2/7/2019

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Indiana Statesman

Thursday, Feb. 7, 2019

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Founders Day 2019 introduces Give to Blue Day Alyssa Bosse Reporter

This founders day, ISU is making history with the announcement of the first annual Give to Blue Day. The focus of this year Founders day is “Give to Blue Day” to Give to Blue Day is the first annual university wide day of giving. The day will be a 24-hour fundraising event; it will go from midnight to midnight on March 13. This day will celebrate ISU and allow the community to increase philanthropic support. Hilary Duncan, director of annual giving was one of the speakers at the Founders Day event. “Founders Day celebrates our history of the institution and today we talked about how we can move forward as a institution and increasing philanthropic support for our students is the direction were going,” said Duncan. “Indiana State publicly announced a university wide intuitive in support of our students, called Give to Blue Day.” Junior Makayla Walker, one of the students on the Give to Blue Day said, “This is the first year we came up with the event and it’s been really fun to play a part. Give to Blue Day will become an event that will happen every year, we are going to make a website where Faculty, students, staff, alumni, anyone can donate to bridge the gap of financial need for students. I am excited to see the outcome of the fundraiser and hopefully will be able to help with it again next year” Samantha Layug | Indiana Statesman Anyone is invited to participate and can doIndiana State President, Dr. Deborah Cutris, speaks at the Founders Day event tht was rescheduled due to inclement nate a gift of any size; the goal is for 1,000 donors weather in January. to participate in the event.

Snapchat halts decline in users Sam Dean

Los Angeles Times (TNS)

Snap Inc. has been facing crumbling investor confidence for months amid a decline in the number of users on its Snapchat platform and a series of high-profile executive departures. But in its fourth-quarter earnings statement, released Tuesday, the company showed some signs a turnaround might be coming soon. Snap put a stop to the downward trend in user numbers that had plagued it since mid-2018, posting a stable user base of 186 million daily Snapchatters in the last quarter of 2018. The 2018 dip was widely ascribed to an unpopular redesign of the Santa Monica firm’s disappearing-video app in early 2018, combined with a long delay in updating the company’s clunky Android offering. Revenue has increased steadily as the company more effectively monetizes its users’ eyeballs with improved ad products. Snap brought in $390 million in the fourth quarter of 2018, up from $297 million in the third quarter and $262 million in the second quarter, totaling $1.2 billion in 2018. The company is not yet profitable, though losses improved from $325 million in the third quarter of 2018 to $192 million in the fourth quarter. Snapchat’s shrinking user numbers, combined with its loss of top executives and a looming Department of Justice and Securities and Exchange Commission investigation into whether the company misled investors on the question of competition from Facebook’s Instagram service, had shaken investor confidence in the company. Snap stock, which debuted at $27.09 per share at its March 2017 initial public offering, has lost nearly half its value in the last year. But

in the minutes following the release of the company’s fourth-quarter earnings Tuesday, its stock surged more than 20 percent to $8.46 in after-market trading. In a call with analysts, interim Chief Financial Officer Lara Sweet said that the company would probably see a dip in revenue for the beginning of 2019 after the high-traffic holiday season, but she was “cautiously optimistic” that user numbers would remain stable. Some analysts emphasized the cautious half of that sentiment. “The reality is the stock was one of the worst performing names in the last year. It got completely washed out,” said Brent Thill, an analyst with Jeffries. “I would say this is a step in the right direction, but there is a long way to go — this is effectively step one of a 10-step diet plan.” But others leaned toward uncut optimism. Michael Pachter, an analyst at Wedbush Securities, said he was glad to see the stable user numbers quell concerns that the success of Instagram had stolen Snapchat’s user base. “The bears concluded that Instagram Stories’ growth came at Snap’s expense,” Pachter said. “They’re wrong, and Snap proved that today with a stable (daily active user) number.” An updated and more responsive Android version of Snapchat is seen as key to moving beyond stability to user growth. On the call, Snap Chief Executive Evan Spiegel reassured investors that the company has shifted “most of our resources internally” to building the long-awaited Android app revamp, code-named “Mushroom.” He added that it’s showing speed improvements in early tests and is already being deployed to a small percentage of users. “I will say I’m very excited about the Android opportunity,” Spiegel said. “There’s roughly 2 billion peo-

ple who are on Android and don’t have Snapchat, so if we can take a few percent market share there, it’d make a real difference to our user base.” Now Snap’s task is to start making more money off its millions of users. The company’s user base remains large by any standard — Snap reports that it was able to reach 70 percent of the entire U.S. population between the ages of 13 and 34 with video ads each month. But Snap charges far less for ads than its rival Instagram, whose Stories video feature is widely seen as a clone of Snapchat’s platform. Snap ads cost around $1.25 per thousand impressions, while Instagram’s Stories ads cost more than $5 for the same. On a recent call with investors, Facebook Chief Operating Officer Sheryl Sandberg said Stories ads are currently underpriced, pointing to a possible path for Snap’s similar offerings to start generating more cash. Twitter, a similarly struggling competitor, is on track to bring in close to $3 billion in revenue in 2018, with an estimated daily active user base smaller than Snap’s. “If Twitter can do $3 billion, so can Snap,” Pachter said. As the company pushes for a goal of full-year profitability in 2019, it will do so with some big gaps in top leadership roles. At least 11 senior Snappers have headed for the exits in the last six months, including Tim Stone, who left a job at Amazon to serve as Snap’s chief financial officer for just eight months before leaving in January. In the face of that exodus, Spiegel struck a positive tone. “If we look at the development of the leadership team over the last year, it made a massive difference in the business and for me personally,” Spiegel said. “Now I’m freed up to do what I love on the product side.”

Kristofer Tripplaar | Sipa USA | TNS

Snapchat is adding game scores and verified weather information as filters.

Indiana Statesman

A student jumps into a pool of cold water in early 2018 in front of the Student Recreation Center.

ISU students plunge for philanthropy Nicole Nunez Reporter

This Saturday, many teams from Indiana State University’s Greek life will be plunging into a pool of freezing water for a good cause. The Polar Plunge is a nationwide event to support the Special Olympics and will do more than just freeze off the toes of many ISU students. “Polar Plunge began in Coney Island where people raised money for nonprofit organizations. On a specific day in the middle of winter they jumped into the freezing cold Atlantic Ocean,” said Alpha Sigma Alpha Philanthropy Chairman, Casey Wolfschlag. “Each year, the organization has more participants and raises more funds to donate to Special Olympics.” Each team had to pay to participate in the plunge and all of the proceeds will go to the Special Olympics. Many teams are from Greek life on campus and make the event entertaining by having themed outfits. The event will be open to all ISU students to watch

this Saturday from 10 a.m. - 12 p.m. Students are encouraged to come witness the frivolous pool jumping and help support a great cause. “Special Olympics have given many kids, and young adults new chances in life and it’s amazing to be a part of something that helps change so many people’s lives,” said Wolfschlag. Being the Philanthropy Chairman, Wolfschlag is immersed in the Polar Plunge experience and is able to see its true impact. She has been working to get students involved with the event, so it will be as effective and exciting as it can be. ”…for Polar Plunge I am one of the students who helps set up the event and tear down. I have also had all my sisters join the ASA Polar Plunge team. We will all be jumping this Saturday. I have also been very involved with getting kids on campus signed up including other Greek and FSL members,” said Wolfschlag. Although there is a lot of planning, logistics and hard work that is put into

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