
2 minute read
The next generation take centre stage of new Cowboys and Bravus Mining and Resources Platinum Partnership
Meet the little superstars of the 2023 Platinum Partnership between Bravus Mining and Resources and the North Queensland Cowboys.

Advertisement
Bijou Wilson, 11 months, and Estelle Sadlier, 14 months, have stolen the show as part of billboards and TV ads that are rolling out across north and central Queensland during the course of the 2023 NRL season. The adorable pair, daughters of Tully State High School friends, now co-workers at Bravus Mining and Resources, feature alongside some of the north’s biggest names in Jake Granville, Tom Dearden, and Heilum Luki – and they cast the towering Cowboys into their budding celebrity shadows.
Bravus Mining and Resources
Head of Community Kate Campbell said it was a real thrill for the company’s workers and their families to appear side by side with their local sporting heroes.
“As a Townsville-headquartered business we’re really proud to be able to get behind events and causes that are important to our people and our community,” Ms Campbell said.
“Our team members are big fans of what the Cowboys do on and off the field. On game day we all support them by going to the stadium, the pub, or gathering around the TV at home or at site to cheer them on. It’s really something that brings our people together.
“Like the Cowboys, our Carmichael mine is going to be a part of regional Queensland for generations, so being able to recognise that by involving the children of some of the players and our local workers was the perfect celebration of our Platinum Partnership.”

North Queensland Toyota Cowboys CEO Jeff Reibel said the partnership was based on a shared focus of ’advancing the North’.
“I’ve said before that the Cowboys punches well above our weight with regard to our economic impact, not only through our community programs, but simply by pursuing our aim to elevate the lives of regional and remote people through the passion, practice and playing of football,” he said.
“In the same way, by going about their business of delivering innovative and integrated energy and infrastructure services, Bravus delivers jobs and supply chain opportunities which will see our future generations prosper.”
Bravus Mining and Resources
• Bravus’ Carmichael mine is producing high quality coal for export to nations around the world that want to lift their people out of energy poverty.
• The mine continues to safely and efficiently ramp up to its constructed level of production which is in the order of 10 million tonnes per annum.
• Townsville and Rockhampton remain the primary employment hubs for the Carmichael mine and we continue to recruit workers who can drive to site from the Isaac Region.
• More than 2,600 people were employed and more than A$1 billion paid to regional Queensland contractors and businesses since construction began on the Carmichael project in 2019.
• Although the primary construction phase is finished, Carmichael still has more than 750 people on site at any time while another third are on days off.
• Carmichael coal is high quality with low sulphur, low trace elements and low ash which meets the import requirements of many international markets, including those in the AsiaPacific region.
• Carmichael coal is sold into the international seaborne export market and its ultimate destination depends on market demand.
Bravus Mining and Resources’ partnership with the North Queensland Cowboys
• Bravus Mining and Resources (then Adani Mining) commenced its association with the Cowboys in 2019 as a supporter of the ‘Try for 5!’ program.
• In 2020 we elevated our association to Major Partner and then Platinum Partner in 2021. This includes the delivery of the Adopt-A-School program, the Cowboys longest running community program. The Bravus Mining and Resources logo is also proudly displayed on the
Cowboys jersey sleeve.
• In September 2022 we extended our Platinum Partnership agreement, which will take our association with the Club to seven years of working in partnership for the benefit of regional Queensland.