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online edition: www.indoamerican-news.com

Business

Indo American News • Friday, January 21, 2011

www.indoamerican-news.com

Friday, January 21, 2011

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IndoAmerican News

STOCKS • FINANCE • SOUTH ASIAN MARKETS • TECHNOLOGY

Jain Irrigation: Indian Firm Catches the Eye of Harvard B-School WASHINGTON (Zee): An award winning drip irrigation technology developed by an Indian company that has caught the attention of the Harvard Business School holds out hope for poor farmers from earthquake-hit Haiti to Africa. Jalgaon (Maharashtra)-based agro, pipes, processed foods and irrigation major Jain Irrigation Systems Ltd (JISL), which has won Unesco’s Water Conserver Award and the International Finance Corporation (IFC) honour for its inclusive, sustainable business model, has been working with

small farmers in Haiti and has now been invited by several African nations to help them out. “In Haiti we are working with the Melinda and Bill Gates Foundation and Coca-Cola for developing a business model for small farmers,” Dilip Kulkarni, president Agro Foods, Jain Irrigation, said on phone from Boston, Massachusetts. Kulkarni, who was in Boston last week to present the company’s business model at an agriculture symposium at the Harvard Business School, said: “We have developed a technology for mango production in Haiti where Coca-Cola is launching

a beverage called Haiti Hope.” Jain Irrigation, he said, was giving technical support in terms of agronomy, technology of cultivation and starting a food processing unit in Haiti. The processing unit may, however, take a couple of years more to come up due to the conditions there. By donating 100 percent of the profits from the sale of designated Haiti Hope beverages, the project will help facilitate Haiti’s recovery and create opportunity for 25,000 mango farmers and their families by developing a sustainable mango juice industry, Coca-Cola says.

“We have now been invited by Africa,” said Kulkarni detailing ongoing efforts to replicate its business model in Ethiopia, Kenya, Malawi, Swaziland and Uganda over the last six months. The company recently signed a memorandum of understanding with the Kenyan Irrigation board. With Kulkarni came two farmers from Maharashtra, Hemchandra Dagaji Tatya and Rajendra Hari Patil, to share their experiences and present their success story in using technology for agriculture at the Harvard Business school.

INDO AMERICAN NEWS • FRIDAY, January 21, 2011 • ONLINE EDITION: WWW.INDOAMERICAN-NEWS.COM

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