February 5, 2016

Indiana Statesman For ISU students. About ISU students. By ISU students.

Friday, Feb. 5 2016

Volume 123, Issue 51

indianastatesman.com

ISU grad to present on use of social media in marketing Betsy Simon

ISU Communications and Marketing

Clocking in at work at 9 a.m. and being out by 5 p.m. isn’t the perfect lifestyle for everyone and surely not for 2008 Indiana State University graduate Chris Penn.

“During his college internship, Chris learned the 9-5 life was not for him, and he began searching for an alternative lifestyle, which he did by traveling shortly after he graduated from Indiana State,” said Vernon Sweetin, assistant professor of marketing.

Penn, who travels with his girlfriend Gina, eventually began making extra

Despite big lead, Trump lowers expectations in New Hampshire

money through social media and posting travel videos to YouTube, where the couple has attracted more than 47,000 subscribers to their channel, Chris and G Travels.

The couple will share their story and discuss the benefits of the effective use of social media in today’s digital world during a presentation at 12:30 p.m. Feb. 9 in the Federal Hall courtroom, Room 223.

The presentation is open to the university community.

They have documented their travel across the U.S., including the summers spent in Alaska, and they recently generated an additional mobile income by le-

veraging the YouTube channel and other social media platforms within RV industry businesses.

Since August 2015, Penn has been working with Ishaan Vadhera, a Master of Business Administration student and director of the ISU Student Marketing Company, Sandeep Bhowmick, assistant professor of marketing and Sweetin to improve his digital marketing efforts using Basecamp, an online project management software, to help him go from 25,000 to 47,000 YouTube subscribers.

Sweetin is eager for students, especially those who are in his promotional strategies class and members of the university’s

American Marketing Association student chapter, to hear Penn’s story and hopefully pique their interest in the marketing management major, which includes courses emphasizing digital marketing.

“Chris will talk about what he has learned as he transitioned from working a regular job to earning a living using social media tools,” Sweetin said. “Chris is an ISU alumni who has figured out how to use digital marketing tools to travel over the U.S. using the tools we teach in our major. They are living the dreams of many who desire to travel and earn their living while seeing the awesome beauty of the U.S.”

Indiana State says farewell to former athletic director

Lesley Clark

McClatchy Washington Bureau (TNS)

Donald Trump shrugged off a second place finish in Iowa, suggesting Tuesday that New Hampshire — which holds the nation’s first primary on Feb. 9 — “fits me better.”

Trump’s rivals had sensed weakness in the brash billionaire who promises voters endless wins, but Trump exuded calm confidence Tuesday night at a press conference ahead of a rally here, insisting he hadn’t invested “tremendous” time or money in Iowa.

“We had 17 candidates,” he said, adding at one point: “I’ve been in politics for all of six months.”

Still, Trump sought to lower expectations for a first-place finish in New Hampshire, even as he pledged to add more retail events in the state. He said he’d “love to finish first,” but it wouldn’t be “horrible” if he didn’t.

“I’m not humiliated,” Trump later told the crowd jammed into a cavernous athletic club, some watching from an overflow room. He called the press the “worst people ever” for suggesting that Marco Rubio — who finished third — had a better night than him.

Trump, Rubio, the rest of the Republican field and the Democratic presidential contenders arrived in New Hampshire — which votes in less than a week — hours after voters in Iowa left their precinct caucuses.

Trump picked up the endorsement Tuesday of former Sen. Scott Brown of Massachusetts, who lost a New Hampshire Senate campaign in 2014.

Brown, who introduced Trump at the rally, said he believes only Trump could be a “change agent” to get Washington working.

Ted Cruz pulled out a narrow win in Iowa over Trump, with Rubio delivering a strong thirdplace finish. Rubio also picked up a coveted endorsement Tuesday. Sen. Tim Scott of South Carolina said Republicans “have one shot in 2016 to beat Hillary Clinton and that shot is Marco Rubio.”

The Florida senator’s solid showing increases pressure on other establishment Republicans to deliver victories here or be forced to rally around Rubio’s candidacy in an effort to thwart Cruz and Trump — who have earned the enmity of party stal-

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Marissa Schmitter | Indiana Statesman

Ron Prettyman and ISU first lady Cheri Bradman embrace at the Ron and Carol Prettyman Reception in Tirey Hall Thursday. Prettyman served as ISU athletic director for 10 years and has accepted the position of NCAA managing director of championships and alliances.

Super Bowl advertisers know they will be judged as much as the players and coaches Stephen Battaglio

Los Angeles Times (TNS)

Who was the least valuable player in last year’s Super Bowl?

Viewers might say it was the tousle-haired young boy in the Nationwide Insurance spot, talking about all the cool things he missed because he was killed in a household accident.

Headline writers dubbed it the “Dead Kid” commercial.

Social media buzzed with outrage. The company was forced to issue a statement explaining it didn’t mean to upset anyone.

Nationwide’s chief marketing officer soon left his job.

Such are the risks of running a commercial in the biggest annual television event. But the advertisers who are paying close to $5 million per 30-second spot to be part of Super Bowl 50 on CBS this Sunday know that their high-profile role in the event means they are going to be judged as much as

the players and coaches on the field.

“It’s absolutely nerve-wracking,” said David Angelo, chairman of the Los Angeles ad agency David & Goliath, which produced a Kia Motors ad featuring Christopher Walken that will air Sunday. “You want to make sure you’re representing your client’s brand in the best way possible.”

The pressure has heightened because the Super Bowl is becoming a rare species in television: People watch it live, on a TV set, instead of recording it for later or streaming it on a smartphone or other device.

When an average of 114 million viewers watched the New England Patriots’ heart-stopping victory over the Seattle Seahawks on NBC last year, it marked the sixth time in the last seven years that the Super Bowl has set a new record for the largest U.S. TV audience ever.

The game’s surging popularity has advertisers paying more each year to be a part of the surest bet to reach the most TV viewers in one shot.

Kantar Media reports Super Bowl ad spending has gone from $205 million in 2010 to $347 million in 2015 — a period where overall TV ad revenue growth has flattened out.

The average cost of a 30-second Super Bowl commercial in that time has risen from $3.1 million to $4.4 million. Ad Age Datacenter projects spending on Super Bowl 50 will hit $377 million this year, with the average spot selling for $4.8 million.

At that price, advertisers need to deliver not just a commercial, but a piece of entertainment content that will compete for a place in the national pop culture conversation.

“When we’re working on a Super Bowl ad I tell our people to create something that will make you want to be able to

stand in front of the TV set and tell everybody ‘shut up, my spot is on.’ It’s your time to shine,” Angelo said.

That need to stand out has also driven up the cost of making Super Bowl spots to $2 million and higher — a boon to Los Angeles-based postproduction houses, producers, directors, animation companies and visual-effects shops used to enhance commercials.

This year’s batch includes a lineup of movie stars including Seth Rogen and Amy Schumer for Bud Light, Ryan Reynolds for Hyundai, Alec Baldwin for Amazon and rapper Drake in a T-Mobile commercial.

It wasn’t always this way. In the 1970s, networks that didn’t have the game could still earn massive ratings by airing firsttime telecasts of theatrical movies such as “Gone With the Wind” and “The Godfather.” It

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ISU Students get in FREE! For tickets: www.hulmancenter.org, 1-800-745-3000, or visit the Hulman Center Ticket Office!

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A New Hampshire win by Trump, who is leading here, or Cruz, who is further back and not considered a natural fit for the state but could pick up steam with his Iowa surprise, could propel them to victories in South Carolina, Nevada and much of the South.

Cruz, who picked up the endorsement of Rep. Jeff Duncan, R-S.C., held a town hall meeting at a church before departing for a rally in South Carolina.

But he plans to return to New Hampshire on Wednesday and spend the week up to the primary here.

And New Hampshire will be a two-person tussle after Democrat Hillary Clinton and Bernie Sanders finished in a virtual tie in Iowa. New Hampshire delivered a lifeline to Clinton in 2008 after her third place finish in Iowa, but polls this time show her trailing Sanders, the senator from neighboring Vermont.

The final Iowa results show Clinton received 49.8 percent of the vote and Sanders received 49.6 percent.

The contest could now stretch easily into March with Clinton forced to fight for a nomination

many had long assumed was hers for the taking.

Clinton claimed the mantle of victor, taking to the stage at Nashua Community College to say she was “thrilled to be coming to New Hampshire after winning Iowa.”

Noting that she’s now won and lost in Iowa, she added, “It’s a lot better to win.”

Sanders, who galvanized a group of Democrats including many younger, first-time voters, held a get-out-the-vote rally at a theater near Keene State College.

He said he considers Iowa a victory, regardless of the margin.

“We started that campaign 40, 50 points behind,” he told CNN as he landed in New Hampshire.

“Whether we lose by a fraction of a point or we win or whatever, we are very proud of the campaign that we won.”

He called the showing proof that he can compete against Clinton: “We’re going to fight really hard in New Hampshire,” he said. “Then we’re going to Nevada, then we’re going to South Carolina. We look forward to doing well around the country.”

Trump and Sanders enjoy healthy leads over their rivals in

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“The Super Bowl didn’t have much significance then,” said Joe Pytka, the Los Angeles-based director of dozens of Super Bowl ads.

He recalls that the Academy Awards telecast was the most prestigious advertising platform until the early 1980s.

Many of the messages of the Super Bowl spots in those early years reflected the sober economic environment of the time and did not require spectacular creativity.

As the Big Three auto companies saw imports eat into their market share, the high-profile ad campaign of Super Bowl VII in 1975 was from Chrysler, offering $400 rebates to customers to move vehicles out of its overstocked dealerships.

A shift began when Apple and its ad agency Chiat Day chose Super Bowl XVIII to introduce the Macintosh personal computer with a spot called “1984,” directed by Ridley Scott, the English filmmaker known at the time for “Alien.”

The dystopian-themed ad, which showed a hammer-throwing woman destroying a giant screen that displayed a Big Brother-like figure,

NEWS

Friday, Feb. 5, 2016 Page designed by Hannah Boyd

Tribune News Service 2016

A graphic showing who is officially running for president, updated after the Iowa caucus.

New Hampshire, though a recent WMUR/CNN New Hampshire primary poll contained some cautionary notes.

On the Republican side, Trump was the candidate New Hampshire Republicans said they were least likely to vote for and just 39 percent of Republican primary voters said they had firmly decided how they will vote.

was produced for a then eye-popping $400,000.

After being exposed to the 77.6 million viewers watching the game, Apple’s “1984” received the kind of free publicity not seen since President Lyndon Johnson’s famous 1964 campaign ad “Daisy,” which showed a little girl picking petals during a nuclear blast countdown.

As with that spot, TV news programs replayed “1984” in its entirety, giving Apple exposure that went well beyond the $450,000 paid to run it in the game.

“That really set the bar for ads to do more than sell,” Angelo said.

“They had to have gravitas. They had to provoke.”

The competition to break out on the Super Bowl became gladiatorial with the rise of USA Today’s “Ad Meter.” In 1989, Gannett Co.’s newspaper began using a research firm to test audiences’ reaction to the ads and rank their popularity.

Several dozen people were gathered in an undisclosed location and handed what looked like oven dials that were turned up or down in response to what they saw.

Within a few years, the published results became part of the postgame chatter on Monday mornings, and the Ad Meter annually struck fear in the hearts of advertisers and agency executives.

“Back in the day, we couldn’t tell

The Republican poll by the University of New Hampshire Survey Center had Trump with 30 percent, ahead of Cruz at 12 percent, followed by Rubio at 11 percent.

John Kasich, Chris Christie and Jeb Bush, the trio of governors who mostly bypassed Iowa to campaign relentlessly in New Hampshire, registered in the single digits. All three, who are

people where it was going to be,” said Dottie Enrico, a former USA Today reporter now with the American Association of Advertising Agencies. “We thought that trucks of Pepsi or fleets of Chevy trucks would show up.”

Soon advertising executives had bonuses written into their contract based on a high Ad Meter ranking for a Super Bowl spot. The publication’s rankings are still anxiety-producing enough for some companies to avoid the game altogether.

“There are advertisers who run commercials in NFL games all season that do not go into the Super Bowl because they don’t want their creative to be judged by the Ad Meter,” said Jo Ann Ross, president of Network Sales for CBS. Pytka, who has directed several first place winners in the Ad Meter, believes the public competition improved the quality of the commercials in the game.

“The Ad Meter made people aware that viewers want to be entertained when they watch television, especially in the Super Bowl,” said the director, whose spots for Budweiser, Pepsi and Nike have ranked among the most popular over the years. “When you’re spending time with somebody, make their time valuable. Don’t bore them.” ©2016 Los Angeles Times. Distributed

by Tribune Content Agency, LLC.

running in the establishment lane, along with Rubio, left Iowa to campaign here Monday.

At his first event of the day at Franklin Pierce University, Bush sought to contrast his record as a two-term Florida governor with what he said were two freshman senators who haven’t made tough calls and aren’t ready to lead our nation.

Christie had already nabbed the coveted endorsement of the conservative New Hampshire Union Leader, a decision that sparked a feud between its publisher and Trump.

A front-page editorial labeled Trump a “crude blowhard with no clear political philosophy” whose campaign insults New Hampshire voters’ intelligence.

On the Democratic side, Sanders led Clinton, 57 percent to 34 percent. More than 40 percent of Democrats said they had not definitely decided who they will support.

They will debate Thursday evening, a late addition to the debate schedule.

The Republicans will debate for the eighth time Saturday.

(Anita Kumar contributed to this story.) ©2016 McClatchy Washington Bureau. Distributed by Tribune Content Agency, LLC.

Special Collections’ exhibit is teeming with bacteria Libby Roerig

ISU Communications and Marketing

“Ask the Same Questions: Stories Connecting Art & Science” exhibit focuses on the art and scholarship from seven fields of study — medical sciences, engineering, natural history, nuclear physics, microbiology, astronomy and perception — found in the Special Collections at Indiana State University.

The artists and scholars represented all sought a better understanding of their fields.

The search for a better understanding of our place in the world is something that is not unique to either the sciences or the arts, but is something shared by both. Sometimes the scope of the questions is broad, and

sometimes it narrows to focus on a particular field of study.

“As a part of the exhibit, I always wanted there to be an experiment, an integral part of the scientific method,” said Jason Krueger, curator of the State’s Permanent Art Collection. “So we will be growing bacteria, a sort of ISU culture. We will be swabbing representatives’ cell phones from the various colleges on campus at the opening and culturing bacteria — to see who has the most culture (pun intended).”

Whoever wins will receive a framed University Archives photograph of their choice at the end of the exhibit.

The exhibit is on display through the end of the semester on the third floor of the Cunningham Memorial Library.

FEATURES

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Album review

Too bad Sia left the quirky behind this time Mikael Wood

Los Angeles Times (TNS)

A year and a half ago, Sia transformed a serious liability into an undeniable asset. So why does her new album seem to make waste of her success?

An Australian singer-songwriter with a flair for fitting confessional lyrics to sleek electronic beats, Sia built a respectable following as an artist in the late 1990s and early 2000s. Eventually, though, she grew tired of the demands of modern pop stardom and switched gears to write songs for others. The hits — sung by Rihanna, Beyonce and Christina Aguilera — racked up quickly, making Sia one of the music industry’s most sought-after collaborators.

Inevitably, her track record also reignited interest in her as a solo artist, which led to 2014’s “1000 Forms of Fear,” her first album in years. Yet rather than wade back into the celebrity culture she claims to disdain, Sia deflected attention even as she made the promotional rounds. In photographs, she hid beneath elaborate wigs; for television performances, she hired dancers to act out her songs.

The gambit paid off too. Thanks in part to the novelty of her approach, “1000 Forms of Fear” debuted at No.1, and its lead single, “Chandelier,” scored several Grammy nominations. Sia’s reticence, it turned out, helped her music speak louder than ever — a pretty neat trick.

Unfortunately, Sia stumbles in what appears to be a simpler task on her follow-up, “This Is Acting.” Given her accomplishments last time — and the well-demonstrated weirdness at work in even her biggest hits — Sia should’ve taken this opportunity to spend some of that hard-earned creative capital to venture even further out now that we’re all paying attention. Think Beyonce on “Beyonce.”

But in almost every way, “This Is Acting” feels safer and more ordinary than “1000 Forms of Fear,” with familiar (if sturdy) melodies and lyrical cliches about houses on fire and footprints in the sand. Where Sia vividly urged a lover on the previous album to “detonate me/ Shoot me like a cannonball,” here she just wants him or her to “take me to the heavens now.”

And where she previously emphasized the frayed edges of her unique singing voice, here she too often streamlines her delivery, smoothing out the quirks that made “Chandelier” feel so powerful and vulnerable at the same time.

Sia might argue that this was all part of her plan. She’s said that “This Is Acting” consists of songs she originally wrote for other artists to sing and that she recorded them herself only after they were rejected. And indeed you can hear her self-consciously adapting her style to the perceived needs of Rihanna (in “Cheap Thrills”) or Lana Del Rey (in “Space Between”) or Adele (in “Alive,” which she co-wrote with the British

Reporter

Caitlyn Jenner was recently the topic of conversation all around the country, and even worldwide. Formerly known as Bruce Jenner, Caitlyn has undergone many surgeries in order to make her famous transformation.

Now, she is considered the new face of the transgender community and is being celebrated by many for her bravery.

Unfortunately, the same cannot be said for the rest of the transgender population, transgender students at ISU said.

Transgender identity is the idea that a person has an internal sense that their gender identity differs from the sex that was marked on their birth certificate by the physician. Transgender identity does not always, however, correlate with sexuality or preference.

According to Taylor Letofsky, a student affairs and higher education graduate student at ISU, the idea of transgender identity is a topic that makes many people uncomfortable, which she believes is unfair. She referred to transgender identity as the “invisible identity” because of how unrepresented it is among our population.

In the eyes of the supporters of the community there are certain, seemingly simple accommodations that our society could implement in order to make transgender individuals more visible.

Research by Faughn Adams stated that “most transgender students experience some level of ‘minority stress,’” which is caused by oppression or misrepresentation.

Lain Randolph, a first year safety management student, said he began to feel as though his sex listed on his birth certificate did not match the gender he most identified with during his transition from middle school into high school.

Since the beginning of his transition, the idea of gendered bathrooms has been a struggle for Randolph. He has not undergone any testosterone treatments or surgeries; therefore, he does not feel comfortable using either gender-labeled bathrooms because someone always seems to have a problem with it regardless. He would prefer for there to be gender-neutral bathroom options available for everyone to use.

Randolph is currently working toward a shift away from gendered bathrooms, not only for people like himself, but for everyone to use.

Another goal of his is to have his name changed according to the university. His student ID card uses his previous name, as do the rosters for all of his classes. He feels this doesn’t properly represent who he is.

Indiana State has, however, taken steps to represent the transgender community on campus. There are movements in place in many residence halls to have gender-neutral bathrooms available to people belonging to this community and to others like it.

Alexa Mayer, a junior elementary education major and president of the Lesbian, Gay, Bisexual, Transgender organization Spectrum, said that many strides have been made since she was a freshman at ISU. She gives the examples

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Studying abroad: Where is your destination?

Grace Harrah Reporter

Allen J. Schaben | Los Angeles Times | TNS

Sia and Maddie arrive at the 57th Annual Grammy Awards at Staples Center in Los Angeles on Sunday, Feb. 8, 2015.

singer).

In other words, her thinking might’ve gone, putting too much Sia in these songs would’ve prevented them from doing what they were designed to do.

But that’s a problem she’s solved more inventively before. ©2016 Los Angeles Times. Distributed by Tribune Content Agency, LLC.

The invisible identity of ISU Rileigh Roberson

Friday, Feb. 5, 2016

of the bathrooms on the first floor of the library, which are ungendered, as well as the fact that Residential Life has added the option of “transgender” as an identity to the gender identity options list when applying for housing.

Mayer, Letofsky, and Randolph all pointed out that people’s assumptions seem to be one of the larger problems when it comes to equal representation of the transgender community, as well as other minority communities. They each stressed that people should stop assuming what someone else’s situation or viewpoint is if they are unaware or uninvolved.

But what is the solution to misrepresentation? How can a movement such as transgender identity progress if people are uneducated about it? Letofsky and Randolph say people should just ask instead of assuming. Ask questions if you don’t understand what you have seen or heard.

“If you don’t know something, don’t guess. Educate yourself,” Letofsky said.

The transgender identity movement promoting equal representation is a newer concept, and not many people have much knowledge about the subject. Randolph said Spectrum is a great way to become educated on this subject because it is for anyone and everyone to just become more knowledgeable on the LGBT communities.

Mayer says that people don’t need to understand, or even accept the people of the transgender community.

“When you get down to it,” Mayer said. “We are all skin sacks of blood, muscle, bone and organs.”

Today, students and young people travel to more places than any generation has done before. Traveling has become a popular hobby for many, and with reasonable expenses it has become easier than ever to experience new cultures and land in new destinations.

Most universities including Indiana State University offers a way to experience the world globally through studying abroad programs. ISU has seven partner universities in countries such as England, Japan, Greece and Costa Rica. It is also partnered with five affiliate programs that give the opportunity to search from many other destinations from all over the world.

Students are able to experience personal growth through doing something new and out of the ordinary. Many students come back with friendships and relationships that last a lifetime and often go back to re-visit their memories.

Students will also be able to experience an educational benefit through learning in a whole new culture along with seeing how other students learn.

Cultural benefits include handson experience with the destinations students pick. While this can be hard in the beginning, students overcome their hardships and learn a great lesson through these experiences.

Osvaldo Arreche, an exchange student from Brazil, said living away from home has taught him to be more independent.

“Living away from parents can be hard, but I am learning to be more independent, like getting food and learning to cope with roommates,” Arreche said.

Scholarship opportunities are available for students who are planning to study abroad in the near future.

There are also small-scale programs here at ISU that allow the students to travel to another country with a faculty member. These trips are provided with an academic experience along with hands on experience of the destinations. The faculty led trips will be based on the classes that the students are taking over the course of the semester. The average cost of these trips is around $1500 to $2000, cheaper than a full semester or a year of studying abroad.

There are many challenges students should consider before studying abroad. Many students experience a culture shock or home sickness.

“I miss the food from my country, my friends and my family. One of the biggest problems I have is poor transportation, but that is something new I learned after getting here. Studying abroad is full of surprises,” Arreche said.

Despite the hardship, expense and the cultural differences, studying abroad gives students unforgettable memories along with friends that will last a lifetime.

“My favorite part is that I’m living on campus and am so involved. I’ve made great friends here that I will never forget. I’ve also made great memories in this past year and am very happy that I came to ISU.”

OPINION

indianastatesman.com

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Good news for Ted Cruz

Shawn Gibford Columnist

With Senator Ted Cruz coming out victorious in the Iowa Caucus on Monday it is no surprise that Donald Trump isn’t handling his loss very well.

Initially, Trump was professional and gracious when admitting defeat to Cruz on Monday; however, his attitude on the matter changed as the week went on.

Throughout Wednesday Trump attacked Cruz via Twitter, launching a multitude of accusatory statements and even outright declaring “Ted Cruz didn’t win Iowa, he stole it.”

‘The Donald’ is hootin’ and hollerin’ for a complete nullification of Cruz’s victory or an entire re-do of the Caucus. Not to be out maneuvered, Cruz’s rebuttal was brutal.

Personally going after Trump saying he “finds it very hard to lose” and also that his young daughters, who are five and seven, are better behaved than a candidate who “responds by insulting everyone.”

Senator Ted Cruz calling Donald Trump’s abilities to handle stress into question amid his reaction to his loss in Iowa and recently his disassociation from the Fox News hosted Republican Debate, for no other reason than being asked a “gotchya” question in an interview with Megyn Kelly, begs the question: Can Donald Trump losing his cool be good news for Ted Cruz?

Yes. Here’s why. With Trump’s history of melting down under pressure and the pressure on the candidates continuing to rise, it is not out of the realm of possibility for Trump to deteriorate completely and become even more ridiculous and outlandish than before. This notion will worry some of the less committed republican voters.

Also of note, there is now a large portion of voters with no one to vote for. Several campaigns decided to call it quits after the results of the Caucus including Rand Paul, Mike Huckabee and Rick Santorum.

With the current climate within the Republican Party, it is likely that other candidates will follow

suit, leaving behind them a trail of voters floating through the ether without a sense of who they should vote for, and this issue will continue as more and more candidates fall victim to losing. These voters will slowly start to gravitate toward Cruz. The only other choice will then be Marco Rubio, but Cruz still has a strong lead and is projected to continue to increase that lead in upcoming weeks.

Not only will the unrepresented voters rally behind Ted Cruz, the wishy-washy Trump “supporters” will jump ship when they realize that he handles all of his political dogfights by throwing temper tantrums and should not be in charge of our nuclear arsenal.

Not only will Cruz have the votes of the lost souls, by leeching votes from Trump, but will be increasing his lead over Marco Rubio the entire time. Sure he might also steal a few votes from Rubio in the name of the party, but all of this comes back to Trump’s trademark inability to deal with public pressure and scrutiny. Donald Trump’s sensationalism may very well win Ted Cruz the Republican nomination and even the presidency.

In reality this is the best thing that could have possibly happened. Cruz isn’t as batty as Trump, although close, and isn’t as boyish as Rubio.

If things go another way and we get Trump in the office, which is tantamount to giving into your child when he is having a fit that will only inflate that bumbling moron’s ego to even larger proportions, I’m not even sure anyone has actually taken the time to properly explain to Trump what being president means and what is involved.

A president who is terrible under pressure and uninformed of his constitutional responsibilities and obligations to his country is bad for business; Donald Trump should not be president. Marco Rubio, who should also not be allowed near the Oval Office, is seen by the public as a softie, unwilling to take a stand and bully when provoked.

This leads the voters to think he is going to be a weak president. As a country we cannot appear weak to those who might wish to do us harm; clearly he is not the way to go. Alas, the only real option, I’m afraid, is Senator Ted Cruz, as imperfect as he may be he represents the entirety of Republican ideology and is certainly a far better pick than the rest of the loony tune sideshow candidates.

Sheneman |The Star-Ledger

Candidates face off at Iowa caucuses

Joe Lippard

Assistant Opinions Editor

November is drawing ever closer, and since this is an election year, that means we can be sure that we will see more political ads, primaries and caucuses in the coming months. On Monday, the first official election event took place in Iowa.

Iowa caucuses for their candidates, which means that the people vote to elect delegates from their precincts for a convention where they choose more delegates to go to a statewide convention where they cast their votes to elect a president. This complicated process is the reason that the Iowa caucuses are the first electoral event in the process of choosing a new president.

The Iowa caucuses this year were incredibly close.

On the Democratic side, Hillary Clinton got 49.9 percent of the vote, whereas Bernie Sanders got 49.6 percent of the vote. Some precincts were so close that they decided who won the delegates from those areas by flipping a coin. Hillary

apparently won six coin tosses in a row, winning six delegates from different precincts.

To me, this whole thing seems very fishy. Winning, maybe, three coin tosses in a row? Okay, I can believe that. But winning all six coin tosses? There’s a 2 percent chance of a coin landing on the same side six times. I can’t say with certainty that there was some dirty politics going on here, but it wouldn’t surprise me.

It’s very clear that the establishment wants Hillary as the democratic presidential nominee. We’ve seen some messed up politics before, and it wouldn’t be an incredibly long shot for this to be an example.

Regardless, Hillary technically won the Iowa caucus for the Democrats. But is .3 percent really that much of a victory? She went up against the candidate that has been marketed to us by the mainstream media as a non-viable candidate. We’ve heard multiple times that there’s no way Bernie can get elected, but he almost beat one of the most popular candidates in the race.

This may have been a defeat for the Sanders campaign in regards to votes, but the morale of the Sanders camp has been raised exponentially by his near-victory in Iowa.

Now Democrats look to New Hampshire, where the

next primary will be held.

Bernie leads in New Hampshire by nearly 16 points, according to RealClearPolitics, a site that aggregates national and statewide polls.

Hillary only led in Iowa by no more than five points, so if people actually get out and vote, it’s possible that Bernie could win New Hampshire.

While it was expected that Hillary would win the Democratic caucus, the Republican side of the election was not so predictable.

Ted Cruz won the caucus for the Republicans. He got 27.6 percent of the vote, beating Donald Trump’s 24.3 percent. Not wanting to be beaten easily, Donald Trump let loose on Cruz in a Twitter rant. Accusing Cruz of cheating, the manchild Trump claimed that Cruz sent out mailers that told voters about a “voter violation” they had committed and that they could fix the “violation” by voting for Cruz.

While it is true that someone did send mailers out that told voters that they had committed a “violation,” the mailer did not say that the voter must vote for Ted Cruz. Rather, the mailer urged people to vote. Also published in the mailer was the recipient’s voting “grade” and “score,” along with the same information

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Social norms that I could and would rather do without

Jim Kreinhop Columnist

People are taught to follow a specific code of behavior around their peers, and many of these societal rules are obeyed without examination. I’ve started questioning some of the social norms we created and realized that a number of them serve no function in interpersonal interaction.

Saying “bless you” when someone sneezes is unnecessary. Why do people still do this? What does your blessing do for me? Is it supposed to prevent me from sneezing again? You know, I love a good sneeze. They just feel so good.

Sneezing is one of the few things I enjoy in life, and you’re trying to take it away from me. Do you even have the authority to bless me? Were you given divine privilege to hand out blessings to people? I don’t buy it.

Here’s how you should react when someone sneezes: you do nothing.

There’s no reason to do anything; it’s just a sneeze. You wouldn’t say “bless you” to someone who farted. You would either point and laugh at them or glare at them until they showed remorse for their bodily functions. That reminds me…

Why must I excuse myself for burping and farting in public? I understand that burps and farts are typically unpleasant; I’m not an animal. But once I’ve done it, there’s no reversing it. You can’t go back on a fart. I can say, “Excuse me,” and clear my conscience, but that doesn’t clear the air. People might say, “Yes, you’re excused. Now go.” I can leave the room, but it’s like I’m still there. I agree that farts are objectionable; they can be harmful. Burps, however, don’t get the proper respect they deserve. Like a good sneeze, I love a good burp. I love the way they sound, it’s like music to me.

Plus, unlike farts, you can burp words, and I find that remarkable. People say burping is rude. All my life, when anyone burped, everyone laughed. Burping was fun. It was a good time. Happiness doesn’t need to be excused.

Anther social cue I struggle with is holding doors open for people. Have you ever done this? I regret every time I

do it. Before walking into a building, I’ll sometimes see the reflection on a window of the person following my direction. To prove that I am a gentleman, I stand at the entrance, holding the door open for someone who is twenty paces back. It is not always the case that objects being reflected are closer than they appear; sometimes they’re hardly even there. The problem doesn’t take place in the situation until the person notices my foolish act of kindness and now expects me to continue holding the door open for them until they’ve reached the entrance. I want to ditch them. I want to shut the door, go to my class and pretend this never happened, but it’s too late. I see this person on campus a lot. I will probably see them again later. If I’m not holding this door open by the time they get here, they’re going to assume that I think I’m too good to open doors for people. Then they might tell all their friends that if they ever follow me into a building, then they ought to follow the person behind me because there is no chance that I’ll hold the door open for either of them. Then what do I look like?

No gentleman, I’ll tell you that.

Here is my final nitpick at social etiquette. Talking to the cashier during check-out is completely unnecessary.

Editorial Board

Friday, Feb. 5, 2016 Indiana State University www.indianastatesman.com Volume 123 Issue 51

Carey Ford Editor-in-Chief statesmaneditor@isustudentmedia.com Kylie Adkins Opinions Editor statesmanopinions@isustudentmedia.com Dajia Kirkland Features Editor statesmanfeatures@isustudentmedia.com Rob Lafary Sports Editor statesmansports@isustudentmedia.com Marissa Schmitter Photo Editor statesmanphotos@isustudentmedia.com Matt Megenhardt Chief Copy Editor The Indiana Statesman is the student newspaper of Indiana State University. It is published Mondays, Wednesdays and Fridays during the academic school year. Two special issues are published during the summer. The paper is printed by the Tribune Star in Terre Haute, Ind.

What’s the use? Have you ever been talking to a cashier and hear something of even minimal significance? No, you haven’t. That’s because the conversation consists of the same dialogue with every employee you meet. Cashiers nationwide are trained to instigate meaningless social interaction with every customer in line, using the following general format: “Hello. How are you?”

“I’m fine. How are you?”

“I’m good. Thank you.”

This discourse works no matter who starts it, it’s very simple, mundane, and is no more engaging than simply saying nothing at all. Wouldn’t that be nice?

Imagine going through the check-out line without having to say a word, and the only thing said to you is the cost of your items. That’s all a cashier really needs to say. That’s all a cashier even has to say. He’s been scanning and bagging items all day; what information has he gathered that I should hear about?

When the cashier asks me how I am, I tell him I’m fine, but I don’t ask how he is. I don’t want to know. I shouldn’t have to suffer through another word with this guy unless there was some sort of pay

SOCIAL NORMS CONTINUED ON PAGE 5

Opinions Policy The opinions page of the Indiana Statesman offers an opportunity for the Indiana State University community to express its views. The opinions, individual and collective, expressed in the Statesman and the student staff’s selection or arrangement of content do not necessarily reflect the attitudes of the university, its Board of Trustees, administration, faculty or student body. The Statesman editorial board writes staff editorials and makes final decisions about news content. This newspaper serves

as a public forum for the ISU community. Make your opinion heard by submitting letters to the editor at statesmanopinions@isustudentmedia.com. Letters must be fewer than 500 words and include year in school, major and phone number for verification.

Letters from non-student members of the campus community must also be verifiable. Letters will be published with the author’s name. The Statesman editorial board reserves the right to edit letters for length, libel, clarity and vulgarity.

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Friday, Feb. 5, 2016 • Page 5 IOWA CONTINUED FROM PAGE 4 about other people (presumably in the same area). Looking at the mailer, every person’s voting “grade” was F, and everyone’s voting “score” was 55 percent. It looks like one of those emails you find lurking in your spam folder. I find it hard to believe that a large portion of people were fooled by this bogus mailer.

Since the Iowa caucus, several candidates have dropped out. Following his abysmal performance in the caucus, Martin O’Malley dropped out of the race for Democratic nominee. He only got .6 percent of the Democratic caucus votes.

Rand Paul dropped out of the race after getting only one delegate in the election and 4.5 percent of the Republican votes.

SOCIAL NORMS CONTINUED FROM PAGE 4 off. There’s nothing I could learn here that would interest me. I’ve never had a conversation with a cashier that went like this: “Hello. How are you?”

“I’m fine. How are you?”

“Not so good. In 10 minutes I’m going to set the deli section on fire. Would you like a bag for your items?”

“No, thank you. Ten minutes, you say?

Can I watch?”

“Would you like your receipt?”

“Yes, please.”

“Here you go. At 3:30 stand by the hams and I’ll start melting the cheese. I expect by 3:45 the fire should reach the toy section.”

Mike Huckabee and Rick Santorum also dropped out, both gaining no delegates and less than 2 percent of votes. We’re finally starting to narrow down the possible nominees on the Republican side.

I’m glad, since there were so many to start with.

I’m not entirely sure that Ted Cruz will end up as the Republican nominee. Mike Huckabee and Rick Santorum also won the Iowa caucus, in 2008 and 2012 respectively, and neither of them have seen the Republican nomination. It’s perfectly possible that Trump or Marco Rubio, who finished just behind Trump, could be nominated by the Republican National Convention. As for Hillary, Bernie and the Democratic nomination, I’d say that one is too close to call.

That would be great news, but I’m never that lucky. I always find the cashier whose screws aren’t loose, and who has no intention of putting on a show for the customers.

Oh well. Maybe in a hundred years everything will be different. All the social standards will change. People will sneeze, burp and fart when they want without consequence. No one will be obligated to hold doors open for anybody.

Most importantly, no one will suffer through another unnecessary conversation with a cashier because in a hundred years everyone will do all their shopping online, which is convenient because by that time more cashiers will have started burning down their stores. At least I hope so.

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SPORTS

Page 6

Indiana State women conclude road trip at Illinois State Brice Bement Reporter

The Indiana State women’s basketball team will be playing Illinois State University in Normal, Illinois Friday night in a Missouri Valley Conference contest that wraps up a three-game road trip for ISU. The Sycamores are coming off a 59-44 win against the University of Evansville.

Junior Joyea Marshall led the Sycamores at Evansville with 14 points and a team-high nine rebounds. Senior Cierra Ceazer followed her with 13 points and Alexis Newbolt added 10.

Indiana State is currently 5-4 in the conference, putting them in sixth place but still well within striking distance of the upper-half of the MVC. Illinois State is 3-6 in the Valley, sitting in seventh place. The Redbirds are coming off a 76-71 loss against Southern Illinois University.

Currently in the MVC, Drake, Missouri State and Northern Iowa are all tied for first place with records of 7-2. Southern Illinois and Loyola are also ahead of the Sycamores, sporting 6-3 marks in conference play.

Earlier in the season, the Sycamores defeated Illinois State at home, 63-56. Marshall and Ceazer led the Sycamores with 12 points while freshman Jennifer Mackowiak had 10. Marshall also added a career-high 17 rebounds in the win.

ISU also capitalized on a significant height advantage in the victory, outrebounding the smaller Redbirds 49-39.

Indiana State’s defense was crucial in the victory in January as well, holding Illinois State to just 17 firsthalf points and forcing 23 turnovers.

Illinois State senior Colleene Smith scored 17 points against the Sycamores last time around on 7-12 shooting. Senior Octavia Crump scored 12 points, which is right around her season of average of 12.7 points a game with an average of about 5.6 rebounds per contest. Both seniors are forwards, and the Sycamores will definitely have to watch them underneath the basket.

Indiana State will also see a group of youngsters for the Redbirds who have developed in the last month.

Of the three freshmen in the starting lineup for Illinois State, Shakeela Fowler leads the group at 11.3 points per game. Freshman guard Viria Livingston is averaging over six rebounds a game, while Katrina Beck continues to be a consistent cog in the Redbird rotation.

Friday’s game against the Illinois State Redbirds is scheduled to tip off at 8:05. The game can be seen on ESPN3. Radio coverage is available on the air and online at 1230 AM WIBQ.

NOW HIRING! Indiana Statesman News Editor • News writing experience preferred but not required • Able to demonstrate good writing skills • Assigns and oversees news stories for the print and digital editions • Supervises reporters and edits stories • Attends staff and editorial board meetings This is a paying position!

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Men hope to clean up mistakes at Bradley Zach Rainey Reporter

After picking up what coach Greg Lansing called an “ugly win” against the Drake Bulldogs on Tuesday, the Indiana State men’s basketball team travels to Illinois for a matchup with Missouri Valley Conference foe Bradley on Saturday.

The Braves enter the contest against the Sycamores with a 3-21 record while going 1-10 in conference play thus far.

The Braves aren’t really led by one particular player as their scoring most games is very well balanced and spread out.

Donte Thomas leads the team in scoring, averaging 8.6 points per game.

Dwayne Lautier-Ogunleye, the freshman guard from England, is right behind Thomas for the team lead, averaging 8.5 points per game of his own, while Ronnie Suggs and Luuk Van Bree round out the leading scorers, averaging 8.3 points per game respectively.

As for where they rank across the league, the Braves are last in scoring offense, averaging just 54.8 points per game as a team.

Their scoring margin isn’t pretty either as they lose on average by 15 points. The team also ranks last in field goal percentage as well as three-point percentage.

Many times when you notice a team isn’t great at scoring the basketball, they usually make up for it in some other aspect of the game.

For example, the Drake Bulldogs don’t have a lot of great defenders but can outrebound almost any team in the conference thanks to their pair of seven footers.

Not Bradley, however, as they are the second worst re-

ISU Communications and Marketing

ISU junior guard Everett Clemens guards the basket against a Missouri State opponent on Jan. 27 in the Hulman Center. ISU won 68-59.

bounding team in the conference, ahead of only the Sycamores. Thomas, who is also the team’s leading rebounder, averages just above five rebounds per game.

Don’t write off the Braves yet, however, as they were able to defeat Loyola in Chicago, something the Sycamores failed to do last weekend, losing in double overtime.

One player that gave both Bradley and Indiana State problems was Rambler guard Devon Turk, which means

the Braves have trouble guarding wing players.

Brenton Scott, Devonte Brown and Khristian Smith will all look to expose that weakness again come Sunday. The Sycamores’ win over Drake was one of those games you hope to build off of despite some flaws in the action on Tuesday night.

Despite shots not falling and countless fouls, ISU found a way to put their heads together and pull it out down the stretch, thanks in large part to Grant Prusator

who hit a 3-pointer late in the second half that seemingly ignited the crowd as well as his teammates.

When you can win a game when it seems like everything is going wrong, it’s a great confidence boost for down the stretch and hopefully the team can build off this and make a run to continue contending in the MVC. Saturday’s game tips off at 8 p.m. and can be seen on ESPN3 and the WatchESPN app. Radio coverage is available on 95.9 WDKE.

Sanford strikes big on 2016 Signing Day Rob Lafary Sports Editor

Mike Sanford’s third year at the helm of the Indiana State football team didn’t go according to plan.

Not only did the Sycamores finish 5-6 on the year, but they also dealt with significant injuries to key players throughout the entire season and missed the FCS playoffs after surprising many the year before by making it to the postseason.

But while Indiana State watches star talent leave, Sanford has spent the offseason reloading the roster in his continued pursuit for a winning identity at Indiana State and officially announced the newest cogs in his machine yesterday with the unveiling of the 2016 recruiting class in a National Signing Day event that took place at the Hulman Center.

The Sycamores signed 23 players to national letters of intent throughout the day on Wednesday. Of that group, 15 signees come to Terre Haute via the high school ranks while eight are climbing up the collegiate ranks after spending time at various junior colleges.

ISU’s offense will benefit from 11 of the 23 recruits and the defense welcomes 10 to their side of the football.

Two specialists, a kicker and a punter, were added to the roster as well.

“We ended up with four guys from Indiana which we are excited about,” Sanford said during a live YouTube special yesterday afternoon. “We also ended up with four players from the Chicagoland area. We got five from California and five from Florida. We are very excited

about our signing class and it’s representative of the areas that we focus on.”

The biggest concern in the offseason was finding the replacements on the defensive end as All-American and AllConference selections Connor Underwood, Mark Sewall and Kendall Walker all depart Indiana State this spring via graduation.

Many of the junior college signees are expected to fill the void, according to Sanford.

“We missed two starting corners and Mark Sewall,” Sanford noted when speaking of recruiting on the defensive side. “We made an emphasis to recruit junior college players to fill that void at both the corner positions and safety position. We recruit these junior college guys so that they can come in and compete and help us right away.”

One of those recruits, defensive end Justin Hornsby out of Citrus College, is expected to be a competitor from the start.

“He is going to be an outside pass rush type of guy that will hopefully give us some pass rush coming from the edge,” Sanford said of Hornsby.

On the offensive side, the Sycamores return much of last season’s firepower, including starting quarterback Matt Adam and a host of backs and receivers, but Sanford added to the depth chart, which includes a variety of guys with playmaking ability.

A pair of twins from the Chicago area, Deante and Devonte Harley-Hampton, and Highland Community College product Bob Pugh are all guys who have big play capability.

“Those are two dynamic, exciting

players,” Sanford said of the HarleyHampton twins. “One is like a slot receiver and the other is a running back.

They both have potential to be kickoff and punt returners. Everybody in Chicago said, ‘Man you guys got the Harley-Hampton twins.

“Bob Pugh is a dynamic player and big play threat. We’re hoping he can replace some of the big play firepower that came from Gary Owens last year.”

Sanford also added junior college punter Thomas Bouldin to compete with Osborn Umeh and kicker Jerry Nunez out of Naples, Florida.

Nunez could very well be the heir to Eric Heidorn who exits as ISU’s kicker due to pursuits in graduate school.

The biggest plus though comes from the recruiting class as a whole.

Each of the 23 so far come from winning football programs, which is crucial as the Sycamores continue to strive for a winning mentality.

“We want guys that come from winning programs and that believe that they can win and will win,” Sanford added. “You go through all these junior college players, and they have all played in bowl games, and then we’ve got a bunch of high school players who all have really good records. They all know how to win.”

Indiana State returns to the gridiron on March 29 with the start of spring practice with the annual spring game following on April 29.

The Sycamores open the 2016 campaign on Sept. 3 at home against Butler.

A full list of 2016 recruits along with information and highlight videos are available on GoSycamores.com