INDEX: is a Danish-based, non-profit organization that was established in 2002 and coined the concept “Design to Improve Life�. We work globally to promote and apply both design and design processes that have the capacity to improve the lives of people worldwide.
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INDEX: DESIGN TO IMPROVE LIFE
INDEX: was founded in 2002. After
an outreach effort to hundreds of
worldwide research, we launched the
thousands of the best and brightest
now globally celebrated concept of
designers, students and thinkers. In
“Design to Improve Life” in an era
the process, we started a movement
when design was widely embraced
that will continue to press ahead,
for beauty and aesthetics.
as we learn more and reach toward shared, better future horizons. A
The launch of INDEX: coincided
small step can be seen in this chron-
with several change-stimulating
icle of INDEX: 2009, which indicates
events in a world that many felt
developments for INDEX: 2011.
was becoming unbalanced. INDEX: complemented the “Bottom of the
Join us! And thank you to everyone
Pyramid” writings by C.K. Prahalad;
who is already with us.
a growing focus on social entrepreneurship, as highlighted by the Nobel Prize for Mohammed Yunus; media attention to Al Gore’s
Kigge Hvid,
An Inconvenient Truth; and the
INDEX: CEO
advent of the United Nations’ Millennium Goals. With friends and colleagues, we fostered a widespread understanding of design as a powerful, integral component of solutions to major challenges. We established a network represented by 78 countries, with
Bag by Cameron Sinclair, Architecture for Humanity.
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SPONSORS/ PARTNERS
“The INDEX: Award has exceeded
“The Capital Region of Denmark
even our wildest dreams, and the
– and the EU funds within our area
general impression is that INDEX:
– is one of the biggest INDEX: sup-
is now rapidly maturing and be-
porters. We are very proud of this.
coming an established brand.
INDEX: Design to Improve Life is supported and partnered by a host of key government bodies, foundations and corporations from Denmark.
INDEX: has moved closer to the
From our work with hospitals, the
fundamental Danish design ele-
environment and education, we
ments, which we believe should
know how important design is to
be embraced. We hope to see more
improving people’s lives. This is why
of beauty, aesthetics and function-
we created a Center for Health Inno-
ality—which are not contrary to
vation that will use design processes
‘Design to Improve Life.’”
as a method to generate—among
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other things—increased productivity,
Jacob Holm
greater patient satisfaction and more
CEO, Fritz Hansen
joy among employees in their work.
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In the Capital Region of Denmark, we make ourselves available to the
“The Danish Industry Foundation
global INDEX: network. For exam-
spends 100 million Danish Kroner
ple, the Cape Town designers of the
every year to develop and support
INDEX: Award-winning Freeplay
projects that strengthen Danish busi-
Fetal Heart Rate Monitor are work-
nesses and industries. It was natural
ing with one of the biggest hospitals
for us to support INDEX: because in-
in our region, Herlev Hospital, where
novation is so important to Denmark.
the design is being tested on women
In order to compete with low-cost
who are pregnant and in delivery.
production countries, we depend on value-added innovation.”
INDEX: Design to Improve Life
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shows us how many challenges can
Mads Lebech
utilize design as a part of their solu-
CEO, Danish Industry Foundation
tions—and this helps us understand how many different solutions may
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be available. We all hold part of the responsibility to co-design and
“INDEX: is the world’s largest design
implement these solutions.”
prize, but it is so much more than
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that; it is a global campaign that
Vibeke Storm Rasmussen
raises awareness about some of the
Chairman, Capital Region of Denmark
most important global challenges, through real projects and original concepts. The further potential of INDEX: is vast and I am sure that we have only seen the beginning.” / Thomas Bustrup Deputy Director General, Confederation of Danish Industry
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“INDEX: is the world’s largest design prize, but it is so much more than that; it is a global campaign that raises awareness about some of the most important global challenges, through real projects and original concepts.� / Thomas Bustrup
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INDEX: AWARD CEREMONY
In its first multi-media Award Cere-
world, as well as major media and
mony, INDEX: Design to Improve
business representatives—all present
Life awarded the world’s richest
in Copenhagen to honor and celebrate
design prize, worth 500,000 euros,
newly awarded Design to Improve Life.
on the stage of the all-new Danish Broadcasting Corporation’s Koncert-
The program was witnessed live
huset, designed by Jean Nouvel.
by a worldwide Internet audience in a live stream facilitated by Facebook
On this beautiful evening of August
technologies and was broadcasted
28, 2009, attendance was led by Their
on television by The Danish Broad-
Royal Highnesses, the Crown Prince
casting Corporation.
and Crown Princess of Denmark. On stage to lead the gala presentation Joining the Royal Couple were design-
were news-media hosts Daniel Sieberg
ers, thinkers and doers, friends and
of CBS News, New York; Shanon Cook
colleagues, ministers, ambassadors
of CNN, New York; and Adrian Lloyd
and guests from many parts of the
Hughes of DR2, Copenhagen.
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They were supported by the Danish
Todd Bracher
Mads Lebech
National Chamber Orchestra, per-
Creative Director
CEO
forming the works of Igor Stravinsky
Georg Jensen
Danish Industry Foundation
and new music by Copenhagen-based
Valeria Budinich
Hanne Bak Pedersen
composer Karsten Fundal.
Vice President
Deputy Director
Ashoka
UNICEF Supply Division
Under huge screens on which ex-
Jacob Holm
Vibeke Storm Rasmussen
pressly produced video material
CEO
Chairman
was projected, the awards were
Fritz Hansen
Capital Region of Denmark
presented by:
Nille Juul-Sørensen
Sam Tan
INDEX: Jury Chairman
Parliamentary Secretary Singapore
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INDEX: Jury The international INDEX: Jury is the very heart of the INDEX: organization. Each juror adds his or her professional insight to the group’s collective intelligence. Nille Juul-Sørensen Associate Director Arup, DK Arnold S. Wasserman Chairman The Idea Factory, USA Ged Davis Co-President Global Energy Assessment, UK Hael Kobayashi Executive Digital Entertainment, AUS Hella Jongerius Designer and CEO JongeriusLab, NL/GER John Heskett Chair Professor of Design, The Hong Kong Polytechnic University, HK Dr. Milton Tan Founding Executive Director DesignSingapore Council, SGP Paola Antonelli Curator of Design and Architecture Museum of Modern Art, USA Patrick Frick Member of The Value Web and Partner, Social Investor Partners, CH Pontus Wahlgren Senior Industrial Designer IDEO, UK Ravi Naidoo Managing Director Interactive Africa, RSA
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INDEX: Award Categories The five industry-acclaimed INDEX: Award categories—each with a 100,000-euro purse—focus on universally recognizable facets of human life. In every case, the international INDEX: Jury seeks out systems designs, as well as product, communication and virtual designs. The Jury identifies finalists and winners using the unique INDEX:-coined criteria of Form, Impact and Context. Body category Appliances used in treatment and care, tools to help cover needs, bodyrelated technology, as well as services and strategies related to the body. Home category Architecture, interior design, tools, appliances, utility systems, software and home computers, and services, strategies and processes for the home. Work category Architecture, interior design, tools, aids, communications, control and management systems. Services, strategies and processes for all work environments. Play category Sports, play, leisure and culturerelated facilities and activities. Strategies, services and concepts within these areas. Community category Products, services, strategies and concepts for society, networking and communities.
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INDEX: AWARD WINNER BODY CATEGORY: FREEPLAY FETAL HEART RATE MONITOR
Accepting
The Freeplay Fetal Heart Rate Monitor
John Hutchinson
works off-grid, where there’s no electri-
CTO
city, to support child deliveries in rural
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difference between life and death,
“A number of people came to us and said, ‘Why don’t you think of medical products because hospitals in Africa are littered with derelict Western-derived equipment. They require disposable or replaceable elements, and they’re just not right for the job.” / John Hutchinson CTO Freeplay Energy
both for mothers and infants.
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Freeplay Energy
settings far from sophisticated medical
Cape Town, South Africa
care facilities for mother and child.
/ Dr. John Wyatt
According to the UN, 99 percent of
University College London
the 4 million newborn deaths per year occur in the developing world, often from causes that could be prevented with basic care. Getting an aid like this into the hands of midwives in the developing world could mean the
Freeplay CTO John Hutchinson has pledged to use the 100,000-euro prize to produce heart rate monitors for the field, and to complete the development of a pulse oxymeter. Capital Region Chairman, Vibeke Storm Rasmussen, has pledged to obtain support from Copenhagen’s Herlev Hospital.
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INDEX: AWARD WINNER HOME CATEGORY: CHULHA
Accepting
The Chulha is a stove designed to
Stefano Marzano
limit the dangerous health condi-
CEO and Chief Creative Director
tions caused by traditions of indoor
Philips Design
cooking in many rural areas of the
Eindhoven, The Netherlands
developing world.
/ Simona Rocchi
The stove is being made available by
Philips Senior Director
Philips Design to the universe of so-
for Sustainable Design
cial entrepreneurs so they can—free of charge—produce the stove themselves and generate local business, while helping counter what the World Health Organization estimates is approximately 1.6 million deaths per year from conditions prompted by the toxic fumes of indoor cooking with ‘bio-mass’ fuels. The Chulha works by trapping smoke and heat and removing them from the home. Philips Design CEO Stefano Marzano will use the 100,000-euro INDEX: prize to widen distribution of the Chulha and promote new designs for health care.
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INDEX: AWARD WINNER WORK CATEGORY: KIVA.ORG
Accepting
Kiva.org is the world’s first person-
Premal Shah
to-person micro-lending website. It
President
empowers people to lend directly to
Kiva.org
unique, small entrepreneurs in many
San Francisco, California, USA
parts of the world. By August 2009, Kiva had distributed nearly $100 million in loans to developing-world entrepreneurs; microfinance loans made by some 500,000 online participants, most of whom make loans of $25 at a time. INDEX: jurors point out that while the Kiva.org site is not exceptional as a Web creation, its success in scaling small loans to create such heft in aggregate funding is its genius. Premal Shah, Kiva President, has pledged to use half of the prize for operating expenses, and to make the other half available to the INDEX: Jury for revolving investments in Kiva.org entrepreneurs.
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INDEX: AWARD WINNER PLAY CATEGORY: PIG 05049
Accepting
PIG 05049 is a communications
Christien Meindertsma
design that tracks the 185 products
Designer
made from a single pig. Christien
Rotterdam, The Netherlands
Meindertsma’s design, three years in the making, was chosen by the INDEX: Jury because it establishes a new awareness, particularly useful for young audiences, of what contributes to our world and our lives. The design includes a book, PIG 05049, which charts and pictures each of the products produced from parts of the animal. The pig went into not only predictable foodstuffs, such as pork chops and bacon, but also ammunition, train brakes, automobile paint, washing powder, fine bone china and cigarettes. The book, PIG 05049, will be provided free as an online resource. Meindertsma will use the 100,000euro INDEX: prize to create new projects in collaboration with the INDEX: Jury and will teach master classes to Danish design students at the invitation of the Danish Minister of Culture, Carina Christensen.
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INDEX: AWARD WINNER COMMUNITY CATEGORY: BETTER PLACE ELECTRIC VEHICLE (EV) SERVICES
Accepting
platform; energy-demand manage-
Shai Agassi
ment capabilities for utility compa-
Founder and CEO
nies; and support of automakers
Better Place
that accommodate the battery-
Palo Alto, California, USA
switch mechanism. Denmark’s state-owned DONG Energy has entered into an agreement to roll out the first complete Better Place system in 2011 in Copenhagen.
The Better Place electrical car infrastructure is an ambitious, large-scale
Better Place CEO Shai Agassi has
systemic design focused on the effort
pledged to use the 100,000-euro
to move motorists, the automotive
INDEX: prize to found a world
industry and energy distributors past
competition for young designers in
the internal combustion engine.
the creation of new electric vehicles.
Elements of the Better Place system include hundreds of thousands of plug-in charge-spots; switching stations for mechanized exchange of batteries; an advanced computing
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INDEX: AWARD WINNER People’s choice: Street Swags
Accepting
A bed and bag with room for belong-
Jean Madden
ings, Street Swag is made of light-
School teacher and
weight, water-proof canvas with a
Designer of Street Swags
high-density foam mattress. It pro-
Brisbane, Australia
vides users with a high degree of comfort, warmth, and protection from the weather. Designed for people living on the streets, the Swags’ discreet appearance offers some safety for those who want to be ‘invisible.’ The simplicity of the design enables low-skilled workers to manufacture the swags efficiently while minimizing waste of raw materials. This award was determined by a global popular vote conducted online at DesignToImproveLife.dk, with the help of Facebook Connect technology. The prize for this award was an Arne Jacobsen Egg™ chair from People’s Choice sponsor Fritz Hansen.
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INDEX: AWARD WINNERS 2005 AND 2007
2005
2007
for the 500,000-euro prize. The
LifeStraw
Mobility for Each One
second cycle of INDEX: Award
Body category and People’s Choice
Body category
took place in 2007.
A simple straw with filters providing
An affordable and highly effective
clean water for one person in one
leg prosthetic for those injured
year for US$6.
by land mines.
Softwall
Solar Bottle
Home category
Home category
A flexible and foldable wall,
Building on the SODIS system,
accommodating contemporary
a solution to provide clean drinking
lifestyles in old houses.
water in rural areas.
Observatorio IberoAmericano
Tongue Sucker
Work category
Work category
A learning and sharing platform for
A widely applicable device used to
craftsmen challenged by globalization
keep trauma victims from choking.
The first INDEX:Award in 2005 established the five-category system
in Spanish-speaking countries. Tesla Roadster Apple iTunes and iPod
Play category
Play category
An all-electric sports car with a
Solving intellectual property rights
business model devised to rid electric
of musicians on the Internet.
cars of their golf cart image.
Siyathemba, field of hope
OLPC XO Computer
Community category
Community category
A stadium with health clinics to
A low-cost computer aimed to provide
counter the stigma related to HIV
learning tools for the 99% of children
with prevention and treatment.
in the developing world without access to computers. Antivirus People’s Choice A simple container to dispose of used syringe needless in order to prevent the spread of disease.
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INDEX: AWARD EXHIBITION
Established as a principal part of
are now represented in the touring
The 2009 exhibition has now been
the 2005 biennial award cycle, the
INDEX: Award Exhibitions, which
seen by over 8 million people and
INDEX: Award Exhibition is one of
functions as an ambassador to
continues to press ahead, with five
the most valuable, instructive and
the world, an entertaining and
upcoming stops in India and China.
educational elements of the year-
informative advocate for Design to
The design of the 2011 exhibition was
round INDEX: program.
Improve Life that is communicated
created by American architect Greg
with the broad public, always dis-
Lynn in collaboration with Danish
At the exhibition, we experience
played out door, accessible for all
architect Christian Ditlev Bruun. The
designers with a broad range of
and free of charge.
exhibition design combines cutting-
professional activities working in
edge design and technology with
an equally wide range of media.
Each design in the show is docu-
Common to all is their use of skills
mented with text and images, so that
to make life better. Instead of clas-
visitors can understand the intents
Drawing from previous exhibitions, in
sifying design by its disciplinary
of the designers behind these designs,
2011, INDEX: will open a permanent
categories, INDEX: classifies
the challenges they address and
exhibition at the Danish Museum of
design by the area of human life
the fluency of the language of good
Art and Design.
that it targets.
Design to Improve Life, when world issues require innovative solutions.
Touring the world, the exhibition is drawn from the design finalists of the INDEX: Award cycle. Those finalists
sustainable approaches.
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DESIGN PICNIC AND DESIGN DINNER
Once the INDEX: Award has been given, the ceremony staged and the winners toasted, the biennial INDEX: celebration includes an afternoon’s relaxation, our Design Picnic, in the charming setting of Copenhagen’s Museum of Art and Design. In the evening, some of Copenhagen’s most design-savvy (and supportive) citizens open their homes to us in a hugely popular round of Design Dinners. Over great food and in soft candlelight, we toast the weekend and each other and talk of our progress in so many parts of the world, as we bring a new sensibility and momentum to Design to Improve Life.
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BUSINESS AND DESIGN
Among the greatest challenges facing advocates of Design to Improve Life is the need to bring business leaders to an understanding of how profitable it can be to support the work of worldwide designers, whose innovations respond to issues with market impact. As part of INDEX: 2009, INDEX: and Copenhagen Design Week presented ‘Design for Good,’ a special panel debate on how the business world is responding to the call for implementation of great Design to Improve Life concepts. Design critic of the International
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Herald Tribune and New York Times,
Quite selfishly the INDEX: seminar
Alice Rawsthorn led an animated
was incredible. This is probably
session before a packed house, with
the only seminar I’ve been a part of
specialists on hand to help guide
where all the speakers just kept on
the discussion:
talking about ideas and potential collaborations until late into the night.
Chris Bangle
/
Former Chief of Design
Cameron Sinclair
BMW Design Group
CEO and Co-Founder
Cameron Sinclair
Architecture for Humanity
Co-Founder
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Architecture for Humanity Patrick Frick Member of The Value Web and Partner, Social Investor Partners, CH Fabio Cavalli CEO Mondobiotech
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EDUCATIONAL INITIATIVES
In 2009 a new pilot project was co-created and tested with hundreds of students and teachers at three Danish high schools. The effort is the world’s first such program devised expressly to generate a full educational format in Design to Improve Life to implement in a social science curriculum. The aim is to give students a methodology to understand major global challenges and the tools to be part of solving these challenges. The format is based on the vast INDEX: knowledge of cases, design thinking, innovation and creativity. External evaluation tells us that the format is highly motivating, engaging and educating for academic and vocational students. Moving forward, the format is now being developed into a Teach-theTeacher-program of twenty-first century skills, so that educators can gain an understanding of how best to communicate the concept and potential of Design to Improve Life, vesting it in the future scenarios that lie ahead of coming generations. The development is done in a co-creation process between Denmark and Sweden and will from thereon be distributed to the world.
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INDEX: | AIGA Design Challenge
In May 2008, INDEX: Design to
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Improve Life, AIGA and World Eco-
CONGRATULATIONS
nomic Forum issued a challenge to
You are all winners!
students of design and business col-
The strength of the INDEX: Design
leges. The focus was a dramatically
Challenge is that as many as 700
accelerating global water emergency.
students from 28 countries have
With the participation of Circle of
tackled ‘Designing Water’s Future’.
Blue, Collins: and Cumulus, the
In Copenhagen, students from
program’s jury assessed the parti-
Australia, the United States, Turkey,
cipation of more than 700 students
Croatia, South Africa and Denmark
from 28 countries.
have given us insight into their projects, and it has been fascinating to
The jury’s finalists were invited
see such dedication. Hard work and
to Copenhagen to work with compa-
dedication are prerequisites for ideas
nies and social investors to develop
translated into viable products on
business plans and to seek imple-
the global market—go ahead!
mentation of their designs. Joanna Szczepanska of Monash University
Shipping is the cornerstone of The
in Melbourne, Australia, won the
Lauritzen Foundation, but pro-
competition and a $10,000 prize
duction and innovative business
for her Veggie Patch design to cre-
ventures are also focal points. There
ate urban edible gardens in the
is another side, too—namely the hu-
world’s cities.
manitarian component, direct aid delivered globally, and education.
In 2010, INDEX: issued yet another challenge in collaboration with
INDEX: Design to Improve Life is a
UNICEF to improve education in
true example of a Danish enterprise.
developing countries by design. Over
We thank INDEX: for its contribution
1000 students at leading business and
in providing a platform for the stu-
design universities around the world
dents, the future of our innovation,
are striving to meet this challenge.
and for giving The Lauritzen Foundation an opportunity to be part of this process. / Jens Ditlev Lauritzen The Lauritzen Foundation
Photo by Brent Stirton/Getty Images, courtesy Circle of Blue
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Image by: Stockli, Nelson, Hasler. Laboratory for Atmospheres. Goddard Space Flight Center. http://rsd.gsfc.nasa.gov/rsd
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indeX: regional ambassadors & senior advisors
One of the greatest assets of INDEX:
ALEX BLANCH
IVA BABAJA
in widening and deepening its vast
Santiago, Chile
Zagreb, Croatia
network of Design to Improve Life
BRIAN COLLINS
J. CARL GANTER
practitioners and advocates is a strong
New York, NY, USA
Traverse City, Michigan, USA
team of Regional Ambassadors.
CHRISTIAN DITLEV BRUUN
JACQUES LANGE
New York, NY, USA
Pretoria, South Africa
These are professionals in their own
COSMAS OKOLI
JESPER NØRGAARD PAGH
right, some of them designers, whose
Lagos, Nigeria
Copenhagen, Denmark
perspective on design and world
CYNTHIA E. SMITH
JOANA BÉRTHOLO
challenges make them uniquely
New York, NY, USA
Lisbon, Portugal
qualified to bring together the right
DAVID BERMAN
LEMEI JULIA CHIU
people with issues that count—and
Ottawa, Canada
Nagoya, Japan
INDEX: with the expertise and
DAVID GROSSMAN
MARIELLE NADAL
forward thinking it nourishes.
Jerusalem, Israel
Quezon City, Phillipines
DEMITRIOS FAKINOS
MICHEL CHANAUD
If you know of work that needs to
Athens, Greece
Paris, France
be called to the attention of INDEX:,
DON RYUN CHANG
MOHAMMED JOGIE
or if you would simply like to be
Seoul, South Korea
Johannesburg, South Africa
in touch with our movement and
DR. ROBERT BLAICH
OLLE ZACKRISSON
mission on the regional level, please
Aspen, Colorado, USA
Stockholm, Sweden
visit DesignToImproveLife.dk.
EMIL STEGLICH-PETERSEN
OMAR VULPINARI
Copenhagen, Denmark
Treviso, Italy
EMILY PILLOTON
RUSSELL KENNEDY
San Francisco, California, USA
Melbourne, Australia
ERIC ANANE-ANTWI
SUDHIR SHARMA
Kumasi, Ghana
New Delhi, India
GRÉGOIRE SERIKOFF
SØREN MOMSEN
Paris, France
Copenhagen, Denmark
GUY SCHOCKAERT
THOMAS UGO ERMACORA
Courtrai, Belgium
London, UK
HELEN ORLANDO
TONY LAI
London, UK
Singapore
HALIM CHOUEIRY Beirut, Lebanon HANI M. AL-HUNEIDI
Ambassador contact info:
Petra, Jordan
DesignToImproveLife.dk
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INDEX: Partner City Singapore – collaboration with cities worldwide
To follow its strategy of initiating a distributed strategy based on collaboration with cities worldwide, in 2009, INDEX: launched its first city partnership with Singapore, a proud leader in progressive design worldwide. This innovative and unique citystate in Asia presented the INDEX: Award Exhibition to Singaporean citizens in conjunction with the Singapore Design Festival, joined the INDEX: jury, hosted jury meetings, and shared knowledge and cases—to Improve Life. Going forward, Copenhagen has joined the partnership and is now discussing collaborations with cities, states and universities worldwide to strengthen the impact of Design to improve Life.
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coming: indexing horizons
As global energy rises to meet the hope of change, we at INDEX: Design to Improve Life are putting together our most ambitious effort yet to join the hands of designers, investors, philanthropists, educators and companies alike to secure widespread, effective design that is not only beautiful, but that also Improves Life for people all around the world. This and details on nominations for the next INDEX: Award 2011, as well as the latest and most focused information about Design to Improve Life are at www.DesignToImproveLife.dk.
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thank you
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INDEX: 2011 is under the patronage of HRH the Crown Prince of Denmark Our partners:
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Published By INDEX:Award A/S Bredgade 66, st. 1260 Copenhagen K Denmark +4533892005 www.DesignToImproveLife.dk
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