February 14, 2014

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Romance and revenue Local businesses and students pull out all the stops for Valentine’s Day

SAMUAL CLARK Opinions Editor Valentine’s Day, deemed the year’s most romantic holiday, is a time that local businesses embrace, as it generates lucrative business. Indiana State University Students, however, are opting out of flowers and candy, spending quality time with loved ones instead. As sales and revenue booms across the board, some shops prepare with holiday sales. Ashcroft and Oak Jewelers, located just inside the Honey Creek Mall, has been preparing for the hit for months. “We have a very big sale going on right now. Pretty much everything in the store is marked down for the Valentine’s Sale,” said store manager Clay Cake. “We’re expecting a pretty general increase in sales with the holiday. Honestly, just a lot is all I can say. It’s big.” According to CNN News, last year the United States reached a total of $18.6 billion in total Valentine’s Day sales, averaging out to roughly $130.97 per person. Cake said the store doesn’t seem to sell any particular item more than another, barring engagement rings, that is. “It’s Valentine’s Day, so of course we sell a lot of engagement rings. A lot of guys want to propose,” he said. Cake isn’t wrong. According to the History Channel’s Valentine’s Day Special, more than 20 percent of Americans purchase jewelry during the red and pink holiday season. This averages to some $4 billion dollars spent over the entire country. And following the same special, an alleged 15 million couples plan to pop the question on the big day. Jewelry isn’t the only big contender on the market. With roughly 62 percent of the

s t a t e s man

Friday February 14, 2014 Indiana State University www.indianastatesman.com Volume 121 Issue 50

ISU ads INbig make debut s t a t e s man

KRISTI ASHBY Reporter

CONTINUED ON PAGE 8 Miranda Riggs peruses the Valentine’s gift selection at Wal-Mart (Photo by SaBrandi Powers).

INSIDE THIS ISSUE

V-Day struggle:

Tight on cash this V-Day? Columnist Ben Ramseier’s here to help PAGE 7

IN

One lump or two?: Mending hearts: A new group tackles college relationships

PAGE 11

Students talk healthcare over coffee

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Indiana State University bought prime airtime during NFL Playoffs, Super Bowl and Olympics to air commercials throughout the state. When Indiana State was buying media time last summer for the coming fall and spring, they noted that colleges and universities weren’t buying local advertisement times for the Super Bowl. While a 30-second national commercial would be too expensive, ISU did learn that buying local time was just as costeffective as buying media time through out the year. Because of this, Indiana State bought the playoff game between the Broncos and the Patriots, and two weeks later ran one of the commercials at the halftime of the Super Bowl. Thinking ahead of the competition, ISU purchased commercials at a reasonable cost with air times throughout the full two weeks of the Olympic Games. The commercial aired in Indianapolis and Terre Haute CONTINUED ON PAGE 4


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