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Indo American News • Friday, October 29 , 2010

Online Edition: www.indoamerican-news.com

Friday, October 29 2010 | Vol. 29, No. 44

Indo American News

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Wishing all our readers a very

Happy Diwali Read our Special Issue this week Diwali: the Festival of Lights

READ US ONLINE at www.indoamerican-news.com Published weekly from Houston, TX

7457 Harwin Dr, Suite 262, Houston, TX 77036 Ph: 713.789.NEWS (6397) • Fax: 713.789.6399 • indoamericannews@yahoo.com

A colorful ram leela captivates Houstonians

SEATTLE (HV): McDonald’s have paid US $10 million to twenty-four USA-based organizations, seven of them Hindu, as part of an agreement to make amends for their acknowledged error in misleading the public about the nature of the ingredients contained in their French fries. It all began in 1990 when McDonald’s switched to vegetable oil to cook their fries. Prior to this, they had used ‘beef-tallow’. Tallow is a ‘hard fat obtained from parts of the bodies of cattle, sheep or horses, and used in foodstuffs or to make candles, leather dressing, soap and lubricants.’ The switch to vegetable oil was made in order to slash the saturated fat content of the fries. However, because their fries didn’t taste the same as before, McDonald’s decided to add a beef-extract for flavouring purposes. Due to media coverage of the switch to vegetable oil, many people had gotten the impression that McDonald’s fries were now suitable for vegetarians. McDonald’s did little to correct this impression. This was made worse by the fact that the beef-extract was listed simply as ‘natural flavouring’ in their ingredients. A misleading impression had therefore been created.

The proceedings against McDonald’s were started by Harish Bharti, a Seattle based lawyer, who is both Hindu and vegetarian. Bharti makes a habit out of identifying the ingredients of seemingly vegetarian foods. He sued McDonald’s in 2001 and others followed suit. This included Jewish and Muslim groups, because the beef-extract was neither kosher nor halal. The details of the amounts paid to various Hindu organizations are as follows: Supporting Excellence in Education, $900,000; Hindu Students Council, $500,000; Hinduism Today Endowment, $250,000; Council of Hindu Temples of North America, $200,000; International Gita Society, $50,000; SSV Temple, $50,000. It will be of interest to all vegetarians to note that McDonald’s French fries in the USA still contain the beef-extract, so are not vegetarian. McDonald’s fries in the US still contain beef extracts.

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cooperation, spirit of Unity, Hallmarks of Hmec

From October 22 - 24, the foyer and ballroom of the Sheraton North Houston Hotel on JFK Boulevard were bounteously transformed into a veritable Little India when the Dharma-oriented Hindu organization, the Vishwa Hindu Parishad of America (VHP-A), facilitated the 5th Annual Hindu Mandir Executives Council. Acting in conjunction with VHP-A, major participating temples in this city, the Sri Meenakshi Temple Society of Pearland, Barsana Dham of Austin, Hindu Temple of The Woodlands, Shirdi Sai Jalaram Mandir, and the Vallabh Priti Seva Samaj, served as hosts for the conference. story on page 10 & 11

FEATURED INSIDE

mcdonald’s Payout Big Time for Its ‘Beef in Fries’ debacle

e 14to borhood have ownoversion n pagstaged tory stheir ll u F huge crowds under colorful tents erected for the occasion and brightly festooned streets leading upto the venue. Almost all of these Ram Leelas are performed to the dohe – poetic verses set in Hindi and Sanskrit – from the Ramcharitmanas of Tulsidas, a 16th century poet who lived at the time of the Mughal Emperor Aurangzeb. His accomplishment is considered one of the greatest works of Hindu literature and when it was finished, it was the first time that the Ramayana was made available to the common man for song and performance. Before then, the Ramayana of the sage Valmiki was only available to those who were versed in Sanskrit. The Ramcharitmanas – or the Lake of the Deeds of Rama Photo: Krishna Giri

By Jawahar Malhotra HOUSTON: “The last time I saw the Ram Leela,” said Dr. Arun Verma, with a hint of a smile, “was in 1958. And, I wanted to make it possible again – for all of us here,” looking around at the near capacity crowd that was filling up the Cullen Auditorium at the University of Houston this past Saturday, October 23. It was late afternoon, and as the crowd trickled in, late as is the Indian ritual, it pushed the beginning of the first Ram Leela held in the Bayou City back by 30 minutes. It was a sentiment echoed by many of the first generation immigrants who had come there, many with their own children in tow, to once again feel the sentiments that an early winter’s night in India used to elicit. Ram Leela is a tradition that is prevalent in North India and each village square, each city district and each neigh-

India House Leadership Houston Event Full Coverage on Pages 12-13

HMEC Emboldened by Fresh Prespectives, Camaraderie, and Resolutions for a Stronger Hindu Community Story on Page 10

Daya’s “One Voice” Initiative During Violence Awarness Month

Indo AmerIcAn news • FrIdAy, A ocToBer 29 , 2010 • onl Ay, o Ine I edITIon: www.IndoAmerIcAn-news.com

Story on Page 6


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