year.

IN THE CATEGORY COMMUNITY: SIYATHEMBA Design: Swee Hong Ng, USA and Architecture for Humanity In Somkhele KwaZulu-Natal, South Africa, 42% of all deaths are related to HIV. In spite of these horrible numbers, AIDS-infected people in the area are still stigmatized, and there is a pressing need for decent health facilities and information facilities. The winner of the category is a football stadium in which health clinics and HIV teaching have been established. The project was initiated in the light of a design and architecture competition created by Architecture for Humanity, who in one stroke raised the consciousness of social problems among architects and designers from all over the world.

IN THE CATEGORY HOME: SOFTWALL Design: Stephanie Forsythe and Todd MacAllen, Canada It is difficult to make changes to the structure of old buildings, but Softwall makes it possible to create new rooms in them.

Unlike hard walls and traditional room dividers, Softwall provides unlimited possibilities in terms of altering shape and space.

Softwall is easy to transport and store and can expand up to 300 times its own size. Softwall dampens sound and can both absorb and release light.

The awards were presented by the patron for INDEX: 2005, H. R.H. The Crown Prince, Minister for Culture Brian Mikkelsen, Mayor for Building & Construction Committee Søren Pind, Nanna Ditzel’s grandson Emil Ditzel and chairman of the board of directors of the Confederation of Danish Industries (DI), Johan Schrøder.

IN THE CATEGORY WORK: FUNDESTATE Design: Ministry for Industry, Tourism and Commerce, Spain La Fundación have designed a website that focuses on improving the lives of more than 40 million Spanish-speaking craftsmen and artisans threatened by globalization. The site distributes knowledge of new design methods, new technology, product development, quality and product protection; this makes cooperation, knowledge-sharing and networking possible and creates access to new markets.

The five winners received 100,000 Euros and a unique gift from Georg Jensen or Royal Copenhagen.

“The five prizes of 100,000 Euros each, close to one million Swedish krona, place the newly established Danish design prize in the Nobel prize category … With INDEX: the Danes have shown that design includes something other than more and more knick-knacks in an already saturated market … The INDEX: prize is a design stake without precedent which puts the Swedish design stake in the shade.”

Nordisk Interiör 5-2005

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PEOPLE’S CHOICE AWARD On 10 November 2005 Hans Jensen, chairman of LO, presented the INDEX: People’s Choice Award. The winner was selected by method of voting among the audience, on the Internet and at the exhibitions.

The award – a gift certificate to Royal Copenhagen – went to LifeStraw, and in this way the public confirmed their agreement with the INDEX: international jury.

”The nomination of Museum to INDEX 2005 meant, first of all, an important recognition from an impartial and very competent jury.”

Adélia Borges, Museu da Casa Brasileira, Brazil.

”Design and innovation can contribute considerably to the creation of jobs. And Denmark will need that, when the great challenges faced by the welfare society must be met.”

Hans Jensen, chairman of LO, at the presentation of the INDEX: People’s Choice Award.

“INDEX: should be commended highly for demonstrating design’s potential to transcend geographic, racial and economic walls. Will this award prompt a new recognition of Denmark’s presence as a nation of design? I look forward to seeing some Japanese design take that city by storm during the next INDEX:” Hirokuni Kanki, Axis, Japan

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INDEX: AWARD EXHIBITION Pavilions of mirrors and light at central locations in Copenhagen – with free admission for everyone. The designs of many top nominees for INDEX: Award became accessible to the public, when INDEX: Award Exhibition opened on five public squares in Copenhagen.

To give the general public an insight into how design can help improve life for a large number of people, and at the same time create a live public debate about modern design, was the basis of the placing of INDEX: Award Exhibition.

Placed purposely in locations with a large concentration of people in central Copenhagen and with free admission for everyone, the exhibitions became a huge draw. From the official opening, which was carried out by the Minister for Culture, Brian Mikkelsen and ass.director Finn Terkelsen of Tuborgfondet, on 24 September 2005, until its closing on 23 October 2005, over 167,000 people saw the exhibition, which stimulated applause, recognition and debate in both Danish and international media.

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”The exhibitions are a catalogue of ideas that can improve the lives of a lot of people.”

Torben Wierup, Berlingske Tidende

”They work well. It is a good, well-organized and fun experience to visit them. It is very professional.”

Christian Holmsted Olesen, Børsen

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”From an institutional point of view we believe the project was of great benefit to our students and lecturing staff.

It gave us an opportunity to work as a multidisciplinary design team and gave us a new vision/goal to explore, focus and find holistic answers to the real issues that face our planet and continent within a design context. We have most certainly grown trhough our involvement in the process”.

Professor Des Laubscher, Design Center, Sydafrika

”The INDEX: 2005 project was remarkable as an education experience because of the depth and breadth it brought to learning.

INDEX: 2005 was an ideal project for Art Center as it moves to internationalize its scope and develop a more socially conscientious mission”.

Professor Helen Sanematsu, Art Center College of Design, Pasadena.

The students at Srishti benefited a lot with the ethnographic research methods and the exchange with other schools.

Professor Poonam Bir Kasturi, SRISHTI School of Art, Design and Technology

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INDEX: FUTURE SCENARIOS Ahead of us lie many possible futures, and the way we act now helps to decide which future is realized. Can young designers with a basis in professional future scenarios and modern design methods create strong visions for how design could improve life in their region in the future?

PASADENA PROJECT

INDEX: 2005 challenged young designers from leading design universities in India, China, South Africa, the United Arab Emirates, USA, Chile and Denmark to show how design could improve life for people in their region in the future.

In the light of future scenarios drawn up for INDEX: by Arlington

As an offshoot from the great collaboration in Future Scenarios, 14 students and four professors moved from the Art Center College of Design in California to Copenhagen for a three month period on 18 May 2005 to join the INDEX: team.

From the temporary studies at the IT University in Copenhagen

Institute, USA, the 300 young designers threw themselves into the task. They worked on the basis of a modern design method developed by The Idea Factory, Singapore, and first – on the basis of intensive research – created fictitious future personas for whom they designed solutions.

the group created the detailed design of both INDEX: exhibitions and put together the overall communications design for all the events. On 23 August 2005 some members of the group left Denmark, while five students stayed behind to make sure that the design was carried into effect.

For example, the Chinese/American woman Anne Sui, who in 2010 would be 80 years old, had chopsticks designed especially for her arthritis-plagued fingers and her medicine reduced to two pills a day combined with a diet of vitamin-enriched rice.

Anne Sui was also given a small robotic dog, which assisted her in her daily rounds and a virtual altar with an uplink to her family in the old country.

The group consisted of: Students: Christopher Alvarado, Hannah Cho, Jorge Cruzata, Henry De Leon, Jessica Haye, Saman Iman, Trilby Nelson, Dien Nguyen, Deniz Orhun, Tina Park, Sara Petersen, Virginia Sin, Hovin Wang, Greg Wong.

Teachers: Helen Sanematsu, Rob Ball and Dario Antonioni.

Heads of department: Nik Hafermaas and David Mocarski.

The exhibition, which was opened by Copenhagen Major of Culture Martin Geertsen, president of Art Centre College of Design Richard Koshalek in the presence of H.R.H.The Crown Prince, was shown in Copenhagen Town Hall Square from 24 September through 23 October 2005.

INDEX: cannot thank the Art Center College of Design and each member of the group enough for the possibility of this unique teamwork.

PARTICIPATING SCHOOLS Design School Kolding, (Denmark); DesignCenter (South Africa); School of Design, Central Academy of Fine Arts CAFA (China); Pontificia Universidad Católica de Chile, PUC, Art Center College of Design (USA); American University of Sharjah (United Arab Emirates); SRISHTI School of Art, Design and Technology (India).

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INDEX: VIEWS SUMMIT A MODERN DESIGN CONFERENCE From 25 September to 28 September 2005 creative thinkers from all over the world met in Copenhagen and Malmö for a new and different design and innovation conference: Instead of talking about design and innovation, they used the principles of new design methods in practice to investigate the potential and to create new ideas about design to improve life.

CREATIVE THINKERS:

How many mutual problems around the world can we start to solve by using modern design methods that combine insight into people‘s needs, accessible knowledge and technology as well as our creativity?

Alexandra Wyke, PatientViews (UK) Ian Batey, Batey Ads (SI), Ivy Ross, Old Navy, GAP (USA), Mikkel B. Rasmussen, R&D Associates (DK), Peter Lawrence, Corporate Design Foundation (USA), Stig Pramming, Oxford Health Alliance (DK), Flemming Lindeløv, Royal Scandinavia Retail A/S (DK), Pernille Weiss

INDEX: Views Summit summoned many of the world’s creative thinkers with young designers, researchers, politicians and authorities from the Øresund region to investigate.

INDEX: Views Summit was organized as a modern design lab: 30 international creative leaders, 30 young designers, 25 researchers and 5 process leaders assisted by documentarists and facilitators were challenged to develop new approaches, ideas and suggestions to the solution of five global challenges for people all over the world. Every challenge represented one of the five INDEX: 2005 categories: Body, Home, Work, Play and Community.

Terkildsen, Arkitema (DK), Ravi Naidoo, Interactive Africa and Design Indaba (South Africa), Ron Pompei, Pompei A.D. (USA), Simona Maschi, Interaction Design Institute Ivrea (I), Søren Merit, Merit Plus+ (DK), Edward Feigenbaum, Kumagai Stanford University (USA), Esben Trier, Metro International (S), Jacob Holm, Fritz Hansen A/S (DK), RitaSue Siegel, RitaSue Siegel Resources (USA), Sara Beckman, University of California, Haas School of Business, Berkeley (USA), Uffe Elbæk, The KaosPilots (DK), Alan M. Webber, Fast Company (USA), Henrik Hautop Lund, Mærsk Institute, University of Southern Denmark (DK), Joong Yeal (Harry) Choi, Samsung Design Europe, Samsung Electronics (South Korea), Jørgen Vig Knudstorp, LEGO Group (DK), Patrizia Zagnoli, Università degli Studi di Firenze (I), Tan Chin Nam, Ministry of Information, Communication and the Arts (SI) Alec Blanch, Pontificia Universidad Católica de Chile (Chile), Cameron Sinclair, Architects for Humanity (USA), James R. Lee, Lee & Partners (USA), John Petersen, The Arlington Institute (USA), Jørgen Rosted, FORA, the Ministry of Economics and Business Affairs (DK), Rosan Bosch, Bosch & Fjord (DK/NL).

Throughout the process, the participants were intensely involved in using the principles and methods of New Design in practice.

The results of three and a half days of intense working for the 125 participants in INDEX: Views Summit included: • A showcase for the new design agenda – which demonstrated how the basic principles and methods behind the new design agenda can be used in practice as a tool for innovation.

• A catalogue with 12 exciting ideas for Design to Improve Life in the categories Body, Home, Work, Play and Community.

• A conference with meaning which gave a unique insight and experience and became a foundation for concrete actions and new initiatives among the participants.

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“Views Summit is a breakthrough in designing a fruitful and rewarding meeting with maximum flow of creative ideas and a clear sense of purpose.”

Dr. Tan Chin Nam, Permanent Secretary, Ministry of Information, Communication and the Arts (Singapore)

“INDEX: Views Summit demonstrated the great value of new design processes for companies and organizations wanting to strengthen their human-centred innovation. It was an intensive and enlightening experience to be part of.”

James R. Lee, Managing Partner, Lee & Partners

My personal network has been strengthened with fantastic individuals and with new and inspiring perspectives on “Design to improve life”. Furthermore, INDEX: Views has helped create a global agenda in relation to design, which I believe I and my company will benefit from professionally.”

Pernille Weiss Terkildsen, Innovation Director, Arkitema

”Not bad for a conference” Fast Company

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INDEX: WAS ALSO In a network organization new knowledge and new approaches constantly emerge.

To fully exploit this phenomenon, INDEX: initiated and completed a series of smaller international and Danish events for companies, partners and the design trade in the period leading up to 2005.

REGIONAL FOCUS IN VIEWS ON

INDEX: arranged 10 Views On events in Copenhagen and Malmö in collaboration with Øresund Design and the Danish Design Center to maintain the regional discussion, anchoring and development.

INTERNATIONAL TRADE CO-OPERATIONS

Milan, Helsinki, Pasadena, Berlin, Antwerp, Boston, Aspen....

15 international network meetings for companies, designers and media with the presentation of INDEX: and debate with the local design trade.

INDEX: OPERATIONAL LOUNGE DAYLY OPERATION

MEDIA COLLABORATIONS

Publication of two magazines in collaboration with Monday Morning. Initiation of theme nights and theme series about design in collaboration with DR2.

Initiation of post graduate education in design for journalists.

Publication of Innovation School for young people with DR Interactive.

“It is with great pleasure that we invite you to join the members of the World Economic Forum at the Annual Meeting 2006 which will take place in Davos, Switzerland”.

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15 DANISH DESIGN TRADE EVENTS

New design, international connections, new knowledge, new markets. INDEX: arranged 15 design-technical events for the Danish design trade.

PARTNERSHIPS

Visions for design of the future in Copenhagen Airport in collaboration with Arup.

Panel of delegates in collaboration with LO. Go Home Meetings, Workshops, Design competition with Trygfonden and seminars

THE NEXT GENERATION

Views Youth Summit where 100 designstudents met the creativeleaders.

Students from 60 design academies in Europe paticipated in Cumulus Design Award on the INDEX: themes i cooperation with Denmarks Designschool.,

Ged Davis, Managing Director, Centre for Strategic Insigt. Jonathan Schmidt, Director, Global Agenda

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A DYNAMIC ORGANIZATION which organization design can attract large amounts of international knowledge and engagement, contain CEO’s, designers and technicians, ensure precise control and continuous development, obtain successful fundraising and develop regional anchoring, be flexible enough to absorb continuous changes from very few to quite many employees, and establish international impact and credibility – all at the same time?

In the light of this consideration, INDEX: was founded as a network organization made up of so-called lounges. Every lounge was organized in a loose structure with separate tasks and communicated continuously through websites and network or via the Operational Lounge (daily management).

STRATEGIC LOUNGE:

Lounges can quickly and with no trouble be expanded, changed, given a different work area, shut down or created as required, and the entire organization is coordinated from Denmark, where a staff of six keeps everything together.

Janus Krarup, Vice President, National Agency for Enterprise and Construction; Jesper Hermansen, Head of Departments Danish Ministry for Culture; Ulla Hovgaard Ramlau, former Director, Danish Design Center.

Chairman Jacob Holm, Managing Director of Fritz Hansen; Vice Chairman Jørgen Rosted, Development Manager, National Business and Housing Agency; Erik Jacobsen, Managing Director, Municipality of Copenhagen, Financial Administration Department; Gaute Høgh, Managing Director and Founder Co & Høgh;

In less than three years the organization grew from two to many thousands. Thus in the spring of 2005 more than 500 people on six different continents were working on concrete INDEX: projects.

The strength of the organization design is that INDEX: in this way secured great international, regional and national engagement and access to completely essential knowledge.

At the same time INDEX: accepts that such a network structure cannot be controlled and managed in every single link, but is working in the light of a shared vision and a shared plan of action.

”And here at the end of the design year, Denmark takes the initiative. Not by showing breakthrough design – for it is far too difficult for them to liberate themselves from the heritage of Arne Jacobsen and the other old masters. But INDEX: is in itself a design achievement which places Denmark at the centre of the design world.”

Sydsvenska Dagbladet

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ORGANIZATION CHART

future scenario lounge jury lounge

views on lounge

strategic lounge partner lounge

operational lounge

creative leader lounge

financing lounge

inspiration lounge

”An idea that must be spread all over the world. Especially in Germany.”

Dorothee Müller, Süddeutsche Zeitung

”But we should also dip the flag for the people behind INDEX:. The designing of beautiful objects may not be the area, where the greatest future design challenges lie. And that is what we should praise INDEX: for saying so clearly.”

Editorial, Politiken (DK)

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”It has with no question contributed to the elevation of design in the world.

It was for many of my students in the Arab Emirates an occasion to discover that design is universal and can be acted upon “on line” with collaboration and association of other designers”.

Professor Claude Berube, American University of Sharjah

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MARKETING AND COMMUNICATION How is a new world event for design launched towards the international design industry and partners, and why do Business Week, Bov Magazine, Fast Company, LA Times, Aabenraa Avis, Euro News, BBC World and Axis comment on a design event in Denmark?

The main goal for the communication in INDEX: 2005 was to create engagement and trust in INDEX: and knowledge about INDEX:’s events, the focus on Design to Improve Life and a widened conception of design in the international and Danish design industry. Next, the goal was to create impact towards the partners and finally to attract an audience to the public

conception was discussed in every part of Denmark as well as in leading international design and business media.

events.

Improve Life, and for the broad design conception that INDEX: uses – while a few Danish media have expressed negative viewpoints in which INDEX: has been criticized for forgetting classical Danish design.

Of all the publicity, 87% was positive towards INDEX:, while 13% aired both positive and negative angles. Every comment in the international media have been positive for Design to

The first part of the communication should ensure the commitment of the design industry. This took place on a personal level through meetings, network meetings and lectures. That way the two first employees in INDEX: in one year met over a thousand trend-setting design personalities, which at the same time supported the creation of the network organization and made the programme for 2005 more specific. This network was in the next few years maintained and expanded with communication via websites, news letters and mail.

For more detailed information on communication results see appendix 38.

After that, the communication towards future partners got underway. This was done through personal contacts to chosen partners, who design- or value-wise held similarities with INDEX: through broadcasts and lectures and at the same time an intensification of INDEX:’s profile in Danish business media.

In this way 37 partners – private and public – were involved, and together they raised DKK 33.1 million for INDEX:. At the same time, the programme was refined and INDEX: was given access to their many new partners’ own printed and electronic media.

Finally, the communication to the broader public was launched via the mass media, distribution of the folders and the presence on the central squares in Copenhagen. This meant that 167,000 visitors saw the exhibitions in four weeks, where the average design museum in Denmark attracts some 70,000 visitors a year.

Furthermore, Design to Improve Life and INDEX:’s broad design

”The international design exhibition INDEX: 2005 that is about innovation and product development more than anything else has become such a big success that Copenhagen should feel lucky to keep it. The whole world is now looking forward to INDEX: 2007 which is built on the same idea – about design that leads to new products, that improves life for people.”

Mikkel Rømer, PH Productions Horisont

24

INDEX: PARTNERS The 37 private and public INDEX: partners have had a great significance for the completion of INDEX: 2005 both in regards to knowledge, network and finances.

INDEX: partners should ensure powerful impact and support in the Danish community, and at the same time send a clear signal to the international design world that a united Denmark was behind the aims of INDEX:.

INDEX:’s partners included private businesses, private and public funds, employee and labour organizations, The Danish State, The City of Malmö, The Region of Skåne, The City of Copenhagen and EU. A series of the partners shared business strategies with similarities to INDEX:’s strategy, while others had an overall interest in attracting tourists to Copenhagen, and yet others exercised the role of a patron of design – by supporting INDEX: and an event that they felt was important.

The partnerships were created so that each of them focused on the areas in which INDEX: and the partners shared the same strategy. Besides mutual profiling and marketing collaborations, INDEX: arranged exhibitions, workshops, go home meetings, competitions and knowledge sharing with the partners.

Out of these partners, 85% wish to continue the collaboration with INDEX: after the 2005 contract expires. 85% feel that they were treated well or very well by INDEX:, 90% are very happy with INDEX:’s focus on Design to Improve Life, and 100% believe that the media publicity have been good or very good.

For more information on finances, see appendix page 3032.

”The gala event was a big success for our customer function.”

Pernille Isholt, FEDEX Express, Europe

”Copenhagen Airports have been very happy working with INDEX:. It is impressive how they have managed to put design on the agenda, and at the same time have the courage and the skills not to think within traditional design, but have expanded the concept to: Design To Improve Life”.

Henrik Bjørner Søe, Copenhagen Airports, Commercial Department

25

index: partners protector index:2005 2005 Protector INDEX: H.R.H. Crown Prince His RoyalThe Highness The Crown Prince

Main partners main partners

City of Copenhagen

associated partners Associated partners

Support partners support partners

26 52

foundations Foundations

Karl and Mrs. Pedersen’s Foundation

Politiken Foundation

Views partners

views partners

INDEX: Views special thanks to: : indexSummit 3M, Partviews Two, Ecco, Dalum, Anna Bauer, Max Mara, Gammel Dansk. summit

special thanks to

Exhibition and Communication design: Art Center College of Design, Pasadena, California, USA

ArtCenter College of Design

Dalum

3M

Anna Bauer

Part Two

Max Mara

Ecco

Gammel Dansk

27

53

APPENDIX

X

28

FINANCES

DKK 33.07 MILLION WAS RAISED BETWEEN 2002 AND 2005 53% of this money is comprised of private funding from private companies and funds, and 47% is comprised of public funding from The City of Copenhagen, The Danish Ministry of Economics and Business Affairs, The Ministry for Culture, Interreg, The City of Malmø and The Region of Skåne.

EXPENSES 2002 – 2005: DKK 32.22 MILLION Operational costs, research, development, preparation, administration: DKK 14.49 million.

Marketing: DKK 3.864 million.

Award process, Award Ceremony, Award Exhibition, Future Scenarios and Views Summit: DKK 10.066 million.

Awards: DKK 3.750 million.

Percent 100 80

Research, administration and operation

60

Marketing

40

Events

20 0 01.01.02 14.08.02

15.08.02 31.12.03

2005

2004

29

Total

EVALUATION PARTNERS

What do you think about the fact that INDEX: focuses on Design to Improve Life?

In general the partners are satisfied or very satisfied with their collaboration with INDEX: 2005.

The largest scatter in answers arises when the companies are asked how they have exposed the partnership with INDEX: in their own media, how they themselves have exploited the possibilities in the partnership and asked whether the collaboration with INDEX: has changed their company’s perception of design.

This could indicate that INDEX: needs to strengthen the effort to boost the partners in these areas.

1 What is your general impression of the INDEX: events?

1

2

3

4

5

2

3

4

5

3

4

5

6

What do you think about Pause and the Partner events?

6

1

Have the INDEX: events been carried out as promised?

1

2

2

3

4

5

6

How did you benefit from the INDEX: network?

6

1

2

3

4

5

6

SOURCE: Questionnaire study sent out to private partners. Out of 21 private partners, 13 replied, 3 remain unanswered as we go to press, and 5 funds informed us that they do not participate in evaluations. The answers are given on a scale from 1 to 6, where 1 is not at all/very bad and 6 is very much/very good.

30

EVALUATION PARTNERS

How did INDEX: expose your company compared to what was agreed upon in the contract?

How has your company been serviced by INDEX:?

1

2

3

4

5

6

1

2

3

4

5

6

1

How did INDEX: live up to the agreements in the partnership?

1

2

3

4

5

3

4

5

6

What is your impression of the press coverage of INDEX:?

How did your company exploit the possibilities associated with the INDEX: partnership?

1

2

2

3

4

5

6

How has your company itself exposed the INDEX: partnership in own or in other media?

1

6

31

2

3

4

5

6

EVALUATION PARTNERS

Have you gained new knowledge about design through INDEX:?

1

2

3

4

5

To wich extend do you think that it is crucial for the contuniation of INDEX: that public funding is also raised?

6

1

Have your company changed its perception of design through INDEX:?

1

2

3

4

5

2

3

4

5

3

4

5

6

Would your company consider entering into a partnership with INDEX:?

6

1

Do you think INDEX: should continiue?

1

2

6

32

2

3

4

5

6

EVALUATION AUDIENCE

The core INDEX: audience is comprised of women (62%), and the two largest groups are between 15-29 years old (32%) and between 30-49 years old (32%). The audience expressed a high degree of satisfaction with the exhibition, with 83% expressing that the exhibited design was good or very good. 71% found that the communication in the exhibition was good or very good, and 89% found that the exhibition pavilions were good or very good. At the same time 63% felt that they had received a broader perception of design through the exhibitions, and 91% thought that design can improve life for people.

SEX

MALE

NUMBER

FEMALE

123

PERCENT

TOTAL

197

38

320

62

100

FEMALE

MALE

0-

15-

30-

50-

AGE

15

29

49

69

NUMBER

13

43

42

23

3

PERCENT

4%

13%

13% 7

%

1%

70+

15-

30-

50-

29

49

69

70+

8

60

60

53

15

320

3%

19%

19%

17%

5%

100%

0-15

33

EVALUATION AUDIENCE

What do you think in general of the exhibited designs?

12

Have the exhibitions given you a broader perception of design?

3

3

5

4 5

4

The different designs in the exhibitions ask a question, wich they subsequently answer. How do youthink that worksout?

2

Would you recommend the exhibitions to others?

4

3 3

5 5

4

The exhibition pavillions are a new way of exhibiting in the public space and in the towns squares.

What do you think of the pavillions and this way of creating an exhibition?

Do you feel that design can help improve life for people?

3 4

3 4 5

5

SOURCE: Interview study carried out at the exhibitions. The answers are given on a scale from 1 to 5, where 1 is not at all/ very bad and 5 is very much/ very good.

34

EVALUATION TOP NOMINEES

Did you gain new network due to INDEX:?

Is the awareness of your design increased due to your top nomination?

1

2

3

4

5

1

6

2

3

4

5

6

Have you gained new business contacts due to your top nomination?

How important do you feel that the INDEX: agenda of Design to Improve Life is?

1

2

3

4

5

6

1

2

3

4

5

6

Did you gain new knowledge on design due to INDEX:?

Did INDEX: initiate international debate on Design to Improve Life?

1

2

3

4

5

6

How was the overall quality of INDEX: Award?

7 6 5 4 3 2 1 0

1

2

3

4

5

6

SOURCE: Questionnaire study sent out to top nominees. The answers are given on a scale from 1 to 6, where 1 is not at all/ very bad and 6 is very much/ very good.

35

EVALUATION TOP NOMINEES

Is Design to Improve Life a path you will pursue?

1

2

3

4

5

How was the service you received from the INDEX: team?

1

6

2

3

4

5

6

How was the overall quality of INDEX: Award?

Do you find it important for international design that INDEX: continues its work?

1

2

3

4

5

6

1

Do you find INDEX: Award to be a success?

1

2

3

4

5

2

3

4

5

6

Did INDEX: raise your knowledge of design thinking in Denmark?

1

6

36

2

3

4

5

6

EVALUATION TOP NOMINEES

Did INDEX: improve the international notion of Denmark as a valuable design player?

1

2

3

4

5

6

Did you go to Copenhagen to participate in the INDEX: events?

1

2

3

4

5

6

5

6

Will you go to Copenhagen to participate in INDEX: 2007?

1

2

3

4

37

EVALUATION MEDIA

Leading vs. non-leading spread out on on Dk and International

The diagrams below illustrate a specification of INDEX:’s media coverage.

The final specification shows that so far over 500 articles have been written in Denmark and more than 100 articles have been written in the foreign media. At the same time, nearly 5.5 million Danish TV viewers and radio listeners have become acquainted with INDEX: and almost 80 million TV viewers have seen TV programs about INDEX: on international TV.

Leading

Non-leading

Danish media Danish vs. foreign media

Danish media

International media

Dk and international spread out on leading/ nonleading

Foreign media

Danish Media

International media Non-leading

Leading

Media coverage pr.month Leading vs.non-leading

Leading

Non-leading

ry

ua

n Ja

38

ry

ua br Fe

M

ch ar

ril Ap

M

ay

ne

Ju

st

ly

Ju

gu

S

r

be

m te ep

Au

O

ob ct

er

be

m ve No

r

”It is unique to see ethics, aesthetics and business sense in such eminent balance.”

Exhibition Guest at the INDEX: Award Exhibition

”The way of cross-disciplines and careness of our society and people’s life, the integration of cultures, all has gotten huge positive attention at CAFA. We use the Future Scenario project as an example of international design education collaboration and its necessity in national design education.”

Professor Xiao Yong, CAFA, China

39

“INDEX is a bold attempt to explicitly relate the design process at all levels to the needs of humanity at the highest level – an extraordinarily timely and much needed initiative. This is the first really practical and effective example that I’ve seen of creative individuals becoming real global citizens.”

John Petersen, President, Arlington Institute, USA

40

THANKS!!

INDEX: wishes to thank all the people involved in the creation of INDEX: 2005. Many, many people have been involved, including all the nomination units from all over the world, all the individuals who nominated, all the different media and all the people we met and who became a part of INDEX:. We cannot thank everyone here, but know this: Everyone who participated was crucial to the completion of this great project. We wish to give special thanks to the following people:

INDEX: STRATEGIC LOUNGE – BOARD OF DIRECTORS: Chairman Jacob Holm, Managing Director of Fritz Hansen; Vice Chairman Jørgen Rosted, Development Manager, National Business and Housing Agency; Erik Jacobsen, Managing Director, Municipality of Copenhagen, Financial Administration Department; Gaute Høgh, Managing Director and Founder Co & Høgh; Janus Krarup, Vice President, National Agency for Enterprise and Construction; Jesper Hermansen, Head of Departments Danish Ministry for Culture; Ulla Hovgaard Ramlau, former Director Danish Design Center.

INDEX: OPERATIONAL LOUNGE – DAILY MANAGEMENT: Director Kigge Hvid, Growth Manager Wickie Meier, Development Director Lars Jannick Johansen, Technical Director Peter Bech, Communications Director Peter Hentze, Project Co-ordinator Gunnar Näsman, Secretary Susanne Murmann, Project Manager Per Hother, Webmaster Nis Jakob.

Interns: Mads Holme, Katja Nordved, Pernille Johansen, Trine Nygård, Lisbeth Kjær Larsen, Adam van Hafner, Mette Willert, Rikke Baggesen, Karen Kyed, Cille Veerasawmy.

Technical team: Andreas Hermansen, Jeppe Eb, Jonas Kristensen, Steen Eriksen, Eik Christensen, Morten Sørensen, Mano Crew and everyone else.

GRANDMOTHERS: The 120 INDEX: Grandmothers who supervised our exhibitions with the greatest of care.

FINANCING LOUNGE

assists INDEX: with the development of financial concepts: Managing Director Henrik Ypkendanz, Royal Scandinavia Retail, Cultural Development Director Ida Munk, HUR, Manager Jacob Therkelsen, Corporate Finance, Deloitte, Managing Director John Hansen, Export Promotion Denmark, former bank director Knud Sørensen, Managing Director Lars Bernhard Jørgensen, Wonderful Copenhagen, Area Manager Lars Jensen, Nordea, former Group CFO Lise Friis, Chairman Niels Jørgen Frank, K-salat, Managing Director Ole Smedegaard, ScanRack, Development Manager Preben Meier, TDC Internet, former Government Minister Palle Simonsen, Chairman Lars Eskesen, Nordic Biotech, Manager Kirsten Raffel Hermansen, Konnekt and former Lord Chamberlain to the Danish Court, Søren Haslund-Christensen.

EXECUTIVE LOUNGE/INDEX: INTERNATIONAL JURY: Jury president Arnold Wasserman, Executive Chairman of The Idea Factory, (SG/USA); Paola Antonelli, Curator for Design and Architecture at the Museum of Modern Art NY (USA); John Heskett, Chair Professor of Design, Hong Kong Polytechnic, (HK); Johan Adam Linneballe, designer, Scandinavian Branding (DK); Alex Blanch, Headmaster, Puc Design University (CHL); Nille Juuel Sørensen, Assistant Director, Arup (UK); Dr. Robert Blaich, Blaich Ass. (USA), Uffe Elbæk, Headmaster, KaosPilots (DK); Dominique Perrault, Architect, Perrault Architects (F); Nanna Ditzel, Designer, Nanna Ditzel Design (DK); Pontus Wahlgren, Senior Industrial Designer IDEO (USA); Hella Jongerius, Designer, Jongerius Lab (NL).

VIEWS: CREATIVE LEADERS: Alexandra Wyke, Founder and Managing Director, PatientViews (UK), Ian Batey, author and Senior Chairman, Batey Ads (SI), Ivy Ross, Vice President of Design and Development, Old Navy, GAP (USA), Mikkel B. Rasmussen, Partner, R&D Associates (DK), Peter Lawrence, Chairman of the Board and founder, Corporate Design Foundation (USA), Stig Pramming, Professor Director, Oxford

41

Health Alliance (DK), Flemming Lindeløv, Chairman of the Board, Royal Scandinavia Retail (DK), Pernille Weiss Terkildsen, health expert, Arkitema (DK), Ravi Naidoo, founder and Managing Director, Interactive Africa and Design Indaba (South Africa), Ron Pompei, Architect & Artist, Pompei A.D. (USA), Simona Maschi, Associate Professor, Interaction Design Institute Ivrea (Italy), Søren Merit, Business developer, Merit Plus+ (Denmark), Edward Feigenbaum, Kumagai Professor, Stanford University (USA), Esben Trier, Director of Global marketing & Research, Metro International (Sweden), Jacob Holm, Managing Director, Fritz Hansen (Denmark), RitaSue Siegel, founder, RitaSue Siegel Resources (USA), Sara Beckman, Senior Lecturer, University of California, Haas School of Business, Berkeley (USA), Uffe Elbæk, Headmaster, The KaosPilots (DK), Alan M. Webber, founder/editor, Fast Company (USA), Henrik Hautop Lund, Professor, Mærsk Institute, University of Southern Denmark (DK), Joong Yeal (Harry) Choi, Head of Samsung Design Europe, Samsung Electronics (South Korea), Jørgen Vig Knudstorp, CEO of LEGO Group (Denmark), Patrizia Zagnoli, Professor, Università degli Studi di Firenze (Italy), Tan Chin Nam, permanent secretary, Ministry of Information, Communication and the Arts (Singapore) Alec Blanch, Principal, Pontificia Universidad Católica de Chile (Chile), Cameron Sinclair, Architect and Executive Director, Architects for Humanity (USA), James R. Lee, Managing Partner, Lee & Partners (USA), John Petersen, President, The Arlington Institute (USA), Jørgen Rosted, Director, FORA, the Ministry of Economics and Business Affairs (DK), Rosan Bosch, artist and co-founder, Bosch & Fjord (DK/NL).

PROCESS LEADERS:

Cecilia Chua, Director & Senior Partner, The Idea Factory (SI), Erika Gregory, CEO, The Idea Factory (USA), Fiona Hovden, senior partner, The Idea Factory (UK/USA), Tony Lai, CEO, The Idea Factory (SI), Arnold Wasserman, Chairman of the Board, The Idea Factory (USA).

RESEARCH CO-ORDINATORS: Wender Bredie, Associate Professor, KVL.

(NL/DK), Per Boelskifte, Professor, ITU (DK), Tore Kristensen, Associate Professor, CBS (N/DK), Carsten Jessen, Senior Professor, DPU, Jens-Peter Lynov, Division Manager, Risø (DK)

DOCUMENTARISTS: Johannes Rauff Griesen, Research Assistant, Center for Design Research (DK), Malene Lyng Jørgensen, Research Assistant, Center for Design Research (DK), Hans Henrik Højbjerg, Consultant, Danish Design Center (DK), Magnus Christensson, Consultant, Danish Design Center (DK/S), Christina Melander, Team Manager, Danish Design Center (DK), Jakob Bøtter, founder, Captive.

RAPID VISUALIZERS: PROFESSIONALS: Elin Basander Lundin, Studio Total (S), Maria Lindblom, Aeswad (S), Casper Schiøtz Bratvold, Royal Copenhagen (DK), Christian Nemmøe, Royal Copenhagen (DK), Anders Rønnau, Anders Rønnau (DK), Anette Væring, Væring (DK), Louise Vilsgaard, Context Design (DK), Jacob Blak, Nord Arkitekterne (DK), David Zahle, PLOT A/S (DK), Morten Gregersen, Nord Arkitekterne (DK), Björn Wahlström, Aeswad (S), David Cuartielles, Aeswad (E/S).

STUDENTS:

Christian Hagemeister, The Royal Danish Academy of Fine Arts, School of Architecture (DK), Signe Baadsgaard, The Royal Danish Academy of Fine Arts, School of Architecture. (DK), Trilby Nelson, Art Center College of Design, Pasadena (USA) Hannah Cho, Art Center College of Design, Pasadena (USA), Ingunn Halland, Aarhus School of Architecture (DK), Jonathan Nikolas Ørnstrup, Aarhus School of Architecture (DK), Martin Mølgaard Jensen, Designskolen Kolding (DK), Anders Ellegaard, Aarhus School of Architecture (DK), Karin Dam Nordlund, Danmarks Designskole (DK), Virginia Sin, Art Center College of Design, Pasadena (USA), Deniz Orhun, Art Center College of Design, Pasadena (USA), Louise Rosenkrands, Designskolen Kolding (DK), Tina Park, Art Center College of Design, Pasadena (USA), Tine Hertz, Danmarks Designskole (DK), Anne Toft, Designskolen Kolding (DK), Julie Bagger, Designskolen Kolding (DK), Karoline Stangvik, Designskolen Kolding (DK), Maria Langberg, Danmarks Designskole (DK)

INDEX: VIEWS ADVISORY BOARD: Anders Brix, Professor, The Royal Danish Academy of Fine Arts, School of Architec-

42

ture (DK), Anne Møller-Andersen, Project Director, Øresund Design (DK), Bengt Streijffert Professor, Head of Secretariat, Øresund University (S), Birgitta Ramdell, Director, Form/Design Center (S), Birte Sandorff, Principal, Designskolen Kolding (DK), Charlotte Lorentz, Innovation Council IK2 (S), Claus Poulsen, Project Director, Louiz, (DK), Carsten Haurum CEO, Cultural and Recreational Administration, City of Copenhagen (DK), Eva Engquist, Vice President, Malmö University (S), Gøsta Knudsen, Principal, Danmarks Designskole (DK), Ida Munk, Cultural Director, The Greater Copenhagen Authority (HUR)(DK), Ilmar Reepalu, Local Government Commissioner, City of Malmö (S), Jørgen Rasmussen, Associate Professor, Head of Department, Aarhus School of Architecture, Institute of Design (DK), Klaus Bondam, Mayor of Technics and Enviroment (Rad. V.), City of Copenhagen (DK), Kristjan Jørgensen, Project Consultant, The Greater Copenhagen Authority (HUR)(DK), Erik Rasmussen, CEO and founder of House of Monday Morning, The Innovation Council (DK), Claus-C. Eckhardt, Professor, Lund Institute of Technology (S), Marie Loft, Project Manager, SVID Skåne (S), Merete Ahnfeldt Mollerup, Architect, Center for Design Research (DK), Pelle Ehn, Professor, Malmö University (S), Ritt Bjerregaard, Lord Mayor of Copenhagen (S), City of Copenhagen (DK), Stefan Fallgren, Design Coordinator, Region Skåne (S), Søren Merit, Business Developer Merit Plus+(DK), Tore Kristensen, Principal, CBS (DK/NO).

ART CENTER COLLEGE OF DESIGN: President: Richard Koshalek.

Christopher Alvarado, Hannah Cho, Jorge Cruzata, Henry De Leon, Jessica Haye, Saman Iman, Trilby Nelson, Dien Nguyen, Deniz Orhun, Tina Park, Sara Petersen, Virginia Sin, Hovin Wang, Greg Wong, Helen Sanematsu, Rob Ball and Dario Antonioni, Nik Hafermaas and David Mocarski, Mariana Amatullo, Erica Clark, Iris Gelt.

FUTURE SCENARIO: All dedicated, professional students including: Elle Mie Ejdrup Hansen, Inger Merete Skotting, Barnabas Simon Wetton, Haijo Eric Jan Wagenaar, Des Laubsher, Des Laubsher, Garth Doyle, Ingrid Templer, Pieter Swanepoel, Johan Van Zijl, Xiao Yong, Alex Blanch, Stiven Kerestegian, Nik Hafermaas, Danielle C. Conte, Petrula Vrontikis, Karen Hofmann, Mark Breitenberg, Bruce Sterling, Nijo Watanabe, Steve Kim, Helen Sanematsu, Rob Ball, Dario Antonioni, Bruce Lonnman, Claude Berube, Poonam Bir Kasturi, John Mathew, Arnold Wasserman, John Petersen and Bruce Damer.

INDEX: WOULD ALSO LIKE TO TAKE THE OPPORTUNITY TO THANK THE FOLLOWING: Peter Lassen, Montana for allowing us the use of the Grid during the building of our exhibition pavilions; Danmarks Designskole, CPH Design, ITU, Sam K. Steffensen, Årstiderne, Danish Design Center, Kim Senf.

Published: INDEX: January 2005 Photos Nicolai Perjesi Photo of H.R.H. Steen Evald

43

X

INDEX:

44

Strandboulevarden 47 Building A DK-2100 Copenhagen East www.index2005.dk info@index2005.dk