INDGLOBAL DIGITAL PVT LTD
3 MACHINE LEARNING IN CRM TRANSFORMA TION
CONTENT Predictive learning Boosts ROI
Link separate data points
Quality data is readily available
Predictive learning Boosts ROI You will only use what the predictive models provide to you if you have manually scored your leads and do not trust the robots to give you exact facts and you may go over your result with a fine-toothed comb first of all to further your ranking.
Predictive learning Boosts ROI You’ve already received a call from a customer trying to cancel or switch to another device before. Yeah, much of the time it would have to do with the expense (which is largely outside of your control), but other times your rep might be blindsided by a list of grievances that you weren’t aware of.
Quality data is readily available One of the advantages of using the CRM is that each user or consumer will write notes so that he can reach them before meeting him. It is helpful to keep a decent personalization standard, but it is hard to use this data for anything else. A CRM has an abundance of standardized data, like income, place, work description, that are readily available, but it is more difficult to define more qualitative data and draw concrete conclusions without wasting any unrealistic time.
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