INDEX: Design to Improve Life folder

INDEX: is a Danish-based, non-profit organization that was established in 2002 and coined the concept “Design to Improve Life�.

We work globally to promote and apply both design and design processes that have the capacity to improve the lives of people worldwide.

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INDEX: DESIGN TO IMPROVE LIFE

INDEX: was founded in 2002. After

an outreach effort to hundreds of

worldwide research, we launched the

thousands of the best and brightest

now globally celebrated concept of

designers, students and thinkers. In

“Design to Improve Life” in an era

the process, we started a movement

when design was widely embraced

that will continue to press ahead,

for beauty and aesthetics.

as we learn more and reach toward shared, better future horizons. A

The launch of INDEX: coincided

small step can be seen in this chron-

with several change-stimulating

icle of INDEX: 2009, which indicates

events in a world that many felt

developments for INDEX: 2011.

was becoming unbalanced. INDEX: complemented the “Bottom of the

Join us! And thank you to everyone

Pyramid” writings by C.K. Prahalad;

who is already with us.

a growing focus on social entrepreneurship, as highlighted by the Nobel Prize for Mohammed Yunus; media attention to Al Gore’s

Kigge Hvid,

An Inconvenient Truth; and the

INDEX: CEO

advent of the United Nations’ Millennium Goals.

With friends and colleagues, we fostered a widespread understanding of design as a powerful, integral component of solutions to major challenges. We established a network represented by 78 countries, with

Bag by Cameron Sinclair, Architecture for Humanity.

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SPONSORS/ PARTNERS

“The INDEX: Award has exceeded

“The Capital Region of Denmark

even our wildest dreams, and the

– and the EU funds within our area

general impression is that INDEX:

– is one of the biggest INDEX: sup-

is now rapidly maturing and be-

porters. We are very proud of this.

coming an established brand.

INDEX: Design to Improve Life is supported and partnered by a host of key government bodies, foundations and corporations from Denmark.

INDEX: has moved closer to the

From our work with hospitals, the

fundamental Danish design ele-

environment and education, we

ments, which we believe should

know how important design is to

be embraced. We hope to see more

improving people’s lives. This is why

of beauty, aesthetics and function-

we created a Center for Health Inno-

ality—which are not contrary to

vation that will use design processes

‘Design to Improve Life.’”

as a method to generate—among

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other things—increased productivity,

Jacob Holm

greater patient satisfaction and more

CEO, Fritz Hansen

joy among employees in their work.

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In the Capital Region of Denmark, we make ourselves available to the

“The Danish Industry Foundation

global INDEX: network. For exam-

spends 100 million Danish Kroner

ple, the Cape Town designers of the

every year to develop and support

INDEX: Award-winning Freeplay

projects that strengthen Danish busi-

Fetal Heart Rate Monitor are work-

nesses and industries. It was natural

ing with one of the biggest hospitals

for us to support INDEX: because in-

in our region, Herlev Hospital, where

novation is so important to Denmark.

the design is being tested on women

In order to compete with low-cost

who are pregnant and in delivery.

production countries, we depend on value-added innovation.”

INDEX: Design to Improve Life

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shows us how many challenges can

Mads Lebech

utilize design as a part of their solu-

CEO, Danish Industry Foundation

tions—and this helps us understand how many different solutions may

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be available. We all hold part of the responsibility to co-design and

“INDEX: is the world’s largest design

implement these solutions.”

prize, but it is so much more than

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that; it is a global campaign that

Vibeke Storm Rasmussen

raises awareness about some of the

Chairman, Capital Region of Denmark

most important global challenges, through real projects and original concepts. The further potential of INDEX: is vast and I am sure that we have only seen the beginning.” / Thomas Bustrup Deputy Director General, Confederation of Danish Industry

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“INDEX: is the world’s largest design prize, but it is so much more than that; it is a global campaign that raises awareness about some of the most important global challenges, through real projects and original concepts.� / Thomas Bustrup

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INDEX: AWARD CEREMONY

In its first multi-media Award Cere-

world, as well as major media and

mony, INDEX: Design to Improve

business representatives—all present

Life awarded the world’s richest

in Copenhagen to honor and celebrate

design prize, worth 500,000 euros,

newly awarded Design to Improve Life.

on the stage of the all-new Danish Broadcasting Corporation’s Koncert-

The program was witnessed live

huset, designed by Jean Nouvel.

by a worldwide Internet audience in a live stream facilitated by Facebook

On this beautiful evening of August

technologies and was broadcasted

28, 2009, attendance was led by Their

on television by The Danish Broad-

Royal Highnesses, the Crown Prince

casting Corporation.

and Crown Princess of Denmark.

On stage to lead the gala presentation Joining the Royal Couple were design-

were news-media hosts Daniel Sieberg

ers, thinkers and doers, friends and

of CBS News, New York; Shanon Cook

colleagues, ministers, ambassadors

of CNN, New York; and Adrian Lloyd

and guests from many parts of the

Hughes of DR2, Copenhagen.

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They were supported by the Danish

Todd Bracher

Mads Lebech

National Chamber Orchestra, per-

Creative Director

CEO

forming the works of Igor Stravinsky

Georg Jensen

Danish Industry Foundation

and new music by Copenhagen-based

Valeria Budinich

Hanne Bak Pedersen

composer Karsten Fundal.

Vice President

Deputy Director

Ashoka

UNICEF Supply Division

Under huge screens on which ex-

Jacob Holm

Vibeke Storm Rasmussen

pressly produced video material

CEO

Chairman

was projected, the awards were

Fritz Hansen

Capital Region of Denmark

presented by:

Nille Juul-Sørensen

Sam Tan

INDEX: Jury Chairman

Parliamentary Secretary Singapore

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INDEX: Jury The international INDEX: Jury is the very heart of the INDEX: organization. Each juror adds his or her professional insight to the group’s collective intelligence.

Nille Juul-Sørensen Associate Director Arup, DK Arnold S. Wasserman Chairman The Idea Factory, USA Ged Davis Co-President Global Energy Assessment, UK Hael Kobayashi Executive Digital Entertainment, AUS Hella Jongerius Designer and CEO JongeriusLab, NL/GER John Heskett Chair Professor of Design, The Hong Kong Polytechnic University, HK Dr. Milton Tan Founding Executive Director DesignSingapore Council, SGP Paola Antonelli Curator of Design and Architecture Museum of Modern Art, USA Patrick Frick Member of The Value Web and Partner, Social Investor Partners, CH Pontus Wahlgren Senior Industrial Designer IDEO, UK Ravi Naidoo Managing Director Interactive Africa, RSA

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INDEX: Award Categories The five industry-acclaimed INDEX: Award categories—each with a 100,000-euro purse—focus on universally recognizable facets of human life. In every case, the international INDEX: Jury seeks out systems designs, as well as product, communication and virtual designs. The Jury identifies finalists and winners using the unique INDEX:-coined criteria of Form, Impact and Context.

Body category Appliances used in treatment and care, tools to help cover needs, bodyrelated technology, as well as services and strategies related to the body.

Home category Architecture, interior design, tools, appliances, utility systems, software and home computers, and services, strategies and processes for the home.

Work category Architecture, interior design, tools, aids, communications, control and management systems. Services, strategies and processes for all work environments.

Play category Sports, play, leisure and culturerelated facilities and activities.

Strategies, services and concepts within these areas.

Community category Products, services, strategies and concepts for society, networking and communities.

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INDEX: AWARD WINNER BODY CATEGORY: FREEPLAY FETAL HEART RATE MONITOR

Accepting

The Freeplay Fetal Heart Rate Monitor

John Hutchinson

works off-grid, where there’s no electri-

CTO

city, to support child deliveries in rural

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difference between life and death,

“A number of people came to us and said, ‘Why don’t you think of medical products because hospitals in Africa are littered with derelict Western-derived equipment. They require disposable or replaceable elements, and they’re just not right for the job.” / John Hutchinson CTO Freeplay Energy

both for mothers and infants.

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Freeplay Energy

settings far from sophisticated medical

Cape Town, South Africa

care facilities for mother and child.

/ Dr. John Wyatt

According to the UN, 99 percent of

University College London

the 4 million newborn deaths per year occur in the developing world, often from causes that could be prevented with basic care. Getting an aid like this into the hands of midwives in the developing world could mean the

Freeplay CTO John Hutchinson has pledged to use the 100,000-euro prize to produce heart rate monitors for the field, and to complete the development of a pulse oxymeter. Capital Region Chairman, Vibeke Storm Rasmussen, has pledged to obtain support from Copenhagen’s Herlev Hospital.

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INDEX: AWARD WINNER HOME CATEGORY: CHULHA

Accepting

The Chulha is a stove designed to

Stefano Marzano

limit the dangerous health condi-

CEO and Chief Creative Director

tions caused by traditions of indoor

Philips Design

cooking in many rural areas of the

Eindhoven, The Netherlands

developing world.

/ Simona Rocchi

The stove is being made available by

Philips Senior Director

Philips Design to the universe of so-

for Sustainable Design

cial entrepreneurs so they can—free of charge—produce the stove themselves and generate local business, while helping counter what the World Health Organization estimates is approximately 1.6 million deaths per year from conditions prompted by the toxic fumes of indoor cooking with ‘bio-mass’ fuels.

The Chulha works by trapping smoke and heat and removing them from the home. Philips Design CEO Stefano Marzano will use the 100,000-euro INDEX: prize to widen distribution of the Chulha and promote new designs for health care.

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INDEX: AWARD WINNER WORK CATEGORY: KIVA.ORG

Accepting

Kiva.org is the world’s first person-

Premal Shah

to-person micro-lending website. It

President

empowers people to lend directly to

Kiva.org

unique, small entrepreneurs in many

San Francisco, California, USA

parts of the world.

By August 2009, Kiva had distributed nearly $100 million in loans to developing-world entrepreneurs; microfinance loans made by some 500,000 online participants, most of whom make loans of $25 at a time. INDEX: jurors point out that while the Kiva.org site is not exceptional as a Web creation, its success in scaling small loans to create such heft in aggregate funding is its genius.

Premal Shah, Kiva President, has pledged to use half of the prize for operating expenses, and to make the other half available to the INDEX: Jury for revolving investments in Kiva.org entrepreneurs.

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INDEX: AWARD WINNER PLAY CATEGORY: PIG 05049

Accepting

PIG 05049 is a communications

Christien Meindertsma

design that tracks the 185 products

Designer

made from a single pig. Christien

Rotterdam, The Netherlands

Meindertsma’s design, three years in the making, was chosen by the INDEX: Jury because it establishes a new awareness, particularly useful for young audiences, of what contributes to our world and our lives.

The design includes a book, PIG 05049, which charts and pictures each of the products produced from parts of the animal. The pig went into not only predictable foodstuffs, such as pork chops and bacon, but also ammunition, train brakes, automobile paint, washing powder, fine bone china and cigarettes.

The book, PIG 05049, will be provided free as an online resource.

Meindertsma will use the 100,000euro INDEX: prize to create new projects in collaboration with the INDEX: Jury and will teach master classes to Danish design students at the invitation of the Danish Minister of Culture, Carina Christensen.

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INDEX: AWARD WINNER COMMUNITY CATEGORY: BETTER PLACE ELECTRIC VEHICLE (EV) SERVICES

Accepting

platform; energy-demand manage-

Shai Agassi

ment capabilities for utility compa-

Founder and CEO

nies; and support of automakers

Better Place

that accommodate the battery-

Palo Alto, California, USA

switch mechanism.

Denmark’s state-owned DONG Energy has entered into an agreement to roll out the first complete Better Place system in 2011 in Copenhagen.

The Better Place electrical car infrastructure is an ambitious, large-scale

Better Place CEO Shai Agassi has

systemic design focused on the effort

pledged to use the 100,000-euro

to move motorists, the automotive

INDEX: prize to found a world

industry and energy distributors past

competition for young designers in

the internal combustion engine.

the creation of new electric vehicles.

Elements of the Better Place system include hundreds of thousands of plug-in charge-spots; switching stations for mechanized exchange of batteries; an advanced computing

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INDEX: AWARD WINNER People’s choice: Street Swags

Accepting

A bed and bag with room for belong-

Jean Madden

ings, Street Swag is made of light-

School teacher and

weight, water-proof canvas with a

Designer of Street Swags

high-density foam mattress. It pro-

Brisbane, Australia

vides users with a high degree of comfort, warmth, and protection from the weather.

Designed for people living on the streets, the Swags’ discreet appearance offers some safety for those who want to be ‘invisible.’ The simplicity of the design enables low-skilled workers to manufacture the swags efficiently while minimizing waste of raw materials.

This award was determined by a global popular vote conducted online at DesignToImproveLife.dk, with the help of Facebook Connect technology.

The prize for this award was an Arne Jacobsen Egg™ chair from People’s Choice sponsor Fritz Hansen.

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INDEX: AWARD WINNERS 2005 AND 2007

2005

2007

for the 500,000-euro prize. The

LifeStraw

Mobility for Each One

second cycle of INDEX: Award

Body category and People’s Choice

Body category

took place in 2007.

A simple straw with filters providing

An affordable and highly effective

clean water for one person in one

leg prosthetic for those injured

year for US$6.

by land mines.

Softwall

Solar Bottle

Home category

Home category

A flexible and foldable wall,

Building on the SODIS system,

accommodating contemporary

a solution to provide clean drinking

lifestyles in old houses.

water in rural areas.

Observatorio IberoAmericano

Tongue Sucker

Work category

Work category

A learning and sharing platform for

A widely applicable device used to

craftsmen challenged by globalization

keep trauma victims from choking.

The first INDEX:Award in 2005 established the five-category system

in Spanish-speaking countries.

Tesla Roadster Apple iTunes and iPod

Play category

Play category

An all-electric sports car with a

Solving intellectual property rights

business model devised to rid electric

of musicians on the Internet.

cars of their golf cart image.

Siyathemba, field of hope

OLPC XO Computer

Community category

Community category

A stadium with health clinics to

A low-cost computer aimed to provide

counter the stigma related to HIV

learning tools for the 99% of children

with prevention and treatment.

in the developing world without access to computers.

Antivirus People’s Choice A simple container to dispose of used syringe needless in order to prevent the spread of disease.

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INDEX: AWARD EXHIBITION

Established as a principal part of

are now represented in the touring

The 2009 exhibition has now been

the 2005 biennial award cycle, the

INDEX: Award Exhibitions, which

seen by over 8 million people and

INDEX: Award Exhibition is one of

functions as an ambassador to

continues to press ahead, with five

the most valuable, instructive and

the world, an entertaining and

upcoming stops in India and China.

educational elements of the year-

informative advocate for Design to

The design of the 2011 exhibition was

round INDEX: program.

Improve Life that is communicated

created by American architect Greg

with the broad public, always dis-

Lynn in collaboration with Danish

At the exhibition, we experience

played out door, accessible for all

architect Christian Ditlev Bruun. The

designers with a broad range of

and free of charge.

exhibition design combines cutting-

professional activities working in

edge design and technology with

an equally wide range of media.

Each design in the show is docu-

Common to all is their use of skills

mented with text and images, so that

to make life better. Instead of clas-

visitors can understand the intents

Drawing from previous exhibitions, in

sifying design by its disciplinary

of the designers behind these designs,

2011, INDEX: will open a permanent

categories, INDEX: classifies

the challenges they address and

exhibition at the Danish Museum of

design by the area of human life

the fluency of the language of good

Art and Design.

that it targets.

Design to Improve Life, when world issues require innovative solutions.

Touring the world, the exhibition is drawn from the design finalists of the INDEX: Award cycle. Those finalists

sustainable approaches.

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DESIGN PICNIC AND DESIGN DINNER

Once the INDEX: Award has been given, the ceremony staged and the winners toasted, the biennial INDEX: celebration includes an afternoon’s relaxation, our Design Picnic, in the charming setting of Copenhagen’s Museum of Art and Design.

In the evening, some of Copenhagen’s most design-savvy (and supportive) citizens open their homes to us in a hugely popular round of Design Dinners.

Over great food and in soft candlelight, we toast the weekend and each other and talk of our progress in so many parts of the world, as we bring a new sensibility and momentum to Design to Improve Life.

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BUSINESS AND DESIGN

Among the greatest challenges facing advocates of Design to Improve Life is the need to bring business leaders to an understanding of how profitable it can be to support the work of worldwide designers, whose innovations respond to issues with market impact.

As part of INDEX: 2009, INDEX: and Copenhagen Design Week presented ‘Design for Good,’ a special panel debate on how the business world is responding to the call for implementation of great Design to Improve Life concepts.

Design critic of the International

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Herald Tribune and New York Times,

Quite selfishly the INDEX: seminar

Alice Rawsthorn led an animated

was incredible. This is probably

session before a packed house, with

the only seminar I’ve been a part of

specialists on hand to help guide

where all the speakers just kept on

the discussion:

talking about ideas and potential collaborations until late into the night.

Chris Bangle

/

Former Chief of Design

Cameron Sinclair

BMW Design Group

CEO and Co-Founder

Cameron Sinclair

Architecture for Humanity

Co-Founder

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Architecture for Humanity Patrick Frick Member of The Value Web and Partner, Social Investor Partners, CH Fabio Cavalli CEO Mondobiotech

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EDUCATIONAL INITIATIVES

In 2009 a new pilot project was co-created and tested with hundreds of students and teachers at three Danish high schools.

The effort is the world’s first such program devised expressly to generate a full educational format in Design to Improve Life to implement in a social science curriculum. The aim is to give students a methodology to understand major global challenges and the tools to be part of solving these challenges. The format is based on the vast INDEX: knowledge of cases, design thinking, innovation and creativity. External evaluation tells us that the format is highly motivating, engaging and educating for academic and vocational students.

Moving forward, the format is now being developed into a Teach-theTeacher-program of twenty-first century skills, so that educators can gain an understanding of how best to communicate the concept and potential of Design to Improve Life, vesting it in the future scenarios that lie ahead of coming generations. The development is done in a co-creation process between Denmark and Sweden and will from thereon be distributed to the world.

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INDEX: | AIGA Design Challenge

In May 2008, INDEX: Design to

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Improve Life, AIGA and World Eco-

CONGRATULATIONS

nomic Forum issued a challenge to

You are all winners!

students of design and business col-

The strength of the INDEX: Design

leges. The focus was a dramatically

Challenge is that as many as 700

accelerating global water emergency.

students from 28 countries have

With the participation of Circle of

tackled ‘Designing Water’s Future’.

Blue, Collins: and Cumulus, the

In Copenhagen, students from

program’s jury assessed the parti-

Australia, the United States, Turkey,

cipation of more than 700 students

Croatia, South Africa and Denmark

from 28 countries.

have given us insight into their projects, and it has been fascinating to

The jury’s finalists were invited

see such dedication. Hard work and

to Copenhagen to work with compa-

dedication are prerequisites for ideas

nies and social investors to develop

translated into viable products on

business plans and to seek imple-

the global market—go ahead!

mentation of their designs. Joanna Szczepanska of Monash University

Shipping is the cornerstone of The

in Melbourne, Australia, won the

Lauritzen Foundation, but pro-

competition and a $10,000 prize

duction and innovative business

for her Veggie Patch design to cre-

ventures are also focal points. There

ate urban edible gardens in the

is another side, too—namely the hu-

world’s cities.

manitarian component, direct aid delivered globally, and education.

In 2010, INDEX: issued yet another challenge in collaboration with

INDEX: Design to Improve Life is a

UNICEF to improve education in

true example of a Danish enterprise.

developing countries by design. Over

We thank INDEX: for its contribution

1000 students at leading business and

in providing a platform for the stu-

design universities around the world

dents, the future of our innovation,

are striving to meet this challenge.

and for giving The Lauritzen Foundation an opportunity to be part of this process. / Jens Ditlev Lauritzen The Lauritzen Foundation

Photo by Brent Stirton/Getty Images, courtesy Circle of Blue

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Image by: Stockli, Nelson, Hasler. Laboratory for Atmospheres. Goddard Space Flight Center. http://rsd.gsfc.nasa.gov/rsd

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indeX: regional ambassadors & senior advisors

One of the greatest assets of INDEX:

ALEX BLANCH

IVA BABAJA

in widening and deepening its vast

Santiago, Chile

Zagreb, Croatia

network of Design to Improve Life

BRIAN COLLINS

J. CARL GANTER

practitioners and advocates is a strong

New York, NY, USA

Traverse City, Michigan, USA

team of Regional Ambassadors.

CHRISTIAN DITLEV BRUUN

JACQUES LANGE

New York, NY, USA

Pretoria, South Africa

These are professionals in their own

COSMAS OKOLI

JESPER NØRGAARD PAGH

right, some of them designers, whose

Lagos, Nigeria

Copenhagen, Denmark

perspective on design and world

CYNTHIA E. SMITH

JOANA BÉRTHOLO

challenges make them uniquely

New York, NY, USA

Lisbon, Portugal

qualified to bring together the right

DAVID BERMAN

LEMEI JULIA CHIU

people with issues that count—and

Ottawa, Canada

Nagoya, Japan

INDEX: with the expertise and

DAVID GROSSMAN

MARIELLE NADAL

forward thinking it nourishes.

Jerusalem, Israel

Quezon City, Phillipines

DEMITRIOS FAKINOS

MICHEL CHANAUD

If you know of work that needs to

Athens, Greece

Paris, France

be called to the attention of INDEX:,

DON RYUN CHANG

MOHAMMED JOGIE

or if you would simply like to be

Seoul, South Korea

Johannesburg, South Africa

in touch with our movement and

DR. ROBERT BLAICH

OLLE ZACKRISSON

mission on the regional level, please

Aspen, Colorado, USA

Stockholm, Sweden

visit DesignToImproveLife.dk.

EMIL STEGLICH-PETERSEN

OMAR VULPINARI

Copenhagen, Denmark

Treviso, Italy

EMILY PILLOTON

RUSSELL KENNEDY

San Francisco, California, USA

Melbourne, Australia

ERIC ANANE-ANTWI

SUDHIR SHARMA

Kumasi, Ghana

New Delhi, India

GRÉGOIRE SERIKOFF

SØREN MOMSEN

Paris, France

Copenhagen, Denmark

GUY SCHOCKAERT

THOMAS UGO ERMACORA

Courtrai, Belgium

London, UK

HELEN ORLANDO

TONY LAI

London, UK

Singapore

HALIM CHOUEIRY Beirut, Lebanon HANI M. AL-HUNEIDI

Ambassador contact info:

Petra, Jordan

DesignToImproveLife.dk

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INDEX: Partner City Singapore – collaboration with cities worldwide

To follow its strategy of initiating a distributed strategy based on collaboration with cities worldwide, in 2009, INDEX: launched its first city partnership with Singapore, a proud leader in progressive design worldwide.

This innovative and unique citystate in Asia presented the INDEX: Award Exhibition to Singaporean citizens in conjunction with the Singapore Design Festival, joined the INDEX: jury, hosted jury meetings, and shared knowledge and cases—to Improve Life.

Going forward, Copenhagen has joined the partnership and is now discussing collaborations with cities, states and universities worldwide to strengthen the impact of Design to improve Life.

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coming: indexing horizons

As global energy rises to meet the hope of change, we at INDEX: Design to Improve Life are putting together our most ambitious effort yet to join the hands of designers, investors, philanthropists, educators and companies alike to secure widespread, effective design that is not only beautiful, but that also Improves Life for people all around the world.

This and details on nominations for the next INDEX: Award 2011, as well as the latest and most focused information about Design to Improve Life are at www.DesignToImproveLife.dk.

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thank you

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INDEX: 2011 is under the patronage of HRH the Crown Prince of Denmark Our partners:

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Published By INDEX:Award A/S Bredgade 66, st.

1260 Copenhagen K Denmark +4533892005 www.DesignToImproveLife.dk

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