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RP tech India has ambitious enterprise business roadmap Rajesh Goenka, Director, Sales & Marketing, RP tech India
RP tech India has ambitious enterprise business roadmap
RP tech India has firmly planted its footing in the enterprise and cloud computing space and and will spearhead the efforts of improving adoption of the technology in the foreseeable future via its partner channels
It is said that the change is only constant and we at RP tech India firmly believe in transformation and adaptability according to the changing business scenario. For the last two decades, RP tech India has been the leader in component, peripherals and networking business. However, as we head for the next level of growth, we have decided to explore the tremendous business potential in
the enterprise vertical. We set up a task force, which would engage in pre-sales and technology selling to customers in various industry verticals.
We are focused on High-Performance Computing (HPC), cloud computing, artificial intelligence, deep learning, virtualisation, enterprise storage, animation/VFX, rendering and long distance point to point networking. Our
20 I COMPUTER RESELLER NEWS I MARCH, 2020 I crn.in20 I COMPUTER RESELLER NEWS I MARCH, 2020 I crn.in key focused verticals are higher education and research, data centres, media and broadcasting, pharmacy and healthcare, BFSI, government, telecom, oil and gas and manufacturing. We are going by a vertical approach with a dedicated team and strategy as explained below. Here our robust infrastructure of 50 branches, 50 service centers and warehouses play a pivotal role.
High-Performance Computing (HPC)
We are helping channel partners design the complete HPC solutions for their customers. We do site visits along with the partner to suggest them proper BOM sizing. This makes our HPC offering optimum. Furthermore, we help partners in installation, if needed.
Artificial intelligence (AI)
AI start-ups and investment in AI is growing every year. There has been a steady increase in the deployment of AI in new technologies. We at RP tech India are targeting start-ups, higher education and research, and the customers, who are adopting AI technologies. Large scale implementations are happening in the space of education, data analytics and surveillance analytics. We have been able to install solutions in more than 100 top institutes in India. We also educate our customers on the benefits of AI through various digital awareness campaigns.
Rendering
Our focus is GPU based rendering, specifically in media and entertainment, research and development and pharmaceutical industry. We have various solutions like workstations and servers, which offer GPU based rendering. We also help in GPU virtualisation solutions for resource optimisation and IP security.
Enterprise storage
We have complete solutions for enterprise storage including NAS, SAN, unified storage, software-defined storage and backup solution with complete end-to-end service and support. In this category, we target media and entertainment industry for archival storage, all-flash storage for DC and DR with an unparalleled solution with benefits like low footprint per TB/PB and throughput, etc. Our brands are well known in the HPC domain covering very high market share.
Networking
We have a dual strategy of enterprise networking and SOHO. So far, we have
RAJESH GOENKA, DIRECTOR, SALES & MARKETING, RP TECH INDIA
been able to get success in education, city surveillance, and telecom industry. With our wide range of products including access points, routers, switches, cameras, we are targeting to reach newer enterprise verticals.
Thin clients
We are quite aware that thin clients have acceptance in the categories like banking, educational, healthcare, manufacturing, call centres, co-working spaces, and hospitality sectors. We are working with enterprise partners handin-hand to cover these enterprise customers and support them with roadshows/training programmes.
Cloud computing
With the awareness and adoption of cloud computing gradually starting to see an upward trend amongst the Indian businesses, it was important for RP tech India to lead this adoption from the forefront. Since the well-talked about the acquisition of ZNet Technologies last year, RP tech India has made huge strides in the last 12 months in this space. ZNet brings in the expertise built over several years and RP tech brings in the reach with its 50 branch offices and over 100 dedicated manpower selling cloud computing solutions across India. This was a very natural synergy. Cloud computing brings its benefits of no huge upfront capital investments in infrastructure, relatively low management/ maintenance costs, scalable, robust technology, much more secure etc. RP tech now offers by way of affordable pay-as-you-go (PAYG) model a full range of cloud offerings under three broader flavours: ◗ Infrastructure as a Service (IaaS) offering includes virtual private servers, bare metal servers, content delivery network, storage, IoT, etc ◗ Software as a Service (SaaS) offering includes emails, security software, back-up software ◗ Platform as a Service (PaaS) offering includes environment to build, manage software applications
RP tech India offers this wide range of cloud computing products by working with vendors like Microsoft, AWS, Alibaba Cloud, Acronis, etc. We have firmly planted its footing in the cloud computing space and will spearhead the efforts of improving adoption of the technology in the foreseeable future via its partner channels.
Enterprise channel strategy
On the channel development front, we have a two-pronged strategy, first is to engage and develop the channel partners/SIs/OEM ecosystem and second is to develop enterprises endusers. As a part of this dual strategy, we have a dedicated end-user vertical, which works in conjunction with channel partners to generate leads. At the same time, we continuously strive to develop our channel ecosystem by conducting regular training programmes. This brings the real value to our channel partners and off course to our vendors.
We are already seeing real value add coming from our end along with good business growth. We will continue to invest in this business model for the next three years. The advantage of associating with RP tech India is that apart from separate presales team, BDMs and verticals experts, we also have team, which supports on-site and off-site warranty services, thus, provides complete relief to channel partners and customers in their journey with us.
