THE BRAND
Building The Brand Contents: The Band 1.1 1.2 1.3 1.4
Overview Of Brand Beliefs & personality Slogan Ingredients
1
The Logo 2.1 2.2 2.3 2.4 2.5 2.6 2.7
Mark Only Reversed Out The Mark Within Text Logo Clearence Typography Print Typography Web Colour Palette
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Application 3.1 3.2 3.3 3.4 3.5 3.6
Posters T-Shirts Racing Tickets Website Celebrity endorsements Brand Placement
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The Brand 1.1
Overview Of Brand Hybrid Formula1 is the brand used to identify the most prestigious Motor racing competition in the world and is extremely valuable to us, the trademark used to identify the brand includes ‘HYBRID FORMULA1’ Logo, ‘F1’ Logo. These marks have been used and/or registered in the UK, EU and internationally as trademarks, in connection with a wide range of goods and services. We offer our promoters, title sponsors, global partners, suppliers and licenses exclusive rights to use our trademarks and associate themselves with our brand and we take great care to protect out reputation of our reputation of our brand by ensuring the proper use of our trademark.
1.2
Beliefs & Personality Hybrid F1 believes in being seen as a World-class brand in the motor sports industry and up holding a certain pattern demonstrating high speed and featuring Hybrid Technology. Key to success Speed Time Green Energy Clean Innovative Design Solutions Enjoyable Experience
1.3
Slogan Green Cleaner Energy
1.4
Ingredients Creating a Logo that represents Hybrid F1 with a similar feel, so changing the theme to a greener energy source of power, which helps illustrates a cleaner environmental approach.
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The Logo 2.1
Mark Only
2.2
Reversed Out
2
2.3
Mark Within Text
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2.4
Logo Clearence
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2.5
Typography Print The logo for all print based designs will be shown as the following. Black Logo White Background
2.6
Typography Web The logo for all web application will be shown as the following. Black Logo White Background Or White Logo Black Background
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2.7
Colour Palette CMYK & RGB
C
0
R
M
0
G 255
Y
0
B
K
0
* FFFFFF
C
75
R
M
68
G 0
Y
67
B
K
90
255 255
0 0
* 000000
C
0
R
M
0
G 169
Y
0
B
K
40
C
67
R
M
0
G 201
Y
43
B
K
0
167 172
* A7A9AC 43 174
* 2BC9AE
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Application 3.1
Posters
1 GRAND PRIX ST
FRI 02 13 BELGIUM
w w w. H y b r i d - F 1 . c o . u k
Copyrites by Indi Kitaure
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1 GRAND PRIX ST
DESIGN
FRI 02 13 BELGIUM
Lightweight engineering parts are used for maximum fuel efficiency which also benifits an ultimate performance.
w w w. H y b r i d - F 1 . c o . u k Copyrites by Indi Kitaure
1 GRAND PRIX ST
FRI 02 13 ELECTRIITY
BELGIUM
Allows the battery to recharge it’s self from the driver applying the brake, which boosts the overall fuel efficiency
w w w. H y b r i d - F 1 . c o . u k Copyrites by Indi Kitaure
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3.2
T-Shirts
3.3
Racing Tickets
Seating: Silver 1 Platinum 2
Silver 2 Gold 4
Gold 1
PRACTICE QUALIFICATION RACE DAY
03 DAYS
Gold 5 Gold 2 Platinum 1 Gold 3
2013 FORMULA 1 BELGIUM GRAND PRIX
65 LAPS
Platinum Gold Silver
Platinum 3
Start/Finish Direction Section 1 Section 2 Section 3
Silver 3 Gold 6 Silver 4 Platinum 4
Silver 5
Silver 8 Silver 6
306 KM
ANTI CLOCKWISE CIRCUIT
03 DAYS
Silver 7
Platinum Aldult 3 Days Includes General Admission
WORLDS FIRST HYBRID FORMULA 1
FEB 08 2013
Roving Seats Friday & Saturday & Reserved on Sunday Race Day
Costomer Name - JOHN SM IT H Pits Straight A Seat No - A B 9 5 Book Reff - 1 5 765 2
For Terms & Conditions see www.hybrid-f1.com Copyrites by Indi Kitaure
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3.4
Website FEB 08 2013
BELGIUM GRAND PRIX
McLaren’s Lewis Hamilton looked favourite for victory in Hungary from the very start of the weekend and he lived up to that promise on Sunday, even if Lotus made him work for it. Hamilton equalled Ayrton Senna’s record of three Budapest wins, received his trophy from Placido Domingo, and put himself firmly back in the championship fight. What better way to go into the summer break? This track is very demanding - it is a very downforce-dependent circuit. And, as I just said, I was able to manage the tyres to stay ahead of these guys. And, of course, our pit stops have been fantastic. All these factors added up to this win.
It’s not often you get a second chance in Formula One racing, but Lotus’s Romain Grosjean is one of the lucky few, retur ning to the sport this year, two seasons on from his debut with Renault. We caught up with Grosjean to find out about what makes him tick off the track and he had a few surprises in store. He discusses his disdain for hypocrisy, his love of Haribo and how he could tur n his hands to cookery if the racing career doesn’t work out. It is no secret that I have gastronomic talents, so I would try to work in a restaurant and maybe open a restaurant one day. I know many Michelin star-rated French chefs - and luckily for me they are all Formula One fans - so I am sure I would find a place to develop my
Fer nando Alonso has been in the news a couple of times this week, first for his bullish statements about Ferrari’s competitiveness in 2012 and then again yesterday with the sad confirmation that his marriage has ended.The Spaniard, now 30 years old, met his wife Raquel de Rosario in late 2005 and married a year later, just after he clinched his second world title. Apparently the pair have been separated for some months, they were last seen together at a Grand Prix in Hungary in late July, where Alonso celebrated his 30th birthday.
1 GRAND PRIX ST
FRI 02 13 BELGIUM
QUALIFYING BELGIUM GRAND PRIX 1 2 3 4 5 6 7 8 9 10
Lewis Hamilton Kimi Raikkonen Romain Gorsjean Sebastian Vettel Fer nando Alonso Jneson Button Bruno Senna Mark Webber Felipe Massa Nico Rosberg
Home / Help / Contact
-1:41:05.503 +1.032 +10.518 +11.614 +26.653 +30.243 +33.899 +34.458 +38.350 +51.234
Copyrites by Indi Kitaure
BELGIUM GRAND PRIX
ULTIMATE ECO Compared to conventional Formula 1 cars, Hybrid emits 64% less harmfull emissions and has no negative impact on the enviroment.
FEB 08 2013
ENGINE Engineered to perform, controlled by state of the are technology, which allows the engine to make 3,000 decissions in one instant.
Click For More Info Click For More Info
ELECTRIITY
DESIGN
Allows the battery to recharge it’s self from the driver applying the brake, which boosts the overall fuel efficiency
Lightweight engineering parts are used for maximum fuel efficiency which also benifits an ultimate performance.
Click For More Info
Home / Help / Contact
Click For More Info
Copyrites by Indi Kitaure
9
3.5
Celebrity Endorsements
“THIS WILL NOT ONLY BE A GAME CHANGER BUT INFLUENCE MILLIONS THAT WE ARE CLEANER GREENER ENERGY.” Lewis Hamilton
“WE WILL BE CHANGING THE SPORT FOR THE GOOD OF THE ENVIRONMENT” Mark Webber
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3.6
Brand Placement
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