TATA’s Endurance Run Breakthrough

The e-commerce sector is surging in India, pushing the automobile sector to revolutionize logistics transportation. With this mindset, Tata Motors embarked on a journey to redefine industry standards through innovation, aiming to achieve maximum operational efficiency in a truck. That is how the concept of a pan-India endurance run on a Tata Turbotronn 2.0-powered Ultra T.19 was conceived, spanning the iconic Golden Quadrilateral route, a highway network connecting metros, establishing the highest possible standards of durability and efficiency. Until now, achieving feats like this remained a distant dream in the trucking industry. The truck, underwent a grueling 30-day, non-stop endurance run across the Golden Quadrilateral, setting nine records in the India Book of Records and Asia Books of Records. The record certificates were handed over to the company officials by adjudicators, Ms. Vedhika Batra and Sugata Das.

This monumental achievement not only showcased the exceptional capabilities of the truck but also exhibited Tata

Motors’ commitment to pushing the boundaries of innovation. By surpassing the double-duty cycle of most e-commerce and logistics trucks in the country, the Ultra T.19 demonstrated unparalleled efficiency and reliability in the face of rigorous

The Tata Ultra T.19, a medium commercial vehicle, has changed the game in trucking; the Turbotronn 2.0-powered truck set operational demands. In doing so, it not only redefined industry benchmarks but also paved the way for a new era of excellence in commercial vehicle performance. The record for being the fastest to cover 30,000 km by a medium commercial vehicle was set by this marvel. Two 4x2 trucks, with a company fitted 32 Ft container body and driven by a team of 6 drivers covered 5 rounds of the Golden Quadrilateral National Highway route in 1 month, starting on August 7, 2023, and ending on September 6,

9 records under the India Book of Records and Asia Book of Records during its endurance run.

2023. The measured metrics were compared with the medium commercial vehicles in real-world driving duty cycles.

The truck secured the ‘highest fuel efficiency by a diesel engine-powered medium commercial vehicle truck’ title. From Chennai to Kolkata, Delhi to Mumbai, the technologically advanced truck conquered diverse terrains, proving its commitment to sustainability and cost-effectiveness, crucial for e-commerce and logistics. It set records for ‘maximum distance covered by a medium CV in a month’ and ‘maximum distance covered by a fully loaded 19-tonne truck in a month’. The recently launched 5-litre turbocharged engine, specifically designed for e-commerce, logistics, and courier needs, is a strategic solution meeting the needs of truckers. Tata Motors’ endurance run represented a ground-breaking achievement in the commercial vehicle industry. By surpassing traditional norms, the Ultra T.19 truck redefined the standards of efficiency, reliability, and sustainability in logistics transportation.

Rajesh Kaul, Vice President & Business Head – Trucks, Tata Motors, said, “Witnessing our Ultra T.19 truck achieve national and Asian records through its endurance run fills me with immense pride. This accomplishment not only showcases our commitment to innovation but also reinforces our position as a leader in the commercial vehicle industry. It displays Tata Motors’ dedication to pushing boundaries and delivering exceptional performance, setting new benchmarks that redefine the standards of efficiency and reliability in the e-commerce and logistics sectors. This achievement is a testament to our relentless pursuit of excellence and our unwavering focus on meeting the evolving needs of our customers, driving the future of transportation in India and beyond. The Turbotronn

2.0 has been meticulously developed with extensive inputs from transporters, providing them with a distinct advantage in the highly competitive industry.”

Tata Motors set the following records: (1) Fastest to cover 30,000 km by a medium CV; (2) Fastest to cover Golden Quadrilateral by a medium CV; (3) Highest fuel efficiency by a diesel medium CV; (4) Highest fuel efficiency by a diesel medium CV over one roundtrip of Golden Quadrilateral; (5) Maximum distance covered by a medium CV in a month; (6) Maximum distance covered by a fully loaded 19-tonne truck in a month; (7) Highest fuel efficiency by a diesel medium CV on ChennaiKolkata stretch; (8) Highest fuel efficiency by a diesel medium CV on Delhi-Mumbai stretch; and (9) Highest fuel efficiency by a diesel medium CV on Kolkata-Delhi stretch.