IAN 032610 Business

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Indo American News • Friday, March 26 , 2010

online edition: www.indoamerican-news.com

Friday, March 26 , 2010

www.indoamerican-news.com

Business IndoAmerican News

STOCKS • FINANCE • SOUTH ASIAN MARKETS • TECHNOLOGY

Coherent Strategy and Execution What business management is all about his avid readers the principles of running a By Jacob David Coherent Strategy and Execution: An Eye- successful business. In an exclusive interview with Indo-Ameropening Parable, is a captivating tale about management in the upper ranks. Written by ican News, Ravi Kathuria (RK) offered us Houston based author, Ravi Gopaldas Kath- more insight on his new fictional piece: uria, CEO, Cohegic Corporation, he narrates JD: First, HINTEC is a great acronym in simple prose the basic tenets that holds crucial for the success of any company. for a corporation, is that made up? RK: Yes, it is something I came up with. I As the title reads, it is a parable – a simple wanted to place story that illustrates my story in a business moral. Houston where It has been said, I have enjoyed “There is strength living for more in unity,” and the than twenty new proprietary years. term “cohegic” JD: Why have coined by Kathuria you named the combines the two fiction an eyewords “strategic” opening parand “coherence” able? to drive home the RK: A parable point that busiimparts a moral. ness cannot be run My story is simif diverse/divisive ple, yet effecprinciples operate tive, it imparts within a corporaa business mortion. For business al – the moral enthusiasts, the of how to run parable is effective. your business Trent Wertheimer, successfully by top performing driving clarity sales executive, by the end of Chap- Ravi Kathuria, CEO, Cohegic Corporation is and coherence bringing new light to business management ter 1 becomes the that helps put personal differences aside and in the organizaCEO of the entire focus with clarity on the company mission at tion. The book makes simple corporation, oust- hand. points, but these ing Barry Elrod, former CEO who is starting to slack in per- simple points come together amazingly to deliver a powerful and eye-opening mesformance. For Trent Wertheimer who now holds the sage. JD: How is the vision tied to the mission reins of control, he faces immense pressure to live up to the expectations of Cedric, of a company? Should vision be singuthe founder of Hintec – Houston Business lar? RK: Great question. In many companies, Intelligence Technologies, and in trying to rein in his team to work together to achieve these terms are often confused. Mission is a common objective. Surprisingly, it takes the purpose, the passion behind the compamore than just tactics to make this work. It ny. It rarely changes. Vision is the descripis a much different ball game than achiev- tion of a desired state in the future. Once a ing sales numbers when it comes to dealing company achieves its vision, it would dewith people on his team from various de- velop a new one. Vision does not have to partments. His reins of control start splitting be singular, it changes, while mission stays constant. hairs and tensions mount. JD: How do goals tie in with the vision? Ravi Kathuria focuses on core business RK: Goals are milestones to be achieved. principles. Trent Wertheimer, his failing protagonist is placed in a mire of daily busi- A company can break down its vision to ness problems. Being a perfectionist, a suc- yearly goals that can be reached and progcessful sales executive, a good husband to ress measured. Effective measurement of his wife, he now finds himself struggling to the goals reached is the criteria to reaching get the entire company to work together to the final vision. JD: What is the Cohegic business methachieve a common objective. Modern day CEO’s will find a reflection of themselves in od you present for businesses? RK: To succeed in business you have to Trent Wertheimer, or can easily place themselves in his shoes. Does Trent Wertheimer focus on five facets: 1. Spirit 2. Direction, need the reader to pity him? Certainly not! 3. Engine 4. Execution 5. Cohesion. Every It is a sink or swim kind of situation and aspect of your business will fit within one Ravi Kathuria brilliantly teaches his protagonist to swim and succeed whilst teaching continued on page 41 INDO AMERICAN NEWS • FRIDAY, MARCH 26 , 2010 • ONLINE EDITION: WWW.INDOAMERICAN-NEWS.COM

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